Chapter 180: Let Everyone Drive Electric Cars

Colleagues in the Legal Department are very efficient.

However, it only took half an hour to draft a contract, which not only arranged the affairs of the BYD battery factory, but also worked out the valuation and equity agreement involving the BYD Group.

Dong Chaogui was well prepared. He was determined to win over such a developing enterprise that would have a decisive impact on BYD's future business!

Providing more favorable prices and high-quality services is just the basis. If there is no deep bundling, there are so many competitors in the market who will definitely try their best to poach your customers.

Just what he knew, Emma, ​​people from Xinri have been trying to get in touch with Eat, not only have they come up with products that are better than Guanneng 1, but the prices are also quite touching.

It was just that Li Zehua was too busy and there was no time for formal contact, otherwise there would have been a second party that came in to share the profits.

Dong Chaogui is anxious!

In the electric vehicle market, homogeneous competition is currently very fierce. The only difference among them is the scale. The more production, the lower the cost, and sales volume determines everything.

As BYD's biggest competitor, Emma invested 30 million yuan this year to invite Jay Chou to be its spokesperson, and also spent over 100 million yuan on marketing, actively provoking a frenzy of competition across the country.

This counter-cyclical approach makes Yadi very uncomfortable.

It once tried to invest several million yuan in it.

And now, even if the shares are given away for free, we must keep this big client!

Because this concerns the survival of Yadi!
In October 2008, nine months ago, BYD Group produced and sold a total of 10 electric vehicles, completing the full-year target for 9 ahead of schedule.

In 09, this number was just over 100 million.

In the year 2010, BYD Group produced and sold 200 million electric vehicles throughout the year.

Now, just for the Hummingbird family, the expected purchase orders for the whole year are more than 6 vehicles.

If the rural promotion plan is successful as claimed, are the 100,000 vehicles just a test?
As long as there is a possibility of success, BYD will do whatever it takes to follow suit!
Because this means that more than 09% of the annual sales in 20 are held by Chimomao alone. This is not a distributor!

They are the real end consumers!
"Over 20 billion output value, less than 3 million profit?"

Li Zehua looked at the contract and was a little confused. "Is BYD's annual target only 120 million vehicles? If the market sales pick up, won't it mean that there may not be enough supply?"

In his plan, electric vehicles are a necessary part, even if he does not make batteries or new energy vehicles.

As for the takeout express delivery market, the sales volume will reach millions of vehicles per year in the future. This kind of investment in the industry chain is a sure profit.

Not to mention taking this opportunity to plan ahead for the new energy battery industry. Whether it is mobile phone batteries or car batteries, an opportunity to switch production is needed.

But now when I look at BYD's expected full-year sales target and the specific production and sales figures, I scratch my head and don't quite understand it.

This is a typical example of him looking at the present through the eyes of future generations. The BYD in 09 was not the listed company in 24 with sales of tens of millions of vehicles.

Dong Chaogui explained, "Mr. Li, don't worry, we have just put into operation a new factory in Jinshi, and it will be no problem to produce 15 vehicles per month at full capacity.

Together with Wu Xi's factory, as long as there are no problems with the sales channels, we can produce 25 vehicles per month.

If that's not enough, the production base in Zhejiang Province will be completed next year, and the production line has been booked, so you can rest assured about the production capacity!"

“Am I to understand that, taking into account the supply in the original market, BYD can only provide 150 million vehicles in the second half of this year at most?

If we want to upgrade, we can only wait until the factory in Zhejiang Province starts production? How much production capacity does that have?"

Li Zehua was speechless. What could this amount of production capacity be used for?
Dong Chaogui was stunned and asked tentatively, "Isn't this enough?"

"Just make do with it."

Li Zehua took another careful look at the contract, crossed out a few key points, and made some changes. "President Dong, take a look. If you think it's okay, sign it and talk to another place."

Dong Chaogui subconsciously took a look and said, "Is a valuation of 10 billion still high?"

For this business, he raised the valuation to more than 4 times. You should know that traditional industries with better development have valuations of 7/8 times, or even 10 times.

In order to please Qingyun, he took the risk and offered the lowest price.

Who knew that the other party would refuse without hesitation.

Li Zehua nodded, "6.6 million valuation, very lucky. If you are willing to sign, I will come up with a complete business plan and maximize production capacity. I will be responsible for sales in the second half of the year.

