Chapter 127, Hummingbird Network is officially established

There is a high probability that Huitong is gone.

In the original historical trajectory, they ranked sixth in the logistics and express delivery industry. Without the impact of DiMei and Hummingbird, they could barely maintain themselves.

It just so happened that during this period, all major express delivery companies were busy eliminating hidden dangers, taking back operation centers across the country, and fighting with franchisees, so they had no time to deal with Huitong.

Huitong had no money to take back the operation center and was controlled by franchisees from all over the country.

The business went from bad to worse and couldn't even achieve the minimum balance between income and expenditure.

With the support of Ali and Foxconn, EMI had strong strength and sufficient funds. After arduous negotiations, EMI successfully took over Huitong.

The express delivery giants, for the sake of Ali, pinched their noses and expressed their approval.

But it is different now. Huitong is already in an absolute disadvantage in the competition with 3F and YTO Express due to operational difficulties and tight funds.

In addition, the collection business of the base camp was hit by the Hummingbird and was on the verge of collapse!
This is such a big incident that there is no way it can be resolved peacefully. The core management personnel have been detained and the business in Shanghai has been paralyzed.

Several major express delivery companies have a tacit understanding. If Huitong wins, they will take the opportunity to get rid of Hummingbird.

Hummingbird won over Yunda to break the deadlock, and Yuantong was forced to join. There was no chance of winning if the fight continued, so Zhongtong's magical power immediately turned against them.

A good three-on-three situation turned into five-on-one!

Next, Hummingbird will definitely keep an eye on Huitong Modou’s collection business and pursue it relentlessly.

You’re welcome to visit 3T Express and 1D Express too.

Nationwide, we are focusing on competing against Huitong’s personnel, franchisees, and cooperative merchants.

The latter couldn't bear it any longer and could only keep sending out reconciliation signals through middlemen!

But that’s another story.

At present, Yunda and Yuantong attach more importance to the Hummingbird model.

Yu Weilong was blunt, “I’ve noticed that your company’s HR department has never stopped recruiting.

How many people do you need to be satisfied?"

Everyone wants to curse behind their backs. Yuantong's business is spread all over the country, but there are only more than a thousand people at its headquarters in Shanghai.

Chimome's Hummingbird business is only limited to Shanghai, and the number of full-time and part-time employees exceeds 4,000. If the ten-city plan goes smoothly, won't it soon surpass Yuantong in terms of number of employees?
If the full loss subsidy is spent on money, he will accept it, because they have the money and are willing to do it.

But now it seems that the route of takeout and express delivery has been successfully taken by someone?

Nie Tengyun was thinking, if he started a takeout business now, would he be able to beat them?
After thinking about it, I find it unlikely!
I'm really unhappy.

Because the core of logistics and express delivery is heavy assets, whether it is site leasing, operation center construction or vehicle procurement, it requires a lot of money.

The recent recovery of the express distribution and operation center requires a large amount of funds. Yunda does not have the energy to deal with food delivery, which is a natural limitation of the entrepreneurial track!

No wonder Hummingbird promised that it would never build its own cross-regional logistics.

So smart!

This way, you can avoid large capital investments, move lightly, and focus on building a grassroots team.

"About 10,000 or 20,000 in the short term."

Li Zehua said this number easily, completely ignoring the shocked looks of the two.

“In fact, with so many people, management is a big problem, and this incident is a good lesson.

If there is a chance, I will ask for your help, you two elder brothers, you are the professionals in logistics."

Li Zehua was sitting on the Diaoyutai, he saw it clearly.

Express delivery companies are not monolithic and they also have conflicts. Hummingbird can easily defeat them one by one. As long as one of them establishes stable cooperation, the others are doomed to be unable to escape.

What’s more, there’s a giant watching outside!

As I recall, four years later, Taotao joined hands with capital and mobilized major express delivery companies to create Cainiao Network.

It initially invested 50 billion yuan, and then used it to acquire shares and control major express delivery companies. In the end, except for SF Express and JD.com, all other express delivery companies surrendered.

JD Logistics is understandable as it has the support of JD Group, but how can SF Express resist?
Only by operating directly and establishing a stable team can we provide high-quality services and ensure the timeliness of delivery, which Taotao cannot control at will.

