Since the day it was born, the express delivery industry has been like a rat in a bellows, suffering from pressure from both ends.

From SF Express to STO Express, and then to the vast majority of express delivery companies in the country, they were all illegal entities before April 09.

In addition to ZTO Express, which emerged in the north, it is a licensed and legal third-party logistics company that has been backed by big companies such as Nokia and Motorola from the very beginning.

It was not until later that it was incorporated into Kaifengcai, and together with one of the founders, Chen Ping, it left ZTO Express and founded Xingchen Express.

The story behind getting Jack Ma's 8000 million investment in the first place is intriguing.

In short, express delivery companies had a very frustrating life in the initial stage. You can refer to the mosquito coil stores today for details. If you don’t follow the rules, you will be dealt with in minutes.

Wang Wei also did things secretly at first, asking people to carry his packages through customs, similar to the later overseas purchasing agents, in order to avoid the iron fist of the post office.

Others hid in hiding, fought guerrilla warfare with the postal boss, and struggled to survive and grow stronger bit by bit under the nose of supervision.

Once caught, people usually consider themselves unlucky and it is common for them to pay money to ransom the person or property.

Even if they were lucky enough not to be caught, they still had to face threats from their peers. It is no exaggeration to say that they were from two different courier companies, and they would fight with each other whenever they met on the road.

As the postal service's market share dropped from 80% in the last century to around 20% at the beginning of this century, the conflict between the two sides further intensified.

For a long time, one of the jobs of the staff of the Post Office was to take the regulatory authorities to stop cars on the main road.

What car?

Courier transport truck.

As long as any small express parcels are found on the vehicle, they will be handed over to the regulatory authorities on the spot for punishment.

During that period, express delivery companies did not dare to put their company-specific logos on their transport vehicles for fear of being caught and fined.

As the subsequent confrontation escalated, this trick became useless because the license plate numbers were remembered and they were always caught.

Including the four major express delivery companies, every company is fined hundreds of thousands of yuan every year. The fines are still acceptable, but the most feared thing is the seizure of vehicles, parts and people.

Fortunately, with the vigorous development of the private economy, in order to meet the material transportation needs of private enterprises, the state officially issued policies and regulations in April this year, fundamentally confirming the legality of express delivery companies.

Of course, Hummingbird is not included in this list. Strictly speaking, Li Zehua is still operating illegally while being an illegal resident.

However, the number of jobs it created, especially its special relationship with several governorates and the Magic City, made the postal boss afraid to take action.

Back to the topic, although the iron fist has disappeared.

However, competition among private express delivery companies is becoming increasingly fierce.

Everyone wants to take advantage of this new historic opportunity to seize more market share.

The four major express delivery companies, STO Express, YTO Express and ZTO Express, are the most aggressive in this regard. Historically, they have fought each other and the fierce battles gave other peers the opportunity to rise.

Fortunately, the development of e-commerce has given the Tongda Group enough confidence. From 10 to 19, the number of online shopping express parcels increased 40 times.

However, the growth rate of corporate and personal express delivery is far less than this; fortune and misfortune are interdependent, and there is gain and loss, which also lays the groundwork for the Tongda Group to be completely controlled by Ali in the future.

In this life, the hummingbird showed up ahead of time, providing a place for mediation. On the surface, everyone seemed to be fighting but not breaking up, but they were not so good-tempered towards others.

When dealing with peers, especially those companies outside the Tongda Group that try to take advantage of the situation and grab orders at low prices, they will all be hit hard.

The contradiction was intensified in an instant, and a courier war that was far more cruel, more tragic, and more widespread than the same period in history was slowly unfolding!

The first punch of the war was thrown at DDS Logistics.

It was originally a logistics company engaged in same-city delivery. Its founder Gao Wei started his business in Shenzhen. He successfully broke through by relying on a low-price strategy and once occupied 10% of the urban delivery share in eastern Guangdong.

Unfortunately, in South China at that time, SF Express was at its peak, with a direct sales team of 60,000 people that was invincible. DDS had limited room for growth, so it had to move north to Jiangsu, Zhejiang and Shanghai to temporarily avoid the limelight.

But history played a big joke on Gao Wei at this time!
Qingyun Asset Management Group emerged!

Relying on the takeout market to open up the situation, it quickly integrated the Tongda Group's urban collection and delivery business, and at the same time began to get involved in self-operated delivery in the same city.

After five months and a cost of 30 million yuan, Gao Wei finally developed hundreds of outlets in Jiangsu, Zhejiang and Shanghai, with a team of about 2,000 people, but he still had no chance to make a profit.

