"Two thousand and three per capita for the whole year, it's so low. How much did I eat for a meal yesterday?"

Li Zehua didn't think about it and sent a message to Sun Tongyu on QQ, "Boss, when are you going to work? Millions of farmers need you to come out and solve practical problems."

The latter was discussing the organizational structure of Pinxixi with a group of old subordinates in the group, and saw the development status of peaches in the Yimeng Mountains that he forwarded.

After reading it for a while, I simply forwarded it to the group so that everyone can work together to come up with a solution.

These are all his direct subordinates who were recruited back by him after Ali left.

Well, they are all unlucky people who were put on ice and left the company or were simply fired because they insisted on going to the lower-tier markets and had different ideas from the current management.

Li Zehua didn't care about it at all. The more people the better. He had only one requirement: ability was second and attitude was first.

Because Pinxixi is building a sinking market, the ability requirements are not high. As long as you are willing to work hard, you can basically achieve good results.

But if you have character problems, all is lost!

Even 10 years later, similar problems of embezzlement still persist, and human greed cannot be stopped at all.

Liu Zijie, president of the compliance department, has raised warnings about Pinxixi's operating model more than once, after referring to the management systems of DDS Xiaoqingma and Tongda.

He is even more convinced that if Pinduoduo continues to develop on this model, the number of users will only increase, and by then it will be a huge team scattered across thousands of counties and tens of thousands of towns across the country.

There are tens or even millions of people involved, it drives people crazy just thinking about it!

It is almost impossible to rely solely on the management team to impose constraints, especially when it is necessary to prevent collusion between superiors and subordinates and concealment.

For example, the teams in Ludong now, as long as any one of them is determined, they can rely on the company's channels to develop their own careers.

It is quite normal to collect 50 cents and report 70 or 80 cents. By leveraging the mature logistics and express delivery network of Tongda Group and sending a truckload to the wholesale market, one can easily earn several thousand yuan.

People are motivated by interests, so there is no such thing as betrayal. It’s just that the price of bribery is not high enough.

Although the company has formulated regulations such as recording every order, requiring signatures if necessary and fingerprints if illiterate, and leaving landline numbers if not having a mobile phone, and leaving the village committee phone number if not having a landline.

In short, there are many measures to find the shipper, but the cost of actual visits, investigations and verifications is very high. Even if smartphones are promoted to rural areas in the future, it will be difficult to avoid similar situations.

There are thousands and thousands of merchants, and this is not a simple numbers game. You can’t just make a profit from the price difference, but you can also make a fuss about brand exposure, promotion, ranking, and preferential policies.

In short, Liu Zijie is not very optimistic about the future of such a team. Even if they can achieve results, it will only be temporary.

If it cannot be completely controlled, the harm may be even greater, and sooner or later the company will be forced to take ruthless measures to clean it up.

Sun Tongyu also didn't have a good solution to this problem, as he put it.

"It's rare to be ignorant. As long as the company doesn't take money out and the performance is acceptable, and the investors have no objection, then just turn a blind eye."

What can Li Zehua do?
We can only work hard on system building, avoid human subjective judgment as much as possible, and let the data speak for itself.

If the performance is not good, replace the person; if the profit is good, don’t touch it easily. Everyone has selfish desires.

What sales team doesn't do private work? Right under the nose of Shanghai, some sites have started to extort money from merchants.

He used to work in sales, so let’s not talk about that…

There are currently more than 170 people in the group called Pinxixi Preparatory Group, most of whom are former members of the Ali Iron Army who have left, and each of them was personally invited into the group by Sun Tongyu.

As for their abilities, there is no doubt that they are all top sales and promotion talents, and they also have certain management capabilities.

In just a few minutes, people kept offering suggestions.

"A peach that costs 5 cents will cost yuan in eastern Guangdong. The key to the problem lies in timeliness and scale.

The Green Pass policy exempts highway tolls.

Greatly reduce transportation costs. If a certain scale can be reached, special routes can be opened in the short term. Using mature edible wax technology, pre-packaging and refrigeration technology can ensure freshness.

Then use the previously mentioned intra-city delivery channel of Chichume.

Contact fruit and vegetable stores and large supermarkets that have established errand running cooperation, and sales channels will not be a problem. "

As soon as this passage came out, everyone began typing out their opinions.