The emergence of Cainiao has almost established the national logistics market structure.

Unfortunately, in this life, Li Zehua first developed the Hummingbird platform and then Pinxixi, which are almost mortal competitors with Taotao.

Thinking of this, he decided to increase his lobbying efforts. "In the final analysis, providing services requires people to execute them. After this battle, are there still any enemies in the market around the university town?"

"That's true, but your valuation is too high."

Nie Tengyun is still struggling with the valuation. "Your company's authority is unclear. It's hard to tell which personnel belong to Chime and which belong to Fengniao. These need to be sorted out before we can discuss."

Yu Weilong chimed in, “How about this, you go back and figure these out, then ask a third party to do a serious evaluation, and we’ll invest based on the actual value.

Yuantong’s requirements are not high, one third is enough.”

Nie Tengyun was unwilling to fall behind, "Then we should also take one third from Yunda."

Li Zehua laughed, "Are you two kidding me?
Although Fengniao survives today by relying on the business of Yuantong and Yunda, please don’t forget that there are more than just the two of you in this market.”

Yu Weilong looked at him in surprise, his eyes unfriendly, "Why, you want to bring Santong Yida into this?"

"why not!"

Li Zehua held the cup and leaned back lazily, looking relaxed, "Hummingbird has come this far because of its strength.

We have enough people to provide better service, which is an advantage that no other company can match.

I would like to remind you two that Hummingbird is not a competitor, but an indispensable helper for express delivery companies to take the initiative in operations.

Just imagine, if all express delivery companies joined in and formed a huge logistics network with Hummingbird, there would be thousands or tens of thousands of people in each city providing services at any time.

We have the final say in this market! All the competitors, upstream and downstream are bullshit.”

"I didn't realize you were so ambitious."

Nie Tengyun shook his head, not quite convinced, "But do you know how big this market is, just you?"

"Of course I can't do it alone!"

Li Zehua is very self-aware, "But Mr. Yu, isn't Mr. Nie here?

I speak very directly, if there is anything inappropriate, please forgive me."

Yu Weilong's eyes were full of amusement. "Tell me about it."

There is a hidden expectation in my heart.

With the development of Yuantong, he has long been unable to cope with the situation. Franchisees across the country, relying on the operation center, continue to resist the orders from Yuantong headquarters.

If management is ineffective and lip service is adopted, good policies cannot be implemented, service quality cannot be improved, and naturally there is no way to master core competitiveness.

The original collaboration with Hummingbird was to change all this.

Li Zehua held up a finger and said, "Direct sales! That's the biggest benefit!

Yanjing Yuantong and the major franchisees under Yunda are both products of compromises made in the early stages of development. As they grow and become stronger, they are bound to develop the idea of ​​being in charge of their own affairs.

Just like you two, you have to rely on Taotao for a living, but you don't want to be completely controlled by Taotao.

With a little nod, a little patience and support, hummingbirds could soon sweep the country.

At that time, you only need to control the operation of the distribution center and build a cross-regional logistics platform to master the core elements of logistics.

How can franchisees with only a few outlets and a dozen employees compete with Hummingbird, which has thousands or tens of thousands of employees?

The benefits of direct sales are self-explanatory. The company speaks with one voice. Isn't it more confident to negotiate with Taotao?"

The two looked at each other and were quite interested.

Nie Tengyun took a sip of red wine and savored it slowly for a long time before he slowly spoke, "Go on."

"Big cities are the first step, followed by prefecture-level cities and key county towns. Hummingbird can expand step by step until it completes its layout across the country.

At that time, the platform will play a greater role because this is the charm of monopoly.

I would like to ask Mr. Yu about the current express logistics costs!
Can Yuantong achieve 5 yuan per ticket? "

Yu Weilong shook his head. "It's still five yuan. Taotao won't make any money if they lower the price to ten yuan. The franchisees also need to eat."

“But Fengniao can. Although door-to-door collection and delivery are costly, don’t forget that once the layout is completed!

We can make it like a small supermarket, with customers sending and picking up the goods by themselves, similar to micro-operation storage, which will greatly reduce labor costs, right? "

Li Zehua was selective, picking out some of the later Cainiao models to talk about, “On the other hand, because of the monopoly, e-commerce platforms have no choice, and the order volume is bound to surge as online shopping becomes more popular.

