Qin Guangsheng, the owner of Dashengzao Garment Factory, was very confused.

"Is there anyone in this world who thinks the purchase price is too low?"

The vice president next to him whispered, "Is he going to issue an invoice for reimbursement and make a profit from the difference?"

"It's possible. I heard that Mr. Li recently raised a large sum of money. Maybe he wants to take this opportunity to get some money out."

Qin Guangsheng has been doing business for so many years, what kind of people has he not met?
Thinking he had it all figured out, he stepped forward and gestured to Li Zehua, who thought he had some ideas and walked away.

I was stunned when I heard half of it. "Why do you use a middleman to quote a high price? And you also create a fake invoice for a good business?"

As he spoke, he understood, and said unhappily:

"Boss Qin, if you have the energy to figure out people's hearts, you might as well focus on product upgrades.

Forget it, there is no point in talking to you about this, it is up to you to play however you want."

He waved to his assistant Guo Xinyi and said, "Please count all the styles and barcodes and register them.

Then find someone to go to various clothing wholesale markets to get a feel for the situation.

Take a look at it and see which colors and styles are selling well, which will also facilitate subsequent website updates. "

After making all the arrangements, he called Qin Guangsheng, who was worried about the outcome, and asked, "Is this system in your factory in name only?

I see these registrations are all a mess. Look at this, isn’t this the final payment?
There are less than 1000 items on the inventory list, but the ones clicked here weigh kilograms. Does one of your T-shirts weigh kilograms?

There are also these ones packed in piles, all white on the outside, and looking at the registration form attached, they are all of the same style and the same xxl. How do I open them and see what styles they have?
There are too many problems, so I won’t point them out to you one by one.

In a word, I will give you three days to sort out all the clothes in these warehouses, and make sure all the models and styles are correct. "

Qin Guangsheng could only nod in agreement, and then asked cautiously, "What about the one million deposit that we promised before?"

"When you are done, I will transfer the money to you!"

Li Zehua didn't want to say too much to him. "The contract states that four million pieces of clothing are needed. I personally think that this is not enough. You should be ready to start the production line at any time."

Qin Guangsheng opened his mouth in shock, "Ah?!"

The vice president was smarter and approached with a smug look on his face, "Boss Li, do you mean there are follow-up orders?"

"Of course, you have a complete range of products here, basically covering children's clothing, men's and women's clothing, and they are trendy styles exported abroad. If you do it well, you will have a lot of follow-up orders."

Li Zehua looked back at the pile of clothes and said, "It's a pity that there are no clothes for middle-aged and elderly people, otherwise there would be more orders."

Pinxixi mainly targets rural areas, while the promotion department of Fengniao Jiachime works part-time in urban areas, and is bound to deal with a large number of middle-aged and elderly people.

A decent piece of clothing for middle-aged and elderly people, even if it is not sold, can be used to attract them to participate in activities, and it works every time.

That’s right, Li Zehua plans to use the free strategy to gather offline popularity first.

Is there anything more attractive than clothes sold by the kilogram?

If that's not enough, then add a few free eggs.

I don’t believe they won’t come.

The routines are ready. First, arrange to distribute them for free at the markets in various villages and towns for three days to attract enough attention.

The cost won’t be much, and it’s limited to the first 100 people per day, first come first served!
By this calculation, two eggs per person and a piece of children's clothing/middle-aged or elderly clothing would only cost a few hundred dollars for a hundred people.

One thousand yuan for three days. How many towns are there in a county?

At most, it can be done with 10,000 yuan. With this cost plus labor expenses, you can sell dozens of unsaleable household appliances such as air conditioners and washing machines.

Add some electric fan clothing and agricultural equipment, and you can easily cover it.

After finishing the towns, we can then go into the villages, one by one, and there is no need to worry about sales at all.

Even if he sells at a discount price to cost, he will not lose money.

why?
Because the state has introduced a policy of sending home appliances to the countryside with a tax rebate subsidy of up to 13%, the local government in Shanghai has already formally negotiated with the higher authorities.

