"Brother, I want to go to the Magic City for a few days, is that okay?"

When answering the phone, Li Zehua was still wondering when he would have another younger sister?

My only cousin from my uncle's family doesn't speak like that either, does she?

The sound of the clip is deliberately cute, and it gives me goosebumps.

Subconsciously, I cursed, "Go away, you're crazy."

"Hey~ Don't..."

After pressing the call button, Li Zehua continued to take Wu Yibin to visit the store and introduced the front-line operations of Chizume to the new director of Chizume.

Lin Wenhui did not come, but he made an appointment to go fishing with Temasek and Kaohsiung team tomorrow.

"Can I take a look at your backend system?"

Under the guidance of the promotion specialist, we entered another restaurant, where the owner greeted us warmly.

While chatting with the fast food restaurant owner, Wu Yibin pointed at the cash register computer and asked, and after getting permission, he performed a few simple operations.

Unlike the user interfaces he had experienced before, Wu Yibin found a lot of data in the merchant’s backend very interesting.

The real-time growing background numbers especially attracted his attention.

"Eat currency? Is it similar to QQ Coin?"

“Well, it’s a virtual payment system that the technical team worked overtime to create. The next step is to upgrade it to a third-party payment system.

However, a lot of practice has proved that virtual payment also has an irreplaceable role. For example, merchants can use it to complete a series of tasks such as store traffic, food promotion and advertising.

Consumers can get it for free by signing in daily, inviting friends to register as new customers, and participating in the ChiMei Hummingbird joint event.

You can also give some away as a gift through a one-time recharge. Since its launch, it has been widely praised.

Look here, this is the backstage of Jiang Ji Xiao Chao. Now there are 4.3 food currencies and 0.6 bound coins, which have been spent.

One RMB is equal to 10 Bound Currency. For example, the first batch of stores that installed office computers received a monthly subsidy of 3000 Bound Currencies from the backend.

Restaurant owners can choose any dish to subsidize through the merchant backend. For example, if there are 10 unsaleable dishes in the store today, he can choose to subsidize some of them.

According to the extent of the discount, it is connected to the backend of the Chizume website, and the data is automatically captured after being aggregated to give an activity ranking.

Consumers who are within about five kilometers and conduct precise keyword searches will be able to see and order food at the first opportunity.

This will greatly increase the utilization rate of food ingredients in stores, avoid waste, and achieve a win-win cooperation between merchants, consumers and websites.”

Wu Yibin nodded repeatedly after listening to this, and asked some other questions, and the executives of 吃么 who were standing next to him answered them one by one.

They were chatting here, and some merchants nearby who heard the noise also came to watch the fun. I heard that the boss was leading a team to inspect the meal, and the atmosphere became more lively.

Li Zehua smiled and greeted everyone, then took the mouse and clicked it, and asked his boss, "Did the marketing specialist explain these details to you?

Is there anything you don’t understand during daily operations? "

The promotion team employees who followed behind were very nervous and looked at the store owner with hope, fearing that he would say something wrong.

The store owner was a little reserved. Wow, a large group of people just came in. He knew the leader of the group. He was the promotion leader of this restaurant and they came here often.

I thought there was some new activity policy, but who would have thought that the big boss led a team to inspect the market?

He was scared, and he quickly said, "I understand everything. They explained it to me very clearly. Even if there is something I don't understand, I can just give them a call and they will come over to teach me step by step."

He frantically took out a stamped document from the drawer and said, "Leave me this operating guide. I usually take a look at it when I have nothing to do."

“That’s good. Now that you have computers to work with, your efficiency in both reconciliation and serving meals will be greatly improved, and you can also enjoy more and better services.

For example, the traffic support policy that consumes currency, I see that your bound currency has been almost consumed, it seems that the first wave of traffic was fully consumed. "

After taking a quick look at the document, he understood it instantly and explained it to Wu Yibin and the restaurant owner together. The latter seemed confused and definitely didn't understand it clearly.

Just patiently explain it again.

"Computers, printers and other supporting equipment are all purchased in bulk and provided to stores when needed. Currently, the price is about 2500 yuan per set.

This price is not set arbitrarily. We have fully considered many factors such as the store's order volume and profits.

For example, Mr. Jiang, your Gan Province stir-fry restaurant had about 70 orders a day before we started taking orders using computers, right?

