Chapter 155: The boss takes his sister-in-law away
“For the time being, there is no need to worry about food delivery. As for the express delivery business, as long as we can grab the orders from several major express delivery companies, it will be enough to survive.

But this is based on the premise that Taotao has not yet responded. Once it reacts, it will definitely launch targeted competition as soon as possible.

The number of express parcels it controls is the key to the survival of express companies, so we need group buying to open up the express market and occupy the upstream market!

This will prevent express delivery companies from turning to Taotao due to the volume of orders.”

Li Zehua quickly analyzed, "I believe this will happen soon. Even Mr. Ma from Qiantang is already analyzing our business model."

His judgment on this point was very accurate, but it was still too conservative, because the team sent by Ali to discuss cooperation was already on the way.

This is very Ahri!

Talk about it first, and if there is a chance, invest and exert influence. After understanding the situation, there are only three possible outcomes.

Copy others, go back and make an identical one, and start competing.

If he wins, Ahri will take everything, and not even a scrap will be left for him.

Even if they lose, it will not stop Ali from continuing to expand its investment and seize the operating rights and controlling rights.

In later generations, express delivery companies cooperating with Fanjisong, Amap, and Cainiao Post Station were all acquired by Ali.

To cooperate with it is like seeking the skin of a tiger!

Of course, there is also a third situation, such as Meituan, which is well versed in the rules of the game and understands that the only one who can defeat a giant is another giant.

After being unable to escape from Ali's endless meddling, Wang Xin decisively switched to Tengda, even though he had once had extremely unpleasant experiences with Tengda because of the campus network.

Nor could it stop his determination to change his allegiance.

After all, Tenda only needs influence to open up the entire industry ecosystem, not controlling rights!
Ali plans to send an entire team to take over Meituan step by step. Even if he succeeds in the end, it will be unknown what the name of Meituan will be.

"Ahri, a hopelessly powerful opponent."

Gu Shijie, who had dealt with express companies many times, was very silent.

Today, one quarter of the orders for Chichume Fengniao come from express delivery companies. As the cooperation deepens, this number will only grow.

According to the company's internal collective assessment, in the short term, the number of express parcels in the company's business will definitely exceed that of takeout orders, which is determined by the market size.

E-commerce online shopping is a mature market, with an astonishing number of packages generated every day, plus the personal and corporate markets that have been developed as a result.

Its total volume is far greater than that of the takeout industry, which still requires long-term and in-depth cultivation to fully tap the market potential.

Everyone present understood this, and some even questioned in their hearts why the company wanted to get involved in the express delivery industry?
If we only focus on the food delivery industry, it would be impossible for us to attract such a strong competitor at the initial stage.

Of course, no one dared to say it out loud.

This is normal. They have all received company option rewards. If things go smoothly and they go public, they will get all 15% of the option rewards.

Even if the company's market value is a little lower, only 100 billion RMB, this part is worth 15 billion, and the worst of them can still get millions.

This is a huge sum of money, but whether it can be successfully cashed out depends on the future development of the company.

Now, here comes the trouble.

It's so unlucky to meet Ahri as soon as I go out!

But they don’t think about it, if they only rely on takeout, will they still have core competitiveness?
Is there no competition in the takeout business?
It was precisely the strategy of moving forward in tandem with the food delivery and express delivery industries that eliminated most of the players and allowed Chimei Fengniao to demonstrate its dominance in the market from the very beginning.

This is equivalent to pursuing a peerless beauty. If she is single, she will inevitably face countless competitors. One can imagine the effort she has to put in to stand out and win the heart of the beauty.

But assuming that the beautiful woman is married or has a boyfriend, leaving aside the moral factors, is there only one competitor, or only a few who are brave enough to take this step?

In business competition, whoever has moral qualities will be eliminated first. Tears are not believed here and the successful will not be condemned!
Li Zehua did not respond to Gu Shijie's sigh, and continued, "Back to group buying itself, in the next month, in addition to continuing to promote our established strategy.

Frontline departments, especially the promotion department, need to select cooperative manufacturers across the country.

Of course, after signing the investment agreement with the venture capital, the three companies will nominally operate separately and independently within the group.