“We will set up primary food processing plants around the origin to provide value-added services such as selection and packaging.

By classifying fruits and vegetables into different grades based on their appearance, size and weight, we can meet the needs of different consumer groups and generate a lot of additional income for the company.”

Some people also expressed different opinions, "Why not pre-package directly at the place of purchase? This can save a lot of time and energy."

The speaker just now directly refuted: "The disadvantages of packaging at the place of purchase are obvious, how to control the loss in the process?
How to judge the quality of fruits and how to control the differences in purchasing prices involved?
The Green Pass policy has different standards for identifying pre-packaged fruits and vegetables, and the resulting additional transportation costs will greatly increase costs.”

“I don’t agree!
If we establish a pre-packaged food processing plant at the place of origin, we can control product quality from the source and establish a long-term supply and marketing system.

It has solved the problems of employment and taxation for the local population, and can obtain policy support from relevant departments, tax reductions and many other benefits.

The most important thing is to establish a complete supply chain!
Don't forget that we are an e-commerce online shopping platform. In the future, sales of goods will not only rely on store channels, but on millions of ordinary consumers.

Traditional logistics is not the lifeline, express parcels are the core, and Fengniao has already proved its advantage in this regard. As long as the Tongda Group can keep up with the development, there will be no problem at all.”

They are all professionals. They can come up with a lot of strategies for just a simple matter of fruit transportation, storage and sales.

Li Zehua watched and took notes, then sent a message to Sun Tongyu, "It can be seen that everyone has been holding back for too long.

You, the locomotive, must step up as soon as possible and lead everyone to continue to create new glory."

“There are some tough issues being dealt with.”

Sun Tongyu finally responded, "I had a frank talk with her. My coming out must have had a big impact on her.

Regardless of whether Pinxixi does well or badly, it will definitely become a giant in a niche field of e-commerce. Relying on the support of the rural and township consumer market, Taotao cannot suppress us.

I can even say with confidence that even if we play our cards openly, Taotao will have no way to deal with us, except to be vigilant against sudden attacks at the policy level.

All that remains is for us to make fewer mistakes, which will almost eliminate the possibility of failure. That is why I have to take care of my household chores in advance.

She didn't want to come.

As for me, I don’t intend to compromise for the second time, so let’s deal with it as soon as possible. I don’t want Taotao’s future options anymore.”

"That's straightforward. Just as I said at the beginning, I will fully compensate you for the amount you lost on Taotao."

Li Zehua said without further ado, "You can also tell her that Pinxixi welcomes her to join at any time. Even if it doesn't work, Weifu Pay will work too.

Her shares and status in Ahri can only be higher here."

Different from Pinduoduo's humble solicitation in history, Li Zehua invested heavily this time. He was willing to spend money to bring the couple over, one for e-commerce and the other for payment, and that was it.

As soon as Sun Tongyu arrived, he became the executive director and general manager of Pinxixi, holding great power and earning an annual salary of one million.

According to the agreement, when Pinxixi goes public as planned within two and a half years, he can get at least 2% of the option rewards.

Since the IPO was unsuccessful, Li Zehua agreed to let him buy shares in Hummingbird at a very favorable price, which could be considered a guaranteed share of the profits. After all, Taotao's shares were not a small number.

If it continues to develop smoothly, there is a high probability that Pinxixi will develop better than in its previous life. By then, its market value will definitely be two or three hundred billion US dollars, and 3% will be worth tens of billions.

Sun Tongyu obviously also values ​​this point, but after all, it involves huge interests in the original equity, and it is difficult for ordinary people to make a decision.

In view of Li Zehua's sincerity and influenced by Pinxixi's grand promotion plan, he decided to take a chance. After all, this was the best way for him to realize his life value.

Only by making Pinxixi a success, listing it on the stock market, and surpassing Taotao in the future can we truly be proud of ourselves.

Thinking of this, he no longer hesitated. "On August 18, the Pinxixi website will be officially launched. I will also announce my employment on the same day. Please help me prepare a team of lawyers to deal with Taotao's lawsuit."

"No problem, the company has enough legal cooperation power, not to mention we also have Ali, the QR code scanning technology that we must get.

I'll have someone add that sentence to the contract.