If you have a computer and join the traffic support plan, your daily orders should at least double. "

Restaurant owner Jiang was so confused that he said, "Yes, yes, yes, thanks to your help, the takeout business is getting better and better. Come on, have a smoke."

He was extremely polite and stuffed packets of cigarettes into my mouth. When I looked down, lo and behold, they were Huazi cigarettes.

Small people have their own survival wisdom. Normally, when the promotion specialist comes over, he always treats him well, not to mention that the big boss is here in person.

Even so, she didn't forget to urge the kitchen, "Lanzhi, hurry up, the dishes can be washed anytime, it will take a year to cook a dish so slowly!"

"No, no, we came here after dinner and we have something else to do later."

Li Zehua quickly declined, saying that everyone was so enthusiastic, if he continued walking all the way, he would be stuffed to death.

Boss Jiang was still enthusiastic, "Of course, of course, it's a rare opportunity for you to come.

Besides, these are all home-cooked dishes, clean and hygienic. Come, have a smoke."

Li Zehua couldn't refuse, so he took it, opened the pack, took out a cigarette and lit it for him first, then lit one for himself, and put the rest on the cashier counter.

Wu Yibin had no choice but to follow suit and change the subject, "Hello, Boss Jiang, I've just been transferred here. My last name is Wu, you can just call me Old Wu.

I would like to ask, has the situation changed a lot since I started using computers and before I started working with Chimo? What are the specific changes? "

“That’s a huge change.

I mainly do business with students here. In the past, not many people came to eat during the summer vacation. At this time last year, I was the only one in the store.

This year is amazing. Look, as soon as the food came, my store was so busy that I couldn't handle it. Not only my wife, but also my brother-in-law and his family came to help.

We also hired an extra chef, and four or five people were too busy to handle the meal.”

Boss Jiang tried hard to recall the past, with a smile on his face. "Thank you so much, leaders. Without you, it would be hard to pay the rent during this season, let alone support my family."

These words made everyone present smile, even Li Zehua couldn't help but smile.

Wu Yibin nodded in satisfaction and turned back to look at the computer:
“I looked at the data. This is real-time orders, right? It’s only 90: p.m. and there are more than orders?
The income is nearly 2500 yuan, which looks pretty good! ”

“This is the benefit of traffic support.”

Li Zehua clicked on some key data: "Look, now Jiang Ji is in the top ten best-selling list of regular meals within the surrounding three kilometers, and it is also a star restaurant on the Fudan campus.

Customers who have dined here have given it very high praise, and it is expected to be the key recommendation target for Chimemo in the next phase.”

Boss Jiang has a low level of education and doesn’t understand the professional terms, but he understood the last sentence. Is this a good thing?

His mouth was crooked from laughing.

Li Zehua continued, "But we are still not doing enough. For example, the store still needs to allocate labor to provide dishwashing services.

Mr. Jiang will probably go to the wholesale market to buy vegetables early in the morning. I would like to ask Mr. Jiang, if Chimo can provide services in these aspects, would you be willing to accept it? "

Boss Jiang was puzzled. "No, you guys are even willing to do the work of washing dishes and buying groceries?"

"Of course, providing customers with the best service is our consistent goal."

He took out a stack of sealed bowls and chopsticks from his entourage’s backpack and showed them to everyone: “Bowls and chopsticks like these are well sealed and sterilized at high temperatures.

Mr. Jiang, please don’t underestimate it. By the way, we also have a set of takeaway delivery tableware that we specially prepared. Take a look at it too.”

Boss Jiang looked at it for a long time, but he didn't feel anything else, except that he was very sensitive to the price: "This, it will cost a lot of money, right?"

"The accounts should be looked at separately."

When customers have questions, a marketing specialist will come out to explain:

"Boss Jiang, if you hire a dishwasher, it would cost you about 1,200 to 1,300 yuan a month. That means he can wash about 200 to 300 sets of dishes a day, right?"

"Sometimes it's more, sometimes it's less. I haven't counted them carefully, but there are still 40 to 50 people coming in to eat every day."

"That's right. In a month, eight or nine thousand sets of dishes and chopsticks would cost about 15 cents. If you send us centralized cleaning, delivery and disinfection, it would probably cost less than 10 cents. We will deliver it to you every morning before you open the door.

