"Grandma, do you have a phone card for your son or daughter so that they can receive the verification code?

Registering as a new user on the website is much more cost-effective than buying on site. You can even win a chance to buy the latest model of electric fan. If you miss today's grand opening promotion, you won't have this opportunity again in the future."

Pinxixi sales team at a rural market in southern Zhejiang.

With two eggs and a washbasin, a large number of old men and women quickly gathered, including many young people, to watch the fun.

For the sales team, these are all small scenes and they are very familiar with them. Although the scene was a bit chaotic today with too many people coming and everyone a little flustered, they can still control it.

Today is the day when the Pinxixi website is officially launched. According to the company's requirements, all front-line employees are mobilized and all employees are on duty at five in the morning.

First, at their respective township stations, they took out the gifts prepared yesterday, including but not limited to barrels of soybean oil, pots, pans, and small bags of tea, rice, oil, and salt.

There are also electric fans, kettles, exquisite clothing, etc. that can be bought as first-order rewards after registration.

As for the eggs that attract people's attention, the merchants are contacted in advance, and a truckload of eggs are taken to the countryside together. As big customers, it is normal for them to have some special requirements.

It was not a wasted trip. The company specially approved 30 yuan for gas and 20 yuan for tea. Plus the huge quantity of eggs ordered, I made a lot of profit.

It was natural for individual business owners to become the first batch of registered individual merchants on Pinxixi.

According to subsequent statistics, Pinxixi has more than 800 business groups in more than 1000 counties and towns in five major regions, namely East China, Central China, South China, North China, and Southwest China.

At the same time, a new activity was launched online. The purchase volume of eggs alone reached millions on that day, and more than 100,000 pieces of clothing and tens of thousands of pots and pans were given away cumulatively.

Because it was not time to distribute the gifts yet, the owner of the egg supply truck had nothing to do and was just watching the fun with a cigarette in his mouth.

From time to time, he would sigh, "Giving away so many purchased materials as gifts, what a spendthrift!
If this boss was my son, I would break his legs.

Even if you have money, you can’t spend it recklessly.”

Although he muttered to himself, it did not hinder his speed of action at all. When he was contacted a few days ago, he became a member of the group that opened a store on the Pinxixi website.

As soon as the registration was opened for trial operation, he successfully placed the first order for his store under the hands-on guidance of the salesperson.

The quantity was not much, just six eggs and a bottle of soy sauce. The order was placed by a nearby resident. At the same time, she also got a chance to participate in a lottery and successfully won a barrel of soybean oil from a certain fish company.

The entire process will be recorded and videotaped, and will be open and transparent. With the signed consent of the consumer and store owner, this video footage will be permanently kept in the Pinxixi Public Affairs Department.

At the same time, Qiaoji Grocery and Oil Store in Wenzhou City, Zhejiang Province, also became the first store in Pinduoduo's history to generate real orders.

"Boss Qiao, please stop watching the fun and guard the car carefully to prevent anyone from stealing the eggs."

The person in charge of the Pinxixi team in charge of this area is very young. He used to be the promotion team leader of Hummingbird Crowdsourcing. His surname is Jiang Xiaoyi. He is in his early twenties, but has 5 years of work experience.

At this time, he was directing his subordinates to work in groups of two or three to receive customers in batches.

Pinxixi has been preparing for this opening ceremony for a very long time.

Not only did they move into this town more than ten days in advance, they also cooperated with the local landlord to get a three-story building facing the street as a temporary experience store.

It is now filled with all kinds of merchandise and gifts, and due to effective publicity, the estimated number of people present is over a thousand.

He also applied to the Vancouver subsidiary for two trucks filled with raffle prizes, along with four bank employees and two armed security guards.

Because on-site sales may involve a huge amount of money, we have no choice but to resort to this last resort.

Fortunately, there were enough staff from Pinxixi and Hummingbird on site. In order to cope with the opening ceremony, Hummingbird mobilized nearly half of its staff from various districts and counties in Vancouver to go to the countryside for support.

Together with Jiang Xiaoyi's original 10-plus people, there were more than 50 staff members on the scene. They were all wearing blue work clothes (yellow robes for takeout and blue robes for delivery), which made them particularly eye-catching in the crowd.

On both sides of the street, there were quite a few tents that had been set up in advance. Several large factories were lined up in a row, with booths of some small and medium-sized manufacturers in between.

