"Boss Mu, come and take a look. Isn't this the Gaopeng model that the company envisioned?"

In a community next to Yanjing PBC College of Vocational and Technical Education, a person is browsing the web quickly.

Suddenly, a familiar interface came into his sight.

He seemed unable to believe his eyes. After confirming it again and again, he couldn't wait to enter the pure English URL and compared Gaopeng.com with the website he had just opened.

After a moment, my scalp almost numbed and I screamed subconsciously.

This is a residential building that has been converted into an office space. The living room and bedroom are filled with desks. At this time, a man walked out of the bedroom, "What is this?"

"Boss Mu, our idea has been taken by someone else."

The man who had just spoken was very anxious and waved his hand vigorously, "Come and see!"

President Mu was confused by his excited reaction. He ran to the computer and saw, "Hiss~"

All I heard was a gasp.

President Mu was stunned for a moment, and it took him a long time to come back to his senses, "Isn't this fucking Pinxixi an e-commerce company?"

The capital market has been abuzz recently. People in the industry will not be unfamiliar with the Pinxixi e-commerce platform, a new e-commerce powerhouse that has risen based on the rural market and has daily sales of over 100 million yuan.

But when did it start doing group buying?
President Mu was shocked and pushed the chair away, half leaning over the computer.

After quickly looking through the page of the Pinxixi group buying platform, the extremely familiar interface and business model made him tremble with fear.

After a long silence, the employees who gathered around him said with a special mood: "Boss Mu, what should we do now?"

"Come here, from now on, keep an eye on the group buying activities on Pinxixi and sort out all the information that can be collected publicly."

"Xiao Lin, book a plane ticket and find the nearest flight. Let the boss come back quickly."

"You guys go to the nearby university campuses now and see what's going on. Have they been completely occupied by Pinxixi people?"

After a series of orders were issued, President Mu himself could no longer sit still. He took out his cell phone and immediately called the company boss who was thousands of miles away.

"Boss Wang, can you talk? Something big has happened."

As soon as the call was connected, President Mu couldn't wait to speak.

Mr. Wang on the other end obviously hadn't reacted yet. "What's the big deal? Did the higher-ups relax the restrictions and agree to lift the restrictions on chat chats?"

Speaking of this, I am in tears, but I can't do anything. If I say one more word, I will be suppressed by an iron fist. I can only swallow my anger.

President Mu's anger was also completely ignited at this moment, "Fuck xxx, fuck Cai xx..."

Mr. Wang was stunned by this scene. Is this still the same well-mannered old friend he was familiar with?

He asked in confusion, "I understand you scolding xxx, but what does this have to do with Cai?"

It is very puzzling, Mr. Cai does not hold a high position, he is just an investor.

The reason I came to Fuzhou again was to try my best to get one last chance.

As Hualao was forced to shut down, Yunei.com suspended its operations.

He was confused for a while. Why did he always get up early and arrive late?
They are obviously all super good tracks. After the introduction of the business model, the initial development was very rapid. The overseas models that they used as references all took off and made a lot of money.

But his entrepreneurial journey was extremely difficult.

"Fuck Tengda, learn from Gou!!!"

With nowhere to vent, he could only curse inwardly, and then return to the topic, "Old Mu, what happened? Tell me clearly! "

"Pinxixi launched a group buying project. On the first day of registration for the new school season, the campus market was excited..."

Old Mu almost gnashed his teeth and said, "If it weren't for Mr. Cai dragging his feet, the company should have launched the group purchase project in April.

We were the first to discover this track!"

Mr. Wang was stunned. "Say it again?"

"Come back quickly, don't wait any longer. If you want to invest, invest. If not, we will do it ourselves."

President Mu almost gritted his teeth and said, "I asked Xiaolin to book the earliest flight for you. Your laptop is next to you. Just search Baidu. This is the first one in the group purchase."

Mr. Wang, oh no~ The moment Wang Xing hung up the phone, his head felt dizzy.

He didn't even bother to care about the investors who were still waiting in the private room. He rushed back, picked up his backpack, turned around and left.

Cai was very puzzled, "Xiao Wang? You don't want to talk about investment anymore?"

It would be awkward if there was no response.

After Wang Xing left, he shook his head and said to the people around him, "After all, he is a child spoiled by his family. He walks away when he is not satisfied.

