Have you seen Hong Kong gangster police movies?
It's the kind of scene where people go across regions and recruit followers in other people's places.

If they are discovered, both sides will usually throw a few harsh words, such as: "Do you know whose territory this is?"

"I don't know, how!"

"How about~ fuck him!"

Then there was a burst of gunfire, and everyone fled before the police arrived.

But reality is reality after all.

For example, right now, a large number of Cainiao Network's grassroots employees have been poached, and most of the owners of franchised sites do not dare to use extreme measures.

Especially in the Jiangsu, Zhejiang and Shanghai regions where poaching is most severe, facing the strong suppression of the Qingyun legal team, it is difficult for individual franchisees to resist before the upper management of Ali steps in to resolve the issue.

Most of those who can join the same-city delivery franchise are small local tycoons who have some spare money but do not have many social resources and investment channels.

If you really have such connections, wouldn't it be great to open a foot massage parlor, a massage parlor, or a game hall in the local area? Or if you want to make it a higher level, build a sand pit, a mixing station, or engage in real estate development?

Therefore, when faced with a systematic combat like Qingyun, most people really don't have any good way to deal with it. They can only hold their breath and let the other party pick up the hoe and continue digging.

What can we do?

It was agreed that the mainstream express delivery companies across the country would release goods together. The average number of express parcels in Class C areas (important county towns) is 500 per day, with a monthly income of yuan.

The results of it?
Adding the orders from Taodiandian, the number is barely enough, and then we have to hire three or four employees to run the business and collect their salaries and commissions, plus the store rent, initial investment, etc.

There is no prospect of recovering the investment.

Qingyun Group’s response was direct and effective.

Isn't Ali rich?
In economically developed regions such as Jiangsu, Zhejiang, Shanghai, eastern Guangdong, and Yanjing, a full-scale subsidy war was launched, which was very powerful for a while and really made the hummingbirds very uncomfortable.

But no matter how good your policies are or how big the subsidies are, someone has to implement them!
They cut off the source of the problem by directly targeting the business team, disrupting Cainiao's national layout in minutes and preventing it from developing smoothly.

There is no one to franchisee, and even if new people are recruited reluctantly, they are often unfamiliar with the traffic conditions, the delivery efficiency is very low, and the number of customer complaints is increasing.

This in turn slows down Cainiao's overall expansion speed and discourages other investors who want to join.

Not only is the consumer experience extremely bad, but Cainiao’s reputation among merchants is also getting worse.

Thanks to Ali's overall subsidy advantage, Cainiao has developed store customers at an astonishingly fast speed, and is assisted by Ali's Iron Army, a mature field sales team.

Wherever it goes, almost no restaurant can refuse to cooperate. With free traffic exposure and signature dishes being equivalent to buying them for 0 yuan, the only thing it lacks is announcing that it will be inviting people across the country to eat takeout for free.

Under this circumstance, there was a strange situation where there were more takeout orders than dine-in orders. After the merchants received a certain proportion of subsidies, they found that they made more money than before when they did the math.

We are happy to continue the cooperation, but you should deliver the orders quickly instead of letting them pile up in the restaurant.

These bosses even planned to find people from Fengniao to deliver Taodiandian’s orders, even if they had to pay an extra delivery fee.

But Li Zehua refused to give in. This may seem profitable in the short term, but in the long run, wouldn’t it help Taodiandian gain a foothold?
You should know that with the help of Ali's large-scale subsidies, the number of Chimo's cooperating merchants has also skyrocketed, and the business volume has also increased to varying degrees.

Now the rookie is in trouble.

On one hand, the number of orders is skyrocketing, while on the other hand, the number of delivery teams is decreasing instead of increasing. Even if the remaining people are all iron men and do not eat, drink or sleep, they will not be able to deliver all the orders.

What's more, the bosses of franchised sites are all smarter than monkeys when it comes to building the employee salary system. If their income exceeds the average by too much today,

Within a few days, the upper limit of commission for each order will be revised immediately, with the main point being that there are cows and horses everywhere, and if you don’t do it, there are plenty of people who will.

Isn’t it just poaching people?

With huge subsidies, the order volume is increasing every day. The worst that can happen is to recruit more riders to see how many people the competitors can eventually poach.

The contradictions accumulated little by little...

"Look, I'll add fuel to the fire."

At a Hummingbird site somewhere in Anhui Province, a group of people were gathered together, whispering, and occasionally bursting into laughter, as if they were planning something good.

