Chapter 215: Tit for tat, bayonet for blood

More than ten days ago, Qingyun mobilized more than 40 working groups with more than 400 people from Shanghai.

They went to more than 40 cities and key counties in Jiangsu, Zhejiang and Anhui to fill the business vacancies caused by poaching of talents by competitors of the Tongda Group.

In addition, there is the team that set out earlier to expand the business of Chimei Fengniao, as well as the takeaway team transferred by BYD.

Qingyun Group has established a professional same-city delivery team of nearly 70 people, with about stations covering all prefecture-level cities and key county towns in Jiangsu, Zhejiang and Anhui.

When they first received the orders, they were not responsible for taking any action. At most, they competed for business and showed their strength during the loading and unloading stages of express delivery. They seldom directly participated in vehicle inspections or standoffs.

After the Tongda Group transferred back some of its direct employees from the southwest and north China regions, it started to engage in exchanges with its competitors in Jiangsu, Zhejiang and Shanghai.

The city's delivery and collection business is basically handed over to franchisees and Qingyun, and franchisee employees are only mobilized to help when necessary.

The Qingyun promotion department dispatched another part of its elite promotions, and together with the Pinxixi promotion department, they cooperated with the Tongda salesmen to start visiting factories and enterprises continuously.

Promote your own new policies, and highlight the agreements you have already reached with your competitors, and then scan the majority of customers in the area.

Now we will focus on key issues and launch comprehensive competition in many aspects such as service attitude, timeliness, professionalism, and credibility of collection of payment.

The Qingyun Group also has a killer weapon, which is Pinxixi e-commerce, which is attractive enough to many factories and enterprises. As long as they need sales channels in the country, it is difficult to refuse.

Especially when I heard that Pinxixi currently has nearly 50,000 village and town promotion specialists and plans to open 3,000 experience stores.

Many factories changed their attitude instantly, changing from their previous cold attitude and warmly inviting them into their offices to discuss cooperation.

This information was continuously transmitted to the ears of the company's top management through the Tongda employees who came together, allowing them to further realize the importance of the Qingyun Group.

After using these three tricks, many target customers were won over, and the Tongda Group fell into a happy trouble as the construction of people, vehicles and logistics centers could not keep up!
This in turn prompted them to compromise with Qingyun.

Bro, stop delaying!

Huitong has hundreds of self-operated heavy-duty trucks and hundreds of contract-rented heavy-duty trucks. The warehousing and logistics center should distribute them quickly as everyone is eager to use them.

Even Yu Weilong gave in and called repeatedly, saying that 10% of Yuantong shares was negotiable, and 15% was not out of the question.

Shentong no longer viewed the shares as a flap and made an offer, saying that they could find a time to talk. They were all strategic allies and it was mutually beneficial.

In short, the biggest gain from the trip to Hong Kong is that we have reached an agreement with Temasek on cooperation with Tsing Yun Investment.

Through the supplementary agreement, Temasek acquired Qingyun’s 25% stake in BYD, which is 7.5% of BYD Technology’s total shares.

Obtained 18.75% of the total shares of BYD Battery Factory (now renamed Qingyun Power Technology Co., Ltd., the same below).

For these, Li Zehua spent a total of about 3 million. According to this price, Temasek should have paid 7500 million, but it actually spent 1.5 million, a premium of 100%.

Doubled in just one month!
This is the value of channels and markets.

Adding the 3.5 million loan balance to the 5000 million, there were million in the account. Qingyun only spent million to deal with Yuantong and Shentong, two difficult guys.

Li Zehua plans to invest the remaining 100 million yuan into Qingyun Investment to support enterprises in the industrial chain and consolidate the basic foundation.

However, for specific investment in express delivery companies, we still need to wait for Temasek, Magic Investment and Gaoling to send people to discuss.

As for Brother Dong?

Li Zehua said that he couldn't afford to offend him for the time being and avoided him because he was severely scolded for sending Wu Yibin to the north to explain.

Liu Qiangdong was not unreasonable. After he finished scolding, he made it clear that they could talk, but JD.com had to invest in Pinxixi.

The two parties agreed to meet and talk at the end of the month. Dong Ge said, "Just wait, kid. This time I will send JD.com's strongest team and we are determined to avenge our previous defeat at the drinking table."

The interests of both parties are deeply intertwined, so it is naturally impossible for them to fall out over Pinxixi, which has not yet been actually operated.

Googol Technology, owned by Professor Li of Hong Kong University of Science and Technology, has acquired a stake in the company and is also sending people to take inventory of its fixed assets and patent value.

The company has obtained a loan of RMB 2000 million from ICBC in East Guangdong and has completed the investment in Dajiang Technology. As for the remaining RMB million to be invested in Gohigh, it is not yet known how much of the shares it will acquire.

