Chapter 245, Modu and Ahri send gift packages

"Are you okay? There were so many bailiffs coming just now, it was scary."

As soon as he entered the office, Yu Li came over following the sound. As soon as they met, she looked him up and down and was about to start checking him.

"It's okay, just a misunderstanding."

Li Zehua chased Zhang Tao out and made her a cup of tea. "It's just right. Take a look at these building drawings and pick out the one that you like the most."

Temasek has invested in many commercial buildings in Shanghai, and Shanghai Investment Group has also prepared several alternatives. Not to mention Minhang and Huangpu, they are trying their best to find a suitable one.

On his way back, he received a call from the prefect of Minhang, who chatted with him about family matters and asked whether the company had any operational difficulties and if there was anything they needed.

Just ask. In principle, any reasonable request to the enterprise can be met.

Qingyun finding its headquarters is a big deal for Minhang.

Each of its three main business companies is a large enterprise with monthly tax payments of over 10 million yuan. Add to that the tens of thousands of employees paying five insurances and one fund, which is another astronomical figure.

It is no exaggeration to say that it is the hen that lays golden eggs.

But the government in Shanghai has to treat everyone equally. It’s impossible for such a big enterprise to be given to Minhang’s family, right?
Pudong is the first to smell the scent, so Qingyun Investment is doomed to fail, and all the money from the real estate company will go into its own pocket.

Huangpu thought that our requirements were not high, and it was only natural for Pinxixi and Fama Group’s headquarters to move there.

Even Qingpu next door is making frequent moves in logistics. They are the professionals. Shouldn’t Hummingbird Express and Hummingbird Crowdsourcing switch to them?
When Min Hang counted the money, it turned out that there was not a single hair left?
This won't work. The prefect couldn't sit still any longer and made an appointment to sit down and have a good chat tomorrow during the press conference.

They also knew that it was impossible for everyone to stay, but the Hummingbird system and Qingyun headquarters had to stay. This was the bottom line.

Yu Li didn’t know all this. Girls weren’t too interested in the construction industry, but could she move to a high-rise building and have a spacious and bright office?
Of course you have to choose carefully.
Standing is tiring, sitting is just right.

Look, the two of them are together again. It's almost evening and the weather is still so hot. I can't stop sweating...

God rewards hard work, and the Qingyun headquarters is brightly lit under the night sky.

"This damn stingy~
There is a meeting this late, and I have never seen overtime pay."

Above, Li Zehua is talking big.

Next, Yu Li and her assistant complained in a low voice that she was bold in speaking and doing things, but the assistant was so frightened that he was trembling with fear and didn't dare to respond at all.

"Boss Yu, do you have any objection to what I said?"

Li Zehua glared at her sideways, and when he saw her changing her face like in Sichuan opera to look like she was listening attentively, he stopped.

“The goal of developing primary processing and pre-packaging of food is clear and the plans issued to various departments must be implemented conscientiously.

Mr. Yu, we are looking for a suitable small supermarket chain to acquire. The Administrative Procurement Department needs to report the progress every day..."

Actively expanding the construction of the group's ecological industrial chain is a resolution formed by successive board meetings.

Li Zehua almost single-handedly promoted the strategic development of the entire group, and any doubts from the top management were suppressed by him.

As for the middle and lower levels, there are many who could not bear the pressure and resigned, or were fired because they did not agree with the company's development philosophy.

He is building up his core team bit by bit, striving to take every step steadily!
After the daily work arrangements are completed, those who remain are the core management of each group and enter the strategic decision-making committee.

Sun Tongyu came back from the governor's office and was greeting everyone warmly.

"Regarding security issues, Mr. Chen has just introduced it to everyone. Mr. Sun's situation is rather special, so he will be arranged to have more than two entourage members when traveling in the near future."

After saying this casually, Li Zehua brought the topic to the point, "Today we will mainly discuss the following matters. The first one is the relocation of the company's subsidiaries.

The Shanghai government has mentioned it several times. Based on actual business needs, the company has contacted various districts and has tentatively decided to locate in Huangpu, Pudong and Minhang districts.

These are the support subsidy plans provided by various districts. After reading them, you are welcome to speak up. "

Relocating a company's business premises and registered place is never an easy matter, and the financial and tax issues involved are the most complicated.