In the name of Pinxixi e-commerce, directly apply for third-party sales subsidies. As for the tax refund and the manufacturer's share ratio, Pinxixi needs to negotiate it itself.

Don't underestimate this number. Historically, an ordinary prefecture-level city in the eastern coastal area has easily achieved sales of billions throughout the year thanks to the boom in home appliances going to the countryside.

The consumption capacity in the central and western regions is slightly lower, but it is still around tens of billions.

Li Zehua planned to take advantage of this opportunity to increase the sales of Pinxixi first. With sales, he would have everything.

As a manufacturing company, you need a logistics vehicle to ship goods, right?

Let’s learn about Hummingbird Smart Logistics. It is not impossible for express delivery companies to convert LTL into full truckload?

What? You, as a manufacturer, are enjoying the fat piece of meat from the sales channels, and you still have the nerve to refuse?
For the same price, it doesn’t matter whose car you send.
If you dare to complain again, I will simply cut off your product sales channels and you can just eat your own food.

The express delivery company is under control again. Are you still going to jump?
Big mouth and big fat meat, which one should you eat?
With the surge in express parcels and logistics orders, everyone knows what to choose, right?
His entire business plan gradually took shape in his mind, and his hands were not idle, quickly recording it with pen and paper.

The biggest problem now is not the establishment of a sales network, but how to direct the huge offline traffic to complete transactions online.

This may also involve bank cooperation, and we need to discuss the specific details with ICBC as soon as possible.

When others saw him writing so quickly, they thought he was thinking about the clothing issue because they couldn't get close to him.

"Middle-aged and elderly clothing, some are available."

The vice president of Dashengzao's eyes lit up, "When we supplied goods to foreign traders before, we knew many of our peers, among whom there were several who specialized in making clothing for the middle-aged and elderly.

If you need it, I can call them right away."

How can I not be tempted by such a generous big customer who often buys up the entire factory's inventory and also has follow-up orders?

It is not a loss to introduce him to colleagues in the industry. This order can bring in a few million or even tens of millions of yuan. The agency fee alone can be enough for several years of income.

"Okay, ask them to bring samples of best-selling products and a full set of qualifications, inspection reports and the like. I will be staying in Pengcheng for two more days."

Li Zehua nodded, and at the same time told the entourage to prepare to withdraw. He originally wanted to point his finger, but seeing the situation, there was no point in saying more.

The next place we visited was a shoe factory, but not just one, but several, selling children's shoes, leather shoes, sports shoes, work shoes, and women's shoes.

Unlike clothing, the situation of these shoe factories is slightly better. After all, the inventory volume is not that large and the profit from sales is higher.

If a company is profitable, it will be more resistant to risks.

Several shoe bosses gathered at Xingyuan Shoe Factory. When they were brought into the conference room, their negotiation styles were different.

At least clothing companies are not so professional. Looking at the brochures brought by these manufacturers, they reveal a sense of grandeur.

Li Zehua glanced through the brochures of several of them and rubbed his eyes. "There are so many styles. I am almost overwhelmed."

The bosses of several shoe factories looked at each other and smiled. The elected representative was about to speak.

Then I heard Li Zehua continue: "But I want to ask in advance, can you provide this kind of brochure and samples on a large scale?

Even samples of slow-selling items were included.”

The leading representative was confused. "Mr. Li, you are in e-commerce, why do you need so many samples?"

Most of them also cooperate with Taotao. When new products are released, they will provide some samples to Taotao for experience or inspection.

But I have never heard of the need for large-scale provision. For a while, people had different reactions, and some even suspected that this was a scam.

Using the pretext of cooperation to cheat a large number of samples and run away?

It’s also the fault of the Pinxixi promotion specialists who were separated from the promotion department of Chimei. Most of them were forced to take up their posts after only simple training.

As a result, many things were not explained clearly, but one thing was made clear, that is, the demand for orders was huge.

It is so big that all these companies are excited to hear about it, which is why there is a special situation where several manufacturers are getting together to discuss it today.

“Who says we are a purely online e-commerce company? I also own two large group companies, namely, Chimai and Hummingbird.

