Chapter 197: I will be the underwriter of the rural home appliances sales

Pinxixi, have you eaten? Hummingbird has always been in a relationship of mutual achievement and support.

Li Zehua never doubted this.

In the PC era, there is a ceiling limit for food delivery.

Not to mention convenience, mobile Internet is just the foundation and the key to truly promoting the development of the food delivery industry.

It is because capital is constantly brainwashing people, and personal desires continue to expand with the influx of information. It is even more terrifying when this information is selectively disseminated.

Mobile Internet apps are constantly trying to seize fragmented time, making people more and more "lazy".

In the era before the emergence of Tik Tok and Kuaishou, it was difficult to hold a mobile phone for 24 hours a day unless you were playing games.

But everyone has to admit that playing games and reading novels will make you mentally tired.

But watching short videos won’t do that. This thing is simply addictive, and the more you watch, the more excited you become.

The reason is simple. Once people's desires expand infinitely and material enjoyment cannot keep up with the speed of desire expansion, they will inevitably seek spiritual comfort.

Whether it is to escape from reality or to numb oneself, the injured body and soul always need to rest at the appropriate time.

Isn’t the purpose of technological advancement to free your hands?
Capital progress is to liberate both parties while solving the balance in your account at the same time.

When the balance is insufficient, please use various loans to recharge in time. We want not only your present, but also your future.

Locking in the lives of most ordinary people in advance and changing the elliptical shape into a more stable pyramid shape will be beneficial to the stability and manipulability of a certain special inheritance.

Li Zehua is just a small person. He has never thought about changing anything. He just wants to make his life better.

From being a farmer and a wife with a little land in the beginning, to today after rebirth, I just want to live every day happily, that’s all.

But Ali wouldn't allow it, and Tengda might not allow it either. As long as Qiandu finds some fat meat, it's ready to pounce at any time.

What can he do?
He didn't have the strength to overturn the table, and he didn't even dare to speak loudly at this moment.

After giving Ali a loud slap in the face, he secretly hid behind Temasek, watching and ready to run away at any time.

Because he couldn't withstand Ahri's fatal blow!
He has had enough of this precarious life and now just wants to change his way of life.

Takeaway express delivery is just an attempt, while group buying e-commerce is the ultimate addition.

A thousand regiments fighting?

Today you start a group in a hundred cities, and tomorrow he will dominate three hundred cities!

Just a little trick!

Pinxixi should either not do it or if it does, it should start groups in three thousand towns at the same time!
Do half of the more than 2,000 counties first, and except for a few prefecture-level cities, the entire map of China will be lit up!
If you want to play, play big. For example, start with 100,000 social security employees and 500,000 part-time employees, and strive to benefit 5 million, so that 50 million people can get rich together.

By then, unless he is punished by God, Li Zehua will have to lie down for the rest of his life and even break his legs before he can finish eating.

What's the point of just thinking about taking money out of other people's pockets?
Who doesn’t know how to fish in a dried-up pond and hunt in a burned-down forest?
Have the ability to create a new economic system that benefits the vast majority of people.

It’s like in the next ten years or so, almost everyone will be shouting slogans, today we want Smart Industry 4.0, and tomorrow we want autonomous driving.

The day after tomorrow AI will replace humans.

But no one has ever considered whether the social services industry can accommodate employment for 80 billion people.

Pre-consumption is fun, but it means you are overdrawing the plasticity of the future, which is equivalent to killing all possibilities for the future.

However, such a huge base that is gradually losing its consumption capacity will in turn force social productivity to regress, eventually leading to a vicious cycle.

The reason is obvious. Overspending and advance borrowing have already overdrawn the future labor value of the vast majority of people.

How can an ordinary person who has to bear the burden of a mortgage for the next 30 years, plus the expenses of education for his minor children and the retirement and medical care for his elderly parents, continue to contribute his consumption capacity to society?

Li Zehua doesn't want to bear too much. He just wants to start with Pinduoduo and build his own business empire, a foundation that cannot be easily replaced and cannot be shaken.

And it all started with these shoe factory owners in front of us.

"Mr. Li, are you serious about this plan?"

Huang Zhiyun, the boss of Xingyuan Shoes, swallowed hard.