The stationmaster in charge smiled and said, "Check the time. It's one o'clock now. Those who have orders will go and deliver them. Those who don't have orders will follow the established plan."

"it is good."

"Listen to the stationmaster and have fun with them."

Only one person who had just changed jobs had a look of reluctance on his face, "Stationmaster, are we going too far by doing this?"

"Excessive? What do you mean excessive? Why do you all come out to work?"

The stationmaster didn't get angry, but pointed at the guy next to him and said, "Why do you work?"

The old hand has done similar things with the webmaster several times, and is very familiar with it. "Hey, it's for food."

"That's right, it's just for eating."

The new guy still couldn't figure it out. "But, isn't this what we do at home? Why do we have to go to Cainiao to order food?"

"Don't you need money for your own family's subsidy?"

The webmaster looked very disappointed, "The site bonus and subsidy are linked!

If you take one more dollar from the customer's subsidy, the station's bonus will be one cent less. I won't do such a stupid thing.

If you want to eat, eat from the big family like Cainiao. Ahri has plenty of money, so he doesn’t need our little bit.”

Someone smarter nearby took the opportunity to interrupt and said, "You just got here, you don't understand. In addition to taking orders to get commissions, the station has assessment tasks every month and every quarter. If you complete them, everyone can get hundreds of dollars."

"Ah? Do I also have a share of the station's bonus?"

The new guy looked confused, but he was very sensitive about money. When he heard about eating his own money, he was instantly unhappy, "Then let's eat the rookie's."

"Then go change your clothes."

The webmaster waved his hand and said, "Go find an internet cafe later and ask a restaurant you have a good relationship with to place an order together. Fill in the address yourself. As many orders as you can get, you can place an order together."

"Hehe, I'd rather not have a meal. It would be best if the meal can't be delivered within an hour, so I can get some compensation for the remaining balance of my payment insurance and some coupons or something."

They have done this countless times since Ali started massively subsidizing the prices of takeout orders.

It started in a QQ group, and was started by a regional manager of a branch company. Just like the wool-pulling in later generations, he found that this thing seemed to be free?

I am a newbie and have no experience with Taodiandian. As long as you register as a new user, you will be given coupons, which can be used for half a month without stopping.

The ChizuMei website is smarter (mainly because it doesn’t have that much money). Sometimes it gives out dinner coupons, sometimes it gives out lunch coupons, and the main focus is to maintain user stickiness.

As long as the customer is still there and hasn’t gone to Taodiandian completely and never come back, just let him be. The subsidy can’t last forever anyway, so just use it for now.

However, "spontaneously" going to Taodiandian to order food and get free food has become a daily routine for the grassroots sites of Chichuime Fengniao, with the main purpose of getting something for free.

Ali is rich, how can I not help spend some of it?

In this way, tens of thousands of people, including the Pinxixi team, would take advantage of the situation to order food when it was time for dinner, saving hundreds of thousands of dollars on a meal.

In a nutshell, today we are all loyal users of Ali, and our main focus is to eat and drink for free.

The company's top management was unaware of this and only issued an emergency notice requiring employees not to wear company uniforms when doing anything unrelated to work.

It is not allowed to disclose affiliation and position to avoid affecting the company's image.

That’s not all. Yang Zhichao also gave a verbal notice that how could he be the only one enjoying such good benefits.

We should mobilize everyone around us, spread the word through word of mouth, and contribute our own insignificant strength to the construction of Taodiandian and Fengniao's integrated takeout and express delivery business!

Look, how considerate Qingyun Group is. Not only does it not speak ill of its industry competitors, but it also encourages its employees to proactively provide performance for rival companies.

Tongda Group?
Of course, you should learn from others.
As long as Ali starts to provide subsidies to a city, there will be a large number of freeloaders from the Qingyuntongda Group, followed by JD.com and other partners. The free meals are really delicious.

After eating, employees of a friendly company complained that the company was so stingy and did not give enough coupons every day. They wanted people around them to support them, but if they went too late, they would not be able to get any.

How could these people know that Ali was going crazy. From the initial three to five million subsidies per day, it became eight million and could not be stopped.

Even if calculated at the lowest price of 10 yuan, this is 80 orders!
We also have to thank Qingyun Group for its quick recruitment. If the front-line distribution can keep up, the revenue would be doubled to 1600 million.

