"Boss, welcome back."

"Good morning, Mr. Li."

Outside the airport, company executives and chairmen of friendly companies had been waiting for a long time.

"Hello everyone, please get in the car and chat."

As there were many people coming, we asked the company to prepare a minibus in advance.

Before getting in the car, he said to Xiao Chengdong who was accompanying him, "Boss Liu asked you to come back first to prepare the department structure, which shows that he values ​​you.

We had a good chat on the plane just now. Many of the ideas are refreshing. Get in the car, listen more and talk less, and help me analyze the attitude of our competitors. "

Xiao Chengdong, the new assistant to the president of the group's compliance department, was flattered. After arranging the team members, he got on the minibus and sat down in a corner.

After everyone exchanged greetings, they sat down. The seating arrangement was very interesting.

Shentong Chen Dejun and Yunda Nie Tengyun deservedly sat on the left and right of Li Zehua, in front of them was Yuantong Yu Weilong, and behind him was Zhongtong Lai Hairong.

In addition, there are Gu Shijie, President of the Group’s Human Resources Department, Zeng Haiyang, President of Fengniao Express, Yang Zhichao, President of the Promotion Division, Hu Zhiyuan and Xie Bin, Vice Presidents of Fengniao Express.

These people constitute the core of the Qingyun-Tongda Group in the logistics and express delivery industry.

Xu Jianyao?

He was sitting in the last row with Xiao Chengdong, not saying a word.

"I have a basic understanding of the situation. If everyone wants to fight, then we will fight.

But how and to what extent should we fight? Do you have any idea?"

Li Zehua naturally spoke first and set the tone.

Everyone looked at each other, and Chen Dejun spoke first, "Mr. Li.

When you were on the plane, we had already discussed with your company's senior management that the competitors this time are coming in with great force, with more than 30 companies of a certain scale alone.

It is unrealistic to eliminate all of them. After careful consideration, we selected six companies including DDS and Xiaoqingma as the main targets.

The most urgent task now is not how to fight, but to ensure that the franchisees below are not affected. Otherwise, the more fiercely we fight, the greater our own losses will be. "

After saying this, everyone stared at Li Zehua, waiting for his reaction.

To be honest, Li Zehua didn't want to fight.

There was no signal on the plane, and he made a similar statement when chatting with Xiao Chengdong.

The express delivery business is a supplement and must not drag down the development of the company's main business. At least before Pinxixi grows up, it is better to stay still than to move.

But express delivery companies obviously don’t think so. Are they unable to fight back?
Shit.

After working in the Yangtze River Delta for so long, if their foundation could be easily shaken by competitors, they would have been eliminated long ago and would not have waited until today.

To put it bluntly, the reason why they are like this now is to see Qingyun's reaction. Your Fengniao wants to integrate express delivery resources and become the leader in the industry.

Sure, show your strength and convince everyone.

Pinxixi's contracts and shipping orders give them hope of breaking Taobao's monopoly, but this is not enough.

Far from enough.

From Qingyun's perspective, it would be best if they could negotiate. Taotao is worried that he can't find a suitable foothold in the takeout and express delivery industry.

Once a protracted tug-of-war breaks out, Qingyun's many weaknesses will be exposed. What should we do then?
Li Zehua was very hesitant, but when he saw Xu Jianyao in the back row, staring at him with a smile.

He suddenly realized that although the franchisees of the express delivery company have countless shortcomings, they can bring influence to the company.

If you can quickly reduce costs and increase revenue, you must never let go of these things easily. It would be a disaster if you let Taotao's Cainiao Network get it smoothly.

If Qingyun takes a step back today, he will have to pay ten times the price in the future!
The express delivery companies under Hummingbird will also become disunited, and the good situation that has been maintained with great difficulty will be destroyed.

Thinking of this, he clenched his teeth.

"If you want to fight, you must beat him to death!"

He stared at Xu Jianyao, Lai Hairong, and Yu Weilong, then glanced around and finally set his sights on Chen Dejun.

"Things have their priorities, and you have to eat one bite at a time. Mr. Chen, what do you think?"

Chen Dejun nodded without saying anything. He wanted to see what solution this person could come up with.

Shentong is not very interested in Qingyun.

The reason for the cooperation is due to the general trend. STO Express, YTO Express and JD.com, all mainstream express delivery companies are cooperating, and Shentong does not want to fall behind in the first-line collection and delivery services, that's all.

Different from Yunda, Zhongtong accepted 20% stake from Qingyun Group, Huitong was acquired, and Yuantong was entangled.

Shentong, relying on its third-largest market share in the country (first is Post Office, second is SF Express), has enough strength to say no.

Li Zehua understood it, so he decided to cut the Gordian knot.

“Since Mr. Chen has no objection, I will say it directly. The first thing is that Mr. Xu’s acquisition of Huitong cannot be delayed any longer.