In addition, I want to separate the BYD battery factory and I want a 75% stake.”

Dong Chaogui was very conflicted. On the one hand, he had no way of explaining this valuation when he returned, and on the other hand, he was reluctant to give up the sales volume of more than 100,000 vehicles.

It doesn’t matter for the battery factory, but are they serious about maxing out their production capacity?
If BYD can double its expected sales this year, he will grit his teeth~
It still hurts!
This cut is like cutting off a piece of meat!

However, the situation was stronger than he was, so he could only bite the bullet and say, "Mr. Li, although I am the chairman of BYD, such a big thing still needs the approval of the board of directors."

This is not an excuse, this is reality.

Before coming, BYD held a special board meeting to study and discuss the cooperation framework with ChiMei.

It focuses on the issue of inviting the latter to invest. Currently, the national electric vehicle market is highly competitive. Although BYD is in the first echelon, its advantages are not obvious.

Currently, the first in the electric vehicle industry is Xinri, followed by Emma and BYD (with the help of Jay Chou’s advertisements and huge marketing expenses, Emma became the market leader in 09).

After this round of financing, Chimo will be in a strong position with both money and people, as well as the market. Competitors will definitely try every means to enter the market.

The only thing BYD can offer is to give shares, so the 10 billion valuation represents BYD's absolute sincerity.

But Li Zehua doesn't think so. BYD was later listed in Hong Kong, with an initial valuation of more than 50 billion Hong Kong dollars.

That was in 16, when BYD sold more than 500 million electric vehicles a year. Now it is only 09, and the sales volume is only a million.

With his intervention, if the orders are not given to BYD but to its competitors, it is foreseeable that BYD’s future will not be optimistic.

In this case, it is reasonable to lower the price.

Thinking of this, Li Zehua was very calm, "Then let's wait until the conditions are ripe and then we can discuss it in detail."

It's just a casual layout, not worth investing too much effort in.

"Let's talk about the battery factory first. Based on a valuation of 1 million yuan, I will take 75% of the shares. BYD will be responsible for the initial production and operation, and the subsequent operation will be jointly managed by BYD and the management team hired by me. How do you think?"

Dong Chaogui clearly felt that his attitude was changing, and he was very anxious, so he didn't dare to refuse on this issue.

"Just do as Mr. Li said. 20%, no, 25% is considered as technology investment."

It’s just a battery engine factory. It is certainly important to BYD, but compared with orders of hundreds of thousands or even more, is there any need to think about which is more important?

With the approval of the two bosses, the contract was signed very quickly. The penalty for breach of contract was set at the maximum amount, and the company's finance department was arranged to directly transfer a deposit of 100 million yuan, and the contract came into effect.

“Okay, Mr. Dong, there’s no need to say more about the relationship between our two families.

I won't make it difficult for you. Now that the battery factory issue has been resolved, let's discuss the specific plan for cooperation so that you can have an explanation when you return."

After the contract was signed, Dong Chaogui became even more worried.

Li Zehua saw it and changed his mind, since he had the battery factory, he was not afraid that the boy would go back on his word, so he simply invited him to have tea next door.

A group of people stayed behind to discuss the details of the cooperation in depth.

As soon as he entered the door, Dong Chaogui gritted his teeth and said, "Boss Li, please add a little bit, Yadi is very sincere about this cooperation.

Moreover, once you become a major shareholder of BYD, you will have advantages in terms of payment terms, priority supply, etc.

Even if it means going to the bank for a loan, BYD will do everything in its power to complete Chime’s orders.”

He had it planned out, even if he would bleed himself in the end, he would drag Chi Mo onto the chariot!
"Okay, with your words, everything will be easy!"

Li Zehua sat down and boiled some water. This reception room had just been renovated and was more suitable for a few people to drink tea and chat, or have private conversations.

"Don't be impatient, Mr. Dong. Now that the cooperation with the battery factory has been successful, everything is moving in a good direction. We can just take things step by step."

Investing in BYD is really a natural thing to do. His target company for new energy vehicles is not just this one. There are also CATL and BYD waiting for him in the south.

BYD, Yadi, he couldn't help laughing when he thought of this. If they both do it, wouldn't the former only have one more letter 2 than the latter?

