History begins to head towards an unknown fork from here.

At least that's the case for the group buying market.

The Thousand Regiments Campaign that people remember was mainly concentrated in urban areas.

Because cities have concentrated populations, strong spending power and a high degree of acceptance of emerging things, young people, in particular, are the main consumer force and have no resistance to discounts and promotions.

“Pinxixi group buying will definitely be successful!”

When Li Zehua talked to Wu Yibin alone, he was full of confidence, "This kind of initial investment is huge and the requirements for the organizational structure are extremely high.

It requires a long period of sedimentation, and with the support of national policies, it is almost impossible for other competitors to copy it.

Because the right time, right place and right people are all essential!

It is almost impossible for them to follow suit and copy!
Because you need an executive team that can set goals and work tirelessly to achieve them, and you also need capital that is willing to bear huge losses and provide long-term transfusions.

The most important thing is that there is only investment but no return in the early stage. Even if a certain scale is achieved, it is still a long way to get the investment back.

The vast rural market requires an extremely long investment cycle for any company. The deeper the market is developed and the more thorough the penetration, the greater the loss.

What is even more fatal is that without Chimoyami and Hummingbird to share the cost, they cannot build an industrial ecological chain and thus cannot make a profit from this market.

Unlike cities with well-developed Internet infrastructure, many people in rural areas have never touched a computer in their entire lives, let alone online shopping.

This means that rapid promotion through the Internet is not feasible, and it is necessary to rely on a large ground-based promotion team to implement this business model.

This is an almost impossible goal for Internet companies. Even a powerful company like Tenda cannot establish a sales channel covering 20,000 to 30,000 towns across the country.

The only one who had the chance to pose a threat to us was Ali, but last year they completely kicked Sun Tongyu's team, which was engaged in the sinking market, out of the management team.

This means that Jack Ma ultimately chose capital operation, a seemingly more profitable path.

From this moment on, Ahri is just Ahri.

It is no longer the vanguard in the country's economic and social transformation and upgrading, and the so-called new economic model has been blown out of proportion.

Without this halo, Ahri will no longer be scary, which means she can be completely defeated!

On the contrary, Alipay, which was spun off by Jack Ma, will become one of our biggest competitors in the future.

It is difficult for us to achieve complete victory through pure capital operation because there is a whole mountain of support behind us.

There are major shareholders of Minsheng Bank in the country. In the Jiangsu, Zhejiang and Shanghai regions alone, there is a group of allies waving flags and cheering for it, and their tentacles have penetrated into all walks of life.

It is just waiting to achieve its ulterior motives through the development of the payment system.

It has the support of Softbank and Yahoo abroad. Although Yahoo will eventually break up with it, they will obviously continue on this path.

Using financial means to harvest the market and make quick money is much easier than running an industry step by step. Who would refuse greater benefits?

So I am sure that Ali will not enter the rural market.

Other companies are even less to be feared, just like Changhong and TCL, Midea and Gree. They can never form a synergy and have no way to complement each other's strengths.

Gome is struggling to save itself, Suning is still sleepwalking, and Wuxing Dazhong is struggling.

The situation is very good!

Traditional industries that can benefit from national policy subsidies have no capital support, while Internet companies that are favored by capital are in turn affected by capital.

They simply cannot make up their minds at the first opportunity. Even coordinating the interests of various companies and persuading everyone to work together cannot be done in a short period of time.

As for other companies, needless to say, if they want to follow up, they can only be limited to small-scale operations in certain places and cannot form a scale.

There is no need to be afraid of rivals who cannot grow bigger and stronger. Their existence will only highlight the strength of Pinxixi.

All we have to do is stick to our plan and wait for our competitors to destroy us one by one.

The vast rural market in the future will become our indestructible foundation that no one can shake! "

Li Zehua rarely spoke so freely. He had held many things in his heart for too long and he desperately wanted to find someone to talk to.

Wu Yibin nodded in agreement, but also put forward his own opinion, "Director Li, after these days of contact.

I really admire the way you deal with people, your work style, and your ability to endure loneliness and be willing to focus on your career.

However, I think you still don’t understand the underlying logic of capital investment.”

In response to Li Zehua's questions, Wu Yibin pointed out the problem directly.

“You are too independent and don’t like to discuss any decision with others.

Especially when it comes to the specific distribution of interests, if I hadn’t been with you and witnessed it with my own eyes, it would have been hard for me to believe that your plans would be so far-reaching.

Long-term planning that can take several years or even more than ten years is not advisable for venture capitalists who want to see returns in the short term.

Because our money also comes from tens of thousands of investors, it is not up to us to decide what to do.”

At this point, Wu Yibin watched his reaction carefully. If Li Zehua showed obvious resistance or displeasure, he would shut up.

Because Temasek has no reason to turn against its strategic partner Qingyun when everything is going well.

Fortunately, Li Zehua made a gesture as if to continue and did not seem to have any signs of getting angry.

He then dared to continue: "Take the investment in BYD and the Pinxixi group buying plan of 3,000 experience stores as examples.

You made the decision without consulting us!

Everyone can see that the former has order support from Chimei and Fengniao, plus the battery replacement plan you proposed.