Hey, please search on the computer, don't worry about anything else, just search for the $2 million investment, yes, that's it."

The executives of Xingyuan Shoe Factory typed hard on the keyboard for a while, and a lot of news popped up, with each headline more exaggerated than the last.

"Fuck, 2 million? Or US dollars?"

"This will cost more than 10 billion RMB, right?"

"Mr. Li is so rich, what is he afraid of?"

Several big bosses gathered together and were completely shocked after just one look. When they looked back at Li Zehua, their eyes were different. This was the living God of Wealth!

A $2 million investment in news is more effective than anything else, because the news is accompanied by pictures, and once the pictures are compared with the real people, all doubts will be eliminated.

When everyone sat down again, a group of small bosses with a net worth of around 100 million yuan instantly felt the pressure.

Li Zehua coughed and tapped the brochure a few times with a pen.

“I wonder if you are interested in launching key cooperation with online shopping platforms that will soon have thousands of offline experience stores?

Or even strategic cooperation? "

"Pfft~"

"Are you kidding me?"

“Thousands of experience stores?”

For a moment, everyone present changed color when they heard the sound, and some of them stood up suddenly, and even dropped their stools to the ground.

But no one cared about this at this time. The leading representative was shocked, "Mr. Li, are you serious?"

"Of course!"

Li Zehua casually took the population distribution map of China from his assistant.

“Although Pinxixi is an e-commerce company, it is also a responsible enterprise.

While we make money, we also plan to help more people get rich.

Please look at this, this is Hua Xia’s latest population distribution and analysis report on registered permanent residents in various regions.

In the next phase, Pinxixi plans to set up special experience stores in towns with a population of 5 to 10. The initial scale of the stores in the next one or two years is expected to be around . "

When discussing Pinxixi's promotion plan with venture capitalists, the question I was asked most often was how to break through quickly and expand the scale of performance.

And the specific implementation plan for the listing plan.

Li Zehua has his own understanding of group buying.

In the current social environment, before the popularization of mobile Internet, the consumption potential and consumption habits in rural areas, especially in remote areas.

It will be difficult to reverse the situation in a short period of time, and there is no way for it to break out completely, even with the endorsement of the three major military governorates, which can provide human and policy assistance.

Pinxixi has no way to change this basic logic on its own.

Then it is imperative to set up experience stores at the grassroots level.

Fortunately, housing prices have not skyrocketed yet, so Li Zehua has enough time to complete his business layout with the least cost.

Experience stores can not only eliminate the distrust of consumers in rural areas, but also, to some extent, drive local farmers' income growth.

Yes, you are not mistaken!
It's mutual benefit!

If you ask someone for money, even if it is an equal exchange, most people will hesitate. Even if it is a necessity of life, there will be people who question it.

After all, you don’t have the physical item. No matter what, you have to wait several days for it to arrive after paying the money. And what about the after-sales service?
Who can guarantee that there will be no problems with the products they produce?
It’s okay for clothes, shoes and socks. If there are any quality issues, you can just return them. But what about large home appliances?

If it is damaged due to improper use, can it be returned or exchanged?

At this time, the only way is to build experience stores on a large scale and offer genuine products to dispel people's doubts.

It can also serve as a transit base for goods distribution and an after-sales maintenance site to provide more complete services.

On the other hand, experience stores can also drive the development of local characteristic economy and sell agricultural and sideline products and characteristic handicrafts through the Internet platform.

This is particularly important for express delivery companies. Going with a full load and returning empty is not conducive to saving costs.

But if we can load the products locally, even if it’s only half a truckload, it can greatly improve the efficiency of resource utilization.

And as long as he accomplishes this, Li Zehua's other golden body besides charity will be successfully condensed!

Pinxixi's plan to penetrate rural areas is to take root in towns and villages little by little, relying on its unparalleled advantage in numbers and customer base to compete with Taotao.

The business logic basis is already very clear. Pinxixi is an e-commerce platform and an offline experience store, which can both gain people's trust and sell products.

It can also help local farmers increase their income. The partners of this cooperation can be individual industrial and commercial households of large-scale planting and breeding operations.