Either respect Sun Tongyu's choice or give up the QR code scanning market. There is no other way."

This is the joy of holding the core power, an exchange of interests, Li Zehua does not believe that Ali dares to pester him. In a year at most, Qingyun's smartphone strategy should be fully launched, with micropayment taking the lead, and a large part of the takeaway express delivery market in his hands.

At that time, Ahri had something to ask of him, and he refused to believe or compromise.

Sun Tongyu was amused by his words, but he did not refuse. Instead, he was very happy. Isn't it good to be valued?

After figuring this out, he quickly got into work mode, "Mr. Li, starting with agricultural and sideline products and entering the rural market is indeed a good move.

But this is not enough. While mobilizing part-time college students to explore the hometown market, we should also further absorb the surplus labor force in rural areas.

They are rooted in the local area, familiar with the environment, and have their own personal networks, which can be fully utilized. Whether in towns or counties, they can learn the insurance agency model.

Let their relatives and friends become our loyal customers first!
For example, when selling fruits, bringing home appliances to the countryside, or exchanging old appliances for new ones, who could be more trustworthy than your relatives and friends?
Once one local person gets involved, the rest is easy to handle.”

“The offline version of viral marketing???”

Several big question marks suddenly appeared above Li Zehua's head, and the fear of being cut by a knife surged into his heart again.

This time it’s even more exaggerated. You can pretend to be dead and pretend not to see it when someone slashes you online, but what about when someone comes to your door and talks to you face to face?

Sun Tongyu continued: "There are too many links between traditional farmers, buyers, wholesalers, farmers' markets, supermarkets and community stores, and consumers themselves.

We have directly simplified almost all the processes. A portion of the profit left between farmers and consumers can be used to subsidize part-time salesmen.

Coupled with the profits from dumping urban industrial products in rural areas, we can mobilize more people to participate and cooperate with our professional sales team to open up multiple sales channels in a short period of time.

The company currently gives a 2% commission to the front-line employees. We can also offer a variety of profit-sharing models such as abcd, for example, successful orders are completely introduced by consumers themselves.

A 1.5% rebate can be given!
I checked the purchase details of the company's special warehouse. For non-branded goods with higher profits and dumped goods, we can even give a rebate of about 20% of the retail price.

At present, the income level in rural areas is very different from that in urban areas. If we can reach a monthly income of around 1,000 yuan, I believe that we will soon have a part-time team of hundreds of thousands of people.

They do not need to sign a labor contract, do not need to pay social security and provident fund, and do not even need to be paid a basic salary. Rebates are given entirely based on orders.

In name, they are consumers of our company’s products, and legally we do not need to bear any responsibility…”

As expected of a master of viral marketing, he has not yet dealt a heavy blow through mobile Internet, but has already dealt a fatal blow offline.

What can Li Zehua do?

Of course I agreed immediately!

"Just do this. Set up a rebate sales department immediately. You can select all the staff."

Sun Tongyu took on the heavy responsibility without hesitation, "I have read the cooperation agreement with the brand, although it specifically stipulates the sales area, it is limited to rural areas.

But there is no restriction that consumers must be locals. Our company has a company called Yunyunbang, which has thousands of cooperative vans.

It is entirely possible to mobilize consumption through relatives and friends of the part-time team, and the ordering address is still in rural areas, but who can actually supervise it?

The distributors of large manufacturers are either large local home appliance chains or individual business operators. Their costs are definitely not lower than ours.

We can make a big deal out of this price difference..."

"That's not good?

What I mean is, is there a more covert method? If you carry the goods around the city in such a blatant way, you won’t be afraid of being caught, but if there are too many complaints, it will be embarrassing.”

Li Zehua scratched his head. "Besides, you also understand that the original sales channels are also their core interests. If they fall out, we might be the ones who suffer."

Even if online shopping platforms have an absolute advantage in the future, large manufacturers will not give up other sales channels in order to prevent themselves from becoming completely dependent on e-commerce.

Plus, from my impression, none of those people at the helm have a good temper, so it's impossible to get them to give in.

If a real fight breaks out, his current small body may not be able to withstand it.

If it affects Pinxixi's promotion plan, it will be a loss. There is no need to ruin the business when there is a bright future. It is not cost-effective.

