Chapter 171 Mending the Sky
On the same day that Mr. Ma slammed the table and announced that Alibaba had suffered a "Pearl Harbor attack", Xie Jingxing returned to Shanghai and his first stop was the Yunhe Logistics Headquarters Building.

"Mr. Zhang from Ele.me wants to see you. He's quite excited and hopes you can go to his office to talk." Song Anli, who rushed back from Beijing, reminded.

"Let him wait, the sky has not fallen yet."

Xie Jing Xing calmly pushed open the door of the conference room: "Everyone is here, I'm very sorry to cancel your New Year holiday at this time."

Liu Qiming, deputy general manager of Yunhe Logistics, Yu Congxin, deputy general manager of Yunshan Xuri, Guan Linhui, general manager of grain trade business of Yunshan Group, and Xie Kai, director of external cooperation department of Yunshan Group...

More than a dozen senior executives stood up and greeted them. They will form the new Yunhe core management team.

"Originally you were supposed to have an interview, but plans can't keep up with the speed of change. The Yunhe crowdsourcing department must be established immediately."

Xie Jingxing waved his hand to signal him to sit down and talk: "Let's talk about the most urgent personnel part first. I need a thousand delivery riders within three days."

"Takeaway delivery man?" Yu Congxin felt a little breathless and asked for confirmation.

He was in charge of human resources in his previous company, and he is still doing this job after coming to Yunhe.

It would be no problem to take a thousand grassroots manual laborers who are familiar with the big city environment, can operate mobile phone software and can effectively obey management and send them to Africa, give them guns and establish a country on the spot.

He currently doesn't even know which direction the toilet door in the Yunhe office building opens. If he can achieve this level of organization, the Soviet regimental political commissar will have to call him "Big Brother".

"The riders are front-line delivery backbones drawn from all major cities across the country, and team leaders are selected by local stations. The supporting logistics management team employees come from the headquarters, and I directly handle the specific work." Yu Cong tried to find a solution again.

As long as someone starts the conversation, things can start. Liu Qiming said, "Use the high-speed rail to get them here first. If that doesn't work, we can dispatch two cargo planes from China Southern Airlines to get their work equipment, accommodation, meals, and medical examinations."

"I will go through the software product development and related approval procedures."

Xie Kai took over the conversation lightly. He was wearing a formal suit and an exaggerated plaid tie, and a sports watch was dangling on his wrist.

Xie Jingxing listened silently and asked, "Anything else to add?"

"That's all I can think of for now." Yu Congxin gritted his teeth and answered truthfully.

Xie Jingxing did not comment and continued: "Secondly, accelerate the promotion of external cooperation. I have a list of existing peer companies in the market. We can recruit them and make strategic investments."

"Several leading traditional express delivery companies have an advantage over us in this regard. They will immediately notice the crowdsourcing business, so don't hesitate to invest and don't consider the funding issue."

"I'll make a schedule for my business trip right away." Xie Kai sat up straight.

Xie Jingxing said in a gentle tone: "Finally, regarding the market, I will not make any rigid requirements for opening a city. Wherever the food delivery and e-commerce are fiercely competing, we must be there. The sooner we open a city, the less worries we will have in the future."

"The marketing manager of STO Logistics in central China will come for interviews in a few days. We can enter the three provincial capitals in Northeast China at any time." said Guan Linhui, who remained silent throughout the whole process.

He is in charge of grain procurement in the Yunshan Grain Trade Department. There is no need to say much about his own land in the three northeastern provinces. Henan is the so-called essence of the central China region.

This place has always been a battleground for the logistics industry, with several leading companies fighting fiercely here, involving certain gray smuggling import and export businesses.

Recruiting the marketing manager of Shentong Logistics was his first achievement since he came to Yunhe.

"Everyone, welcome to Yunhe. Within three days, there will be one less rider out of a thousand. Go back to where you came from." Xie Jingxing signed his name in the personnel appointment book with a sharp pen.

Guan Linhui remained calm. He took on the newly created position of president of Yunhe Logistics and was responsible for the daily operations of the company.

Xie Kai's expression changed and his frivolous look disappeared. He was the manager of the external relations and cooperation department of Yunhe Logistics. As one of the few cousins ​​in the Xie family who was not out of the fifth degree of mourning and could run a business, he would undoubtedly be the first to be beheaded if the military order was not fulfilled.

Yu Congxin took over as deputy general manager of Yunhe Logistics in charge of human resources. It was a position that his sister had worked so hard to get and he couldn't afford to lose it.

In any case, organizing and dispatching a thousand riders in three days was a very difficult war for Yu Yunhe, but there was no reason for everyone to stop moving forward.

You have to keep your promises if you boast. Since Yunhe was able to easily acquire shares in Ele.me by relying on its reputation, it is natural for it to stand up and withstand the pressure when facing a crisis.

Even if the sky really collapsed, Xie Jingxing would sew it up with his own hands, stitch by stitch!
…………

"We can temporarily transfer some riders from surrounding cities for two days. We need Yunhe to help with transportation... Can you really gather a thousand riders?"

In the office of the chairman of Ele.me, Zhang Xuhao had a complicated expression on his face, like an angry lion, and his resentment turned into a bit of hope at his lips.

"If we can't gather these 1,000 riders, I will personally pay 100 million in cash to poach people from Meituan." Xie Jingxing said firmly.

Zhang Xuhao was silent for a long time and then said, "Why do you have to make things so intense?"

"If you don't make a decision now, it will become more and more difficult in the future."

Xie Jing Xing paused for a moment and emphasized: "The consequences of being too big to be removed have already appeared."

"The problem is that there's a war going on at the front line right now, and we're carrying out reforms and purges in the back. Isn't this forcing our employees to desert?" Zhang Xuhao's temples throbbed with pain.