Fortunately, the Shanghai government stepped in to coordinate, and with just a word, the Fama Group was moved into the arms of Huangpu, its own son.

It was not in vain. The conditions offered by the Huangpu Yamen were extremely attractive, such as interest-subsidized loans, preferential tax policies, settlement of high-quality talents and other policy support.

For example, after the group's chief financial officer Lin Wenhui carefully read it, he said to Sun Tongyu: "Boss Sun, you are lucky to have come at a good time.

Look, Huangpu has made all the arrangements at the company headquarters to attract you over, and you don’t even have to pay a penny, and they’ve even given you hundreds of millions of dollars in development funds for free.”

Sun Tongyu looked at the numbers on the document and smiled: "It is indeed full of sincerity."

Then he turned to Li Zehua and said, "Chairman, what do you think?"

“A 25% discount on the land cost, tax exemptions, net construction cost plus bank interest exemptions, and a commercial building that can accommodate 4500 people.

The down payment is 15%, and the rest is all provided by local banks, and an additional 1.5 million low-interest loan is provided. "

Li Zehua smiled when he saw this. "With such favorable conditions, if there is not much resistance from Minhang, I will support it unconditionally."

There are other clauses in the policy that provide strong support but also have high requirements.

For example, there are specific requirements on the revenue scale in the next two years, solving employment problems, especially recruiting local residents, and so on.

Pinduoduo's front-end business, including the entire Qingyun Group's front-line sales, promotion, and delivery positions, is looked down upon by the high-class locals.

However, technical positions and back-end positions such as finance, administrative procurement, and logistics services have high salaries, and local suburban residents are also jealous.

After much selection, it seems that the new headquarters building provides many site options, scattered across various districts, but in fact, there are not many options available for the subsidiaries.

What remains is nothing more than on-site inspections, repeated communication and negotiation with local authorities, and relocation after obtaining better conditions.

This matter cannot be accomplished without a month or two.

The office space is rented in the industrial park in Minhang, and there is no need to vacate the building. There are two entire buildings and more than a dozen additional floors.

Later, it can be arranged to accommodate some departments of the headquarters, the East China region, and the Shanghai branch will continue to serve as office space.

"Okay, then each company will be responsible for the contact work. Now let's talk about the second thing, how to deal with the comprehensive competition from Ali.

According to the latest document issued by Ali, in the next month, Ali's promotion will go deep into nearly 1500 counties and districts across the country to publicly recruit rookie agents and franchisees. "

Li Zehua said slowly, "The target is very clear, that is, the original grassroots sales agent network and other personnel of the manufacturing companies.

The company has sent people to communicate with major manufacturers on this point, and in principle they will communicate with Ali to prevent this from happening.”

"You don't know what you can do!"

After reading it from beginning to end, Sun Tongyu sneered and said, "It is indeed his style, the words are full of arrogance and conceit.

Perhaps it is the Taobao sales volume expected to exceed 2000 billion this year, coupled with the corporate services provided by Ali International, that gave him the illusion that the company cannot do without Ali.

You can see the details of the Double Eleven cooperation prepared internally by Ali. There are very few manufacturers willing to support it. The 50% discount seems tempting.

However, the impact on the brand’s traditional channels and the negative impact on maintaining brand stability and consumers’ inherent perceptions cannot be compensated by just a few sales.”

He even dared to make a direct assertion, "Only brands that are at their wits' end will accept this kind of offer.

Companies with aspirations will definitely firmly reject this policy, and Ali’s policy will eventually end in failure.”

The market environment in 09 and 13 is completely different.

Today's traditional manufacturing industry has not yet experienced the impact of new e-commerce platforms such as group buying, nor has it built a detailed supply chain management system, let alone big data analysis to support it.

Without huge expected sales volumes, costs will never be reduced.

The importance of traditional channels to manufacturers is self-evident. Ali is also forced into a desperate situation as it is unable to build a large offline sales network on its own.

The attempt to win over the grassroots sales network of manufacturers to counter the grassroots strategy of Pinxixi was the right path, but it underestimated the strength of traditional opposition. The entire Qingyun had a mentality of watching the joke, waiting for Ali to suffer a setback. The scene of the manufacturing tycoon angrily scolding Huang, the richest man, was still vivid in people's minds.