Everything is going in a good direction.

Closer to home.

There are many foreign companies in Jiangsu, Zhejiang and Shanghai, and many of them are not very interested in Pinxixi and Qingyuntongda because a considerable number of competing express delivery companies are third parties supported by them.

When faced with these core customers that are difficult to acquire, the site owner or even the regional manager will personally come forward and comprehensively assess the importance of the customers.

According to the agreement reached between Li Zehua and the Tongda Group, Qingyun will provide the talent and Tongda Group will come up with the policy, and they will try to win the customer together, and the price can be negotiated.

Defeat the opponent in the later stage and then restore the original price. Everyone is familiar with this routine.

When facing those who have their own third-party logistics and express delivery companies, the unified strategy is that you should set up your own logistics and express delivery company.

The frequency of usage is sometimes high and sometimes low, and it is a serious waste of resources when it is idle. It is such a pity. It would be better to sell the vehicle to Qingyuntongda Group.

The latter guarantees to provide long-term low-cost transportation services. Are you not assured?
Liquidated damages, long-term transportation contract arrangements for a fixed period.

When you do the math, it's more cost-effective than for companies to buy their own vehicles for transportation. After all, the cost of maintaining people and vehicles is not low, and they may not have the energy to take on external transportation business.

Some companies have been persuaded and are in talks, hoping to add a large number of cross-regional transport vehicles to the hungry Tongda Group.

Some companies have big ambitions and want to get a piece of the pie in the transportation industry, so we refuse to cooperate with them!
There is no good way to deal with this situation. After all, we cannot force people to cooperate.

But you want to run a third-party logistics express delivery business, learn from Foxconn's support for EMI, and try to grab a living in the transportation industry and take orders from outside?
Sorry, no way!
Do you think you are a giant like KFC, McDonald's, or Foxconn?

I want to eat shit.

As soon as this situation occurs, Qingyuntongda will immediately rush in to compete and block this path for you.

When facing those companies that cooperate with other logistics and express companies, they still refuse to compromise after using all three tricks.

Then just use the trick directly. You, DDS, and Xiao Qingma dare to grab the order at a low price. Does Qingyuntongda Group have no money?
At worst, I can lose all my money and use the profits from other places to subsidize myself in order to get the order.

With the official endorsement of collecting payment on goods, ICBC, SPD Bank, and even Bank of China later joined in and accompanied the salesmen to visit interested manufacturers.

Three days, just three days!

Within three days of the receipt of the payment, the bank will directly transfer the money. It is efficient, reputable and guaranteed, and no handling fee is charged.

If you use Qingyun's payment system for payment guarantee, the funds will be transferred as soon as they arrive, but withdrawals will require a certain fee.

Now many small and medium-sized manufacturers can no longer sit still.

What is the most fearful thing about doing business?
It is definitely not possible without orders, but it is even more desperate if there are orders but no payment is received. Small and medium-sized manufacturers simply do not have the ability to send people to deliver goods directly by car.

Because the other party needs time to inspect the product specifications and quality, it does not mean that they will pay once you receive the goods. Who can afford the accommodation, meal and transportation expenses of the business personnel incurred during this period?

If the partner disagrees with paying the balance in advance, what if you run away with the money or give him a bunch of defective products?
This requires a third party with sufficient strength to intervene, use its reputation as a guarantee, charge a certain service fee, and provide transaction guarantees for the two cooperating manufacturers.

It is equivalent to an offline version of the early payment system. Large manufacturers cannot use it, but small and medium-sized enterprises particularly need it.

Companies like DDS used this method to embezzle the collection of payments to achieve snowball expansion, but their good days are over.

As soon as the Qingyuntongda Group entered the market, it quickly snatched away many cooperative enterprises from its competitors by virtue of its strong strength, and the conflicts between the two sides instantly intensified.

After a few rounds of fighting, the situation became bloody and no one could retreat. The front-line business of the promotion department even came into direct conflict with the opponent.

That was a real fight!
Fortunately, the Tongda Group had received targeted training in advance and knew that this level of order grabbing would inevitably lead to violent conflicts if it happened face to face.

Therefore, the Qingyun faction also came prepared. Not only in terms of personnel configuration, but also in terms of personnel arrangement, they mainly arranged tall demobilized personnel.

Also try to conduct business negotiations near the site and call for reinforcements immediately if anything happens.

It was fine at the beginning, I won more than I lost, and I was almost always chasing the enemy and beating them. Even if I couldn't win, I could call for reinforcements quickly and didn't suffer any losses.

However, Qingyun’s site coverage was limited, and soon all the surrounding manufacturers had finished talking to it, so it had to expand to more remote areas.