If they follow their slogan and treat the Chinese people to a free lunch, 14 billion people will definitely bankrupt Ali. Everyone knows that this policy will change sooner or later, so they take advantage of the opportunity to grab more wool and eat more meals.

Not only do you eat by yourself, but you also need to invite your relatives and friends to eat together. It doesn’t matter if you can’t use the Internet, a machine in the Internet cafe can change the IP address to help place orders.

It is said that near every Hummingbird station, there is an Internet cafe with a fixed seat that is reserved and orders are placed all the time, with the main purpose of learning from Lei Feng and doing good deeds without leaving a name.

As shown in the impressive performance report that Taodiandian submitted to venture capital, relying on subsidies, it adds nearly 400,000 new users every day.

In just over half a month, the number of users of Taodiandian.com has surpassed Chimei.com, becoming the "well-deserved" largest food delivery platform in the country.

More and more venture capitalists are getting interested, and the prices are getting higher and higher, but there has not been any actual contract signing yet.

Because everyone is waiting for the day when the subsidies stop to see how many loyal users Taodiandian will still have.

Those who rely on subsidies, who can place an order on Taodiandian today and go to other stores tomorrow, are not considered loyal customers.

But as long as half of them can be retained, no, as long as one third can be retained, it will represent the success of Ali’s food delivery strategy.

By then, it will not be an investment of thirty or fifty million dollars, but hundreds of millions. The main goal is to keep up with Ali's dominance across the country and make a fortune together!
What a joy!
In fact, the Taodiandian technical team also discovered the problem, because the chronological order of logins of a large number of accounts was too traceable.

It doesn't seem like a normal consumer placing an order, but more like an organized and premeditated team collaboration.

In response to this situation, Taodiandian’s management has also quickly introduced countermeasures, such as learning from the coupon-grabbing method of Chime, fixing the number of coupons to be distributed in each area and using a first-come, first-served basis.

At the same time, some people also suggested whether the organization should use technical means to intercept the discount coupons of Chime, but this idea was quickly rejected.

Guiding those who are interested to do it privately and Ali doing it personally are two different things. Once it is discovered, it will cause a great blow to the company's reputation.

Another thing is that this is a criminal act. Don’t take the technical team of Chimo lightly. After all, they have a team of over a thousand programmers (mostly interns).

In short, Taodiandian management has noticed this corner and is working on formulating more stringent preferential policies. The good days of unlimited wool grabbing are numbered.

The grassroots sites adhere to the principle of never wasting anything, and every extra meal counts.

See, during the delivery process, you can also win over the other riders. Now there are no Internet virtual phones like in later generations, and you have to use your own numbers when making delivery calls.

Every dozen was recorded.

The salary and commission are high, and they are so generous that they will poach anyone who is targeted by Qingyun Group. Sooner or later, they will use all kinds of tricks, such as soft persuasion and hard persuasion, to poach them.

Isn't it for money that we all work?

It is very troublesome to join the franchise site because there is a shortage of manpower and many businesses assigned by the headquarters cannot be done.

For example, developing same-city delivery services, same-city transportation services using small trucks and vans, etc. Even in a small county, there is demand for this.

Those franchisees located in urban areas and economically developed counties are even more speechless. They can see the gold mine but cannot dig it.

For example, Urumqi, the global small commodity market, has hundreds or even thousands of transport vehicles every day, but Cainiao can't squeeze in.

Why?

The Hummingbird business team has all the fat meat to eat. Ever since they defeated DDS Xiaoqingma, this has been the Qingyun Group's largest core base in southern Zhejiang.

With the arrival of the Pinxixi team, Qingyuntongda has gathered a large team of more than two thousand people in Urumqi alone.

Every day, when merchants and citizens of Urumqi open their eyes, they can see the yellow-robed war god and the blue-robed knight walking through the streets.

The main feature of the group is that they get up earlier than chickens and go to bed later than cats. At three or four in the morning, you can occasionally see Qingyun employees riding electric scooters passing by on the street.

There is no way to compete at all. As long as Cainiao dares to go out, its movements will be discovered by Qingyun employees all over the city, who want to secretly steal some transportation resources and form their own city delivery team.

It's just wishful thinking.

The takeaway business is subsidized by Ali, so it is natural that it can be developed. After all, eating is free now, how many people can resist this temptation?

But when it comes to city delivery, Cainiao has no experience at all. In this area, EMI is basically beaten by the Tongda Group, and they are forced to exclude it from taking orders even if it means making a loss.