Right in the core area of ​​the Magic City, the six or seven thousand Hummingbirds were caught off guard and had almost no ability to fight back.

They almost watched helplessly as Qingyun Group crossed over from the food delivery industry and appeared in front of DDS in a crushing manner.

I don’t dare to fight. I don’t dare to fight at all.

The battle at Fenglin Road, which involved thousands of people, completely shocked Gao Wei and forced him to remain silent temporarily.

Anyway, the city delivery business in Shanghai can continue to survive by relying on low prices.

He turned his development focus to Jiangsu and Zhejiang, buying out franchise outlets from other express delivery companies and playing the game of laying eggs by borrowing chickens from others.

In cross-regional logistics and transportation, he cooperated with local freight companies, absorbed scattered social vehicles, and relied on low-price competition strategies to quickly grab orders.

It also used the funds from merchants who collected payments on its behalf to make up for the huge losses caused by expansion.

Compared with the minor fights in history, Gao Wei, who was holding a grudge and ready to return to the Magic City at any time to settle accounts with Qingyun, played a bigger and more radical game this time.

He endured the fact that he could not beat SF Express, a company that had been cultivating the market in eastern Guangdong for more than a decade and had a workforce of 60,000.

How could I tolerate coming to Jiangsu, Zhejiang and Shanghai and being suppressed by a rising star?
If it were not for the funds from collecting payments on behalf of others, most of it would have been invested in the expansion of the logistics business, leaving no spare money. Otherwise, Gao Wei would definitely have entered the food delivery industry and taught Li Zehua a lesson.

He made up his mind that once he completed his layout in Jiangsu, Zhejiang and Shanghai, he would immediately lead his team into the food delivery industry in Shanghai and have a good fight with Qingyun.

Li Zehua was completely unaware of all this.

Qingyun has never had any direct conflict with DDS. It's more like a black humor of "what does destruction have to do with you". In the normal development process, it blocks the other party's development direction.

Even if he knew, he didn't believe that Gao Wei would have enough energy to get involved in the takeout business under the siege of SF Express, YTO Express and STO Express.

But the butterfly effect still appeared. Because of Qingyun, a large number of express delivery companies such as DDS were forced to turn to Jiangsu, Zhejiang and Anhui, resulting in an even worse competitive environment in this region.

The first to be affected is cross-regional logistics package transportation, and the van following system that had gradually disappeared has reappeared.

A group of bread men, carrying sticks and other self-defense weapons, follow their own express trucks, ready to deal with any emergency at any time.

Initially this was to prevent car robbers and road robbers, as well as to get rid of and prevent the postal boss from being arrested.

With their identities cleansed, everyone became a legal licensed business and no longer feared threats from the postal boss.

The tradition of carrying a truckload of bread is very costly and has been gradually abolished in economically developed areas with improved social security.

It has now become a reserved program in remote and backward areas.

But in recent months, this policy has been re-arranged and implemented in the Jiangsu, Zhejiang and Shanghai regions.

There is no other reason. With the issuance of licenses to regulate the logistics and express delivery industry, more and more people are pouring into this industry, hoping to make a fortune by relying on policy support.

The freight stations are full of independent traders who form gangs and factions, as well as third-party logistics companies and foreign-funded express delivery companies.

Some rely on their own background or their personal connections, and many of them have rushed into this blue ocean market.

They have a unified routine, which is to grab orders by offering low prices, because under normal operations, it is impossible for them to beat the industry giants who have been cultivating the market for many years.

It was under such circumstances that the Tongda Group chose to go to war.

It is not easy for the Six Doors to intervene, because most of these companies operate in violation of regulations, maliciously snatch orders, and disregard the signed and effective transportation contracts between the express companies and the companies.

For example, Company A signed a contract with the Tongda Group, stipulating that the transportation of the company's products would be contracted to the Tongda Group, which would open up routes specifically for the company, purchase vehicles, and also provide it with major customer treatment.

A large amount of money is invested in the early stage to develop the market. After all services are provided, competitors who do not need to bear these costs can maliciously snatch orders by offering low prices.

Unfortunately, there are no relevant laws and regulations to restrict this kind of behavior. In the long run, which company would be willing to cultivate the market for a long time?

This is not a technology, you can apply for patent protection.

Suing a breaching company for liability has high costs, low returns and offends people. It will ruin your reputation and no one will want to cooperate with you in the future.
After much thought, I had no choice but to do it myself. I sent people to collect evidence of the cooperative enterprises' private low-price transportation, and used the contract to block traffic. If I caught them, I would seize the vehicles and goods on the spot. I had to act according to the contract in a reasonable and well-founded manner.