Therefore, the Promotion Department will also be divided into two, namely the Chimei Promotion Department and the Pinxixi Promotion Department. A Promotion Strategy Business Group will be established at the group headquarters, and President Yang will jointly manage the promotion business of the two companies and coordinate internal cooperation.

The benefits of doing so are self-evident. Pinxixi can also provide a large amount of part-time job expenses and advertising expenses to Chime. After all, the Chime website can attract traffic to group buying websites."

Gu Shijie's eyes lit up, "This is great. Pinxixi alone has received 4+1 million US dollars in investment. If we can create additional income for Chime in this way.

Wouldn't it be possible for us to accomplish this smoothly, increasing our performance while still controlling the loss amount agreed in the contract?
If necessary, the interests of Pinxixi can even be sacrificed. As long as the tasks of Chizume and Fengniao are completed, the company will not face any uncontrollable risks. "

His idea is nice and there is some room for maneuver, but he directly positions Pinxixi as a subsidiary company rather than the core lifeline.

Li Zehua smiled bitterly and tapped the blackboard, "I can say this here, but once you leave this door, don't reveal a single word, or I'm afraid you'll be beaten to death by the venture capitalists."

After the little joke, he asked seriously, "Do you have any misunderstandings about group buying?
Would you like to buy a mobile phone? Would you like to buy a TV for your family? Would you like to buy clothes and shoes for your children or wife? Would you like to buy cosmetics for your wife? Now that you have money in your pocket, do you want to eat something delicious? "

Everyone was stunned, but what does this have to do with group buying?
A smart person raised his hand and said, "Chairman, do you mean that we can do everything in group buying?"

Li Zehua nodded, "Of course!"

Someone else asked, "Isn't that the second Taotao? If we do this, will anyone buy it?"

I can't see where the advantage is at all.

Just now I heard that Ahri is going to enter the field, and everyone is worried.

Now the chairman is even more powerful and is ready to charge directly into the enemy's territory. Of course, he is doomed to fail.

Tenda is so powerful, with hundreds of millions of daily traffic, but it has been defeated by e-commerce and online shopping. How can a startup company like them challenge Taotao?

Li Zehua didn't know whether to laugh or cry. This group of people really had no internet thinking at all. Looking at Ye Feng, Feng Mingcheng and others, they also looked cautious.

Very helpless, "I say, are you focusing on the wrong point, overcapacity products!!!
Don’t you know these words? "

Ye Feng felt uncomfortable being stared at, his mind was racing, but luckily he was smart and figured it out quickly, "Discount? Low price?"

"Break the bone!"

Finally someone spoke up and understood what I meant. It was not easy!
Li Zehua threw the Nokia on the table and said, "I spent 860 yuan to buy this phone, which was equivalent to half a month's salary at the time. It hurts to say it, but I can't live without it.

Think about it, how many people in the country still don’t have a mobile phone? "

Someone quickly took out a laptop and searched, "According to public data, the national production of mobile phones in 08 was 5.59 million units, and the shipment volume was ..."

“Yes, my country has become the world’s largest mobile phone manufacturer, but the high cost of purchasing a phone and communication fees still discourage many people.

For example, we centrally purchase PHS for the front-line team because calls are cheap and the purchase price is not expensive.

Don't laugh. I know many of you are complaining about the bad signal of your PHS. You often lose audio in the middle of a call, which leads to being scolded by customers.

The company in question has no money either!"

At this point, he changed the subject and said, "But now the opportunity has come. The company plans to replace everyone with better phones next month."

Since it concerns their own interests, everyone smiled happily when they heard the words, and exclaimed that venture capital is good and the boss is generous.

No matter what the future holds, the benefits you get now are real.

How could Li Zehua not know what they were thinking? He immediately broke their fantasy and said, "You wish. This time when we change our phones, we will not only not lose money, but also make a lot of money."

"Sure enough, all bosses in the world are one family. They are ruthless and want us to pay for the purchase ourselves, and they also want to make a lot of money in the middle."

"This is unscientific. The boss shouldn't be so stingy!"

"You usually bribe me with small favors, but now your true colors will show."

Although no one said anything, everyone looked at them sincerely, saying, "Boss, you are so nice and you are considering us."