It can also be a local supply and marketing cooperative, an agricultural product planting and sales company. In short, as long as it can form a scale in a place and achieve common interests with the local area, Pinxixi will have completely established its foothold.

In turn, Pinxixi has established a firm foothold by selling urban industrial products on a large scale to rural areas and transporting agricultural products out.

The huge volume of transportation back and forth is enough to drive any express logistics company crazy.

Not to mention Yunda Yuantong, even SF Express will have to sign a cooperation agreement and form an in-depth partnership with Hummingbird by then!
The more people there are in Pinxixi and Fengniao, the wider the area they cover, and the business of Chizuome can also keep up. The advantage of working part-time for each other is that.

One team, shared by multiple companies.

Even if the food delivery industry cannot keep up with the pace of development for the time being, it can still rely on other industries to drive it, resulting in a result where one plus one is greater than two.

Not to mention that another key to the Chimei restaurant chain plan is to reduce food costs and establish its own supply system.

What could be a greater source of raw materials than the rural areas with 800 million people?
To give the simplest example, if someone says today that they want to lower the price of beef, would they risk their lives to do so?

Unless you get approval from the highest levels to obtain the privilege of importing beef, you will have to accept the market price.

But when the Pinxixi experience store is successful and can cover all towns and villages, the available resources will no longer be limited to a certain point.

Instead, the entire network will burst out with infinite power, and Pinxixi, Fengniao, and Chimome will establish a stable reputation in the vast rural areas.

Once Li Zehua has money and the market has the demand, he only needs to lend a little bit to allow every household to raise cattle, pigs, chickens and ducks.

What does it mean to share wealth with the people?

This is called universal prosperity!
Through the Hummingbird Network, we can quickly collect almost infinite resources in rural areas in a short period of time, organize and classify them with prefecture-level cities as the center, and package, select and grade them.

Then, relying on the express companies’ road, water and air transportation methods, the goods are quickly delivered to all parts of the country, completing a complete resource monetization.

As for the rent and labor costs of the experience store?
Li Zehua also has plans, for example, he is speaking frankly about the current negotiations with the shoe factory.

“That’s one of the plans.”

He is the boss and he has the final say.

"We plan to open 3,000 experience stores in towns and villages first."

This is estimated based on population distribution data.

"We plan to deploy 10 to 20 people in each store."

This is Pinxixi. Have you eaten? This is the number of people from the three Fengniao stores together.

The follow-up will also include specialized sales, purchasing and maintenance personnel, as well as agricultural and sideline product purchasing and inspection personnel.

Ten or twenty people would definitely not be enough.

"Your products can be displayed in the experience store, but you need to provide additional fees and sample support."

When making big promises to deceive people, don’t worry about whether it exists or not, just show the scale first.

As for whether to believe it or not, he still has something to say.

“You don’t have to rush to refute or doubt, because we are ready to speak with facts, and you are the first lucky ones to enjoy the cooperation.

I firmly believe that after the Pinxixi group buying plan is promoted, your order sales will usher in explosive growth. When we have tangible growth data, we can discuss the subsequent cooperation plan. "

You don’t believe it, so why not wait until we see the sales and then talk about it? And then you won’t pay the money?
Traffic support and first-line promotion can be cancelled in minutes.

Anyway, Li Zehua had no intention of paying a penny for the rent and decoration of the 3,000 stores.

First, housing prices in rural areas are cheaper, and he has no intention of paying rent directly. Qingyun Real Estate’s landlord cooperation plan is just right here.

If you are bolder, not only will you not have to spend any money, you can also make a fortune. That is to trick a few suckers into buying shares in each township and spread the cost out in minutes.

However, Li Zehua said that he should take it easy to avoid being liquidated one day.

Even so, he will have to pay back the fees from various manufacturers sooner or later, including booth fees, promotion fees, and logistics and after-sales service fees.

You don’t need to send anyone, Pinxixi will take care of everything. When the smart home appliance industry is upgraded in the future, we will have such a good foundation for cooperation.

Take advantage of the situation and buy another share to make a financial investment. Isn’t it great? (End of this chapter)