Large manufacturers such as Midea, Gree, TCL, Kelon, Skyworth, Haier, etc. are large and have sufficient staff to attend conferences everywhere.

Small and medium-sized manufacturers participate selectively. Those with a large number of people will send a salesperson to each location, temporarily hire a few promotions, set up a booth and begin to introduce products to consumers.

Manufacturers with a small number of employees only focus on key towns in key cities, strategically giving up other areas and allowing sales to grow naturally.

Thanks to the advance preparations, the network cables, electrical wires and diesel generators pulled from the store were able to ensure that the two booths, the cashier and website registration and ordering, could operate normally.

At this time, the staff is guiding consumers who want to buy products to register on the website. It doesn’t matter if they don’t cooperate. In the end, the manual documents will be summarized and entered into the system even if they work overtime all night.

The aunt, who was in her 60s, spoke in the local dialect and her words were mumbled. Fortunately, there was a local salesperson nearby who was responsible for translating.

After listening for a while, he said speechlessly: "She doesn't have a mobile phone either, so she can't contact her family for the time being."

Then he said to the salesman who was quite regretful after hearing this: "Brother, don't look at me. My phone was borrowed by Boss Jiang to register it for someone else."

The website is new. Referring to the actual situation reported by various places, the company decided that the first registration only requires real name and detailed home address.

As for the ID card and telephone number, they will be uniformly used by the company staff. When the second sale comes, the site work authority will be used to make unified modifications in the background.

Adapt to the times and the circumstances, and a living person will not be suffocated to death by urine.

Look, this site alone has contributed more than a hundred new customers to the company in just over an hour since it started at seven in the morning.

Most of the things they bought were not expensive, just small items worth a few dozen dollars. More people came for the free gifts and were attracted by the lively scene when they arrived at the scene.

I thought since I'm here, the product variety, quality and price seem pretty good?
I just bought it.

As for big items, it’s not that easy. For items worth thousands of dollars, even if you see a bank and the manufacturer is there, you still have to compare prices before shopping.

The mainstream people just hang out and join in the fun.

Jiang Xiaoyi would go to the temporary cashier counter from time to time to inquire about the progress of payment.

The bank staff were annoyed by him. "Manager Jiang, this is not what you said. It's been more than an hour, and we haven't received 11,000 yuan."

The cashier next to him also chimed in, "That's right, our bank took it so seriously that they came here early in the morning to set up the exhibition. I thought there were hundreds of thousands of dollars."

Jiang Xiaoyi smiled, "The one who went to pick someone up hasn't come back yet. Don't worry, those key customers have been contacted in advance, and they definitely have the demand to buy refrigerators, color TVs, and washing machines."

In fact, I was very anxious. The scene looked lively, and thousands of yuan worth of gifts were given out, but no one bought any goods worth more than 500 yuan.

It seems that we can only hope to find some potential customers by visiting the village in the past few days, and hope that they can hold up the scene, otherwise today's sales will be embarrassing.

“I don’t know if it’s the same in other places.”

At this point, Jiang Xiaoyi doesn't have any better solution. He can't just snatch the money from other people's pockets, right?
Just when I was feeling depressed, a TCL salesperson came running over excitedly, "Boss Jiang, you are here, come with me quickly."

"Don't be the boss, I'm just a store manager."

Jiang Xiaoyi smiled bitterly, "What do you want from me?"

"Good thing!"

The TCL salesperson laughed and said, "A wealthy customer has come and wants two of the latest LCD TVs at once. But it's a bit difficult to get, and he wants a preferential policy."

"Really?"

Jiang Xiaoyi instantly became interested and said, "Take me to see it."

When we finally got back to the booth, we saw a man in a suit and shirt, with a big belly and wearing sunglasses, leading an old couple who were obviously dressed in the countryside, sitting and chatting in the TCL booth.

There was a bunch of keys placed seemingly randomly on the table. Jiang Xiaoyi looked closely and said, "Don't touch me?"
"He's a rich man, maybe there really is a chance."

Thinking of this, I greeted him enthusiastically, "Hello, sir, I'm from here..."

"The person in charge, right? No need to introduce yourself."

The BMW boss was not interested in chatting with him and pointed his finger at the table, "What is the maximum discount for this model?"