Everyone is here today, so I'll tell you a number: 1.2 million!"

After that, he stared at Xu Jianyao, with a strong sense of oppression, and said word by word:
"Boss Xu, we will pool together 1.2 million yuan to give you, plus the 1500 million yuan you have already received, a total of 1.35 million yuan.

As long as you nod, we can sign the contract now!"

This number is not randomly chosen. Historically, Huitong's performance continued to decline in 2010, and many of its franchised stores were squeezed out and closed down.

The situation was much uglier than it is now. EMI offered more than 2 million yuan, and HNA was willing to take over for 1.7 million yuan.

Nowadays, the residual value of fixed assets, vehicles, and corporate contracts alone is more than this.

Of course, Huitong holds some shares of the warehousing and logistics center through its affiliated companies, which are still worth tens of millions. This part has not been sold in packages as in the past.

After Xu Jianyao sold the company, he still held shares in the warehousing company worth tens of millions of yuan, and he will wait for the express delivery company to negotiate with him later.

Everyone can accept this and the number is still profitable.

Xu Jianyao was stunned. This was far from what he had expected. He knew the current situation very well, and after he realized what was going on, he wanted to take the opportunity to raise the price.

Before he could say anything, Li Zehua waved his hand and said, "That's the price. If Mr. Xu doesn't agree, you can go to Qiantang to find Zhou Shaoning.

But don't blame me for not reminding Mr. Xu that we are already in full contact with all 27 warehousing and logistics centers of various sizes in your hands, and we have already acquired controlling rights in some of them.

Without the logistics center, whether Zhou Shaoyuan is willing to pay is a question, you can consider it yourself. "

In order to force him to bow his head, Li Zehua even added, "At this moment, if you are not a friend, you are an enemy!

If Huitong withdraws, don’t blame us for being ruthless. We will sweep through each street one by one. Whoever owns the franchised outlets will be responsible for them. If you can’t bear the pressure, you can dissolve the company.”

Lai Hairong also took the opportunity to persuade him, saying that at his age, wouldn't it be better for him to take the money and go home to enjoy his retirement, instead of getting involved in this mess?

Xu Jianyao's face turned pale and blue, and he lowered his head and clenched his fists.

I feel very sad inside. I have never won a match of three against one in Fenglin Road, and now I am fighting one against five. What the hell is the point?
EMI's fighting power is not even enough to fill the gaps in his teeth. It's good enough that he doesn't drag himself down. He will definitely lose if they fight. No matter how angry he is, it will be of no use.

After thinking for a long time, he slowly exhaled, "Can you add a little more? I want to see cash!"

"It's impossible to increase the money. If you agree to sign now, I will arrange to transfer the money to you as soon as I get back to the company!"

Li Zehua didn't care at all, as if it was just as simple as 12 yuan.

In the end, Xu Jianyao didn't dare to refuse.

Everyone else was shocked by his generosity and felt mixed emotions for a moment.

Especially Yu Weilong. Not long ago, this guy ran to his office to beg for cooperation in order to get an order of several million. How come he is so generous now?
Very angry!
But there is nothing to do.

"Zhang Tao, ask the convoy to stop for a moment."

Li Zehua never hesitates to do things. He pointed and said, "Old Xie, take Mr. Xu to the Mercedes-Benz in the back and confirm the specific details."

Then he smiled and said to Xu Jianyao: "Boss Xu, you are old, so don't squeeze into the minibus with us young people. By the way, this Mercedes-Benz S600 was given by you, so it's a good opportunity to experience it."

He had no intention of humiliating the other party. Just when Xu Jianyao was unable to vent his anger and his face was extremely stiff and ugly, he smiled and said:

“Gifts are exchanged, and the gift of the car has always been in my mind.

Taking this opportunity that Mr. Xu is returning home to enjoy his retirement, we, the colleagues in the same field, must observe human relations and etiquette.

Tonglu happens to be in Qiantang. We can buy a luxury house in Qiantang as a gift for Mr. Xu. In the future, we can often visit Mr. Xu for tea. What do you think?"

This step is quite high. Even if the housing prices in Qiantang are lower than those in Shanghai, a luxury house still costs two to three million.

After Li Zehua finished speaking, he asked again, Nie Tengyun and Lai Hairong had the greatest advantage, so they naturally would not refuse.

Yu Weilong, Chen Dejun felt as uncomfortable as if he had swallowed a fly. He gave you a car, and no one can stop you from returning the favor, but why do you want us to pay for it?

But looking at Li Zehua's eyes, he instantly understood that this was a token of his loyalty. If he didn't agree, he probably wouldn't get any of the benefits that would follow. For the sake of the benefits that were about to come, he could only hold his nose and accept it.

As for Xu Jianyao, Huitong is not owned by him alone. There are so many bosses and investors behind him waiting to share the money. After paying off the debts, he will only get about 10 or 20 million yuan from this acquisition.