If two car owners meet on the road, won’t they stare at each other?
Dong Chaogui had no idea what he was thinking, and he smiled bitterly, "Boss Li, you don't know how hard it is for us to run a business!
If I can't listen to your business plan of producing hundreds of thousands or even millions of vehicles and not even filling up the production line, I won't be able to sleep when I go back.

My mind is full of this. Sometimes I really want to grit my teeth and just sign it. At worst, I can sell this old bone to you, Mr. Li.

But I really can't do it. There are thousands of people working for the company, so I have to think about them, not just myself!" Li Zehua listened while making tea, "Indeed, I have more than 10,000 people working for me, and I have a headache every time I open my eyes on the first day of every month. Even if I do nothing, the monthly expenses are more than 10 million.

If you take commissions, bonuses, and performance into account, the labor costs alone are 40 to 50 million, which is difficult.”

Yadi needs to feed people, just like hummingbirds need to be fed, and even more.

Dong Chaogui had no choice but to watch him make tea in a daze, not knowing what he was thinking about.

Li Zehua poured out the first pot of tea and continued, "As for sales, you don't have to worry when you go back. I estimate that this year we will contribute at least 100,000 vehicles to BYD."

Just now the production line was fully utilized but it was not enough, now there are only 10 left.

Dong Chaogui muttered in his heart, "If you didn't have this battery replacement plan, promoted it in rural areas, and said 10 vehicles, I would wake up laughing in my dreams."

But now my appetite has been whetted, and I just feel like I have suffered a huge loss, without any joy at all.

Li Zehua was not lying to him.

At the beginning, this battery replacement plan was only for the convenience of takeout express delivery. Charging is not as fast as battery replacement.

But the extended market is much broader than itself.

Especially when combined with Pinxixi's rural expansion plan, it is a complete win.

In the vast rural areas, there is a huge demand for transportation, but this area has always been dominated by motorcycles.

There are many reasons for this, too many to mention, but there are a few important factors, one of which is that motorcycles have a long range after refueling.

On the other hand, the popularity of motorcycles is high, so the after-sales service is good, and there are stores and repair shops in every town.

But at this stage everyone has overlooked one point, that is, who is riding the motorcycle most of the time?
male!
This is not discrimination or anything else. Just the weight, height and speed of a motorcycle are very unfriendly to women.

And what about electric cars?
It is easy to use, the speed is not fast, the price is cheap, and the daily use cost is low without refueling.

These are advantages, but there is also a biggest problem, which is the issue of battery life.

It is not bad to travel from one town to another in the plains in the south, but it would be very embarrassing if you run out of power in the mountainous areas.

It is very inconvenient to visit relatives across the county town at a distance of forty or fifty kilometers, and it is only suitable for commuting to and from get off work.

This is a disguised rejection of rural users.

Once the swappable battery plan is implemented, the results will be completely different.

Especially when letting Pinxixi group buy to do it, it’s simply a sure win!

First of all, Pinxixi has currently reached a strategic cooperation with the three major military governorates of Yanjing, Jinling and Chengdu.

The Yangcheng and Quancheng Governor's Offices are in negotiations.

These five places almost cover the most essential areas of China. In a word, as many people as needed can eat there.

This solves the biggest problem of publicity and sales network construction in rural areas.

As for the rest, once the battery swap plan is released, the price of batteries will be reduced to the lowest, and the price of producing 100,000 units and producing 1 million units at the same time will be completely different.

Li Zehua is even confident that he can reduce the price of batteries to 200 to 300 yuan in the short term, and to a bargain price in the long term.

This has two advantages. One is that it accumulates a large number of production improvement technologies, laying the foundation for the introduction and production of mobile phone batteries and new energy electric vehicle batteries.

The second is to solve the problem of electric vehicle charging across the country, especially in the southern region.

It not only solves the problem of takeout delivery, but also solves the travel problem in rural areas.

Isn’t it just that the battery life is not enough?
Come, learn about removable batteries.

out of battery?
Learn about Qingyun Travel’s battery solution. It takes less than a minute to replace your battery and you’re ready to go.

He wants every town and wealthy village in the country to have a battery swapping site.

In the early stage, it can be the gate of BYD dealers, the gate of Pinxixi stations, partner stations such as Yuantong, JD.com, Yunda, SF Express, and the gate of franchisees.

Can we still eat it later? At the entrance of Hummingbird’s business premises, or even at the entrance of a restaurant.