BYD will inevitably maintain rapid growth in performance for a long time to come, and its valuation and market share will inevitably soar.

This is unacceptable to the investment company, but your company is currently developing very well and the company does not want to offend you.

But we will definitely raise this issue in the future and ask you to transfer part of the profits to the company to ensure that our profits are not harmed.

Pinduoduo’s expansion plan to 3,000 stores is even more difficult to accept.

Based on my personal business experience, the amount of investment required, including personnel and other expenses, is at least one billion yuan in continuous investment before we can see any returns. "

Having said that, he shut up again and waited to see the other party's reaction.

What surprised him was that Li Zehua not only did not get angry, but also took out a small notebook and started taking notes.

Seeing him stop, he gestured with his hand: "Go on, I also want to hear your feedback.

Don't look at me like that, I'm not angry. This isn't the first time I've done business with someone, I just don't have any experience."

Wu Yibin's head hurt, but when he thought of the company's instructions, he could only bite the bullet and continue:
"Mr. Li, you need to adapt to this new environment and actively embrace change.

Investors need to see returns when they invest their money. If you make a long-term investment of seven or eight years like this, I’m afraid few companies can stick with it.”

"How about learning from JD.com and adopting a debt-for-equity swap model like Magic Investment did when it first acquired the shares?"

Li Zehua propped his chin with a pen, "Is this going to ensure your interests?"

"What should I say?"

Wu Yibin really wanted to say it out loud, but he didn't dare.

The person in front of you is no rookie. He is a tough guy who can lead thousands of people and fight head-on with express delivery companies. How can you listen to his nonsense?
Perhaps this is a special character developed from starting from scratch. He is autocratic, accustomed to giving orders, and does not like to be interfered with in his decision-making.

I don’t like being questioned easily!
But Temasek cannot ignore its own money and allow it to be arbitrarily managed without any constraints, right?

He organized his words carefully, revealing the company's intention bit by bit.

Li Zehua understood and said with a smile: "So this is where the disagreement lies. Friends' ideas must be respected.

Let’s put it this way. You can make a note now. While promoting it in 3,000 experience stores, we also have an exclusive group purchase plan for the college student market.”

Before he elaborated, he added, “Now that you are in the position of director, it is indeed not so convenient to communicate a lot of information.

Then let's add another position, the deputy director of the Pinxixi Preparatory Committee. When the company is officially operational, I personally prefer you to be a full-time director, because Pinxixi involves more frequent communications with various regions."

Wu Yibin nodded and thanked him, "Thank you for your attention, but it still needs approval from the company headquarters, which shouldn't be a problem.

By then, my position at Chime may be replaced by someone from the company."

After the pleasantries, he couldn't wait to ask, "Excuse me, what is this Pinxixi group buying plan for college students?"

When he said this, he also prepared his laptop to record and transmit it back to Temasek headquarters at any time.

Li Zehua did not object. After all, what he was going to say next was what he had always insisted on doing.

“Under Fengniao Crowdsourcing, there has actually always been a promotion team that provides professional training in this area.

As for the number of people, it has grown from more than 60 people at the beginning to nearly 200 people now. I plan to expand them to more than 500 people in the next month.

This team will be responsible for the promotion in key university towns after new students start school in September. They will be assisted by the promotion departments of Chimei and Pinxixi.

Complete full campus publicity coverage in the shortest possible time before all competitors react.

Think about it, the daily necessities that freshmen need, from toothpaste, toothbrush, bedding, tutoring textbooks, seasonal clothing to cell phone cards, computers and mp4.

How huge will this consumer market be?

Our college students are very rich!

The vast majority of them are free from their parents' care for the first time, have independent control over their own property, and can't wait to lead their own lives according to their own ideas.

We only need a little guidance to quickly understand their consumption habits. How much transaction volume can be generated in the process?
Millions of the country's best consumer markets are right there, waiting for us to pick them.

How about it, are you excited just thinking about it?"

He deliberately kept the question a secret, and before Wu Yibin could ask, he continued:
"I already have a plan in mind on how to do this. Just calm down and listen to me."

Thanks to his experience selling electronic products in Star City in his previous life, he fully understood the consumption capacity and habits of contemporary college students.

Among those whose families are slightly better off, quite a number of people like to compare with others, spend money without restraint, and do not know how to control their desires.

Can't tell which ones are necessary consumption.

What are impulse purchases?

They like to follow the crowd. They want to have whatever others have, regardless of whether they can use it or not.

But this group of people have no ability to make money, and they don’t know how difficult it is to earn every penny in today’s society. Few people will reflect on the difficulty of parents’ work.

Anyway, if you don't have money, just reach out.

They also lack social survival experience, like a child walking around the city with gold bricks in his arms.

It would be strange if it wasn’t targeted by someone with ulterior motives!
Thinking of this, he became more confident: “First, we are collecting the general consumption habits of college students, centrally classifying the products they buy, and conducting focused analysis.

For example, clothing, teaching materials, electronic products, daily necessities, dietary needs, and even derived spiritual needs, travel, hotel accommodation, entertainment and love expenses, etc.

