"Sure enough, interests are still the most important thing!
It seems that the differences between SF Express and Taobao last year are still widening. The rapid growth of express parcels in the e-commerce industry has made it feel an imminent threat. "
When reviewing the situation with Liu Zijie in the evening, Li Zehua sighed, "SF Express currently has about 6 full-time employees across the country.
Thousands of directly-operated outlets give it an unparalleled competitive advantage in the private express delivery industry.
In the Zhuhai-Hong Kong-Macao region alone, there are hundreds of thousands or even millions of companies that provide it with hundreds of millions of small business packages including documents and invoices every year, which is the foundation of its revenue.”
Looking at the industry analysis report in his hand, Li Zehua unexpectedly saw the name of a company. "This DDS is quite interesting. Its business scope is similar to ours."
He handed it to Liu Zijie, who took a quick look and said, “We are a leading company in Beijing, Shanghai and Guangzhou in the same-city delivery business.
In Pengcheng, it is SF Express’s biggest competitor in the same city, and it also provides cash on delivery business?
This, it seems we can do it too, right? "
“Of course it can be done, but the consequences of this ultra-low-price competition for orders are likely to bring more serious backlash.
Collecting payment on behalf of others, using customers’ money to expand their own business, once it collapses, even the gods can’t save it!”
Li Zehua opened the file in his notebook and said, "Look, there are more than 80 employees who left Qingyun Group in June and July, and % of them went to this company."
Qingyun’s human resources department is very efficient. In just three months, it recruited tens of thousands of people from scratch and gradually built up the team size we have today.
Among them, Gu Shijie made an indelible and great contribution, which is also the fundamental reason why he can be ranked as the second-in-command of the group.
But the turnover rate has also been high recently, especially in the more than one month of developing the express delivery business, more than 400 people resigned without noticing.
Some of them found the job too tiring, but more of them were poached by a courier company called DDS.
The reason is simple, the latter pays higher wages.
This is 09, not 19!
When Li Zehua saw the DDS pay slip for the first time, he thought he was seeing things.
The average monthly salary exceeds 5,000?
Looking at the details, based on the extra money some people get privately, some DDS same-city delivery couriers can even earn 10,000?
This made him laugh and cry, but he found the answer in the market share analysis report.
This company has expanded rapidly in the same-city delivery field by relying on ultra-low prices of 5 yuan and 4 yuan.
In the past six months alone, Pengcheng DDS Logistics has expanded its business from the Pearl River Delta to the Yangtze River Delta region, and has been competing fiercely with SF Express, STO Express and YTO Express.
Its boss Gao Wei built a same-city delivery system covering Jiangsu, Zhejiang, Shanghai and Anhui with only 30 million RMB, and is now actively shifting from same-city to cross-regional delivery.
Its employees are mainly recruited from other companies in the same industry, and Fengniao Express has also suffered greatly from this.
Seeing this, he didn't bother to continue talking about SF Express, but took out his phone and called Zeng Haiyang.
After the latter answered the call, he listened for a moment and understood immediately, "Boss, I was just about to report to you, but they started fighting again."
Li Zehua's heart tightened, "Where? Did our people suffer any loss?"
Zeng Haiyang quickly explained: "It's not us, it's our competitors. The opponent is this DDS. I heard that the fight was quite fierce this time. I guess someone will be sent to the morgue."
Li Zehua did not directly engage in cross-regional logistics at the beginning. To put it bluntly, he was worried that his small body could not handle it, and he did not have a big boss to protect him.
It’s okay to fight once or twice, but who can stand fighting over lines every day?
Look, our friendly competitor is in trouble again.
Zeng Haiyang narrated bit by bit: "The situation is similar to ours. This time, the three links and one delivery have spread the word, and no one can stop them. They must completely defeat DDS.
We all know that you are very busy in Hong Kong, so we didn’t tell you in detail, for fear of delaying your work.”
"What a waste of time! They are afraid that Qingyun will join the battle and completely destroy the price system of intra-city delivery."
Li Zehua saw many problems in the documents, picked a few and said: "The monthly salary of this DDS logistics employee exceeds 10,000 yuan, isn't it just hiding the company from the difference in price between customers?