"If we can achieve full integration of online and offline, we are willing to provide not only 3,000 sets of samples, but even 30,000 sets!"

"With my current status and position, can I still not keep my word?"

Li Zehua smiled confidently, "Please relax, everyone. You have to eat one bite at a time and walk one step at a time.

Today, I am here to first solve the problem of stagnant performance growth. First, I want to let all the bosses make money, and then we can talk about the issue of experience stores.

Don’t you think that for a person who is about to die of thirst or hunger, we should first give him some water and food before talking about tomorrow’s luxurious dinner?”

"Yes, yes, Mr. Li's words really touched our hearts."

Huang Zhiyun was confused and said, "To show our sincerity, Pengcheng Xingyuan Shoes is willing to supply the goods at a profit of only 3% based on the cost price."

He is quite smart. Xingyuan Shoes has no brand awareness and is similar to Dashengzao. Xingyuan is also mainly engaged in OEM.

For example, some well-known domestic and foreign shoe brands would initially place small orders every year, but Huang Zhiyun did not mind.

It’s just like finding a partner. If you only look for one male/female god, ordinary people are destined to be spare tires.

But if he finds ten or a hundred at the same time, they will be Xingyuan's backup. Relying on cooperation with dozens of brand owners, Huang Zhiyun has developed Xingyuan into a well-known domestic OEM factory bit by bit.

At its peak, Xingyuan had five factories in the Pearl River Delta and the Yangtze River Delta region, with nearly 5 employees.

After making money, he did not blindly pursue his own brand. Instead, he continued to upgrade factory equipment, introduce new technologies, improve the utilization rate of raw materials, and reduce costs.

Relying on this strategy, Xingyuan Shoes once became the OEM factory of the world-renowned brand Nike. However, after the financial crisis broke out, Nike could not withstand it.

Since last year, Xingyuan's order volume has been declining, its revenue has fallen sharply, and its profits have been negative for two years.

In the first half of this year, Xingyuan had to use its technical patents to launch its own brand promotion plan, which had never been publicly implemented for more than 20 years.

The results are terrible and the future is bleak.

On the one hand, the consumer market is weak, and Xingyuan's labor and materials are based on those of major international brands. The costs are there and cannot be reduced.

On the one hand, Xingyuan’s previous sales channels were almost zero, and it relied on channels of major international brands and well-known domestic brands.

Cooperate with big suppliers, big distributors, high-end shopping malls, and specialty stores. The word "exclusive" says it all.

How could brands tolerate exclusive stores and franchise stores launching competing products?
For Xingyuan, building a complete sales channel on its own is nothing but a pipe dream and is simply unrealistic in such a severe economic environment.

During this period, Huang Zhiyun's hair turned white due to worry. The mountains of finished and semi-finished products in the warehouse reminded him all the time that time was running out.

Relying on e-commerce channels such as Taotao, every month when the dismal business data came in, he always had the urge to find a deserted place to jump down.

Because he couldn't accept the tragic outcome of having inventory products that would take six or seven years to sell out, more than 10,000 employees in the factory were waiting for meals.

In recent years, the cost of purchasing and upgrading equipment production lines is astronomical every day of idle time.

Not to mention the accountability of shareholders, the debt collection of the bank, and friendly private individuals blocking his door and asking for friendly inquiries about his family's household registration books.

In recent times, it has escalated into a loving care for the family tree.

If nothing unexpected happens, after a while, the verbal care will turn into a martial arts competition, a contest to determine the superiority and inferiority, and a matter of life and death.

Huang Zhiyun really wanted to just give up and walk away, but his creditors were keeping a close eye on him, and even his children were followed to school by someone.

It's called protection, but it's actually surveillance.

He was also very desperate, but there was nothing he could do.

Thinking of this, he gritted his teeth and directly revealed the lowest price, just hoping that Pin Xixi would give him a chance to change his fate.

His poor performance instantly shattered the originally negotiated price alliance. Faced with such a huge purchase order, the others could no longer hold back.

Everyone made their bids, each one lower than the other. Now is not the time to make money, it is a matter of saving lives.

Today is gone, so what’s the point of talking about tomorrow?

"Everyone, please don't make a mess. Come one by one."