With more express parcels, the vehicles will not be empty when traveling back and forth, and the cost will drop again.

Let’s take the order volume as an example. If the price is increased by 1 yuan for each of the one million orders, it’s only one million, but the customers will still curse.

But if the price increases by 0.1 yuan for million orders, that would be million orders, and consumers wouldn't be able to notice the price increase at all.

What if there are 10 billion orders, or 10 billion orders?

As long as we can achieve a monopoly and avoid disorderly competition among express delivery companies, we can turn passivity into initiative, and even work together to force e-commerce platforms to make concessions and achieve a two-way win-win situation.

How much benefit do you think it will bring then?"

The two of them changed color when they heard the words and could no longer sit still!

Li Zehua was not worried at all that Yuantong and Yunda would bypass him and do it himself.

Without the Hummingbird platform, there would not be enough people to replace franchisees. If you rely on franchisees, you will never be able to build a monopoly platform.

Besides, without Hummingbird, the express delivery companies would be in chaos and would have no way of working together.

In addition, Hummingbird itself does not have many employees, and without the support of the food delivery platform, it would not be able to support enough people.

This is an open conspiracy, with each link connected to the next and none of them can be missing.

As he spoke these words, Yu Weilong fell into deep thought.

"Small supermarket?"

Nie Tengyun thought for a moment, trying to regain the initiative.

"Thank you for your reminder, Mr. Li. I can completely refine the division of labor at the grassroots level and go directly to the front line without having to deal with franchisees. Small supermarket owners, you shouldn't refuse this extra income, right?
From this perspective, the middleman, Hummingbird, doesn’t seem that important.”

Yu Weilong thought it made sense and was about to nod, but then he felt something was wrong.

The other party seems very experienced, why would he make such a low-level mistake?

Li Zehua smiled and said, "Indeed, what then? Without the combat effectiveness of direct sales, what can you two use to continue to compete with competitors for market share?

What you can do, they can do too!
Don’t forget, there is Taotao watching you closely!
When you are exhausted and bloodied after fighting for the market, Taotao only needs to move his fingers, and you all will surrender.

This is why there are some things that SF Express can do, but you two can’t! ”

“Direct operation is not that easy!”

Yu Weilong sighed, "Who doesn't envy SF Express? But what you said does make some sense. If Fengniao can fully cover large and medium-sized cities, it will have an absolute advantage in personnel distribution.

We control the operation of the distribution center, prohibit franchisees from directly connecting with Fengniao, and complete the construction of dense outlets similar to small and medium-sized supermarkets, which can indeed significantly reduce costs and increase efficiency. "

I asked Nie Tengyun what he meant. He thought for a while and said, "It can be done if it can be operated directly by the company.

Whether in terms of cost or timeliness, delivery services can be greatly improved. The biggest difference between us and SF Express is that we chose a relatively simple expansion route at the beginning.

But now is a different time. We needed the connections and capital of franchisees in the beginning, but now that the company has grown, they have become a burden that holds us back. It’s time to get rid of them.”

After saying that, he looked at Li Zehua and said, "Your proposal is quite attractive. Let's not talk about evaluating based on actual assets.

Your express delivery trucks and outlet rentals are not worth much money.

Let me be frank, what can Fengniao do to guarantee that it will not build its own cross-regional logistics in the future!

Solve this, and the rest will be easy."

“Shares, a bundled exchange of interests!

Not only the two of you, but SF Express, Zhongtong and Shentong will be able to join in the future. We welcome all capable players to come to the table for dinner.

In the field of Fengniao’s self-built logistics, each company has one vote and the minority obeys the majority.

I believe that you will not loosen your grip in order to restrict hummingbirds, right? ! "

Li Zehua never thought about how many vehicles to purchase or how many logistics routes to open up. This is unrealistic.

The logistics circle is so small, it’s difficult for him to force his way in!
Huitong has reacted so strongly to our collection work within the city. If we continue to do this, won’t we offend everyone?
Besides, he is not in a hurry. The era of mobile Internet is about to come, and there are many killer weapons, such as QR code and Huolala. Isn’t it attractive?
Let’s not talk about the QR code for now, he is still looking for the patent holder, he is determined to get this thing!