The market price was eight or ten yuan per order, but this guy came in and directly reduced the price by half, giving his employees ample room to take kickbacks.
How much is the starting price in our city now? "
He is the big boss and is busy with all kinds of things. How could he remember such trivial things?
Zeng Haiyang was different. He was the head of the express company and without thinking, he replied, "Eight yuan."
You have instructed us to pursue sustainable development and achieve the best balance between the company, employees and customers.
So our target starting price is 8 yuan per order, guaranteed to be delivered on the same day.
With the rapid development of crowdsourcing business, our backend technology is also constantly updated and upgraded.
With real-time transmission of distribution data across sites.
In the future, we will further improve the timeliness of intra-city delivery to within 4-6 hours, and urgent items can even be completed within 1-2 hours."
"well done!"
This is the advantage of doing food delivery and express delivery together. The food delivery guys all over the city can do a lot of business.
It doesn’t matter if the volume of takeout orders cannot keep up, there are still express delivery orders to supplement. In addition to the four peak periods of morning, noon, evening and midnight snacks, the express delivery service around the station can serve as an effective supplement.
This not only ensures that front-line employees can receive high salaries far exceeding those of their peers, but also provides the best quality services to customers in large cities, greatly enhancing the company's competitiveness in the industry.
With the rise of same-city delivery business, Qingyun's business volume has increased significantly again.
Especially after venture capital intervened, as the funds arrived, Li Zehua, who was not short of money, spent lavishly on backend technology and R&D departments.
The direct benefit of purchasing servers and increasing the number of technical personnel is to change the previous rough management system of companies over sites and sites over employees.
In the past, when an order came in, it needed to be dispatched to the nearest site according to the address, and then the site would send employees to collect the order and deliver it.
This was the case when Li Zehua personally delivered the cake. The orders were all for pick-up near the site, but the delivery addresses were all varied, so there was no efficiency at all.
Now that we have money, the backend technology is updated very quickly and a simple system was urgently built.
Although it is still in the internal testing stage, the effect has already appeared. That is, employees on the road can pick up new orders nearby.
For restaurants that have computers, the employee's work number is entered into the business backend to ensure that the purchase, sales and inventory data match.
Employees' real-time information is recorded as the basis for paying commission wages, and the system background will also display and update this data at any time.
When a new order comes in, the system will automatically match the work numbers of the delivery guys who have appeared within three minutes. The dispatcher only needs to call and notify them one by one based on the displayed data.
Not only that, the emergence of the new system has also made cross-site delivery smoother. In the past, a lot of manual scheduling was required, and the error rate was very high.
Now it is automatically recorded by computers, which greatly improves accuracy and efficiency. It can quickly plan routes and handovers for front-line employees until the order is finally completed.
For example, if an employee receives a 10-kilometer delivery order, he has to deliver it across three or four stations. Individual delivery takes a long time and the commission is low.
Refusing to deliver is definitely not an option, and the company will also be held accountable for exceeding the delivery time. In the past, we could only bite the bullet and send someone to deliver to the nearest station.
But there may not be anyone at the site. Everyone is busy delivering orders. We can't ask the stationmaster on duty to deliver the orders himself, right?
Now with the new system, there is no need to worry. It will generate an estimated time, that is, the estimated time it will take for a cross-regional order to reach the target site from the minute it is received.
A nearby delivery guy will receive a call a few minutes in advance, which is equivalent to an alternative meal pickup, but the destination is their own station.
With the advancement of technology, Li Zehua ordered the technical department to collect and process more information, aiming to divide each site into a 9-grid model in the future.
With the site as the center, a large nine-square grid should be formed in the coverage area, and each square is divided into a small nine-square grid, one ring inside another.
It's like longitude and latitude, specific to every small coordinate.
In this way, internal transportation will be unimpeded, and Qingyun Group will not need to incur extra costs because there are cooperative customers everywhere.
At that time, we will select some first and second category restaurants with large order volumes as temporary strongholds to be lit up in the nine-square grid.
Through big data analysis, we rationally allocate dispatch personnel to ensure that in every nine-square grid where an order may be generated, there is at least one professional delivery person on standby at any time.