Sun Tongyu thought for a moment and continued typing, "We can't keep a low profile. The sales channels in each region are so small. As long as we enter the market, we are bound to be discovered.

In fact, we can be more assertive towards manufacturers. With our current scale of tens of thousands of people, it won’t take long for us to develop to a direct sales force of hundreds of thousands and part-time employees of millions.

It is impossible to have a sales network more powerful than ours nationwide. As long as we do not blatantly impact the existing sales channels, manufacturers will weigh the pros and cons.

We have absolute channel advantages and do not need to compromise at all. These manufacturers will sooner or later become our OEM factories.

Chairman, you should have confidence in the group. If a real fight comes, a single opponent will be easily crushed by us!
The initiative is in the hands of the company! "

"Too risky."

Li Zehua also thought so, but he couldn't do it now. The Qingyun Group has not yet grown to the point where it can cover the sky with one hand.

“Let’s put this aside for now and keep a low profile. When the day comes when the manufacturers can no longer do without us, we can talk about this topic again.

At least for the dominant brands and companies in the industry, their core interests cannot be shaken, but you can test their bottom line. Once there is a sharp backlash, you must immediately take it back.

We can offend one company, but we cannot provoke a backlash from the entire industry.”

Sun Tongyu thought, what is there to be afraid of? If the number one company is unwilling, then go to the number two. If the number two disagrees, then go to the number three.

With Pinduoduo's current after-sales service plan and the training efforts of tens of thousands of people, he even dares to imagine that one day in the future, it will monopolize the country's offline after-sales service.

By grasping this, any manufacturer that dares to rebel can be suppressed in minutes.

However, since he had just confirmed that he would be at work on the 18th, it would be difficult to confront the big boss, so he took a step back and said, "Then let's test their bottom line first.

But you can't restrict me from the small and medium-sized manufacturers. After all, the agreement stipulates that we have to go public in two and a half years. We have to achieve a sales volume of 10 billion this year, right?"

"No, isn't your plan a bit too impulsive?"

Li Zehua was so confused. He thought he was already crazy, but he didn't expect someone even crazier would come.

"The company estimates that in four months, we will make 40 billion, including large appliances, based on an average monthly sales of per person. After all, you can't have too much hope for a startup team."

With sales of 40 billion yuan, including special state subsidies, the gross profit is only 6-7 million yuan, and a loss is certain. Li Zehua has made up his mind to invest 3-4 million yuan in Pinxixi by the end of the year.

Sun Tongyu did not give in at all on this point. "Let's not talk about the marketing network of the part-time team. It is impossible to make only 4 billion in 40 months by selling home appliances in the countryside through the old-for-new sales method.

We have 5 front-line sales staff, which means each person makes 8 yuan. A 2% commission is only 1600 yuan. Do we have to use this little money to subsidize labor costs indefinitely?"

He has a deep understanding of Pinxixi's salary system and also recognizes the salary package. After calculation, an excellent employee can earn 7,000 to 8,000 yuan a month, or even tens of thousands.

Truly excellent salespeople never complain about the environment!
If you sell a generic brand electric fan at a discounted retail price of 59, you can get a commission of more than ten yuan.

cost?

The products are packed according to the purchase price of scrap iron, and the logistics cost of shipping them to consumers is even higher.

There are a lot of these clearance sales products in Pinxixi's dealer list. God knows how many manufacturers have been killed by the financial crisis.

"You are the general manager, I listen to you."

As soon as the part-time team takes action, we will know whether it works or not. In any case, cross-regional transportation and sales will inevitably involve disputes and fights.

Li Zehua is ready to face the manufacturer's anger at any time.

As long as we can make money and keep the Qingyun Group alive and well, who cares about anything else!
"Please rest assured, since you have handed Pinxixi over to me, I will definitely do my best to make it the best it can be."

Sun Tongyu was furious, "Sooner or later, I will make those people understand that once a circular domestic demand economic circle is formed in a vast world with a population of 100 million,

The power that explodes is far more profitable than the so-called capital operation.

They don’t know anything and miss out on the market where they can gain core competitiveness. One day, they will regret it.”

Li Zehua was also very happy, he found a treasure, "I look forward to that day coming soon, maybe you can come back to Taotao in the future.

Well, the day when Pinxixi acquires Taotao!" (End of this chapter)