The 50% payment for the Mercedes-Benz was also paid by the company.

Upon hearing that, his brows instantly relaxed and he smiled brightly. He looked very polite and had no reason to refuse.

Giving him a house was certainly not to give him face, but to prepare for the peaceful handover that would follow. Xu Jianyao knew very well that from now on he would have nothing to do with the express delivery industry at all.

"Boss Xu has also left. Everyone here is one of us, so I won't hide anything from you.

With the introduction of legalization policies for the express delivery industry, the industry will surely usher in a new round of reshuffle. Everyone knows whether Taotao is the driving force behind this.

Therefore, we have to race against time. If any franchisee defected, we would take over the corresponding franchisee of Huitong.

Except for the few warehousing and logistics centers required by JD.com, the others will be divided equally among everyone, 20% and 50% respectively.

I only have one request, to get paid for the work.”

Li Zehua first took action against Zhongtong, saying, “Yunda and Yuantong want to reform into direct-operated stores, so they don’t have much demand for franchised outlets.

So for the rest, Mr. Lai, you should take the whole thing at a loss."

Lai Hairong was more than happy to accept the offer. "That's no problem, except for the funding."

"Funds are no problem. Qingyun can take out 100 million this time. Mr. Lai can take as much as he can. I won't let you suffer any loss. Half of it will be used as equity and the other half will be converted into debt-for-equity. No interest is required. How do you think?"

Lai Hairong thought for only a few seconds before nodding in agreement.

Zhongtong's development was not going well and it was short of funds to purchase vehicles and acquire a warehousing and logistics center. Anyway, it had already planned to offer shares to buy out franchisees, so this little bit was not a big deal.

Previously, five institutions including Tsing Capital and Temasek Holdings acquired a 20% stake in Zhongtong, but only Li Zehua agreed to transfer the voting rights of the shares to him and was willing to sign a joint action agreement.

It doesn't matter whose investment Li Zehua takes, the more investment he takes, the more secure his control will be.

The treatment of Yunda was similar, but the latter's corporate revenue was stronger than Zhongtong in all aspects, and the shares to be given up were not many, so Nie Tengyun did not refuse.

As time was running out and he was worried that the distribution of contracts for more important fixed assets such as vehicles would cause conflicts, Li Zehua deliberately suppressed the discussion.

Talking directly about dealing with competitors, “Other matters can be discussed after the fight!

That DDS, Xiao Qing Ma is nothing more than relying on the funds from collecting payments on behalf of others to wage a price subsidy war in the market.

It looks powerful, but in fact it is like a castle built on the beach, without any foundation and will fall down with a push.

If they do it, we have to do it too. You and I together account for half of the express delivery industry, so we might as well do it to the end.

Fight a blitzkrieg, strive to end the battle in the shortest possible time, and don't give Tao Tao any chance to react or intervene."

Yu Weilong was unwilling to not get the contract for the most important vehicle, but fortunately he adjusted his mentality quickly and suppressed his anger and said:

"What exactly does Mr. Li plan to do?"

Several companies have been discussing for so long, and they all feel that winning will be a protracted tug-of-war. How come he says that nothing is difficult in the world?
"Simple!
The first step is to issue an industry announcement. In the future, the Hummingbird Tongda system will cooperate with ICBC and Pufa Bank to open a joint account with a formal contract as guarantee.

We provide a collection service for all small and medium-sized enterprises that are unable to collect payments in a timely manner. We will pay the enterprises within three days of receiving the payment, and will never default on payment. We will not charge any additional handling fees within one year of signing the contract.

Chen Dejun's expression changed instantly, "How can that be possible? Isn't this destroying our own jobs?"

They are also doing the collection of payment on behalf of others. As for the problem of capital occupation involved, they are birds of a feather.

But Li Zehua doesn't see it that way. "There are so many logistics and express delivery companies on the market now, taking advantage of this loophole to seize the market.

Millions of dollars in handling fees each year, or the savings in bank interest, versus the profits snatched away by dozens of competitors, which is more important? Is there any need to consider it? "

Speaking of presenting the real data, everyone actually knows this, and a lot of the information is provided by them.

But it has not been dealt with because they want both immediate benefits and future earnings.

You don't know the pain unless you are hit by the stick. There is an example of DDS using the collection of payment on behalf of others to cause trouble, and there are a bunch of people outside who are eager to enter the market.

Someone took the lead in doing this, which can be regarded as solving the hidden dangers. Fortunately, the interests involved are not too great, so everyone has to accept it.

"It's fine if you don't have any objection!"

Li Zehua looked around and smiled. Everything was under control, and anyone who tried would know how wonderful it was.

“On behalf of all the small and medium-sized enterprises that we cooperate with, thank you for your help. Their lives will be much better in the future.