We will collect the waste when you rest at night, so that normal business will not be affected. In addition, we can also collect the kitchen waste from the stores. Doesn’t this save you a lot of time?"

The purpose is not to distribute uniform tableware, the purpose is to dispose of food waste. The catering management is within the scope of this business license.

Li Zehua had no intention of giving up this from the beginning. It was not because it was a thankless task, but because he wanted to cut off the possibility of refining waste oil from the root.

He doesn't want to be criticized in the future, and he doesn't want take-out food to be defined as unhealthy food.

What's more, if food waste disposal is done well, you can make money.

Apart from anything else, food waste can be used to make various feeds, refine industrial oils, and charge an additional garbage cleaning fee, so it's a sure win!

Seeing that several store owners who had come to join in the fun were interested, Li Zehua said, "It's hard work to run a restaurant business.

For example, my family makes tofu, and my mother has to get up at three or four in the morning every day to fry tofu. She doesn't have enough time to rest.

She is only fifty years old, but looks no different from someone in her sixties or seventies. You are about the same age as my parents.

Don't work too hard when you come out to make money, and take care of your health. I only hope that everyone can make money and have a healthy body to enjoy a good life.

So recently, Chimome has launched a targeted service to help buy raw materials for catering stores. Everyone can try to cooperate.

You only need to place an order at the merchant's backend one day in advance, and within the specified time the next day, Fengniao Express will deliver it to your home."

As he said this, he made way for the salesperson and signaled the promoter to bring up the errand service on the merchant's backend interface and show it to everyone.

"No way, it's so cheap?"

"Is this fresh beef? How come it's 3 yuan cheaper per pound than what I bought?"

"There are many varieties, but the prices are so low that it makes people feel uneasy."

This world is so wonderful. Some people have never touched a computer in their entire life, so everything they see is strange.

At this time, nearby merchants received the news and many people came. When they saw the new event being introduced, they stopped to watch.

But this backstage price really scared many people.

Even Mr. Jiang, our key partner, was questioning, “Is this price wrong?”

The promotion specialist smiled and said nothing, introducing them to each major category, how to enter, how to operate, and demonstrated the ordering process one by one.

Li Zehua waited until their doubts had accumulated enough before explaining, "Sister, I can see that you are very good at saving money.

Like my mother, I always compare prices when buying groceries and only buy the freshest and most affordable ones.

Then I would like to ask you, how many kilograms of beef does your store usually purchase at a time?"

"You shouldn't brag like that."

The proprietress of a beef noodle restaurant who was praised smiled from ear to ear, "It's been hot lately, and the meat can't be stored in the refrigerator. I only buy two or three pounds a day. Everyone knows that I only use fresh beef."

As he spoke, he shared his experience with the people around him, telling them how he compared prices from three different stores, how he argued with many people in the beef market, and how his bargaining skills were unmatched.

This attracted admiration from many onlookers, who said that they would ask her to buy beef for them next time.

Unfortunately, before the beef noodle shop owner could get more emotional feedback, Li Zehua interrupted her with a smile:

"Then may I ask, sister, if I buy ten cows or even a hundred cows at a time, will it be cheaper than buying three pounds of beef?"

The proprietress was dumbfounded, "Are you a cattle dealer?"

"No!"

Li Zehua was confident of victory. "This is the difference between wholesale and retail. Everyone, please look, this is the contract we signed with the Magic City Slaughterhouse!
We guarantee that every ingredient coming out of Chichuimao Catering Management Group has been inspected by formal testing units and is absolutely hygienic and healthy!

This is a copy of the specific cooperation agreement, you can check it at will! You are also welcome to supervise at any time!
It is precisely because we solve the problem at the source and purchase directly from farmers that we greatly reduce costs.

Please see, these are the first few catering stores we cooperated with. After deep integration with Chishime, their monthly food procurement costs have dropped by more than 35%.

It also includes the logistics team expenses, which also saves one to three workers. This alone brings in an extra net profit of at least one thousand yuan per month.”

Don’t underestimate one thousand yuan. Its appeal to restaurant owners is comparable to the impact of a nuclear bomb.

The restaurant owners who were watching the excitement could no longer sit still and gathered around. After a lot of conversation, someone raised a new question:
“But you can only place orders through a computer, and I don’t even know how to turn this thing on.