This sudden change surprised Li Zehua, and he instructed Guo Xinyi to do the docking work.

I also talked to the bosses of each shoe company one by one, and they just used the same old tricks to comfort people and make big promises. The tactics were a bit old-fashioned, but they worked well.

As time passed, one cooperation document after another that was very beneficial to Pinxixi was signed successfully.

I was forced to eat lunch in the factory, and only then did I get on the car and leave under the reluctant gazes of everyone.

"This group of people is too enthusiastic." After getting in the car, Li Zehua said with lingering fear: "The negotiation was supposed to take one hour, but it took two and a half hours. If there had been no delay, we should have arrived at Huidong TCL Technology by now."

"Chairman, there are so many contracts. I just did a quick calculation and the first payment alone is more than 10 million. Should we control the progress later?"

Guo Xinyi is very conflicted. Although he is not an employee of Pinxixi, he directly serves the chairman, Li Zehua.

To put it bluntly, he has three jobs for one salary, a typical social bull.

There's no place to seek justice. It's his bad luck to have such a boss.

"How to control it?"

Li Zehua touched his forehead. He was exhausted from the long negotiations. He was still quiet in the car and his laptop was almost flying with typing.

He has to record many ideas in time and improve them as much as possible while the thoughts are still there.

For example, the plan of 3,000 experience stores has now begun to take shape.

While typing, he did not forget to explain:
"On clothing, food, housing and transportation, how many companies have we contacted? Ten times as many would be enough.

Let’s look at the TCL Technology Group we are going to visit now. They can get orders worth tens of millions or even hundreds of millions just for a simple color TV.”

After that, he quickly typed in the document: "The scale of the experience store should refer to the shopping mall model, and display products by floor and category.

You should reserve the Fengniao network, Chizuome Town delivery station, Pinxixi and after-sales team service stations in the surrounding area in advance.

The above must be implemented simultaneously with the battery replacement plan. If Shanghai succeeds in lobbying in Yanjing, Pinxixi will also receive special subsidies for home appliances going to the countryside.

Sufficient profit margins must be reserved in the early stages to take advantage of the temporary absence of competitors in the market and quickly seize market share.

Prepare sufficient ammunition in advance for the upcoming disorderly competition."

Having written this, he could not help but add: "If Pinxixi's policy of benefiting farmers is successful, the listing plan may encounter more twists and turns.

It is also difficult to continue to implement the plan of selling stocks at high prices when group buying is hot and buying them back at low prices after the market crash.

It is difficult to grasp this timing. Exposing the entire plan too early can easily lead to self-destruction. Investors are not stupid. They can distinguish the potential for sustainable development.

But it won’t be too late, Taotao will also grow rapidly with the help of the development of the online shopping market.

Once it lost the benefits of slow-selling inventory, Pinxixi failed to come up with a new business growth engine in time.

It is bound to be abandoned by express delivery companies. Once something happens to Hummingbird, the entire business ecosystem will suffer a serious impact.”

I feel distressed, but also proud. Sometimes I think that shares cannot be used to make a living, so it is enough to have the controlling rights in my own hands.

At worst, when strategic investors are introduced later, they can be forced to accept unequal treaties and ensure the management team's shareholding ratio and voting privileges.

As long as resources can be mobilized smoothly, there is really not much difference between a nominal net worth of 2 trillion and 1 trillion.

Thinking this way, I felt more relaxed.

It's also easier to talk to Guo Xinyi.

As the convoy moved forward quickly, it took only more than an hour to arrive at the TCL headquarters in Huidong.

He didn't have that much face this time. Not only did the chairman of the board come out to receive him in person, but even the top executives didn't line up to welcome him.

There was only a deputy general manager of the home appliance division, who greeted us with a smile at the door, and we had to register before entering.

There was definitely a gap in his heart, but it also depends on the occasion. Li Zehua asked calmly, "Boss Liu, may I ask if your Chairman Li Dongsheng is here today?"

He is not very interested in talking to his subordinates. No matter how well the talks go, they still need approval from the company's top management. If something unexpected happens in the middle of the process, time will be wasted.

Liu Zhendong, vice president of TCL's home appliance division, said with a smile: "Don't worry, Mr. Li, our chairman Li Dongsheng attaches great importance to this cooperation.