Moreover, after the cooperation was negotiated, cross-regional transportation was handed over to the Tongda Group, and the company's local documents and samples were taken care of.

The transportation of raw materials and semi-finished products from the freight station back to the factory, the mailing of invoices within the city, etc., the small car business requires Hummingbird delivery.

As the business volume increased, the recruitment speed could not keep up, and the company also had to purchase and rent mini vans and small trucks to help the company carry out short-distance transportation of products within the city, which kept it very busy.

This is really happy and painful.

If a fight breaks out on the road, it would be difficult to arrange reinforcements in the first place.

Even in Shanghai, a similar situation has occurred. Site staff are busy with business, and the only people left behind are the stationmaster, team leader and branch dispatcher who take turns on duty.

Fortunately, no serious losses have occurred for the time being. Collecting payment on behalf of customers and delivering goods within the same city are the foundations of the fortunes of companies such as DDS and Xiaoqingma. After such a shock, the companies will not be able to sit still.

The salesmen below also quit.

In the past, we relied on earning the difference in price and worked hard to earn 7,000 to 8,000 yuan a month. Now that the business volume has plummeted and the company is conducting strict inspections, the opportunities to take kickbacks have been reduced by more than half.

Who can bear this? !

As the saying goes, destroying someone's financial resources is like killing his parents!
Those who can take kickbacks are very courageous, and they are all young and energetic. If you meet them on the street, you will curse at them.

He has a hot temper and will start fighting if he disagrees with something.

But how many of them are there?
Taking DDS as an example, there are only more than 2500 people in Jiangsu, Zhejiang, Shanghai and Anhui, and the Qingyuntongda system plus franchisees has less than people.

Ten times difference!
We are still a strategic alliance, and when one side is in trouble, all sides will come to our aid!
The grassroots management of the Qingyuntongda Group all have each other’s phone numbers. Once something happens, people from several companies will arrive in minutes with just one phone call.

If you catch a smaller number of opponents, you will beat them up.

As the incident happened more and more, DDS and Xiaoqingma's people also learned their lesson. As the business volume plummeted, they retreated to the core area and began to fight back together...

"Something is very wrong!"

At the Hummingbird headquarters, Zeng Haiyang saw the latest statistics and decided to report it after an urgent discussion with the Hummingbird board of directors.

"I have an emergency to see the chairman."

After getting permission, he took the directors and executives of Hummingbird downstairs and quickly entered the Qingyun headquarters next door.

Li Zehua is discussing the details of site expansion in East China with Gu Shijie and Ye Feng.

Ye Feng is now the vice president of the group's technology department and head of the big data (payment system) department. This time he was called in to upgrade the system.

Feng Mingcheng is in charge of the upgrade of the "Chi Mi" website, and Zhou Anquan is in charge of the construction of the Pinxixi website, so both of them are not available.

“For intra-city delivery, especially after taking over the business between corporate factories, the order volume has skyrocketed.

Taking Shanghai as an example, we can now handle several thousand orders every day, and the growth rate is extremely fast. Even if we offer a half-price discount during an event, the average price can still be more than 8 yuan per order.

Now we are facing two thorny problems. One is the shortage of manpower, especially in the East China region outside Shanghai.

Mr. Gu, you have to pay close attention to this matter. Most of the people trained at the Military Training Base of the Governor's Mansion are preparing for the Pinxixi project.

This cannot be changed, so the new staff must be handled by the Human Resources Department."

Gu Shijie took notes and asked for details about specific markets and recruitment directions.

After handling it, Li Zehua turned to Ye Feng and said:
“The latest version of the payment system performed well in the test on Chime.com, achieving an excellent result of 19 errors in 0 cumulative orders, but you should not be complacent.

We must continue to work hard to strive for 19 billion. The ultimate goal is to achieve 1900 mistakes in 0 billion orders. Nothing is trivial when it comes to fund security..."

After talking about micropayments, he changed the subject and asked, "How is the cross-site nine-square grid project going?
I heard from people down there that out of ten calls the dispatcher made, five or six were wrong?"

Ye Feng was smug just now, but now his face fell, "Boss, this is difficult to do. The computing resources required for big data analysis and processing are a hundred or a thousand times greater than we imagined.

We simply don’t have enough money to buy servers to store and analyze so much data.”

"I'm not asking you to expand into the national market now. Why are you doing this in just one city?"

How could Li Zehua not know how big the supercomputing centers of the future would be and how much money they would cost? He knew it best.

With the current chip capabilities, it is impossible to do this, because the computing power required is hundreds or even tens of millions of times more than today.

To put it bluntly, the mobile phone processor chips of 19 are more powerful than the computing power of today's servers.

