Chapter 111: I’m not afraid of anyone when it comes to service

The 10% delivery fee is YeZi Meal Delivery’s attempt at campus delivery.

Prior to this, their commission for deliveries in white-collar business districts was over 12%.

Only in this way can the company maintain normal operations and avoid losses as much as possible.

However, rent is expensive around commercial areas, so restaurants must try every possible means to expand their customer base and reduce costs.

So the delivery fee is a bit higher, and they just accept it.

But this is not the bulk of Ye Zi's food delivery income. Their most profitable business is their own catering trucks.

At mealtime, catering trucks loaded with large quantities of pre-prepared lunch boxes would drive around commercial areas to sell them.

Rather than being a distribution company, it is more like a catering company that engages in distribution.

Relying on low costs and extra income, Ye Zi developed rapidly in the early stages.

However, without the Internet gene, they soon ran into a development bottleneck.

Manually copying orders and financial reconciliation consumes a lot of manpower and resources.

Just as Chichume evaluated, just to serve the Shanghai market well, tens of thousands of customer service staff are needed. Who can afford this cost?
Ye Zi also thinks so, so after so long of development, they have been deliberately controlling the scale to avoid over-development and the resulting cost surge.

It only stays in the most profitable white-collar business district and does not expand outward.

The reason for turning our attention to campuses is that, on the one hand, the core business has become stable and we need to find new profit growth points.

On the other hand, I was simply stimulated by the big noise caused by eating it.

YeZi failed to succeed in campus delivery, mainly because college students are more picky than ordinary white-collar workers.

In other words, white-collar workers' money is hard-earned, and their standard for diet tends to be to just eat enough, and they are happy if they have meat, and they save a lot.

And what about college students?
Most people are not sensitive to money and have higher requirements for quality of life.

It is normal that the lunch boxes that Ye Zi brought were not well received on campus; and catering delivery is actually not profitable, and the cost is very high because it cannot be scaled up.

As for developing restaurants around the campus and having part-time students deliver the food, a lot of effort is invested but the output is not enough, the unit price is low, and students are unwilling to do it.

After careful consideration, Ye Zi decisively gave up increasing investment and let it develop naturally, until Chi Mo appeared out of nowhere and Ye Zi was instantly awakened. What the hell?
How could the campus market, which they judged to be impossible to make big money, actually nurture such a large enterprise?
really?
Ye Zi, who couldn't figure out the reason, became anxious while delivering the food!

With the invitation of several high-quality restaurants in the area where girls gather, we started to cultivate the campus market again...

Li Zehua ignored it.

At this moment, he is busy promoting the express delivery business.

It is said that the delivery range is limited to schools, but in practice, it is impossible to do so.

Apart from anything else, when the website quietly launches the express delivery project, there are always a few customers who click to take a look out of boredom.

This situation became even more prominent as the rainstorm successfully broke through the school area and began to radiate to a large number of residential areas.

Who can refuse to let the delivery man take away the package that needs to be mailed while picking up the food?
Who can refuse the delivery man to deliver the food and bring their own express delivery at the same time?
The most important thing is that not everyone is free to stay at home at all times and wait for the courier to deliver the goods to their door.

In most cases, when the couriers are at work, they are also at work, and when they get off work, the couriers are also off work.

Now, after you eat, Mejia Hummingbird delivery has come into being.

There are not only core stations to store express parcels, but also food delivery drivers who transform themselves into delivery drivers at night to pick up orders and deliver parcels. If they are in the same community and there are not many orders at night, food delivery drivers can also carry a few small parcels and deliver them together to increase their income.

Consumers are satisfied too!
For example, if an office worker is busy at work and has documents that need to be mailed the day before, or if there are items at home that need to be mailed.

It is impossible to arrange it in time after get off work. If the weight or volume is large, it will be a torture to take it to the company for delivery the next day.

Now that we have food, it can be prepared in minutes. Even if you place an order at midnight, someone will take it!
It’s just a matter of changing the website. Instead of placing the order on the express delivery website, you place the order on the food ordering website.

As the website construction progressed, some of the original telephone customer service staff of Chizuome began to transfer to become logistics customer service.

Similar to Taotao’s after-sales service, we started to create a large number of QQ numbers and QQ groups in batches and began to provide services to more customers in an organized manner.

No computer?
Don’t worry, just give us your address and phone number and we will still arrange service for you. We will also provide 24-hour tracking service.

Become a member, and even if it's four or five in the morning, as long as you give the order, there will be deliverymen to pick up and deliver your food, so there will be absolutely no delays.

The deliverymen are also motivated, especially when they receive orders along the way. Yuantong charges 2.5 yuan per order, and the deliverymen get 1 yuan, leaving 6 cents to balance other expenses.

If it is an inter-provincial, large, or overweight package, they will be happier because it means higher income.

In order to earn more profits, delivery men are not only active in accepting orders, but also take the initiative to promote and advertise. Customers who order takeout will often be asked whether they have any express delivery needs.

If so, they will immediately recommend Yuantong Express, give various solutions in detail, and highlight its own advantages.

With its huge numerical advantage, Hummingbird Delivery quickly became popular.

In school, part-time students can't help but hand out a promotional advertisement when they visit neighbors even when they return to the dormitory after school.

Students and roommates who really need delivery often choose Fengniao delivery because they can't save face, or they really care about the delivery, or because of Yuantong Express's price advantage.

Nothing else, just convenient and fast.

Even with the same price, other express companies can only deliver to the dormitory building at best.

Most of them recruit some part-time students, set up a collection point in the school, and let the students deliver the items themselves, which is very inconvenient.

And did you eat it?
A school has at least 40 to 50 part-time students, and as many as 70 to 80, covering almost all grades and majors.

Scattered in various dormitory buildings.

They are all people around me, no matter if you are packing bedding and suitcases in the dormitory to send back home, or shopping for cosmetics, clothes and school supplies online.

These people are on call at all times. If you want to send something, you just need to shout at them and they will come at 10 o'clock in the middle of the night, register it for you, put a label on it, and take it back to your dormitory, and then send it away early the next morning.

Online shopping is even more convenient, and you don’t even need to pick it up yourself!

No matter whether you are in class during the day, going out shopping in the afternoon, or feeding mosquitoes in the woods with friends at night, visiting hotels, etc., you will waste time picking up the package.

None of this matters.

In short, as long as you return to the dormitory, someone will deliver it immediately, and it is guaranteed to be delivered to you that same night.

What speed is this?

What is this service?
Who can beat it?!

Under the attention of some interested people, Qingyun Asset Management Group has added a new subsidiary called Hummingbird Express.

Have you tried to stick to the two-legged approach? Hummingbird Express is expanding at an alarming rate!
(End of this chapter)