Chapter 142, Good news one after another (please support)

"JD.com is our ally now, you can't mess around!"

Li Zehua signed an investment intention agreement with the venture capital firm, received the first deposit of one million US dollars, and agreed on a time to return to Shanghai to accompany the tour.

Finally, I had some free time, and in the afternoon, I held a general meeting of the Yanjing branch of Qingyun Asset Management Group in a hotel conference room.

All promotion team leaders and above, as well as heads of branch logistics departments, must participate.

It was packed with fifty or sixty people!

However, when he spoke, he did not mention the great event of successful financing. "You are diligent. The colleagues from Fengniao Express have not arrived yet, but you have already started the publicity work."

Liu Fugen chuckled and said, "Boss, this is not our fault, it was our competitor who did it first.

Whether it is around the university town or in the commercial district, the stores we have talked to will leave their advertising and contact information after obtaining permission.

But when I visited again for the second time, I found that the signs had been damaged to some extent, either painted black or torn off, especially in the International Trade Center area, where this was more common.

In the impression of many people, including Li Zehua, they think that food delivery is an industry that has gradually emerged after 2010.

But when he personally got involved, Li Zehua discovered that this market could simply be described as a riot of demons.

When I was in Shanghai, I chose to start my business at school, so I didn’t have any intuitive experience.

This time we chose to expand overseas, and we found that there are really a lot of players in the takeout market. There are more than 500 registered takeout catering companies in Yanjing alone.

Among them, traditional food delivery companies represented by Lihua Food Delivery have already developed delivery teams of hundreds of people.

The Guomao site felt this most deeply.

The station manager took out a few fast food meals and placed them on the table, "Boss, look, these are all Lihua's standard meals.

They prepare customized meals in large quantities in advance, pack them in insulated boxes, and then drive around commercial office buildings to deliver them as soon as they receive orders.

Moreover, there were so many of them and they were unreasonable. The advertising space we got was torn down as soon as we put it up.

We finally got into the building and handed out flyers door to door for promotion, but they just threw them away when they saw them and complained about us to the property management.

This is because the brothers were pushed into a corner, so they fought back."

Li Zehua knocked on the table and said, "You can't smear JD.com's influence. Be careful next time. They are one of our own now."

The people below laughed and said, "It just came in handy. I couldn't help but tear it up when I saw the courier advertisement."

"Be more careful. The boss has complained to me. I'm afraid it will be difficult to meet him next time."

Li Zehua saw everyone laughing and felt something was wrong. "Didn't all of you do this?"

Everyone looked at me, I looked at you, and no one dared to speak.

"My God, your execution is really good!"

Li Zehua covered his forehead with his hands, thinking, with these one or two hundred people wandering around the market every day, how many advertising leaflets must they have torn up?
It’s so depressing!

There's nothing we can do. We've already done it. Should we just scold them?
It makes no sense!

I changed the subject and asked, "Why does this customized lunch box look a bit like Ye Zi's delivery?"

Liu Fugen handed him a box and said, “Almost. According to our investigation, Lihua is currently the largest food delivery company on the market.

They contracted the canteens of certain units and used their spare time to prepare a large number of these customized meals in advance, and then had front-line staff deliver them to commercial areas, which was simple and efficient.”

"The marketing department has also made similar attempts in Shanghai. By cooperating with popular restaurants and construction site canteens, this set meal was actually quite popular among office workers."

Li Zehua thought about it and said, "But this is not a long-term solution. It seems to save time and bring convenience to customers, but it actually does not reflect any service.

Consumers' tastes are changeable, and their consumption habits can be changed. The reason why customized packages sell well is that they have no choice.

Now we are here to change and subvert the entire market operating rules.

Don't be afraid that they are deeply rooted here. Lihua only looks powerful, but it's the same as not beating YeZi's delivery in Shanghai, right? "

Looking at the contents of the document submitted by the marketing department, he smiled and said, "Have you read this document?"

"We have seen them all, but we don't have enough manpower right now, so we can't carry them out."

Liu Fugen was very depressed because the recruitment teams sent by the Human Resources Department to various places recruited the least number of people in the Northeast region.

This directly led to him having few people available.