As for the group-buying project he proposed, it has no future at all. At best, it can make tens or even hundreds of billions in the future.”

There is one thing I haven’t said yet, which is that so many previous projects have failed, and I don’t know if I can succeed this time.

Do you really think bat is easy to mess with?

Always asking for a million-dollar investment, don't fail to deliver and get beaten by Tenda.

Wang Xing found a random place, opened his notebook and looked at the Pinxixi interface. He knew it was time to make a decision again.

At that time, he only had 200 million US dollars, the company's main business was shut down, and the new track he had set his sights on was taken up by someone else.

It’s very painful, very confusing, and very entangled.

But I never thought of giving up!

……

In the afternoon, when he just walked out of the terminal, his company partner Mu Rongjun, who had been waiting for a long time, was waiting at the door with his entrepreneurial team.

"Tell me what you have gathered."

Wang Xing was very tired after experiencing so many things in a short period of time. Before boarding the plane, he checked all the public information about Pinxixi group buying.

It happened so suddenly!
Not only him, but almost everyone including Ahri, Tengda, etc. were caught off guard.

Just when the industry was still analyzing the new e-commerce track in the sinking market and whether there was any possibility of learning from it, Pinxixi made such a big move again.

It’s so fast!
While everyone is still trying to learn its 1.0 model, the new 2.0 version has already been launched.

Even the old 1.0 version has an incredibly high entry threshold.

The first issue is the source of goods, which involves special subsidies for the national strategy of bringing home appliances to the countryside, and requires negotiating cooperation with so many major manufacturing companies.

According to news from the industry, Pinxixi and leading brands have reached a strategic tie-in, with the minimum order quantity for a single model easily reaching tens of thousands units.

If others want to enter the market, they cannot compete on cost. There are so many manufacturers, and if you talk to them one by one, how can you compete if you cannot get payment terms and relatively competitive costs?
Another thing is the construction of sales channels in rural areas, the logistics support system, and the transportation links. Each of these items alone would be a headache for those who know the business.

In the eyes of outsiders, Pinxixi is an e-commerce company, but to those in the industry, it is not the case at all.

Because the model is there, if you send a few people to the scene, you can see it at a glance.

It's just old wine in new bottles, just trying to fool people.

After offline sales, the Pinxixi salesperson will summarize the orders bit by bit and place a second order on the computer.

This fundamentally cuts off all business plans of competitors to enter and seize market share through Internet channels.

The vast majority of consumers don’t even have a computer. The users are real, but there is a layer of Pinxixi salesperson who places orders on their behalf.

How to grab customer resources?
You can't let these salesmen transfer orders to your own platform privately, right?
Not only is it illegal, it can also easily affect people's IQ. Do you think the management of Pinxixi are fools?

This path is not advisable.

All that remains is to learn from Pinxixi, recruit tens of thousands of people, and establish its own sales channels across the country.

There are actually people who have done this. If it cannot be done nationwide, it should be okay to start with a few counties and prefecture-level cities, right?

In short, Pinxixi's sales have driven batch after batch of entrepreneurs to bravely devote themselves to this new track. Even if they cannot get venture capital or cannot go public, it doesn't matter.

If you can get the manufacturer's resources, it would be nice to make some quick money.

But many entrepreneurs with resources and ambitions retreated.

For example, Wang Xing, after careful analysis, found that it was unlikely to break through this track smoothly, mainly because the initial investment was too large.

It would take hundreds of millions of dollars to invest, the market cultivation cycle is too long, the risks are completely uncontrollable, and there is also a comprehensive counterattack from Ali. It is simply impossible for ordinary investors to invest money.

In addition, since Pinxixi has already set a good example, it would be impossible to catch up with the other party if we enter the market at this time, let alone seize market share.

If the scale cannot be expanded, the cost cannot be reduced, and it is a dead end no matter how you look at it. Therefore, after Hualao and Yunei closed down one after another, he once again set his sights on the group buying business.

This is the second time.

The first time he approached his fellow villagers in Fujian Province, hoping to raise funds for group buying, but the other party felt that the group buying project had no chance of success.

He was not discouraged and went to Fuzhou in person to discuss the matter again.

If that doesn't work, he even plans to fly to the United States to personally verify the case of Gaopeng.com and learn how to succeed from scratch.