Online ride-hailing is an important part of his career plan, and the cooperation with BYD is the beginning of his new energy plan.

Since we can do ride-hailing, there should be no problem in doing Huolala as well, right?
After eating Mejia Hummingbird, you are destined to be the king of logistics in the city.

Add Huolala, and it will be cross-regional logistics. If these logistics and express companies cooperate well, they will be two forever independent companies.

Once the relationship fell out, they immediately closed the business and kicked people out. Huolala and Fengniao Express merged and instantly became a new express delivery giant.

In addition to the group purchases that are already being prepared, the worst case scenario is the combination of Pinxixi and Jitu in the future. With a large team providing the best quality services, who will be the opponent?
Wasn’t EMI, which was backed by Taotao, finally acquired by Jitu for US$11 billion?
With this super-enhanced express delivery platform, wouldn’t it be easy to kill a few logistics companies?
Fight a price war and compete on service!

With the support of food delivery and express delivery and control over the upstream e-commerce platform, he is confident that he will be the one laughing last.

If Yu Weilong knew this, he would strangle him to death on the spot.

He was still smiling and asking about the specific details of the cooperation. When he heard that only ten points were arranged for him, he was immediately dissatisfied.

"The shares are too small to protect Yuantong's interests."

"Don't look at me, 10 points, Yunda might as well cooperate with Yuantong and create another platform."

Nie Tengyun was equally dissatisfied, "We have spent so much effort to help, just to be on an equal footing with other express delivery companies?
Isn't that just a waste of time? "

"It's worth it! The same 10% stake, but different privileges."

Li Zehua quickly explained that the top priority was to attract the two companies to join the game rather than getting entangled for a little profit.

The decision was made immediately: "Whether it is the investment amount, the special preferential policies enjoyed, or the voting rights, we can all negotiate.

Please don’t forget that it is impossible for the three of us alone to completely swallow up the market. If we don’t want to be completely suppressed by Ali in the future, it is imperative to attract other express delivery companies to join.

So you two shareholders can decide whether to be a platform that has the final say or to live by the will of others.”

Yu Weilong calculated the pros and cons, and discussed his views with Nie Tengyun, and finally said, "If we increase the price a little more, our two families will have to pay at least 30%.

"impossible!"

Li Zehua refused outright, "At worst I can go back to Huitong to reconcile, I believe they will definitely welcome me.

And Mr. Yu, let me make it clear first, this is 10% before the investment. Hummingbird has a total of 1 million shares. Yuantong will get a few million plus 2% of Yuantong shares, accounting for 1000 million shares before the investment, and the total shares after the investment are 1.1 million shares.

As for Mr. Nie, more than 2 million plus 1100% of Yunda shares accounted for 1.21 million shares before the investment, and a total of million shares after the investment. "

Yu Weilong stood up suddenly, with a terrifying momentum, "Why did Yunda pay so much less?"

Yuantong’s valuation is several hundred million more than Yunda’s. 1% is hundreds of millions. How could he agree to it?

Nie Tengyun was still thinking about how to win over Yuan Tong, but seeing this, he was no longer in a hurry and looked at Li Zehua with a subtle look.

The other party is really good at sowing discord!

Looking at Yu Weilong’s reaction, he knew that the express delivery company lacked third-party matchmaking and most likely would not be able to become a platform.

Just relying on Yunda?
Then consider taking the small supermarket route.

Li Zehua was not afraid at all, "Boss Yu, would you like to explain what happened today first?
If it weren’t for Mr. Nie’s help, I’m afraid Hummingbird would be in trouble now!

I have always been clear about gratitude and resentment. If Mr. Yu thinks there is something wrong with me, he can cancel the cooperation. Mr. Nie happens to be here, so why not ask him what he thinks?"

Yu Weilong's face turned pale, but he showed no intention of leaving.

Because Nie Tengyun was chiming in, "Then thank you, Mr. Yu, for giving up the Magic City campus market.

Oh, yes~ Fengniao will expand to key cities soon, and maybe these markets will be transferred to Yunda in the future."

The small supermarket wanted to open one, and the Hummingbird platform was also jealous of the collection volume and profitability, so Nie Tengyun made the choice naturally.