After obtaining these data, we will be more targeted in opening up preferential promotions specifically for college students on group buying websites.

In this world, the easiest money to earn are the money from women's pursuit of beauty, the money from the elderly's health and retirement, the money from children, and the money from students.

College students fit the last two categories perfectly!
But college students are the poorest group of people.

Many of them are the hope of their entire family and even the entire village. They come from poor backgrounds, and every penny of tuition is earned with the blood and sweat of the entire family!

They firmly believe that education is the best way to change their destiny. These people often learn how to share the pressure for their families earlier, which is why part-time college students emerge.

Chichume and Fengniao have come a long way in this regard. In June, we recruited nearly 2,000 part-time students from universities and colleges in Shanghai alone.

Now that our business has expanded to the whole country, our next goal for September is to expand more than tenfold from the original base.

That is, focusing on Yanjing, Shanghai, Tianjin, Chongqing, and supplemented by Jiangcheng, Jinling, Chengdu, Xingcheng, Yangcheng, Qiantang and other places, we will recruit a part-time team of 10,000 to 20,000 college students.

Which other company can achieve such a scale?

Relying on Qingyun's huge industrial advantages, the three companies can cooperate with each other to support more college students and achieve full coverage of university campus cities across the country."

After hearing this, Wu Yibin was immediately astonished.

I was originally sending an email to Temasek headquarters, but I stopped typing and paused to express my sincere admiration:

"Mr. Li, please don't mention this outside. I'm afraid that the college students will hear you make such comments and beat you up after trying so hard to figure out their consumption habits."

"It's okay to beat me up, just take out the last coin in your pocket and give it to me!"

Li Zehua has a deep gaze. He is confident that he can accurately spot business hotspots from the fog that are difficult for others to detect.

In the past, he relied on the advantage of rebirth, but now he has to learn how to use current data analysis to find out exactly what he wants.

“Not only do I need to collect money accurately, but I also need to make them grateful to me, because what I’m going to do next is the foundation of the group’s survival!
Mr. Wu, remember this, I will only say this once!
The most profitable business in the world will always be a monopoly business!

I put in so much effort, but in the end, isn't it just to dominate the college student market?
You and I can't do this, but there is one thing that can do it!

That’s money!”

Wu Yibin was stunned: "Send it directly?"

"I might as well send you to jail."

Li Zehua made a joke to liven up the atmosphere, "I won't do anything illegal!

Giving money directly is so low-class. What's more, with so many schools and so many people in charge, how much should you give?
Money should be spent where it counts!

Giving money to private individuals is not only illegal, but will also make you a laughing stock if it gets out.

If you want to give a gift, you must give it openly!
We need to make everyone convinced, make everyone take the money, and be willing to sing praises for us and cheer for our cause!

That is to donate, support poor college students, and give bonuses to outstanding college students! "

Wu Yibin understood, but after seeing clearly, he was even more scared. The guy in front of him was only 20 years old!

Is there a thousand-year-old monster living in his body?
Don't dare to think about it.

“Originally, I was planning to go to Hong Kong and talk about it when I met with the top executives of Temasek, but since you asked me in advance, I won’t hide it.

College students are the future of a country. Whoever can win their favor will win the magic weapon in the subsequent market competition!
We should always take a long-term view! "

After laying so much groundwork, Li Zehua finally stated his purpose.

"Shanghai has Jiaotong University and Fudan University, Zhejiang Province has Zhejiang University, Nanjing has a large number of good schools, and there are also top schools in the north, south and central regions.

I plan to arrange 20-30 core universities in the first phase, with each university donating one million yuan, to set up long-term donation plans for Qingyun, Hummingbird, Pinxixi scholarships, and bursaries for poor students.

Another 80-120 companies will be arranged, each of which will donate 100 yuan, and eventually 150- companies will be established, with the core universities as the core base.

This money has been arranged long ago. The amount of funds I have in the stock market has exceeded 60 million to date.

As the saying goes, take from the people and use for the people, I plan to donate all of them, not only this year, but every year in the future. The more I earn, the more I will donate! "

At this point, he became more enthusiastic, "I have sent people to contact the group, and their feedback is very positive. With this golden body, what else do I have to fear?
Think about it, we employ tens of thousands of part-time workers among college students, and receive tens or even hundreds of millions of dollars in donations every year in exchange for goodwill.

Who else can compete with us in this group?

At critical moments, we can even use this power to completely drive our competitors out of the campus!

Not only that, when we have money in the future, we will donate to the Hope Project to provide financial assistance to more poor primary and secondary school students with excellent academic performance.

Let more people get in touch with and know Qingyun Group!
With this, and Pinxixi's current 3,000 stores and future 30,000 stores to help farmers and benefit farmers, do you think we still have a chance of failure?"

Wu Yibin's mind was in a mess, mainly because no one had dared to play so big before!

He just wants to say one thing now:
Boss, please keep your magical powers. If you continue to play like this, all your competitors will have to unite and resist you.

Maybe the tricks are aimed at the lower three ways. If they can't beat your company, are they afraid that they can't beat you personally? (End of this chapter)