A good restaurant has turned into a large-scale consultation and transaction site.

Li Zehua found an excuse to come out for some fresh air, and Wu Yibin followed behind him and asked:
"Your cost of currency consumption, gift ratio and free collection channels is not low, right?"

"Do you believe that it actually doesn't cost any money?"

Li Zehua was about to explain when the phone rang again. It was the same number as before. He hung up directly:
“It seems that the cost is 5% each time, but after recharging, the payment process is greatly simplified. According to practice, the consumption frequency is greatly increased.

And through a series of promotional methods such as daily check-in, order lottery, inviting new customers to register, and rebates for new customers.

Customer stickiness and the enthusiasm of people around them to register have been greatly improved. In the short term, it is equivalent to spending only ten yuan to acquire a new customer.

At this stage, what is the cost of acquiring customers through the Internet? Have you ever calculated this? "

Wu Yibin pondered for a moment after listening to this: "But there is a big problem with eating currency, how can it be converted into cash?
The state has set a red line for virtual currency withdrawals, so don’t play with fire.”

As the saying goes, those who cut down trees in the past will suffer the consequences. Tengda played a big trick on the issue of QQ Coin, which directly harmed all those who came later.

Li Zehua is not that crazy: "I have no interest in any delusion that transcends my strength.

We are now launching a number of consumer initiatives including raw material procurement, traffic exposure, event promotions, garbage removal, etc.

In the test alone, more than 60% of the participating stores not only used up all the free currency, but also topped up additional funds for event subsidies and purchased recommended locations.

This item alone can recover most of the costs. Merchants are not fools. They will only take the initiative to do things that are profitable.

After the launch of the currency, consumers' desire to recharge has greatly increased, and the balance of prepaid payments received by the website has increased daily, which has greatly alleviated the company's financial pressure for expansion.

The frequency of account consumption increased significantly after recharging, and we launched multiple categories such as fruit snacks, milk tea drinks, and midnight snacks in a timely manner.

This is the biggest benefit of simplifying the process. People are more willing and less restrained in using the virtual currency they have already recharged.

Once you enjoy the benefits of traffic exposure, you can’t stop. ”

No one has a deeper and more personal understanding of this than Li Zehua.

It’s not a big deal to spend a string of numbers on your phone, which leads to unnecessary consumption and impulse buying.

But when you only have a few red bills left in your wallet, it hurts to spend them. The pain of watching those bills disappear is a constant torture.

In short, if money is simplified into numbers, it will not be so stimulating to people. Once material and spiritual enjoyment becomes a habit, it will be difficult to change.

Just like him, he was timid when spending cash in his previous life and would think for a long time before buying an extra bottle of mineral water.

After using the QR code payment method, when I go to the supermarket to buy a pack of cigarettes, I can't help but pick up a bottle of drink. It's just a string of numbers changing on the phone. I don't feel anything at all.

Wu Yibin had never experienced smart payment, so he was not very impressed by it. However, he was very interested in what he heard:

"Give me an analysis report later and I'll study it carefully."

"no problem."

Li Zehua looked back and said: "The pilot work seems to be effective. We have focused on the core stores on each street and created typical cases.

When people see that there is profit to be made, they will take action without any need for excessive verbal stimulation.”

After briefly explaining the computer promotion, Wu Yibin's eyes lit up: "You can also produce a computer that costs more than 1000 yuan?

No wonder you sold it for 2,500 yuan and dared to give back 900 yuan in three months to eat currency."

"A memory stick from 06, a second-hand screen from five years ago, a motherboard from a clearance sale, and the ability to boot up and log into the merchant backend normally, aren't these enough?"

Li Zehua said with emotion: "JD.com is awesome. If it were another company, they wouldn't be able to collect so many outdated products in such a short time.

No, if this continues, this batch of assembly machine parts will not last long, I have to arrange for someone to reserve another batch in advance."

Last time I got a thousand units from JD.com, but now it seems that they are not enough.

In addition to the upcoming Pinduoduo plan, many key areas will set up branch offices, and the demand for electronic products is also huge.

Fortunately, he had a group of intern college students at his disposal, and they could assemble computers, install software and do daily maintenance without any problem, and it was cheap too.