Jiang Xiaoyi leaned forward to take a look, and saw that the brochure showed the most expensive model. "Let me introduce it to you. This is TCL's top-of-the-line LCD TV, which uses the latest technology..."

The BMW boss said impatiently: "These have been introduced before, just tell me the price."

Jiang Xiaoyi glanced obscurely at the person in charge of TCL next to him, and the latter decisively said, "Mr. Chen, 12998 really can't be any lower, but this is the manager of the Pinxixi online shopping platform. If you place an order on the platform today, according to the order amount, we will give you 5 chances to draw a lottery, and the lowest you can draw is..."

"lottery?"

BMW boss Mr. Chen said disdainfully: “These are all the tricks we Vancouverites have used, and you still want to deceive me?
Drawing a roll of toilet paper is also considered a lottery, right? And then thank you for your patronage and send me off? "

Jiang Xiaoyi waited for him to say yes before he took out his own brochure with a smile and said, "Mr. Chen, don't worry, we are absolutely sincere in doing the lucky draw.

You see, this is a single lottery prize of 5000 yuan. The minimum prize you can win is a set of high-end men's/women's clothing, branded goods, with a retail price of 698 yuan.

If you do not need the product, we provide coupons of equal value, which can be used to purchase discounted products on our online shopping platform.

The highest prize you can win is a new Nokia mobile phone worth RMB 4998, or a gold bar of equivalent value.”

Due to the limit on public lottery draws, 5000 yuan is already the limit. Pinxixi has prepared a total of 1000 luxury gifts, and if you win, it is almost the same as not spending a penny.

The BMW boss was skeptical, "Really? You won't deny this later, right?

Besides, I have never heard of your Pinxixi."

Jiang Xiaoyi patiently explained: "You see, this is the experience store we rented for three years. With so many people and products, we can't run away.

Our Pinduoduo is affiliated to Qingyun Group, whose shareholders include Shanghai State-owned Assets Supervision and Administration Commission, Shanghai Investment Group, and Temasek Holdings Group...

This is the company's business license and manufacturer authorization document.

We have direct-sale stores in the local area, and all subsequent product repairs, maintenance, purchases, returns and exchanges can be handled immediately..."

Jiang Xiaoyi could almost recite these words by heart, because reciting the standard template was a basic requirement for their store managers and reserve store managers.

Considering the initial distrust in the market, this is a stage that must be experienced. Only by continuously strengthening the professionalism of the brand and the credibility of the products can it be gradually accepted by consumers in towns and rural areas.

The BMW boss read the entire set of documents with some doubt before nodding with satisfaction.

Jiang Xiaoyi followed the process taught during the company training and was not busy promoting orders. Instead, he chose to chat with him. During the conversation, he kept inquiring about the boss's real needs.

The boss might really want to buy it, and even though he could see through his tactics, he didn’t refuse, “…That’s how it is, I’m too busy to go home, and my brother is back home with his parents.

The house has just been renovated and I haven’t had time to buy any appliances yet. I just happened to come and take a look.”

Then he told his elderly parents, "It only costs a few dollars. One for the living room, one for the upstairs living room, and one for your bedroom. I want to put some in my brother's and my bedroom as well."

Being rich means being powerful, and being a big shot means being awesome.

As he spoke, Jiang Xiaoyi and the other people around him had their eyes brighter. They must have met a big customer.

The people selling air conditioners and washing machines nearby were watching from a distance, just waiting for him to go out, ready to catch him; they couldn't let him get away.

Just when Jiang Xiaoyi was about to promote some other home appliances, Chen Da Lao pulled out a business card from his bag and handed it to him.

At the same time, he asked: "Since Pin Xi Xi is so powerful, are you still recruiting investors?"

Jiang Xiaoyi was confused. He took the business card and saw that it was Chen Weiqiang, the general manager of xx Machinery Manufacturing Co., Ltd. After introducing himself, he asked about Pinxixi's store opening procedures and cooperation requirements.

It is said that everyone in Wen City, Zhejiang Province is a boss, but suddenly a big boss appeared in this township.

They introduced themselves as a factory that is quite large, with hundreds of employees and an annual output value of tens of millions.

"Is there such a good thing?"

While Jiang Xiaoyi was in charge of sales, he was also well aware of the company's emphasis on investment promotion. He immediately called the staff and explained the sales process and precautions.