There were also a few who couldn't hide their feelings, such as Feng Mingcheng, who looked unhappy. "Boss Feng, do you have a problem with what I said, or do you have a problem with me?"

Li Zehua had long wanted to give this money-grubber a lesson.

Not only did he cost the company 6,000 yuan in overtime pay a month, but he also created a virtual payment system with a lot of bugs, which gave the testing department a headache.

Of course, we can’t blame him entirely. In order to run the group buying website, he temporarily transferred several experts from the technical department.

In short, Feng Mingcheng relied on a group of inexperienced students to create the system within the specified time. There is no need to worry about minor problems, at least the security is guaranteed.

Feng Mingcheng was just slacking off the whole time, but he didn't expect to be criticized for showing a painful expression. He felt so wronged!

But he didn't dare to scold, and explained awkwardly, "No, no, how dare I question you, I've been working overtime for a month straight, and I can only sleep on the sofa when I get home. My girlfriend said that if you do this again next time, she will make me sleep on the street. I'm already depressed."

"If you get more depressed, I'll make you sleep on the street!"

The boss's serious face scared Feng Mingcheng, and he quickly put on a smiling face, trying to be as sincere as possible.

However, Li Zehua had no intention of letting him go. This time, he really intended to make him sleep on the street. "Boss Ye, please arrange to set up a data analysis center in the near future. I will arrange for Boss Feng to cooperate with us later."

Ye Feng always keeps up with the forefront of technology, so he naturally knows what this thing is. Knowing does not mean understanding, so he asked curiously,
"Mr. Li, there is no problem with the technology, but the result is not very effective. Although our users are very sticky, we have too little technology and may not be able to analyze much information."

"Isn't it prepared for eating now?"

Li Zehua smiled confidently, "I'll talk about this later. Write it down first, in case our President Feng forgets."

Feng Mingcheng felt vaguely uneasy. Why did this tone feel so strangely familiar?

Yes, this is what he told himself the last time he called Zhou Anquan out to be in charge of group buying.

Could it be?

I am really afraid of what will happen.

He was just thinking about it when he heard Li Zehua say, "To make a long story short, when you change your phone, you must not lose money, you must make money, and you must make a lot of money!
We don’t have channels for Nokia and Motorola, but don’t we have a lot of other brands?

Ever since mobile phone motherboard batteries began to be sold publicly, there have been countless mobile phone manufacturers across the country. It would be better to call them assembly factories rather than mobile phone factories. Anyone with some connections is doing it.

However, the economic crisis broke out last year and the mobile phones produced by these manufacturers had no market and are now piled up in warehouses gathering dust.

Do you think that in this case, if the product is underwritten, can the price break through the cost?"

Everyone was stunned when they heard this, and then they thought about the advertising agreement signed between the company and the Internet giant, and the door to a new world was suddenly pushed open.

Zhou Anquan had the most contact and felt the most deeply, so he reacted the fastest. "Using the convenience of the Internet, we can directly lower the price to the lowest and sell off the inventory online?"

"Correct!"

Li Zehua inexplicably recalled a widely circulated joke in his previous life:
A leather factory went bankrupt, and the bastard boss ran away with his sister-in-law. The leather bags and belts that were originally priced at 888 are being sold at a very low price, now all for 9 yuan.

He didn't know exactly when this happened, but it hadn't happened yet.

Don't blame him for borrowing something from this, he just used the story of an electronics factory closing down and the boss running away.

As for why the electronics factory has so many mobile phones, isn’t it obvious?

Why do you say it is called an electronics factory instead of a fertilizer factory?

Thinking of this, he recalled the TV commercials in his previous life, the voice that sounded like brainwashing: Only 998, 998 you can’t lose, you can’t be fooled…

No matter whether it is vulgar or not, there will always be people who fall for it, and as long as it works, that's it.

When these ideas were put forward, everyone was dumbfounded.

Everyone gave the boss a thumbs up and were actually almost dying of laughter.

This is not marketing at all, this is just smoke.

But you know what, it's quite magical, especially the bankruptcy, sister-in-law, and running away, it's exciting just to hear about it.