But he was the boss and had no money or resources, so he had to build the framework first and try to use the least amount of money to build the core algorithms and the architecture of the big database.

It is possible that it cannot be done, but at least the technical department and R&D department should be aware of it and know how to do it, and then wait for the processor to be updated and everything will come naturally.

Ye Feng was very distressed. Sometimes he really wanted to grab Li Zehua by the collar and tell him viciously: What are you dreaming about!
Do you understand technology?

But the boss gave me too much. The value of the options I received alone is currently over a million yuan, and I get a high salary of 4 yuan per month.

The technical experts in the team always talk about their annual salary. For the sake of money, I just bear with it for now!
He was nodding in agreement.

Administrative assistant Guo Xinyi knocked on the door and came in. "Boss, all members of the Hummingbird board of directors are here."

"What is Mr. Zeng doing?"

Li Zehua was stunned for a moment, "Please ask them to come in."

Then he turned to Gu Shijie and said, "Last time I mentioned to you about setting up a group strategic decision-making committee, please discuss it with General Manager Yang and General Manager Liu.

Chizuma, Pinxixi, and Fengniao Express were assigned three seats, Fengniao Crowdsourcing and Qingyun Investment had two seats, and other group companies had one seat each.

Add the presidents of the first-level departments of your head office and the executive vice presidents. It doesn’t take many people, just 10 to 20 people will be enough.

Please submit a report with specific details. In principle, the decision-making committee will handle the affairs of the group's branches in the future.

If you have any serious disagreements, please report them to me. Otherwise, I will be too busy dealing with your affairs all day long. "

Gu Shijie nodded in agreement.

This had been discussed long ago. For example, three people from Chizuome will be included in the decision-making committee and will be involved in Chizuome catering matters in the future.

They vote and decide, and if three votes pass, they can report to the group and it can be executed, which greatly increases their autonomy.

For two votes to be in favor, the approval must be from the chairman of the subsidiary group who is also a decision-making committee member, otherwise a general meeting must be held to vote.

Li Zehua is naturally the director of the Strategic Decision-making Committee and has a veto power.

Gu Shijie was thinking about the details and preparing to speak when Zeng Haiyang arrived with his men.

"Boss, things are worse than we thought. The other party is desperate."

Then he handed in the statistical report.

Li Zehua took one look and frowned, "Have you verified it?"

Zeng Haiyang said, "It is confirmed. The director of Yunda is also here. He knows the situation better."

As he spoke, he let go of Deng Jiajun, the former deputy general manager of Yunda and the resident director who represented Nie Tengyun.

The latter quickly recounted the incident, "...Mr. Li, this is what happened, DDS, the young Ma showed obvious signs of banding together.

They have recently taken the initiative to frequently intercept our vehicles at highway service areas, exits, and national highways.

There has been a significant surge in the past three days, with as many as thirty or forty incidents involving the seizure of vehicles and goods, as well as personal injuries.

If we add Fengniao and Chichume to the same-city delivery sector, there may be even more conflicts involved.”

Zeng Haiyang added: "There are no less than ten people from the Tongda Group who have been admitted to the hospital, and five heavy trucks have been seized. The cargo is still under negotiation, and two vans were severely damaged.

We had electric bikes smashed, a van seized, and several colleagues injured.”

"Is the dog jumping over the wall in a hurry?"

Li Zehua carefully read the report a few more times and understood what was going on. "It seems that the attack was too light. You think you can bully us without anyone?
Lao Zeng, how is the second-hand Wuling Zhiguang van I asked you to purchase going?"

“Everything has been arranged, and we have purchased about 300 second-hand minivans, pickup trucks, and small trucks.

We also lease additional vehicles and sign cooperation agreements with individual drivers and freight stations. This includes hundreds of vehicles, and all of them are stable mid- to long-term agreements.

However, due to the age of the car and some minor defects in its condition, it is undergoing unified repairs and maintenance, painting and drying.”

"Pull them all out and pick them up!"

Li Zehua sneered, "The first batch of personnel trained by the four major governor's offices will soon enter the final assessment stage, plus those trained by Hummingbird.

Take them all in. Is there anything more challenging than practice?
Just in time to warm up for the upcoming launch of Pinxixi!

The Personnel Department issued a notice to mobilize everyone and send all the brothers who were originally going to be resettled in Jiangsu, Zhejiang, Shanghai and Anhui."

The competitive strategy must be adjusted as the actual situation develops. The counterattack by a few opponents must be suppressed quickly, otherwise what will happen if those potential opponents follow suit?
He stared at Zeng Haiyang and said word by word: "Contact Tongda Group immediately and ask them to prepare as well. This is a fight for the common interests of everyone!

No one should be afraid! "(End of this chapter)