"Well, they have low salaries but know a lot, have low requirements and are willing to work hard. We should hurry up and recruit another batch of reserve personnel."

"what?"

"Nothing, where else do you want to see? This place won't be finished for a while, so I'll take you around while I'm free."

Wu Yibin thought for a moment and said, "Let's take a look at the takeaway business in general. You've been making a lot of noise in the past half month. I've seen a lot of new activities and policies introduced recently.

Why, is Ahri giving you a lot of pressure?"

"Yes, but not much."

Li Zehua habitually looked down on his enemies strategically: "After all, it is one of the giants and moves very quickly. Look at Ye Zi's food delivery in Modu.

We just signed a contract with Ali two days ago, and today there was news that the website will be launched within seven days as a branch of Taodiandian in Shanghai.

Moreover, the express company called me and said that Ye Zi was in Shanghai and was seeking to launch an express collection and delivery service.

Yunda has not agreed yet, Yuantong is considering it, but they have already obtained the authorization from EMI.

We cannot prevent these things, but I can set up entry barriers in the food delivery industry in advance. For example, on the merchant side, our leading advantage is very obvious.

On the consumer side, currency-generating activities and new customer ranking reward activities are underway, the number of new customer registrations on the website continues to grow, and everything is moving in a good direction.

As long as we don't lose our composure and stabilize our rider team, Ahri won't look that scary."

That being said, a lot of measures have actually been taken to deal with the situation. Now that we have money, we are doing a good job in advertising and subsidizing users and businesses.

What's more, the weather is hot now, and people dine out less frequently. The increase in orders further increases the income of riders, raising the threshold for Ali to poach people.

Thinking of this, Li Zehua said: "Besides, Ali's main business is Taotao. It is still a problem how much energy can be devoted to the corporate services of Ali International to develop Taodiandian and Cainiao Network.

After this month, when Pinxixi group buying goes online, the situation will be completely different.”

Wu Yibin was doubtful about his ability to control such a big commotion, and said with some concern:

"How to conduct unified management and coordination of grassroots promotion plans for tens of thousands of people is a big problem. In case something goes wrong, does the company have any emergency plans?"

“How could there be no plan? In the beginning, it was also a pilot system, with each province selecting two or three places for concentrated promotion.

Using different products and different teams, we conduct uninterrupted testing in various towns and cities.

After reaching certain assessment standards, new teams will be formed according to household registration and personnel intentions, and short-term intensive training will be carried out.

The manufacturer's sales staff will provide guidance throughout the process and can also provide corresponding help locally.

And we will not only resettle veterans, we will also recruit experienced social talents to effectively supplement the shortcomings of the team.

At this stage, the vast majority of people recruited are generally hardworking, have a strong determination to change the status quo, and have no problem getting things done.

As for sales ability, practice makes perfect. Those who can persist will eventually be trained, and it doesn’t matter if you can’t persist.

We will arrange for Fengniao Express to be stationed in major cities in each province in advance. If you can’t be a salesperson, you can still be a courier.”

"We will proceed step by step, with a bottom-line strategy for personnel diversion. Once the major issues are resolved, the rest will be minor details."

Wu Yibin checked for omissions and said, "The biggest shortcoming now is that there are not enough management talents, especially those who can develop business."

"Let's take our time. In a few years, whether we hire from outside or train internally, we will eventually build a capable team."

Li Zehua was not worried about this: "Qingyun now has about 6,000 to 7,000 people in Shanghai, and this month we will start to assign deputy station chiefs and deputy team leaders.

Including Yanjing, eastern Guangdong, Jiangsu and Zhejiang all follow this model.

There are also a large number of high school students, technical secondary school students, and even college students who are entrusted with management, as long as they accept the most basic operating concepts and understand some market operating rules.

In two or three months, we can export a large number of products to all parts of the country. As long as the business volume can keep up, this system can be put into operation little by little."

He is confident in this strategy because the food delivery market is currently growing at a very fast rate.

Especially for Fengniao Express, apart from the warehousing and logistics, which require a lot of capital investment, and the purchase and leasing of vehicles for transportation, there are basically not many major expenses. The gross profit of revenue can basically cover the main expenses. Ali's choice of two may work in the market economy, but it will still be at a loss when it encounters strong interference.