He never thought that Pinxixi, which he sneered at and was not doing its job, would take the lead in firing the first shot in the group buying business!
This is thanks to the joint efforts of the Pinxixi team, Chimei, Fengniao, and the part-time college student team.

The group buying business demonstrated its unrivaled sweeping momentum right from the time it was launched!
On the first day of school registration, Qingyun Group mobilized almost all of its forces and went out in full force!

Including about 1.7 people, including promotion team salesmen, Chimei takeaway deliverymen, Fengniao Express, and Fengniao crowdsourcing business.

As well as approximately 1.2 part-time college students, plus all cooperating manufacturers, restaurant owners around the campus, waiters, etc.

The group buying business is launched simultaneously in the 35 major cities across the country!

The main items include six core items that are closest to the student group, including mobile phones and digital products, clothing, shoes and bags, beauty products, daily necessities, food group buying, and school supplies.

Together with household appliances, maternal and child products, etc. for residents, it almost covers the entire e-commerce business scope.

However, unlike traditional e-commerce, Pinxixi has a group buying activity pinned at the top of each section of the group buying project.

That is, new products are added every day. For example, in the electronic products section for mobile phones and digital devices, the new product that can be added for group buying on the first day is an mp4 product from a well-known manufacturer.

It conforms to the public's aesthetic taste, has a beautiful appearance design, and has almost all the mainstream configurations.

其4/8/16g版本，在市场上的零售价分别是429元，729元和1099元。

This price is positioned in the mid-to-high-end market and is more expensive than most domestic brands. The current prices given by major domestic manufacturers are 299/459/699 yuan.

However, relying on Pinxixi's strong channel sales capabilities and after repeated communication with manufacturers, it was able to directly lower the price.

When there are 1000 or more people participating in the group purchase, the price will be directly reduced to 329/579/899.

Don’t be anxious. How could Pinxixi’s sales capacity be limited to just these few people? There will be even more exciting things to come if 5,000 people participate during the group buying period.

The price is the lowest, 279/439/699!

The 4g and 8g versions are 20 yuan cheaper than most domestic brands, and the 16g version is completely on par with domestic brands.

This price-performance ratio is absolutely perfect.

Do you think that's it?

In the group buying interface, in addition to the main page, there is also a small group buying interface at the bottom. It is also an MP4 of a well-known domestic brand. The price is directly reduced to 188/328/568 when there are people.

That’s not all!

On the main page, there is a huge banner: "Go to Pinxixi and buy a mobile phone for free!

Get a 99-yuan coupon for Pinxixi purchases, any item you want at the store!"

It's truly free of charge, and even costs money!
Just click to buy on the day of the group buying event and complete the name, ID card, contact information and actual address within three days.

You can get a key-operated feature phone produced by a small domestic factory for free.

Of course, don't expect any 3G function. The main features are long battery life and loud call volume.

There is a line of small words at the bottom: Thank you for the strong support of China Mobile, China Unicom and China Telecom. The final right of interpretation of this activity belongs to the merchant.

No problem. When you buy a mobile phone and bind it to a package, you can select a number on the collection page, or collect it at designated stores of the three major operators with the serial number. The minimum monthly rental is 18/28/38/48 yuan, and the binding period is three years.

A one-time deposit is required to purchase.

Pinxixi also does not suffer any loss, as the mobile phones are provided free of charge by the cooperative manufacturers of the three major operators. Not only is it free, but they also have to pay for the postage.

Finally, there are additional fees to be paid to Pinxixi, with a tiered sales commission of 15-25-40 yuan. This era is so magical that the seller of products does not charge cost but instead pays money to the channel dealers.

All I can say is that manufacturers who are tied to operators are so arrogant.

After binding the mobile phone card, Pinxixi can get more than 100 yuan in commission rebates from the three major operators for each phone card.

With the personal approval of Li Zehua, a portion of the more than 100 yuan will be used for the company's operating costs and employee commissions, and the rest will be given to the consumer himself.

The specific distribution model is roughly 127, with 1% given to the company, 2% given to front-line businesses, and 7% rebated to consumers to promote secondary consumption.

However, considering that the appearance of the free mobile phone is really ugly, it is simply a copy of the lowest version configuration of Nokia's brick phone, and Pinxixi is also afraid that consumers will not like it!
So in addition to the free mobile phones, we also added two multi-functional phones with exquisite appearance.