The number of staff increases with the number of orders. In areas where customers who order takeout are concentrated, reasonable staff deployment can also be achieved. It is the ultimate goal of Hummingbird that one order must be handled by more than two people.
Running around alone is very inefficient, and one also has to face various difficulties in big cities such as parking difficulties, traffic jams, traffic lights, and unfamiliar roads.
But if we regard each delivery guy as a terminal service point, and connect this point with several stations and dozens of delivery guys.
Everyone is responsible for picking up items in a fixed area and delivering only to a fixed area. There are professional guys who deliver take-out meals and express parcels on fixed routes.
This will greatly improve everyone's service efficiency.
Taking current or future development as an example, a delivery guy can deliver more than 100 orders a day at most. As for more than that, it depends on personal opinion.
Let’s assume that a street is full of takeout restaurants, with thousands of orders every day, and one or several delivery guys are responsible for taking the orders.
There is no need to deliver it far away. It can be delivered to the site in a centralized manner, or to the nearest site in the four directions of east, south, west or north.
Then they go back to pick up the food. By doing this point-to-point service, it is possible to receive four or five hundred orders a day.
Because you can change the means of transportation and build a special food pickup vehicle that can handle dozens or hundreds of orders at a time.
Other companies may not be able to do it, but Qingyun, which is determined to build a restaurant chain and dominate the catering industry, can certainly do it, just like an industrial assembly line, unifying the specifications of takeaway packaging.
Then, the errand boy who is specifically responsible for route transportation will take out the takeout in the same direction at once, using stations and first- and second-class restaurants as anchor points along the way to deliver the orders.
Finally, the personnel responsible for delivery in that area will carry out centralized distribution, working in a collaborative manner just like the express delivery industry.
Of course, this requires big data collection and analysis, and the processing system must keep up, but the order volume will definitely keep up.
Because there are still a large number of packages from Hummingbird Express waiting to be delivered together.
In order to realize this plan, QingCloud Group will continue to invest funds, purchase servers and recruit talents in the Internet field to ultimately achieve this ultimate goal.
The difficulty lies in the fact that the hardware equipment cannot keep up with the development, and the server cannot bear and cannot process such a huge amount of data!
There is absolutely no problem technically, because QR codes are born for big data, coupled with the upcoming smartphones, map navigation, and instant messaging software for real-time information transmission.
This new model of food delivery and express delivery will soon be available to the public.
There is no need to mention the advantages of big data core algorithms.
In the future, it will play an irreplaceable role in short videos, sharing economy, ride-hailing, Internet traffic push, cloud computing, AI artificial intelligence, smart driving and other aspects.
Li Zehua couldn't even imagine what kind of exaggerated chemical reaction would be produced when so many core competitive forces were gathered in one company.
I always feel like I can no longer live on Earth. Why not learn from Musk and try aerospace technology and go into space to play with aliens?
Zeng Haiyang on the other end of the phone felt dizzy. At that moment, he was instilled with too many advanced ideas, but the poor man in his 40s couldn't understand them at all.
I hung up the phone in a daze, and the night wind made my scalp tingle.
I even forgot what I hadn't finished saying.
Liu Zijie was also shocked. He understood a little more, but the more he listened, the more frightened he became.
Fortunately, Li Zehua stopped in time and changed the topic to QR code promotion, which were all old commonplace.
But as he was talking, his face looked a little strange. He typed on the computer for a while, and after a long while, he smiled slightly and said:
"Shunfeng King, there will be a day when you will need my help!"
Liu Zijie didn't hear clearly, "What?"
Li Zehua turned the computer over to show him, "Take a look at what SF Express's main business packages are, mainly invoices and documents.
You mentioned this thing, if an electronic invoice or electronic document appears, SF Express does not have an e-commerce platform to back it up.
In addition, express delivery labels are uniformly marked with QR codes and upgraded to fully automated systems, using electronic scanning and tracking.
What would happen if we established a big data sharing platform that aggregated information from mainstream express delivery companies, merchants, and consumers into one place and enabled real-time data sharing?
Under the premise that Fengniao provides the last 100 meters of delivery at the terminal, there are future orders from Pinxixi, and Yunda Zhongtong has already invested in it, what does it mean to talk about JD.com? "
Liu Zijie was stunned. Even if he didn't understand it, he could understand the commercial value contained in it.