Do you really think you can be lawless and engage in monopoly openly?

In addition to direct operations in Beijing, Shanghai, Guangzhou and Shenzhen, Cainiao Network operates through a franchise system in other regions. The quality of its service is obvious.

It is impossible for a franchisee who has to rent stores and recruit employees to operate at a loss, right?

It is impossible for Ali to provide additional subsidies to franchisees, nor is it possible to force express delivery companies to give high commissions, because this will hinder the development of the online shopping market.

The essence of its role as a rookie is to reduce logistics costs and improve service quality, so it naturally has to cut costs and use the funds and connections of franchisees to quickly complete its layout.

The intention was good and the business logic was fine, but unfortunately, he ran into a mortal enemy.

The direct sales route of Fengniao Express was difficult to develop in the early stages, requiring huge amounts of capital and difficult to manage.

However, the wages received by front-line employees are far higher than those of rookies. This alone is enough to make rookie franchisees powerless to fight back.

It would be difficult for the latter to make a breakthrough unless they resort to underhanded tactics, but would the hummingbird be afraid?

Those strong men are all local veterans, all of them are tall and strong and stick together. There is also a strong parent company behind them. Who is afraid of whom? !

He had full discussions with Wu Yibin on all these and received the latter's affirmation.

Wu Yibin only has doubts about Chizuome takeaway: "Whether it is the restaurant chain plan or the progress of store service improvement, it cannot cover up a problem that cannot be ignored.

That’s the time!”

He said very seriously: "From the proposal to the implementation of the grand strategy of Chichume, it will cost countless money and time.

I just found out through the merchant’s backend that their food delivery speed is not satisfactory.

It's also a matter of time. For example, a store like Jiang Ji Xiao Chao has only six people, including the boss himself, who have to serve dine-in customers as well as deliver takeout.

The process of preparing a dish, heating the pan, and finally packaging and serving it is too long, which will greatly limit the income ceiling of celebrity restaurants. "

It has to be said that Wu Yibin has a very keen business acumen. He can see at a glance the difficulties that restrict the development of the takeout industry and individual stores.

That is the upper limit of food delivery speed!

"Yes! Even if Jiang Ji Xiaochao currently has ten woks, all frying food at the same time, it can only complete 40 to 50 orders per hour during peak hours.

That is about 100 dishes. It is almost impossible to have more because of the limited space and kitchen staff. People are not machines and they get tired. "

Li Zehua is well aware of this, but he has his own solution: "It is very easy to solve the problem from the root.

That is pre-prepared meals. Set up a few food processing factories and constantly test the taste of dishes. Add more salt and spiciness. In short, as long as they can be preserved for a long time and will not kill people, just add whatever you have.

Because it is pre-packaged, we can keep experimenting and develop all kinds of strange dishes, ensuring the diversity of consumers' daily meals and avoiding repeated competition.

Then we take advantage of our channel scale to greatly reduce costs and purchase everything at low prices, regardless of whether it is edible or not, whether it is edible by humans or not by animals.

When mixed together, the nutritional value is extremely high. If you grind those unwanted scraps, who can tell what they were originally made of?
After the industrial chain is formed, the cost of food, which originally accounted for more than 5% of the store’s cost, is compressed to 2% or even %.

In the same store, pre-packaged ingredients are used, which is simple and efficient. There is no need to set up a kitchen. Just a heating device can be used to heat up the food in a few minutes and then large quantities of food can be prepared.

A store can easily handle thousands or even tens of thousands of orders a month, which is equivalent to the workload of five or six stores and dozens of people in the past.

If you want to be more ruthless, you don't even need to rent a store. You can just build a garage in a residential building and remove the biggest cost of renting a restaurant. You can make a pure profit of 90 yuan for every 100 yuan sold. How great is that.

Then we controlled the supply of pre-packaged food and made a lot of money, and then we controlled the source of store traffic, engaged in bidding ranking, and made another fortune.

In order to make money, these stores have to spend a lot of money to purchase recommended positions, and the food safety handle falls into our hands.

Hehe, it’s easy to control. Whoever dares to defect will be sent to jail in minutes. If we keep doing this for a long time, who can be our opponent?
This will solve the problem once and for all. Maybe we will have an additional investment channel and can arrange large-scale investment in the medical industry in the next step.