Don't always focus on the small profits in front of you. Only when companies get money will they have the motivation to expand production, and there will definitely be more orders that need to be transported in the future.

Compared with the millions of losses, we will earn more because this policy will not only hit express delivery companies, but also the third-party logistics and freight industries.

Let's re-regulate the market!
Those small businesses that have long relied on misappropriation of payments for goods collection to grow will definitely be eliminated.

Not only can they gain a good reputation, but they can also take over the whole vehicle logistics business that has sprung up out of nowhere, achieving the best of both worlds.

Don’t forget, I have all the orders from the many partners that Pinxixi has signed. Whoever cooperates with me is a friend of Qingyun.”

This sentence was so destructive that everyone instantly disagreed!
This is the key point. Pinxixi’s orders include not only LTL parcels, but also full truckload services.

This is the market that all express delivery companies dream of. The profit from truckload delivery is not as much as that from express parcels, but it is very easy to form economies of scale.

With more vehicles, more warehouses and more orders, there will be more revenue, which can reduce the express delivery costs and ensure profits.

Everyone unanimously despises EMI, a model of lack of ambition, backed by two industry leaders, Foxconn and Taotao, but which has played a good hand of cards badly.

Seeing the atmosphere getting heated, Li Zehua took advantage of the situation and said:
"If you do this, within a month, a number of small businesses like DDS will be in trouble because they will lose the source of misappropriated funds.

If they can't find new funds, they won't be able to maintain their low-price strategy. At that time, won't they be at our mercy?
In this regard, I would like to make three more points for your reference.

First of all, Qingyun will launch a one and a half month promotion in the field of same-city delivery. Direct price reduction is not advisable, so we will try another approach.

Directly give out coupons for discounts. As long as you place an order on Fengniao, you will get a 50% discount. This directly hits the competitor's vital point, cuts off another source of funds, and severing business orders.

You are welcome to follow the company's transportation or not. Qingyun will not interfere.

The second point is about franchisees defecting. As I just said, the biggest problem can be solved by merging with Huitong.

The remaining people will be transferred from Hummingbird, and the number of vacancies will be filled until all vacancies are filled.

Once we have the manpower in place, we will conduct a comprehensive crackdown on their outlets. As long as they are not from the Qingyun Tongda system, we will kill them all."

Having said that, he took the opportunity to drink water to see everyone's reaction. Seeing that no one objected, he continued:

“If everyone agrees, I will talk about my third point. I know that many of your corporate clients have been snatched away.

Since they do it on the first day, don't blame us for doing it on the fifteenth. Qingyun doesn't have much, but it has a lot of people.

There are traffic jams on the expressways and national roads due to contracts, and goods are detained. Qingyun is responsible for the absolute safety of your vehicle transportation, eliminating your worries. All you have to do is send your men out.

We will seize every vehicle we find, no matter who owns it, and take it back to Shanghai. We will ask the Minhang and Qingpu industrial and commercial departments to investigate and seize the vehicle. This is a contract dispute, how can we resolve it without a lawsuit?

In this case, how many times can those companies that have signed contracts and found vehicles for transportation at low prices withstand such huge losses?
Pick out a few blind ones and give them a good beating, make them pay the clients a few sky-high penalties for breach of contract, and that will scare away all the others who are ready to make trouble.

In addition, we can also snatch their customers at a low price. We are not afraid of temporary losses, because organizing activities also costs money.

We can fight if we check the car, and we can also fight if we are checked. We are outnumbered and have no problem defeating them. As long as they don't end up in the morgue, what can't be resolved?"

Everyone understands the truth, but in the past we each worked on our own, you did it and I didn't, and in the end we were taken advantage of and had to compromise.

Now that Qingyun is taking the lead and holding the interests that every family wants very much, no one dares to give up easily.

What's more, the benefits of doing so are self-evident. With Qingyun supervising, there is no need to worry about other families going back on their word, so there is no objection.

“Strive to resolve all battles within three months!
During this period, if anyone goes back on his word and does something behind the scenes, and Qingyun finds out, don’t blame me for turning my back on you.”

With both carrot and stick, Qingyun is already qualified to dominate the market. He added:

“In fact, as long as we unite, there is still a lot we can do.

For example, if we work together to buy cars and land to build a logistics center, the money saved will be astronomical.

We can also collectively resist the pressure from Taotao and have more autonomy. Why not do it?

Let me share another piece of news with you. Qingyun is leading a major initiative. Within half a month at most, revolutionary results will emerge in the automation and electronic upgrades of the express delivery industry.

All strategic partners will be able to enjoy this dividend first.

Whoever possesses this technology will have an absolute advantage in industry competition!"

For companies that use QR codes, this is a dimensionality reduction attack on other competitors.

Everyone was on edge, but Li Zehua kept silent, which was really hateful.

(End of this chapter)