Yu Weilong was also able to let go, "You wish! Mr. Li, if you have something to say, just say it. Don't cancel the cooperation without any reason~!"

He sat down and drank a glass of wine as punishment, and the matter was over...

The importance of the Hummingbird platform is self-evident, and none of the three are willing to give up even half a point easily.

Accompanied by quarrels and household registration greetings~
Time passed little by little, and soon it was eight o'clock in the evening. The three parties finally reached an agreement on the general framework.

As the first batch of strategic partners of Hummingbird platform, Yuantong and Yunda enjoy special treatment of confidential terms.

The specific details of the cooperation and the amount still require further in-depth consultations.

"It's already this late, let's go and eat somewhere else."

Yu Weilong was the oldest and was a little overwhelmed by the continuous high-intensity confrontations. He looked at the two of them with envy.

Nie Tengyun is not even 30 years old yet, and Li Zehua is only in his early twenties. It really makes people sigh that the young are so promising!
"Mr. Yu, under normal circumstances I would not dare to refuse, but today the situation is a little special. Can I be the host if you can do me a favor?"

Nie Tengyun had no objection. Li Zehua apologized, "This happened today. The brothers below are all very busy. Unfortunately, I am in the catering business. If you two don't mind, I will take care of it today, okay?"

No matter how much you curse or argue, you have to give him some face.

But when they arrived at the place, they were dumbfounded.

It is neither a high-end restaurant nor a private restaurant.

It's just a very ordinary night market street.

But looking over there, all I saw were the yellow-robed war gods, and a cursory glance revealed that there were more than a hundred tables on the sidewalks on both sides of the road.

"Good evening, Chairman."

"Mr. Li, you are here."

"Hello, Mr. Yu, Hello, Mr. Nie."

Along the way, people greeted him everywhere, and some Hummingbird executives recognized Yu Weilong and extended their warm greetings from the bottom of their hearts.

They don't know the inside story, they only know that Yuantong and Yunda are giving their full support today and are allies fighting side by side with Hummingbird.

"Eat and drink well, don't worry about me."

Li Zehua took an empty glass from a passing table and poured wine into it.
"Everyone has worked hard today, so I will make a long story short. I hope we have a good meal, and the hummingbird is as high as possible. I hope everyone makes more money and lives a good life!
I did it! You guys are welcome to do whatever you want. "

I am really tired after this day.

The body is tired and the mind is even more tired!
But he still held on, toasting at each table and warmly greeting and shaking hands with every brother who stood up.

Yu Weilong and Nie Tengyun watched from afar, feeling envious.

Yu Weilong asked, "Do you think his plan can really succeed?"

Nie Tengyun didn't even think about it, "Just for this, I think it's okay!"

Everything depends on human efforts. They believe they cannot do it, and the people below them are not so united.

But they still underestimated Li Zehua's generosity. He arranged four such dinner spots at once.

There is one here at Fudan University, Jiaotong University and Fenglin Road, and there is another one near Huangpu. After all, there are too many people and they cannot be accommodated on one street.

The stall owners are all cooperative merchants of Chimo. Today, half of the mobile barbecue stalls in Shanghai have been invited here.

After eating, Hummingbird reserved the entire place just so that everyone could enjoy the meal.

"Director Yu, Director Nie, I'm sorry for not welcoming you well. Would you mind sitting down and having a drink with me?"

Li Zehua toasted very quickly, passing one cup to each table, without any nonsense. After drinking, he just said thank you for your hard work and left.

These days, his beer consumption has caught up, twenty or thirty bottles is no big deal.

This down-to-earth look did not make the two of them feel the slightest bit of disgust, and they sat down with a smile.

Yu Weilong looked at the lively scene around him and said with emotion, "It really makes me miss the time when I first started my business, drinking and eating big chunks of meat with my brothers."

Nie Tengyun was even more touched. "Yes, at that time, my elder brother took us everywhere, and we would have dinner together at night, which was also lively."

Li Zehua poured the wine and listened with a smile on his face.

From time to time, employees came over with wine glasses, and he never refused them!
This generous look infected everyone present, and the atmosphere of festive reunion became even stronger!

(End of this chapter)