Coupled with some other private competitive means, Cainiao's road to business expansion is very difficult.

Finally, they were forced to choose to cooperate with the local freight stations. The Qingyun system had no choice because the latter were all powerful local tyrants. If they could handle it, they would have solved it long ago.

There is no time to wait for a rookie to come and win them over.

But there is also a fatal problem here: what is competitiveness?
It's the price, the quality of service, the timeliness, safety and accuracy of transportation. The most important thing here is definitely the price advantage.

The drivers employed by the freight station and the vehicles that cooperate with it also need to eat!

The freight station owner also needs to make money.

Cainiao Express is itself a middleman. Franchise stores are looking for a way to cooperate with the greedy drivers. How much money is left for the front-line drivers?

Transport drivers usually have their own circles. It would be strange if these drivers who have signed cooperation agreements with freight stations and Cainiao feel happy when they see a large piece of their income being cut away.

When comparing him with the drivers who cooperated with Yunyunbang and Qingyuntongda, he was so angry that his back teeth were almost broken.

"So we ran into the same guy who was skinned last week?"

"The freight station takes 30 out of 25 yuan, and gives to this rookie. After deducting the gas and tolls, the rest is just a waste of money."

They also have to thank Yunyunbang and Qingyuntongda, which only set the commission at 10-25%. Usually, when online customers place an order, they take about 10%.

If it is an internal order from Qingyun system and its cooperative manufacturers, the maximum commission is 25%, but there is also a certain service fee, which is not much more than a few points.

Cross-regional long-distance heavy truck and semi-trailer drivers are now able to bargain.

But the city's transportation industry, filled with minivans, pickup trucks, and even three-wheelers, has begun to involute itself.

If you don't do it, there are plenty of people who will.

The reason why many vehicles are still registered under the freight station is that the contract has not expired, and there is no choice but to go ahead with it.

Now there is a newbie messing around, who starts by lowering the freight prices. Not only is it disgusting, but he also wants to take advantage of the drivers.

Who can bear this?

For a time, due to the instigation of some people, many drivers who were engaged in intra-city transportation were unhappy.

Working so hard, you support two old men?
The freight station is also feeling wronged. They can't beat the Hummingbird. Some people inside are really cruel and don't hold back when they hit them. If they get beaten to death, there's no way to seek justice.

I later learned that there were tens of thousands of demobilized soldiers in the Qingyun faction. If a real fight broke out, who could guarantee that they could win?

They can't afford to offend them, so they can only retreat to a fixed route. It's better to earn less than no money. Now there are rookies coming and adding new business channels. How can they refuse?

But the drivers don't know the big picture and have to calculate the commission ratio. Isn't it just 200 yuan more for an order of 50 yuan? The freight station only takes 60 yuan, so isn't there 90 yuan left?
After deducting the cost of gas and tolls, there will be at least 40 or 50 yuan left. It's better than stopping to rest, right?

Their logic is so weird. They have been in the monopoly industry for a long time and have never had the habit of consulting with drivers. They just force cooperation regardless of the consequences.

With contractual constraints and special unspeakable private means, few drivers dare to refuse.

But if it's not profitable for them, don't expect any additional services.

This contrast makes the Hummingbird Express stand out.

Everything was fine, but then the competitor went crazy and stabbed me in the back. I was so happy that my mouth was crooked.

There is nothing else to say. Yunyunbang cooperates with express delivery vehicles, the business volume is large, and the drivers earn a lot.

In addition, with so many business personnel present and people watching at all times, naturally no one dares to cheat easily.

At least they provide service with a smile, and help with loading and unloading. These things that didn't exist before are now arranged. You have to do them. If you receive a complaint and it is verified, you will be fined at least 100 yuan.

They also came up with a reputation service score. Once the score is too low, they will stop accepting orders on the website. At present, Qingyun Group, SF Express and freight stations almost monopolize the city's transportation.

Even Cainiao has to find cooperation to break the deadlock. If a single driver looks for orders privately, isn't that like looking for a needle in a haystack?

So in comparison, the Qingyun Group won a great victory, all thanks to the support from its peers. Its reputation was established quickly and it became the first choice for cooperation for most people.

It is a bit expensive, but there is a reason for it. At least you won’t encounter any disgusting things like goods getting damaged or lost due to improper bundling, and you don’t need to load and unload them by yourself.

Not to mention the boss personally getting involved in a fight with the delivery driver over a dozen bucks, which would waste so much time. (End of this chapter)