"We'll talk about the manpower issue later. I promise it will be resolved right away!"

Li Zehua carefully read the document again, "Who is Wang Chenglin? Is he here?"

Hearing this, a young man with glasses stood up at the back of the conference room and said, "Chairman, I'm Wang Chenglin."

"This is an excellent analysis you wrote."

I wondered again, "Why haven't I seen you before?"

The HR manager of the branch nearby explained in a low voice, "Chairman, this is a master's degree candidate in management from Yenching University of Economics and Trade, recommended by a headhunter.

He was originally assigned to work as a senior analyst in the marketing department at the Shanghai headquarters, but he volunteered to go north to explore new markets.

"Nonsense, isn't this a waste of talent?"

Li Zehua frowned, but did not delve into it. He continued to ask, "Tell me about this report in detail."

Wang Chenglin was not at all nervous and said, "Dear Chairman, leaders, and colleagues!

Through these days of on-site research in the Yanjing market, combined with my own seven-year undergraduate and graduate living experience in Yanjing...

To sum up, I think traditional delivery companies, led by Lihua Food Delivery, are no longer able to adapt to the development of the new era.

Although they can grab a part of the market through timeliness and convenience, they are completely behind in terms of food variety, number of cooperative stores and attentive service.

Please look, this is the core market for Lihua Food Delivery, Guomao!
Through field investigation, we found that within a five-kilometer radius centered on the China World Trade Center, the vast majority of restaurants have not reached cooperation with Lihua Food Delivery.

This shows that Lihua has chosen the simplest expansion route, self-sufficiency!

This is certainly because the rents of stores around the China World Trade Center are too high, making it difficult for mass restaurants to survive, and it is impossible to form a regional concentration of restaurants.

The objective factors that lead to the cumbersome process of food delivery, difficulty in parking, lack of guarantee of timeliness and high cost of food pickup and delivery are:

But this just shows that traditional delivery companies are short-sighted and afraid of difficulties.

They overlooked the most important advantage of these catering stores, the size of their inherent customer base!

And consumers’ own demands for service and variety of food.”

Li Zehua listened attentively and could not help but nodded, "That's what I want to say, never think of taking shortcuts!

If you and I seek temporary convenience today, we will have to pay ten or a hundred times the price to make up for it in the future.

Why can't these traditional delivery companies grow as fast as us?
It is because they hide when they encounter difficulties, feel complacent when they gain an advantage, and rest on their laurels.

They simply cut costs, ignoring or simply disregarding the progress of social and economic development and people's reasonable demands for food variety, taste, and healthy diet.

Taking the market around Guomao as an example, there is a concentration of people and a large market demand. By customizing packages, a lot of profits can be earned in a short period of time.

But is this the ultimate choice of the market? ! "

Li Zehua waved the document in his hand and said, "Bullshit! It simply leaves consumers with no choice!

In other words, due to these companies' inaction, laziness, and unwillingness to increase costs to upgrade services, this market has been artificially abandoned.

In turn, they use their first-mover advantage to set up market entry barriers in order to achieve long-term monopoly.

But through everyone's field investigation, the final conclusion has been reached in this document that the vast majority of consumers hope to get better service.

At least there should be room for choice.

Rather than being constrained by limited dining time and just rushing through it.”

Wang Chenglin's face was filled with a happy smile. He knew that his gamble of heading north this time was a good one.

Meituan Hummingbird has developed rapidly in recent years, showing the momentum of unifying the Shanghai market, and its salary and benefits have also been revealed.

In some companies, a team leader can easily earn more than 4,000 yuan, and a regional manager can even earn 7,000 or 8,000 yuan. Even if it is a bit hard and tiring, everyone is still flocking to the job.

Isn't the purpose of working to make money?

I hadn’t seen any actual examples before, and it was all based on oral descriptions from the company’s human resources department, so everyone had no intuitive feeling. Now it’s different, it’s real and reliable.

High-quality talents who were originally uninterested also began to take the initiative to contact.

Wang Chenglin is a living example, but he is very ambitious. He is a senior analyst in the marketing department and also a reserve manager?

Isn't it just bullying him because he has no actual management experience?