Xie Jing Xing made a downward gesture to comfort him, "You will have to go through the pain period sooner or later. Now you can fight and replace as many people as you want. I fully support you."

The trigger for the manager of the Shanghai Market leading a large number of employees to leave was the employees' bribery, but it was not as simple as he lightly said that he accepted New Year gifts from merchants.

Now, Ele.me has bribery in several of its own cities and regional markets with agents, and even the most basic customer service staff can take bribes from merchants. The reason is Ele.me's operating structure - the platform and logistics distribution are operated in parallel and are not subordinate to each other, and management power is too decentralized.

To promote any business, you have to go through multiple levels of docking. There is no need to specifically threaten to take bribes. Just not paying and not working is enough to make partners unbearable.

In the big picture, WeChat Pay achieved the user base that Alipay took ten years to achieve in just a few days, and Ele.me indirectly benefited from it with the number of daily orders repeatedly breaking new records.

The platform department blamed the untimely logistics delivery. The customer placed an order for fried dough sticks and soy milk takeout in the morning, but it was not delivered until noon. When he opened it, he found that it was actually white porridge and buns.

The logistics and distribution department, on the other hand, is a fool. They don't know how to limit the number of orders during peak periods, and the riders are exhausted on the road but can't deliver the goods.

Obviously, there are problems with such an operating structure.

Since the launch of Meituan Takeout, Zhang Xuhao has tried several times to follow Xie Jingxing's advice and change the existing structure to a "city manager" system.

According to regional market divisions, city managers focus on platform and logistics to reduce operating costs.

Every time there are people who jump out to stop it. Without saying too much, just one word: if the power is completely handed over to the city manager, who will be held responsible if any negative incident occurs?

This is the essence of why the market manager of Shanghai led the team to leave. No one is willing to hand over the power in their hands and make way for the powerful city managers.

In just a few months, Zhang Xuhao successfully promoted the "city manager" system in only three second-tier self-operated cities.

He talked with the three former market managers all night, forced them to get positions no lower than "city managers" from other regional markets, and repeatedly urged them to do a good job of handing over to the new "city managers".

As a result, these three veteran employees of the entrepreneurial team all chose to take away a large number of their old subordinates, leaving a mess for the new "city manager" and engaging in palace fighting to place their old subordinates in the new positions.

All in all, it’s not that he doesn’t want to reform, but the process is too painful, and it may be a burden that Ele.me, which is currently facing fierce competition, cannot bear.

"Not everyone has a good father like you to back them up and can do whatever they want."

In the silent stalemate, Zhang Xuhao's mentality completely collapsed, and he rubbed his cheeks in pain: "Slow down, I can't be as resolute as you to clean Yunhe, Ele.me will die!"

Xie Jingxing was speechless for a moment. He had made all preparations, including personnel, funds, strategy, and tactics.

The only thing he didn't expect was that the collapse would start with Zhang Xuhao, or maybe Wang Xing was too strong and poached the entire team as soon as they started fighting.

In the current situation, if Cheng Wei were put in Zhang Xuhao's position, he would also feel uneasy, but he would definitely not let such a thing happen.

As for Wang Xing, he was also feeling bad as Baidu poached the best members of Meituan's Northeast region sales team.

When the battle reaches this point, victory cannot be achieved by using any number of tactics, and the final outcome will all be "people".

It’s not about how awesome the winners are, but about how the losers can’t handle it.

"I'm not your father, but I can be." Xie Jingxing finally tried.

Zhang Xuhao shrugged his shoulders: "Whatever you say, I'm a coward and I don't have the ability."

“What I mean is that investors rarely get involved unless they see a glimmer of hope from the founders.”

Xie Jing Xing looked around, took a bottle of wine from the bookshelf and opened it: "Just like Didi, when they burned 5000 million funds in a single day for the first time, Cheng Wei's hands were shaking badly when he signed and approved the money. I poured him a glass of wine and comforted him that his hands would stop shaking after drinking a little."

"Later, Cheng Wei's spending became more and more fierce, and Liu Qing also brought in a large amount of financing. They said, Mr. Xie, you have to give way to others in this round of follow-up investment, and you have to help us match a merger with Kuaidi."

He pushed the glass in front of Zhang Xuhao: "Look, they don't need my comfort anymore, that's good, right?"

"We are the market leader and have the advantage! Why should we take risks?" Zhang Xuhao supported himself on the table with both hands.

Xie Jingxing shook his head: "Think about it carefully and tell me your decision in a week."

For the first time, Zhang Xuhao failed to quickly grasp the strategic direction and management issues.

The second time, he failed to successfully win over Dianping and refused Tencent's investment to dilute Xiyou's stake.

This was the third time, and Xie Jingxing’s patience was running out. If he still couldn’t solve the management problem, there would be no hope of him defeating Wang Xing.

The market is booming, the outside media is in an uproar, and those involved are making their decisions in agony.

On the seventh day of the lunar calendar, within three days, a thousand Yunhe riders were deployed to the battlefield as scheduled.

Zhang Xuhao wanted money, and the bridge loan funds were in place the next day. A Meituan food delivery rider joined Ele.me and the introducer/rider each received a cash reward of 500 yuan.

The five major war zones of Northeast, North China, East China, Central China, and South China were established, the power of the human resources departments was decentralized, and the war zones were equipped with a personnel and political commissar system.

Ele.me's marketing specialists had a big fight with Meituan's marketing specialists at Wanda Plaza in Beijing. Delivery riders from both sides gathered in front of a merchant's door in Northeast China for a physical fight. Those in blue and those in yellow, the commercial competition really turned into a war.

Everyone tried their best.

(End of this chapter)