The arrested party knows they are in the wrong, and most of them will choose to swallow their anger and consider themselves unlucky. Even if they report the Six Gates, Uncle Hat will come and can only try to mediate.

But DDS can't do that. Its development funds are all misappropriated from the collection of goods transported by enterprises. They are not its own at all.

The situation has happened too many times and the companies cannot afford the compensation. Once there is a problem with the capital chain, the company will suffer a huge loss. In addition, the salesmen deceive their superiors and subordinates and embezzle the money.

How could one spit out the meat that had been eaten, so a violent conflict was inevitable.

This time the incident was particularly serious because the young people were too reckless and some people were even sent to the morgue.

Gao Wei was forced into a corner, so he simply broke off relations with the Tongda Group and began to attack the foundation of the Tongda Group, directly targeting franchisees. As long as there was a company in the area willing to collect payment on his behalf, he would buy it off at a high price.

The company used the money collected on behalf of the franchisees to advance the interests of the franchisees, and quickly seized a large market like a snowball, using more advance payments to bribe more people and rent more vehicles. At the same time, there were more business teams following the vehicles, and they clashed with the Tongda Group who came to stop them.

"Boss Li, you have to come back and seek justice!"

Originally, people were afraid that Qingyun Group would use its numerical advantage to start a price war in the same-city delivery business, and the Tongda Group, which was trying to seize the market, could no longer sit still.

Especially Zhongtong Lai Hairong, who has been busy recruiting franchisees from all over the country and changing the franchise system to allow the headquarters to enjoy greater rights.

As a result, all plans were disrupted and Zhongtong’s corporate transportation business in Jiangsu, Zhejiang and Shanghai almost came to a standstill.

Just one hour before Li Zehua boarded the plane, he made two phone calls. The core demand was only one: to borrow troops for revenge.

"Boss Li, Qingyun is also a major shareholder of Zhongtong. You can't just stand by and watch someone die at this critical moment!"

Facing Lai Hairong's request for help, Li Zehua, who had just figured out the whole story, did not refuse, "I have arranged for Hummingbird to dispatch personnel to be ready for support at any time.

But a protracted fight will not benefit anyone. I will take a flight to Shanghai in an hour so we can meet and talk.

Don’t be impatient, it’s no use urging me!
As an ally, I will support you to the end this time, but you cannot act recklessly. For example, if you try to grab orders by offering low prices for same-city delivery, we will implement preferential policies, lower the prices, and take back the market.

If the other party can collect payment on behalf of the customer, so can we.

Qingyun and Tongda Group have a strong reputation and are more worthy of customers' trust. They can drain the other party's capital pool from the source and solve the problem once and for all."

With just a few words, Lai Hairong was calmed down. Then he received consultation calls from several other companies, and without exception, they were all persuaded to stay.

"There are too many things to do. I'd like you to stay in Hong Kong for a few more days. Once you have finished the final work, you can return to the Magic City."

In the airport VIP lounge, Li Zehua gave instructions to Liu Zijie who came to see him off.

He turned to Wang Tao and apologized, "Please apologize to Professor Li on my behalf. The cooperation that has been agreed upon will not change. For the remaining matters, please follow up with President Lu. If you have any questions, please keep in touch.

After the deal is settled, we will meet in Pengcheng to sign the contract when Professor Li is free."

Knowing that he was returning to the Magic City to deal with urgent matters, none of them complained and nodded in agreement.

Lin Wenhui of Temasek finally waited for the opportunity to speak, "If you leave, SF Express's business will be delayed again."

"Let's talk about it later. There are plenty of opportunities for cooperation."

Li Zehua no longer holds out hope. This time when he returns, he will also put it on the hit list. Let’s all compete based on our abilities.

What Qingyun needs is allies, not potential competitors.

In response, Lin Wenhui could only smile bitterly and said, "We will try to continue communicating. Please contact me by phone if you have any questions."

"Goodbye."

"Safe journey!"

……

At this time, the Magic City was in turmoil.

Before calling Li Zehua.

The Tongda Group gathered together for the first time to discuss countermeasures, and even Xu Jianyao, who was about to retire, showed up at the meeting.

But he is the one who is held accountable the most.

“What does this have to do with me!

It's already been agreed upon. You spent money to recruit franchisees, but now they've been snatched away by outsiders. It's because you're not as skilled as them. How can you blame me?"

Worried about not being able to collect the final payment, Xu Jianyao vigorously refuted the accusation, "Everyone can see that I have even handed over most of my direct employees.

How could I have the ability to do anything dirty behind the scenes? If I wanted to play dirty, why would I split the company up and sell it?