Li Zehua never worries about his subordinates having ambitions. Instead, he attaches great importance to this point. If a person has no pursuits, what is the difference between him and a salted fish?
"You have highlighted several solutions in this document, which is very good! Differentiated services, special delivery to different areas, fixed-point package delivery to commercial buildings, and a system of special meals for special people are all feasible."

Li Zehua took a few casual glances and felt at ease that for a newcomer in the workplace who had just graduated for more than a year, it was already very outstanding to be able to achieve this level.

But he wanted more, "But there are still omissions in your plan. It is only limited to eating itself. Don't forget that we still have Hummingbird Express.

During peak hours, how can one person handle the entire building?

In this way, when the main force from the marketing department arrives, you can take the lead in contacting the express delivery department to come up with a more complete plan, with two full-time staff in one building, and do takeout express delivery together.

The branch should treat this as a top priority and push forward, especially around the China World Trade Center, and strive to integrate and utilize the restaurant resources as quickly as possible. "

As he spoke, everyone quickly took up paper and pen to record. Wang Chenglin was extremely happy, "Okay."

"What to do specifically depends on the actual situation."

Li Zehua put the document down and said, "The general direction should not change. We should give priority to tackling key commercial areas according to the plan, including the site selection of street-side shops and the development of restaurants.

Especially for the distribution and promotion of old customer resources in their hands, we must try our best to contact them.

In addition, we need to focus on advertising and accurately place advertisements. This will be coordinated by the administrative department, and elevator, property, and shopping mall advertisements must keep up in a timely manner.

In addition, regarding the customized packages like Lihua, we also need to prepare them in the early stage, and we must do it well! "

Liu Fugen said with a bitter face, "Chairman, our main business now is..."

"The main business must keep up, and the customized package business cannot be left behind."

Li Zehua interrupted without hesitation, “Others do this to save costs and increase profits.

We do it differently!
In my opinion, customization has several advantages. Apart from catering to the needs of some potential consumers, it can also perfectly integrate with the company's next strategy.

Customization means everything from purchasing dishes to finding stores to cooperate with, to managing popular catering, and ultimately solving consumer needs.

We can all participate in it, figure out what is going on, understand the situation and summarize the experience. The next step is to provide one-stop service to restaurants that are willing to cooperate.

Whether it is the group headquarters or the branch, you must follow this. Don’t be afraid of the hardship in the early stage. As long as you are willing to calm down and work hard, you will get what you want in the end. "

As the general manager of the branch company, Liu Fugen had a full understanding of this strategy, but he was completely in the dark. He had neither the experience nor the ability.

Li Zehua saw his worried look and said with a smile, "Everything is difficult at the beginning!
You are new to this and you are not familiar with it. If you take it apart, it is just like that. Just do it and it is done. "

Then he said to the head of the marketing department next to him, "I'll give you one month. In addition to training a capable team, you also have to figure out all the catering stores in Yanjing.

In particular, the daily consumption of vegetables, meat, etc. in mass restaurants, including but not limited to prices, purchasing methods, and sales volumes.

Go through it from beginning to end and submit it to me in a written report."

When the boss spoke, the subordinates didn't dare to refuse and quickly agreed.

Li Zehua was satisfied and coughed to attract everyone's attention, "Next, I will only talk about three things.

First, Chichume and Fengniao Express have successfully raised their second round of financing, with $100 million already deposited into the company’s account.”

When everyone heard this, they were all puzzled, just this, one million dollars?

I don't understand. After all, the first round of financing of Fengniao Express, including the equity exchange part, exceeded 5000 million RMB.

But the next words made them ecstatic.

“This one million is just a deposit!

Lijiapo Temasek Investment Fund, Gaoling and GSR Ventures jointly invested US$3000 million in Chichime.

Inject 2000 million US dollars into Hummingbird, each holding 10% of the pre-investment shares!

Not only that, as long as we achieve our mission goals for this year and next year, the investors will add an additional US$5000 million.

You know what this means, guys?"

"Oh my god, one hundred million, or dollars?"

"How much RMB does this cost?"

"The company is making money, and so are you, boss."

"It's only right for the boss to get rich. He would rather make a loss than give us such a high salary. Congratulations to the boss!"