Besides, a computer with a printer costs 2500 yuan, which is too expensive! "

"That's right, I can't make more than 2,500 yuan a month even if I eat. It's useless to buy a computer."

A broken assembled computer that can only browse the web, a monitor that was leftover stock from somewhere, and a printer that has been eliminated for several generations. The total cost is no more than 1,200 yuan.

Selling it for 2,500 yuan is indeed excessive, but Li Zehua has something to say:

"Everyone please listen to me quietly!
Don't worry if you don't have a computer, we will provide a complete menu with dishes and prices updated every week.

You can call to place an order every afternoon or early morning, and it will be delivered to the store on time the next day.

However, as everyone can see, any branded machine on the market now costs around 5,000 to 6,000 yuan or even tens of thousands of yuan. We are really losing money at this price.”

Li Zehua almost put on a painful face to gain sympathy: "But we are a responsible company. In order to better serve everyone, we are now purchasing computers configured by the company.

Not only can you enjoy the ultra-low price of 2500 yuan, but we also provide a three-month traffic support plan, with a monthly rebate of 3000 bound currency, which is equivalent to a total rebate of 900 yuan in cash for three months.

This 900, if you do not use it for promotional exposure and do not want to give consumers discounts, will be automatically transferred to your bank account at the end of each month."

At this time, it is necessary to arrange for someone to come on the field to boost the emotions, but he doesn't need it because there is a ready-made example here.

Pointing at Boss Jiang, he said, "If you don't believe me, you can ask Mr. Jiang. He has made a lot of money recently. By taking advantage of the monetary subsidies, he has brought more than 400 new customers to the store, with accumulated sales profits of over yuan."

"Not so much, not so much."

Boss Jiang tried hard to hold back his laughter. "It's all because of the good results of the promotion. I'm just trying to make a living."

“Is it really that effective?”

Everyone was skeptical, but the brave ones came up and looked carefully at the merchant's backstage, and said in shock:

"Fuck, I was asking you if you've eaten recently, rider. I come to your house every day, and you're hiding it well. You didn't tell me when I asked you, but now you're exposed."

They are all neighbors and it is easy to tell whose business is doing well. But Lao Jiang keeps it a secret and won't tell anyone even when asked.

The riders and promoters were implementing the company's pilot program and were unwilling to disclose the information easily, so the information was kept secret.

When they saw the takeout orders for Jiang Ji Xiaochao today, they knew the truth could no longer be hidden, and a few smart people immediately started calculating the pros and cons.

Fortunately, there were a lot of promoters this time, and one person was more than enough to answer one question. Some of them also carried laptops with them, so they could serve customers more directly.

"Look here, after earning currency, you can bet 30 coins on this dish, which is 3 yuan, and set it up to 10 or 100 portions.

When others buy it, you only have to pay 11 yuan, saving 3 yuan, which is cheaper than similar stores.

Moreover, this is a star-level store, with its own traffic promotion, more people can see it, so sales will increase instantly, right? "

The promoter took the opportunity to launch marketing, and the customers nodded repeatedly. Some people also asked:

"It's only 3,000 a month. What if I spend it all? And there's something wrong with Lao Jiang's backer. How come he has tens of thousands?"

“It’s easy. If you spend all your money, you can top up here. Currently, you get 100 coins for every 50 yuan you top up. You can also top up to eat currency.

Look at this, currency can not only be used to organize promotions for store dishes, but also to purchase traffic promotion in similar searches and displays, making your store more visible to consumers.

Another way to obtain food currency is for consumers to bring their own food currency. They choose the store and dishes themselves and use the food currency to deduct a certain amount.

In addition to recharging, they can also earn currency by inviting new customers. If new customers spend a certain amount, they can be rewarded with more currency.

So now, more and more consumers are placing orders on the Chimei website, with the number increasing by thousands or tens of thousands every day.

You see, if you buy a computer now, you will not only get a 3 yuan rebate for 900 months, but also enjoy discounts on food purchases, and all store hygiene and logistics are covered.

We can also serve more consumers and make more money. So, is 2500 still expensive?"

The restaurant owners were stunned by the discount gift package and nodded, "Not expensive, not expensive, give me one too, I want one today!" (End of this chapter)