And you, Lao Nie, you don't intend to give people a chance to live. Huitong was prevented from completing the last month's transportation task according to the contract, but you also stopped it.

I won't mention the beatings because we're from the same hometown. What do you mean by seizing the entire truckload of goods?"

Nie Tengyun had been prepared for this move and threw a bag of things on the table, "What do you mean?
Can you explain to me why cosmetic raw materials appeared in the electronic product transportation contract signed by Huitong?

It's Fangzhuang, this is a company that Yunda cooperates with, don't you know?"

The evidence is irrefutable. The bag contains photos of the scene, a copy of the contract signed by Yunda, and the original oral statement of the transport vehicle driver.

"Can you blame me for this?"

Xu Jianyao was so angry that he refused to admit it. "All the franchisees on this route have been snatched away by Xiaoqingma Express. You business team don't have the ability to keep them.

They have been operating in the local area for several years and have deep roots, even the vehicle transportation routes of their franchisees have been infiltrated.

Wow! Now you push the responsibility onto me, you think I'm easy to bully?

Don't push me too hard, I can just go to Qiantang to find Zhou Shaoning. Even if I sell it at a loss, it won't be cheap to you bastards."

"Try it. If you dare to do this, the culprits are not those people outside. Their methods are not limited to this kind of small fight. If it gets out of hand, I'm afraid you will lose everything."

"Who's afraid of who? Come on if you dare!"

Yu Weilong felt a headache when he saw the two people who were full of hostility, but he had to come out to smooth things over, "Just say less.

We are not here today to quarrel with each other, but to fight you two out, and then come back after you have vented your anger."

Fortunately, the two of them were just talking. Xu Jianyao gave up his storage center and only received a deposit of more than 10 million yuan. If things really got out of hand, he would be afraid that everything would be lost, and both his money and his life would be gone.

He would never do such a stupid thing.

After Yu Weilong finished speaking, he turned his head and asked the Shentong boss Chen Dejun, "Boss Chen, you are the boss here, please say something."

Chen Dejun smiled slightly, "What else do you say?
People have ganged up on you and are bullying you, but you don't fight back and are planning to go home early for the New Year? "

"Boss Chen has a large family and a strong army under him, so of course he can stay here."

Lai Hairong said sarcastically, "I'm afraid that people will just talk but not take action.

Oh, I forgot to mention that Shentong intercepted a truck of mine on the ring road two days ago, and the driver is still in the hospital.

Although he is not very tough on foreign countries, he is very good at beating his own people. "

"I didn't compensate you?!"

Chen Dejun refused to give in at all, "Besides, Hummingbird is Hummingbird, and you are you. You are an adult, but you don't even put a sign on your company's car. Who would know it's yours?
If you don't tell your number when you're being beaten, then the beating is in vain."

“Who said they didn’t report their identities? My people did. They mentioned on the spot that they were from Zhongtong. Who knew they would be beaten even more severely by you?

I think you did it on purpose, taking this opportunity to take revenge."

Lai Hairong knew that he was not strong enough at the moment, so he asked Nie Tengyun next to him to seek justice. The latter was also very angry and had no place to vent, so he rolled up his sleeves and joined the quarrel.

For a time, several companies were arguing fiercely, and past grievances were brought up one by one, as if they were going to settle the accounts today.

Yu Weilong was still able to keep his composure, and he kept hitting the table with his ashtray, "Everyone, it's over.

Now dozens of express delivery companies outside have joined forces to challenge, and their franchisees are being lured away or threatened, hindering their normal business operations.

We are still here and not thinking about how to fight back. What's the point of making a fuss?"

"Do you think I don't want to?"

Lai Hairong took the opportunity to complain, "Zhongtong's 41 franchise outlets in Jiangsu, Zhejiang and Shanghai have been infiltrated. The franchises that were originally agreed upon have become equity investments, and now all of them have been taken away by others at high prices.

The business of more than a dozen counties has been paralyzed. I asked you to borrow some people, but you all pretended to be dead. How can I fight back? "

"Who has extra people?"

Even Chen Dejun had a gloomy expression, “There are more than 600 Shentong direct-operated employees here, and it is not enough to send them all out. I have already transferred people back from Southwest and North China for reinforcement.

There isn’t much left for now, so you’re on your own.”

Nie Tengyun stood up and said, "Boss Lai, if you want to find someone to help you, you have to find Boss Li from Qingyun.

He has a training base in Jinling. Last time I accompanied their CEO Gu to see it, there were at least 10,000 or 20,000 people there!"

Lai Hairong's eyes lit up, "This is great. Zhongtong is also Qingyun's strategic partner. He can't just stand by and watch us die, right?!" (End of this chapter)