This means that the express delivery industry will enter a new stage of comprehensive reshuffle, and Qingyun holds nuclear weapons in its hands.
Li Zehua continued to speak to himself: "This is the first time I found that SF Express is so fragile.
In terms of urban logistics and same-city delivery, it will soon face comprehensive and crushing competition from the Qingyun system.
Whether it is Hummingbird, SF Express, STO Express, or even DDS, which is destined to be a flash in the pan, it will become a rival that gives SF Express a headache.
We will then work with the tax department to fully implement electronic invoices and establish an enterprise-level instant messaging software to provide electronic file transmission support for small and medium-sized enterprises.
It won’t take too long to knock off a large chunk of the market share of business packages. Anyway, we don’t have any foundation in this industry, so we can just disappear if we want.
SF Express has no e-commerce platform support and will soon fall into decline. In two or three years, or three to five years, it will be a question whether it still exists in the market.”
Liu Zijie was very puzzled, "Chairman, I don't really understand why you don't care so much about Taotao under Ali, but pay so much attention to SF Express, which is a cross-bank company?
No matter how you look at it now, Taotao's threat is greater than SF Express, and it is still unclear whether SF Express will become a competitor. "
"You do not understand."
Li Zehua shook his head. “If you carefully analyze Ali’s overall strategy, you will find that this is not a company that does business down to earth.”
When Cainiao Network was founded, it clamored to use 3000 billion to change the logistics landscape, create a smart logistics ecosystem, and establish a 24-hour delivery system.
We will soon use practical actions to tell everyone that we are serious about bragging and using capital to reap profits is our main business.
It is easiest to achieve the goal with your mouth. 24 hours quietly becomes 72 hours. If you can't do it, lower the goal and focus on saving costs.
As for the 300 billion investment, tens of thousands of franchisees across the country said, what about the money they collectively contributed?
Where is the promised service and technical support?
The service promise of solving the last 100 meters of the terminal is finally fulfilled, but after all this time, consumers are left to walk on their own?
It's really fake medicine. I cried after I stopped listening. Xu Daizi was silent after listening. Jack Ma is still the best at bragging. Even Rice is inferior to him.
But SF Express is completely different!
“First, it has direct-operated outlets all over the country, about 60,000 direct-operated employees, and a vertical, efficient and mature management system.
Once SF Express comes to its senses and increases its investment in same-city delivery and vehicle transportation, it will soon become our biggest competitor.
Because same-city delivery and food delivery are seriously overlapping business models.
As long as some investors notice this hidden corner and stir it up a little, SF Express will definitely jump out to compete with us.”
Li Zehua seemed worried about this. "Fortunately, we still have enough time. This time we go back, we must make good use of Pinxixi's advantages and quickly integrate the resources of SF Express, YTO Express and STO Express.
In short, Hummingbird must not sit idly by and wait for death. No matter how much it costs, it must resolutely promote and utilize QR codes.
Air freight, road, rail and water transport, full truckload and less-than-truckload transport, and automation and electronicization must all be done.
It is very difficult for an express delivery company to do any of these things alone. However, through the integration of our platform, many things, such as raising funds to buy airplanes, can be done.
In addition to the group's advantages in diversified expansion, we will try to lure SF Express into the e-commerce field and wait until it is deeply mired in the quagmire.
Then, they used their trump card that they had prepared in advance, and combined it with low-price competition in the same-city delivery field. They could either completely kill it or take control of it. There was no third option.”
Later, SF Express entered the field of same-city instant delivery by relying on its strong system advantages.
Even the food delivery giants Meituan and Fanjisong had to share the profits that should have belonged to them with it.
To respect the absolute strength of the former.
When Li Zehua was about to discuss the specific implementation details in depth, Zeng Haiyang called again.
"Boss, when are you coming back? I can't take it anymore.
The cross-regional transportation war between 3T Express, YTO Express and DDS is very fierce. Just now, Zhongtong called again and asked if he wanted to borrow someone to start the war. What should I do? "
Li Zehua was dumbfounded: "Borrowing troops to start a war? How big a fuss is this?" (End of this chapter)