The more Chen Weiqiang listened, the more excited he became. What? It can also provide multiple online and offline sales channels?
Their business is agricultural machinery processing and manufacturing, and they are very eager for the rural market, so we immediately had in-depth discussions on cooperation.

"???"

This made the person in charge of TCL next to him very anxious. What was going on?
Aren’t color TVs sold here? Two, no, five color TVs!
Adding a sales volume of 30,000 or 40,000 yuan, you are now negotiating with Pinxixi to contact new manufacturers?
It's just outrageous.

But what was even more outrageous was what happened next. Perhaps because he got what he wanted, after Chen Weiqiang finished the discussion, he was still not satisfied and said, "I wonder when Manager Jiang will be free.

Welcome to visit my factory in Vancouver, and then accompany me to your Shanghai headquarters. If we can successfully reach a cooperation, please rest assured that the agency fee you should pay will definitely not be less."

Jiang Xiaoyi was so embarrassed that he didn't know whether to laugh or cry. "This is my duty. Don't be polite. I'll call the city station right away and ask them to come over now."

Chen Weiqiang was very curious, "You have people in the city too, why haven't I seen them?"

He just drove past here and didn't have time to see the entire venue.

"That's another company under the big boss's name, Fengniao Express and Chime Takeout, and there's also people from our Pinxixi promotion department."

Jiang Xiaoyi explained proudly, but Chen Weiqiang suddenly said, "It's like a flood that washed away the Dragon King Temple. Family members don't recognize each other anymore."

Then, he told me about the long-term transportation agreement signed between his factory and Fengniao Express, and finally wondered, "I have been running around and busy with family matters during this period.

I didn’t ask in detail, otherwise I would have gone to Shanghai to sign a cooperation agreement with you guys.”

After all this time, they finally found a cooperative customer. Chen Weiqiang now completely accepted Pinxixi and said to his parents, "This is our cooperative partner. Let's buy it here. Big companies are reliable."

Then he looked around and said, "We must install air conditioners in the living room and bedroom, two washing machines, and that one too..."

"Manager Jiang, it's really great!"

The manufacturers nearby were so happy, this was all money!

Jiang Xiaoyi smiled without saying anything, then hid aside under the pretext of making a phone call.

In addition to calling subsidiaries in the city and establishing contacts based on business card addresses, I also didn't forget to call the company to report my achievements.

At this moment, Sun Tongyu is holding a press conference at the convention and exhibition center. The person in charge of Pinxixi's headquarters is none other than the big boss Li Zehua himself.

As the phones continued to ring, data from sales sites across the country were continuously transmitted back to the company headquarters.

There were many sales orders exceeding ten thousand, and the website sales orders continued to rise. In just one and a half hours of operation, the number of new customers reached nearly 20,000.

The information we received was that the staff were too busy, with a large number of new customers yet to be entered, and on-site sales across the country had exceeded 10 million.

This may be a negligible number for Taotao, but for the newly launched Pinxixi, it is enough to go down in history.

"Chairman, there is another order of over 100,000 in Wenzhou, Zhejiang Province, and it has been completed by credit card."

As the operator's surprised voice sounded, Li Zehua stepped forward and asked, "Is the deal confirmed?"

There was an order for more than 100,000 yuan just now, but we are still bargaining.

One hundred thousand yuan was not a lot of money for him. Occasionally, when he entertained distinguished guests, a meal would cost more than that amount.

But this is a long-term business!
The higher the starting point, the better the results, which is the best reward for all those who work hard for it.

He took the phone receiver without hesitation and said, "I'm Li Zehua, where did the 100,000 orders come from?

Well, good, very good. On behalf of the company, I would like to express my sincere congratulations to the Vancouver subsidiary on its outstanding achievements. I hope you will achieve better and better results in the future!

Manager Jiang Xiaoyi, right? On behalf of the company, I will now award a special reward of 20,000 yuan to all employees present on site today...

You don't need to thank me, you should thank yourself for your hard work...

In addition, please tell the consumer who placed the 100,000-yuan order that I sincerely thank him for his trust in the Pinxixi brand...

Finally, I would like to remind you that you should write down this serial number and remember to give it to the customer when he/she draws the lottery later..."

Shortly after the call was hung up, a sales scene in a town in Vancouver was instantly in an uproar.

It's not just the appearance of a huge order of 5000, but also because the consumer himself was lucky enough to win a gold bar worth !
(End of this chapter)