It's nice to be a spectator and watch the fun.

"Let him be. We don't care. Simply relying on county franchisees to build a solid defense line is nothing but a foolish dream."

Li Zehua had no pressure at all and handled the situation with ease. “The agency model is just like that. When the policies from the headquarters are passed down to the frontline, whether they can be implemented to the extent originally envisioned depends entirely on luck.

If it really worked, the Tongda Group would have restricted SF Express’s development across the country today.”

Speaking of the Tongda Group, Zeng Haiyang had this to say, "It's them again, and this time the commotion is even bigger. Ali is just short of issuing an announcement on Taotao asking them to choose sides.

This is what Mr. Nie said. We have 15 days to clear out cooperation with Fengniao in Jiangsu, Zhejiang and Shanghai, and reduce the unit price of Taobao order packages from 8 yuan to 5 yuan. "

"5 yuan?"

Li Zehua didn't care about the choice between the two. Instead, he was puzzled by the magnitude of the price cut. "Are they crazy? With the current manual sorting at 5 yuan, won't they lose money?"

All I can say is that Ali's bad move really pissed off the express company.

Not only Yunda, but also Santong was angry.

Five dollars, and you guys are going to starve?
Even EMI has some complaints about this. After all, everyone started the business out of love, and they can't always make losses running a company, right?

Fortunately, it had two biological fathers, one who gave him the bill and the other who gave him money. The continuous transfusion of blood made Zhou Shaoning choose to remain silent.

Of course, given his usual style, EMI's franchisees will inevitably suffer a large profit cut, and it would be strange if their subordinates don't defect.

The Tongda Group did not indulge in its bad habits this time. Historically, price negotiations during the same period have never been successful without the involvement of Qingyun Group.

At that time, Mr. Wang of SF Express just walked away in anger, which made Jack Ma lose face. From then on, the two companies started a head-on fight that lasted for five or six years.

SF Express made the best choice and reaped a short-term market dividend by relying on the timeliness of the transportation of fresh agricultural and sideline products. Then it increased its investment with full confidence and plunged headfirst into the deep pit of e-commerce from which it could not get out.

Ali was also not idle. He publicly issued a statement to Taotao stores, asking them to use SF Express services with caution under the best possible conditions.

Unfortunately, the Tongda Group and EMI were unable to compete and failed to seize the rare historical opportunity. Not only did they fail to impact SF Express's high-end transportation market, they even failed to take advantage of the opportunity to directly operate their business outlets.

Everyone knows the final result. Ali often bans this and that, but it has no way to deal with the companies that have worked hard to improve their internal strength and become independent.

Just like now, the battlefield has been directed to counties, districts, and towns. Li Zehua would wake up laughing in his dreams, as he is worried that he will not be able to compete head-on in the field of same-city delivery in big cities.

Suddenly Ahri jumped up and stabbed herself, typically complaining that the advantage came too quickly and insisting on competing in an area she was not good at.

Gu Shijie also saw this and said, "The next thing will be easy. Ali's most powerful ground promotion team has gone deep into the counties and districts, ignoring the continued investment in big cities.

Although the subsidies are still continuing, the company can finally breathe a sigh of relief, and the group of people who were arranged in advance can also start working. "

From June to the end of August, many employees from Qingyun and Tongda resigned for many reasons, some of which were intentional.

There are always dozens of people who have to leave their jobs and join rival companies because the company has the upper hand over their secrets.

This handle is not about embezzlement, but simply a donation of love.

Do you still remember Wei Hengshan?
The unlucky guy who nearly broke his leg due to the heavy rain.

He no longer works at Chizuome, but has transferred to Jiandanai Mutual Aid, where he is specifically responsible for selecting suitable personnel from within the group and providing key assistance.

After all, it was emphasized during recruitment that the poorer the family, the more determined they are to change their status quo, and they are good employees!
There are a lot of such people in the Qingyun system.

In addition to some special policies, some people were specifically selected as the group's reserve force, and either actively or passively joined competing companies such as YeZi Distribution and DDS.

Most of these people were just trying to make a casual move, to test the waters or something like that, and had no intention of starting a major war.

But with the entry of Ahri, the commotion became bigger and bigger, and the importance of this group of people increased accordingly.