Everyone was stunned by the gift bag that fell from the sky. One person who was outspoken couldn't help but fantasize.

"If I had so much money, I would stop working and go home to build a big villa, marry a beautiful wife, and live happily with my wife and children!"

The people around laughed and said, "One is not enough, we need at least two."

"You need a golden hoe, too. Otherwise, how can you work in the fields?"

"Hahaha!"

For a while, the venue was filled with laughter.

Li Zehua just listened quietly without interfering. When the voices gradually died down, he smiled and said, "Yes, I've made a fortune, but it's not just me, but everyone has made a fortune together!"

Then he raised two fingers and said, "First, this money is used to develop the company's business, not for me personally!
Second, with this money, the company will develop better. Not only will everyone's salary and benefits be guaranteed, but I would also like to congratulate everyone in advance because you have also become rich.

This is the second thing I want to say. We all make money together. No matter how the valuation changes in the future, the company will still follow the original plan and share 2% of the shares among everyone in the first phase.

According to the latest information, the company's total shares exceed 14 billion shares, and this time, about 2800 million shares were taken out.

With half of the first round investment price, everyone is welcome to subscribe actively and everyone can be the boss of the company.

Next, we will have the second and third rounds of financing, and the price will only get higher and higher until it goes public!
Look at Tengda, look at Ali, and then look at Qiandu. Our future is bright!
It’s hard to say anything else, but I guarantee that every brother who follows me can become a millionaire, a tens of millions, or even a billionaire!”

With a loud bang, the entire venue exploded!
Everyone was extremely excited. If the company successfully raised a large sum of money, their future salary and benefits would at most be guaranteed.

Now, Li Zehua promised in public for the first time that all team leaders and above could subscribe to a certain share of the original shares!

Their inner desire for wealth was instantly aroused.

Almost everyone was so excited that their scalps were tingling. This was simply pie in the sky.

Li Zehua was also happy. Based on the latest round of valuation, each share was worth about 7 yuan, and half of that was yuan.

The price of Hummingbird is a little lower, at around 40 to 50 cents per share. This is not just a simple investment, but a sale of the original equity.

He currently owns nearly 88% of the shares of Chimo and about 65% of the shares of Hummingbird. Just from this internal subscription, he can personally recover to million yuan.

This item alone can not only recover all the initial investment, but also make a huge profit.

Of course, compared to the future stock price after listing, he will definitely suffer a loss.

But don't forget that the company will never be able to grow if it relies solely on him. He is also a generous person and does not care about such small profits.

You will spend money today so that you can make money tomorrow!

Liu Fugen suppressed his excitement and said, "Be quiet! The chairman is here, what a mess!"

"The specific distribution plan still needs to be studied in detail by the headquarters, but the framework will basically not change. Let's listen to me first."

Li Zehua smiled and said, "The third good thing is that tomorrow the express delivery department and the marketing department will arrive in Yanjing, and all business will officially begin."

Turning to Liu Fugen, he said, "You've been complaining about not having enough manpower, haven't you? This time, there are more than 400 people from the express delivery company alone, and there will be a second and third batch later!"

The successive good news made Liu Fugen unable to sit still any longer. He stood up and said in shock, "Oh my god, so many people came at once?"

Li Zehua was amused by him and laughed, "Mr. Zeng from the express company is leading the team personally. Together with the marketing, distribution, and logistics departments, there are more than 700 people in total. In a word, there are more than enough people!
I have set up the stage for you, please give me a good show!"

Liu Fugen felt his blood boiling, and immediately patted his chest and said, "Boss, don't worry! With so many brothers here, we will be able to dominate the Yanjing market in less than two months!"

"I'm waiting for your good news!"

Li Zehua waved his hand and said, "Everyone has been very busy during this period, so we can take this opportunity to have a team building tonight.

I heard that this hotel has a good buffet, so I have arranged to book the whole place and have as much seafood as I can.

There is a shopping mall next to it, so we can have a good time after dinner. After get off work, we can eat and play as much as we want! "

"Long live the boss!"

"Boss, you are so handsome!"

"Boss, I love you!"

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(End of this chapter)