It’s just like the shared power banks in later generations!

As long as there is no control from above, it can flourish all over the country. What's the point of the battery being out of power?

Change one!
If you have the conditions, you can charge it at home. If you need to, you can go to the street to change the battery and continue driving.

cost?

Don't use too many commercial tricks, such as increasing the factory cost by 500, using a new battery for free for life, charging a service fee for each charging, and you still have to pay electricity bills when you charge at home.

If you don’t want to pay extra for the service, you can pay a lump sum each time you use it. Would you like to learn about annual membership?
You say rural people are reluctant to spend this money?

That's because you have never had the experience of pushing an electric bike and walking five kilometers home in the heavy rain. But if you have done it once, you will be more willing to pay than anyone else next time.

As for the businesses that provide charging services, they are even happier. Haven’t you seen the shared power bank model in later generations? They are placed there and someone wants to change them, and you will be paid once in the background.

It can fully cover the electricity bill and also make a small profit. The most important thing is that there is support from the local government.

Find out about the license plate registration and settlement, and the taxation in the sales and circulation links. The inventory is large, the exchange of personnel and materials is prosperous, and the economy is active. The contribution of not wearing a helmet alone is not small.

The upper class is even more happy to see this. How many upstream and downstream industrial chains will this drive to develop together?
How many jobs and tax revenues will be created?

Li Zehua's plan does not stop there. Once the battery plan is promoted and smartphones start to take off, he will do sales like selling each unit for 798 yuan, even at a loss.

As long as the number of users increases, shared bicycles and shared electric vehicles can be launched in minutes. With so much interaction in the industrial chain, who can compare with him?
It's totally a lie to make money, even if you break your legs you can't finish it in your lifetime, you simply can't finish it!!!
Dong Chaogui still didn't know what kind of monster he was negotiating cooperation with.

In short, he was very conflicted. Even if the valuation of 6.6 million was increased by million, he would grit his teeth and agree to it.

While drinking tea, he listened to Li Zehua's details about the battery swap plan. The latter did not tell him many things.

But just this part made him overjoyed, and a voice in his heart was roaring: Promise him, or you will regret it for the rest of your life.

"Mr. Dong, how is it?"

Li Zehua took a sip of tea with a smile on his face. He was in a good mood and could taste sweetness even in the bitterness.

Dong Chaogui thought carefully about what he had just said, and said bitterly, "Boss Li, aren't you afraid that I will bypass Qingyun and do it directly?"

“Not at all.”

Li Zehua smiled confidently, "My business model is destined to recruit at any time, mobilizing tens of thousands or even hundreds of thousands of people to execute the same goal across the country.

Even if BYD mobilizes the entire company to execute it together, it cannot be faster than me.

And you dare not. As long as BYD bypasses me, I will find Xinri and Emma to cooperate tomorrow. In two or three months at most, BYD's market share will shrink seriously.

You and I, if we unite, we both benefit; if we separate, you both lose. There is no third choice."

Dong Chaogui is a person who can take it or leave it. After a serious analysis, he smiled bitterly and said, "Indeed, it's just like when I was in Wuxi, Gusu, learning how to make takeout from you.

If you invest money but are not familiar with the business model, you won’t be able to make it work, and the more you do, the more you lose.”

This is an open conspiracy. Even if they put the market size there, you still can’t do it because your strategies are completely different.

Li Zehua's method is at least ten years ahead of the others. Even if you take it apart and show it to him, he still won't be able to learn it.

After thinking it over again and again, Dong Chaogui finally faced the reality and said, "Mr. Li, let's add 800 million to it. It will be 6.68 million. Based on this valuation, BYD will give you 30% of the shares at once. How about that?"

"Then let's go with 666. It will be smoother."

Li Zehua did not dwell on it too much. "I have no interest in interfering with BYD's specific operations as it has 35% of the shares. BYD is only part of the Qingyun Group's business plan.

After Qingyun acquired the shares, all voting rights for daily operations and management were entrusted to the chairman of the board, with a validity period of 10 years.

When it comes to major matters, Qingyun must have a veto power. Usually, only finance and audit personnel are sent. In addition, Qingyun can provide guarantees for Yadi to expand production..."

Dong Chaogui listened quietly, and finally nodded in agreement! (End of this chapter)