The faster Ali acquires and acquires, the greater the subsidies, and the faster these people will be promoted.

After all, there was a period of turmoil in the middle, and even Chen Yelin, the leaf deliveryman, backed out, let alone his subordinates.

Only the people who used to work for Qingyun are still working diligently and their logic is simple.

For those families who are in actual difficulty, the original company has been providing financial support and also paying an extra salary to their families.

I am working here now and reporting back the information I have collected. At the same time, I also get a salary from the new company. Why not do it, double the happiness?
Compared with those employees who took advantage of the downturn, this back and forth made them stand out.

After all, they were just a few dozen people selected from tens of thousands of people, and their psychological qualities were absolutely strong. In the subsequent business expansion process, many of them successfully stood out.

Those with lower levels of management can achieve grassroots management, while those with higher levels can even achieve network or even district management.

Now there are more resources that can be mobilized, and the collected business information is continuously transmitted back to Qingyun headquarters.

However, Ahri's Iron Army intervened soon after and occupied various key positions.

It is too difficult for the people sent by Qingyun to go up further. Gu Shijie, who is in charge of this plan, has mentioned several times whether some of them should be withdrawn?
Of course Li Zehua refused. If he withdrew at this stage, he would not be able to use many of his back-up plans, such as sending people to lobby those diligent salesmen near YeZi distribution outlets.

It costs too much to obtain this information through external investigation. We can't send a group of people to each site to monitor the statistics, right?
How can this be as comprehensive as the information obtained through the branch manager?

In order to maintain a steady flow of talent and recruit new people at all times, Qingyun's Human Resources Department has invested heavily. Once someone is targeted, they will be hired as soon as they have a talk.

How many franchisee employees can get high salaries?

No matter how good the performance is, the franchisee boss still wants to buy a car and a house. You can't just help for free, right?

Look, this is one of the bad consequences of Ali’s franchise policy.

In Shanghai, in order to offset the numerical advantage of Qingyun Group, YeZi Distribution has adopted the franchise system, partly because of the more than 100 million yuan of frozen funds.

This greatly slowed down the development speed of Leaf Delivery. After Jack Ma came back, although he adjusted the competition strategy in time, he did not mention what to do specifically about the actual losses.

While the top management was still haggling over this issue, the company focused its investment on website subsidies, with daily investments to merchants and consumers ranging from hundreds of millions to as much as seven or eight million.

Where is the extra budget for YeZi delivery? Taodiandian and Cainiao Network are now living a hard life of tightening their belts.

The salary and benefits are not enough, and there is Qingyun Group for comparison. We are all made of flesh and blood, doing the same work, with the same hard work, so why should I get 1,000 or 2,000 less than the other side per month?

Coupled with some deliberate instigation at the grassroots level and targeted solicitation, the turnover rate of employees in the franchise system, including Ye Zi, is frighteningly high.

"At present, many people come here every day."

Gu Shijie introduced the work results of the Human Resources Department in detail, "Take Qiantang as an example, Ali's front-line business personnel, excluding the Iron Army, are 29 outlets.

Among them, there are 21 franchised outlets, 8 semi-direct-operated outlets transferred from acquisition companies such as DDS and Xiaoqingma, 420 front-line employees, and more than 170 of them have been marked as key personnel.

At this stage, they are only responsible for takeout delivery orders, and the average salary is around 2500 yuan.

Here is a set of data on this. Qiantang Ali's takeaway deliverymen, not counting part-time workers, have to run more than 70 orders a day, which is very hard.

After we adopted the follow-up policy in key areas, the number of delivery orders per capita also increased to more than 50 orders..."

Because the price of takeout orders has been lowered to the lowest level, many consumers who originally dine in restaurants have gradually changed their consumption habits.

As the two companies engage in a price war and advertising efforts gradually increase, it is foreseeable that the order volume will continue to soar for a long time to come.

Gu Shijie also thinks so, "The number of franchisee employees recruited under the name of Ali is increasing rapidly every day, and they have recently increased business subsidies in the field of same-city delivery.

It is estimated that the size of the delivery team in Qiantang alone will exceed a thousand people.

However, the consequences of overdrawing credit and the serious discrepancy between the salary promised during recruitment will provide us with a great opportunity to poach people." (End of this chapter)