Looking at the discounted mobile phone again, with the mentality of "it would be a fool not to take advantage of a good deal", maybe it will really become a hit.

"Boss Yang, I'll leave the job of contacting the manufacturers to you. I want to see results within a week."

Li Zehua is a professional. He never laughs and quickly assigns tasks. "Boss Yu, the purchasing department is under your name. Please check and see if there are any suitable electronics factories around Jiangsu, Zhejiang and Shanghai."

Yu Li was still laughing, and was dumbfounded when she heard this, "Are you really buying one?"

"Of course, otherwise it would be false advertising. We won't do anything illegal. We need to do it as soon as possible!"

Li Zehua arranged some more tasks, and seeing that everyone's enthusiasm was fully mobilized, he said,
"Mobile phones are just the first step. We will then reach out to every industry and every factory, and try to do so before our competitors react.

Find out which products are best-sellers and which ones have been eliminated by the market and cannot be sold even at a price reduction.

For those that can create profits, we must resolutely underwrite and sign contracts, even if we have to pay liquidated damages in the end. We must seize the key resources and leave no way for those who come later."

He is not a good man and will leave opportunities for others. The worst that can happen is that he will sue others later.

The group headquarters spent millions of dollars and employed so many people in the cooperating legal team. How could they not test the quality of the money?
"Everyone, how important is the promotion department now? Needless to say, takeaways need it to open up catering stores!

Group buying to find sources, need it!

The subsequent product launch, offline campus market, and publicity in various cities are all inseparable from the Promotion Department.

With the help of this favorable wind, the promotion department can even go deep into the countryside and directly complete the business expansion across the country, paving the way for the takeout express delivery business that will follow!
Once the promotion department has established a foothold in each city, will it be smoother and more cost-effective to launch other businesses immediately afterwards?
Moreover, with so many surplus products, how many more express parcels can be added if discounts are offered to promote the prosperity of the consumer market?
Have you ever thought about it?
Even if Ali gets involved now, we have enough bargaining chips to negotiate with the express delivery company so that they dare not leave easily.

As long as we stick together, would Ali dare to risk offending all the express delivery companies and force us to choose between the two?
If we can get through this period and develop, do we still have to depend on others?

By then, we ourselves will be giants!"

Everyone was amazed and admired the boss's imaginative thinking.

Combining a takeaway with express delivery is already amazing.

Now group buying has been created to find a market for the country's excess products, allowing factories to get rid of their inventory to obtain life-saving funds and consumers to enjoy discounts on low-priced goods.

In the middle, Hummingbird and Pinxixi took the opportunity to connect the entire upstream and downstream of the industry. Isn’t this the rhythm of taking off in minutes?
In this joyful atmosphere.

All departments took the initiative to apply for tasks, even the technical department was not idle. Zhou Anquan was eager to try and planned to offer suggestions on the next development of the group purchase project.

Li Zehua approved his suggestions on adding servers, improving security protection, etc.

He knows almost nothing about technical issues, but that does not prevent him from having his own judgment.

If you have sufficient funds, there are definitely only benefits to making adequate preparations in advance.

"Boss Feng, Boss Ye, now you know why I asked you to collect and analyze user behavior, right?"

Li Zehua turned around and said to Feng Mingcheng who was struggling, "If we can seize this wave of traffic, our technical strength will definitely have a big breakthrough.

Work hard, headhunters and venture capital companies are working hard to contact technical talents, and you must cooperate with the company to complete this strategy.

Once this is done, it can be used on food delivery websites in the future to provide more accurate advertising push and key recommendations based on preferences.

I don't need to tell you about the commercial benefits involved, right?"

Ye Feng nodded heavily. He really loved his current job. He originally thought he was just doing takeout, but now he saw the business getting bigger and bigger.

Even online shopping and e-commerce are involved, so there is a place for all my skills to be put to good use!
Only Feng Mingcheng drew circles and wanted to curse him. What user behavior collection? Isn’t this the core algorithm of Internet traffic?
"It's over, it's all over. Now, let alone the sofa, I'm afraid even sleeping on the street is a fantasy!"

　I will try to post the third update around 11 o'clock. Good night everyone.

　　
　
(End of this chapter)