Even the funeral industry.

Realize seamless connection between upstream and downstream of the industrial chain, order takeout from Emei, stay in Emei hospital, buy Emei commercial insurance, cremate at Emei funeral home, and stay in Emei cemetery. "

"This is good!"

Wu Yibin became more excited the more he listened, and at the end he applauded repeatedly, "Then what are you waiting for? Send someone to buy the factory and get it started. Isn't this more profitable than working hard on a long-term business?
The restaurant chain plan is very risky. Even if it is successful, there are many variables. After taking into account various expenditure costs, the final profit will be just that.

After hearing what you said, I finally understood why the company wants to invest in you at all costs, because this is the real way to do business! "

Li Zehua was speechless and glanced at him: "Boss Wu, we can talk privately, but please don't tell anyone about it.

I am afraid that you and I will be nailed to the pillar of shame in the future."

If, after being reborn, he still only cares about money, then wouldn’t his trip be in vain?

Thinking of this, he sneered and said, “What I just said will definitely happen, but it will definitely not have a good result!
If we continue to do this, a large number of physical restaurants will die. For those of us who do food delivery, we will directly eliminate an industry and drive the chefs of mid- and low-end restaurants bankrupt.

Then a vicious cycle will be formed, and various industries will go bankrupt. In the end, who will eat our takeout?
Just wait and see, Pinxixi, have you eaten it? Besides Hummingbird, I will definitely be able to come up with a killer traffic and public opinion weapon of my own!
I have started to cut off the retreat route for all these and completely solve the problem at the root. Chimo will only make conscientious meals.

I don’t want to be criticized for being rich and unkind, or for giving birth to a son without an asshole, etc.”

Wu Yibin was dumbfounded: "No, we make money legally, how can that be wrong?"

“Is it really legal?”

Li Zehua pointed at his chest and said seriously, "You can deceive others, but can you deceive yourself?

Or, can you earn more without a conscience?
Maybe one day in the future, we will be able to actually monopolize the entire industry.

You hold the greatest voice, waving your money to buy off others all over the world, and running around to whitewash us, but you have to understand that this is China.

This is not a place where capital can do whatever it wants, there is a ceiling.

Can you guarantee that you won’t be liquidated in the future?

Of course, when the time comes we can just pack up and leave, leaving the mess for others to clean up. As long as we have money, we can continue to live a carefree life anywhere in the world.

But what's the point of that? I can just run away and sell the company to Ali, right?

For the rest of my life, there really isn’t much difference between a few hundred million and a few hundred billion.”

Wu Yibin wondered, "You must be an idealist?"

"No, I'm a realist."

Li Zehua held onto the traffic sign on the roadside and said, "You still don't understand the logic behind Temasek's investment in me!
Is there any business more worth betting on than an internal circulation market of tens of millions of people? "

Wu Yibin was confused again, but unfortunately he couldn't expect to understand it in the short term. Only by fully participating in it and getting to the core, would he slowly understand it.

Fish in a dried-up pond and hunt in a burned-down forest.

It is destined not to last long. Capital operations must eventually be down-to-earth and return to society. Everyone will eventually pay the price for their evil deeds.

Either directly or indirectly.

"Well, instead of talking so much, why not do more? Look at these people inside. They just want to make money and improve their lives through their own efforts."

After expressing his feelings, Li Zehua regained his confidence and said, "Then we will provide this environment and protect this positive atmosphere.

Isn't it just that the food serving speed is slow? Then get them to join the restaurant chain plan, open one in each area until saturation is reached. How many upstream and downstream jobs can be created by this?

If the social environment improves, we will have more opportunities to make money, right? "

Wu Yibin was convinced, "Boss Li, you are really different from other people I have met."

"What's the difference?"

Li Zehua smiled and said, "Do you think I'm tall? I'm not even 1.8 meters tall. I can't take on too much responsibility, just like pre-packaged food, which I can also do.

But we won’t add anything, just let the food retain its natural beauty. Ten days to half a month is enough for the shelf life. We can’t let the market be filled with bad money driving out good money.”

(End of this chapter)