A slider phone and a flip phone, both are produced by well-known manufacturers and come in multiple colors and configurations.

The unit price is directly pulled to near the cost price, and the main focus is on volume, relying on the subsequent number selection and selling package cards to make profits.

With such a huge discount and a sales network throughout university towns across the country, the number of people participating in the group purchase reached a shocking number in just one morning...

Wang Xing did not return to the company, but asked someone to drive directly to the vicinity of Yenching University Town.

When he got off the bus and saw the campus filled with Qingyun Group staff in yellow and blue, his eyes went dark and he almost fell down.

All I could think of was: "It's over. How can I fight for this?"

This was the first time he felt such despair...

In order to welcome the new year, Pinxixi has gone all out.

Sun Tongyu blocked Li Zehua's office, preventing him from leaving, and forced him to agree to send out all the "idle personnel" of Hummingbird, the group headquarters, and the branch company's logistics personnel.

Thanks to the good relationship maintained between Qingyun Group and major universities, many schools make exceptions and allow Qingyun Group employees to carry out commercial promotional activities around the campus.

That’s enough, because Qingyun still has more than 10,000 part-time students.

They are responsible for the on-campus welcome publicity, while Qingyun’s full-time employees are responsible for off-campus publicity, so the connection is seamless.

In addition, the Pinxixi sales team spread all over the country launched the College Student Welcome Promotion Week in advance, starting from the college students' departure place to the train station and bus station where they get off.

Qingyun employees are everywhere promoting the product, including in the commercial areas around the school and inside the school.

Even when parents bring their new children to dine at nearby restaurants, they cannot escape the bombardment of promotional posters hanging in the stores.

So many people were confused when they got the promotional brochures.

"Group buying on Pinxixi offers discounts, huge discounts, what the hell?"

You don't have to look, these people are all city people and have never had contact with Pinxixi's rural promotion team.

Every time this happened, employees from Qingyun Group would come up, first briefly introduce themselves, then bring the store owner out to provide evidence, and then ask for a free meal.

Often at this point, parents start to become alert and think, what is this? Is this a scam?
Fortunately, there was a store owner or waiter who explained, "It's not a scam. Just log in to the Chimei website, register with your name and phone number, get a coupon, and you can enjoy a free meal today."

This is the power of systematic combat!
If you eat it online, the bill is free. New customers who dine in can also enjoy a 0.1 yuan discount on the set meal.

By registering on Chimei, you can go directly to the Pinxixi group buying website from the food delivery website interface. This can not only dispel customer doubts and gain trust, but also reduce advertising fees paid to Qiandu and Tenda.

Kill two birds with one stone!

While waiting for the food to be served, use the salesperson’s own or company-distributed laptop computer, pull up the store’s Internet cable, and quickly start business promotion.

Free mobile phones are given away, and there are so many discounted daily necessities and study materials that it’s really dizzying.

Even if the children don't want a mobile phone, the parents can take it. If you calculate the package, it's not expensive. Those with better financial conditions don't care at all.

There is always a suitable group buying product on other pages, and all of them come with no-threshold coupons, just register successfully to get them.

Based on the principle of not taking advantage of a good deal, after a simple calculation, I could actually buy a complete set of daily necessities for the children.

What a deal!
Gradually, new students and parents gathered around each computer to watch.

But I only have one computer and I am unable to handle it.

The company has already prepared for this.

The salesperson often smiles confidently, "Please be patient, we have contacted the school in advance, and the school's computer room has free computers for you to choose from..."

There is one thing that has not been said, that is, Qingyun Group contacted the surrounding Internet cafes half a month in advance and booked the entire place for three consecutive days. Anyone who could provide the serial number of a successful Pinxixi group purchase order would be welcome.

Or have you eaten it? New registered users of Hummingbird with serial numbers can access the Internet for two hours for free.

But because the parents were there, I didn’t dare to speak loudly, and only explained it to the student secretly, which made the latter smile knowingly…

Taodiandian Cainiao does not have this strength because it does not have enough people. At this moment, they are busy with delivery business in commercial and residential areas and have no time to pay attention to the campus market.

Even if Ahri exerted his strength online, he couldn't draw the student's attention back, because Qingyun's offline attack became more and more fierce. (End of this chapter)