Unfortunately, he has a very important meeting today that he needs to personally preside over. I will do my best to arrange for the two directors to meet during the break in the meeting."

“I understand!”

Li Zehua changed the subject and said, "Please forgive me, Mr. Liu. I am a very direct person and this is not targeting you.

I still think that your company has not paid enough attention to a competitor that can swallow up all of TCL's unsaleable products and provide new products for the nationwide sales market.

In other words, does Mr. Liu have the authority to make the final decision and give me the best price and support? "

Liu Zhendong suddenly stopped and looked at him suspiciously, but all he saw was confidence and composure.

He admitted that at this moment, he wavered.

But his reason told him that this was impossible, "Mr. Li, are you kidding?

You know this is the first year of the implementation of the new national standard, and reducing energy consumption has become the mainstream of the market. "

He held back the following words.

There is no other reason, it involves corporate secrets and cannot be disclosed casually.

But even if he didn't say it, Li Zehua could understand, "Changhong is very popular, a home appliance company, and it has entered the market with LED LCD TVs.

There are many benefits such as digital integrated high-definition television, Internet television, subsidies for home appliances in rural areas, and incentives for old-for-new exchanges.

Is TCL ready for the chaos? Perhaps you can bring a message to Chairman Li Dongsheng.

Pinxixi has prepared 100,000 professional salespeople for him, and now they are just waiting for his definite answer. Will they choose win-win cooperation, or?”

He didn't say the second half of the sentence because there was no need.

When facing a business tycoon like this who has fought his way through the business, the best way to show respect is to stop at the right time.

Liu Zhendong's face was full of doubt and uncertainty, until finally, he compromised.

Because he could not accept the worst outcome, such as pushing a powerful ally who came to him to his competitor with his own hands.

Perhaps he recognized Li Zehua, the lucky man who has been on the news recently and has received $2 million in venture capital investment, which is worthy of attention wherever he goes.

After leading him and his group to the reception room, Liu Zhendong left in a hurry.

"Boss Li, these 100,000 people?"

Guo Xinyi couldn't help but ask, "What if it's exposed in the future?"

"Is there a difference between fifty thousand and one hundred thousand?"

Li Zehua doesn't care, "For TCL, time is everything. Falling behind in market competition means falling behind completely.

If I were Li Dongsheng, I would swallow it even if I knew it was poison. What’s more, we are a tonic that can help the company take off.”

Just as he expected, the door of the reception room was soon pushed open.

Li Dongsheng was born in Huiyang, Huidong in 1957. With his extraordinary personal talents, he has pulled TCL to become one of the top three companies in the industry today.

Just by comparing it with the ending of his contemporary Jianlibao, you can fully see his superb skills.

His smile was very simple, just like that of an old farmer that could be easily seen in the countryside. It made people unconsciously let down their guard, and then with just a few words, they were led into his rhythm.

However, Li Zehua broke his usual habit and spoke as soon as they shook hands.

"As I just said to Mr. Liu, is TCL ready to accept the first batch of 5,000 people from Pinxixi for training?"

Li Dongsheng hadn't seen such an arrogant junior for many years, and even he couldn't help but be stunned.

But he quickly realized, "TCL is very big, so big that it can easily accommodate 100,000 people."

"Then it's settled. The Yangcheng Governor's Office has called up approximately 2007 retired military personnel for the 2008-2 fiscal year.

After hearing what the chairman said, I immediately called and arranged for them to send someone over.

Subsequently, there will be personnel waiting for training in Chengdu, Jinling, Yanjing, Quancheng and other regions, and the total number is estimated to be over 100,000.

I am very grateful to the Chairman, and I also wish TCL to secure the title of sales champion in China's home appliance industry in the second half of this year and even next year."

Li Zehua spoke without pause, and every minute he threw out a trump card, while at the same time handing over the business card of the director of the resettlement office of the Yangcheng Governor's Office.

“Please let the senior know about this good news in person. After all, Huidong and Yangcheng are half fellow villagers.

In addition, Yangcheng has agreed to purchase 1200 training televisions this year. This order will be a good start for this cooperation.”

Li Dongsheng has seen many storms.

But now, I am completely confused. (End of this chapter)