Chapter 256: Brother Dong comes to question

Just as Wang Xing was looking at the yellow and blue ocean that filled the entire campus, he was desperate and didn't know how to deal with it.

In another university not far from him, Li Zehua was wearing a blue jersey, enthusiastically giving directions to a pair of parents of students.

"Don't tell me you came all the way to Yanjing just to be a volunteer."

Next to him, the man wearing a yellow robe and a god of war costume, who else could it be but Liu Qiangdong?

He went to Shanghai for a meeting a few days ago, but he didn't have time, so he asked Xu Xin from Tomorrow Capital to do it for him.

As soon as Li Zehua finished his work, he ran to Yanjing to take charge of the command personally and chatted with him about Pinxixi.

After all, they are strategic partners. JD.com holds shares in Chime and Hummingbird, and Qingyun Investment is also one of JD.com's major shareholders.

It will also occupy a certain investment share in JD.com's subsequent financing.

Qingyun Group is very important to JD.com. It is an indispensable partner in terms of capital, sales channels, and logistics cooperation.

This is also the reason why JD.com did not make any extreme reactions in the early days of Pinxixi's emergence.

"Isn't it good to be a volunteer? Your ideological awareness is not good enough."

Li Zehua watched the lost junior schoolmate leave and pouted, "It's still your own alma mater. After all these years, I guess you haven't made as much contribution as I have."

Liu Qiangdong couldn't help but retort, "How dare you say that you donated money without any other purpose?"

“Charity has no stance, and it judges by deeds rather than intentions.”

Li Zehua laughed out loud, "I know, you are just jealous, I understand."

"I don't understand shit."

Brother Dong was not someone who could be easily fooled. After there were no students around, he took the latter to a shady place to sit and rest.

"Tell me, what excuse are you going to make up to convince me about Pin Xixi's matter?"

"What a ridiculous excuse you are making up. It's really ugly."

Li Zehua said nonchalantly: "Don't wrongly accuse good people. JD.com is a purely self-operated company and it relies on the platform to serve consumers.

As for Pinxixi group buying, the company has never opened a store from the beginning to the end. They are all manufacturers and merchants face consumers directly. I am only responsible for the commission.

The models are all different, so where is the competition?"

This is not a lie. Apart from those manufacturers that have gone bankrupt, there is really no suitable buyer, so the company can only package the products with tears and make a huge profit.

I am currently looking for a suitable third-party company to do OEM and OEM production for my products. The products are selling so well and the profits are so high that I can't bear to give up.

For other products, Pinxixi adopts a commission-based model.

Manufacturers and individual merchants open stores on Pinxixi, including the group buying model. After receiving the payment, Pinxixi will transfer the funds to the merchant within the period stipulated in the contract.

For small and medium-sized businesses, they need to pay an additional deposit and the payment period is shorter, such as one week or half a month. For large manufacturers with large amounts of capital, the payment period is usually 30-90 days, depending on how the deal is negotiated.

Liu Qiangdong retorted angrily, "You sound like it's true. The contract has only been signed for less than three months, and you're just playing like this?"

"Why are you so angry? You and I are brothers, and we should keep our differences. You play in the middle and high end of Taotao, and I focus on the middle and low end. Isn't it a good combination?"

Li Zehua was speechless, mainly because Pinxixi's development exceeded expectations and the originally formulated stock exchange plan could not be implemented.

Pinxixi's revenue scale has grown too fast. For example, in the first half month of August during its trial operation, it took nearly 10,000 people to achieve a scale of 100 million yuan, totaling 7 to 8 million yuan per day.

But now?

With daily sales exceeding 100 million yuan on a continuous basis and the increase in urban group buying, it is hard to say how high the valuation will soar to.

Just like today, there are more than 100,000 people participating in a mobile phone group buying project alone. Even if a contract phone is calculated based on the lowest monthly rent, the sales volume of the three-year package is more than 600 yuan.

Adding the sales of other group-buying products and the natural sales in thousands of villages and towns in rural areas, this would have to exceed 200 million, right?
Although it cannot last forever, it is certain that the daily revenue will exceed 100 million in the future.

Referring to the Gaopeng.com model during the same period, sales volume grew so fast that it was difficult for ordinary people to understand, increasing by several times or even dozens of times every quarter.

During the same period, Pinduoduo's group buying model took advantage of the policy of bringing home appliances to the countryside and exchanging old appliances for new ones, and each prefecture-level city easily generated tens of billions of yuan in sales each year.

Even with sales of tens of billions, it is easy to occupy a certain proportion of the market share.

Coupled with the tens of thousands of full-time employees added every month and an even larger number of part-time employees, this model will become established once it is established.

It is easy to achieve annual revenue of over 500 billion. As for whether it will be 999 billion or billion, it all depends on Qingyun Group’s management capabilities and whether it can keep up with the development.

And the promotion speed of future smartphones, 3g and 4g.

It is foreseeable that in the next three to five years, Pinxixi may even have the potential to catch up with and surpass Taotao.

Li Zehua is not sure whether WeChat can succeed, but he is absolutely sure about the short video field, because no one can withstand the impact of a million-strong field promotion team.

With the support of short video traffic for e-commerce platforms, what is he afraid of?
He has experience in making short videos!
The three old things: user scale, core algorithm, and everyone participates and everyone benefits.

User scale.

There is no need to say much about the sales of smartphones. Relying on the market within the industrial production chain, it is enough to give birth to a second-tier large factory. Coupled with sales channels, I dare not say that it will definitely be better than rice in the previous life.

But at the very least, it is a first-tier mid- and lower-tier guaranteed company, and the cards in his hand are much better than those in the history of Lian Xiang.

The latter was able to sell tens of millions of smartphones a year in the early stages of smartphone sales. It doesn't make sense that this would be impossible for him.

Aren’t they all assembly factories that bought patented technologies?

At the very least, he still has a few more years of experience in appearance design, and a foresight into the future development of software and hardware.

With smartphone users, a large marketing team, food delivery, and user behavior data analysis accumulated by e-commerce and online shopping platforms, is the core algorithm still difficult?
With the help of beauty filters and the underlying logic of everyone participating and everyone benefiting, he can find an endless supply of short video materials across the country and even the world.

Content is king, let’s all be happy!
In addition, there is an animal and plant development team that provides cover for energy and mineral development, and there are exclusive Internet animal and plant materials, as well as geographical and cultural propaganda.

Let’s calculate the time again. When will some upcoming popular TV series and movie network copyrights, such as “Legend of Zhen Huan”, be released?

He forgot, but it doesn’t matter. He was able to get Le Shi in his previous life, so in this life he can directly participate in the investment and filming of TV series, as long as he gets the exclusive online copyright.

Lay's made a ton of money from this copyright for more than a decade in the past life. It doesn't make sense that it won't work for him now, right?
In addition to the planned 100,000 short video experts plan, money will be paid according to the amount of shooting every month. Others can earn income as long as they shoot casually and as long as there is traffic. I don’t believe that this cannot be done.

What is the ecological industrial chain?

This is the fucking industrial chain, WeChat and Douyin, food delivery, e-commerce, new energy and online ride-hailing, drone intelligent manufacturing, Industry 4.0 and artificial intelligence, smart phones and physical factories.

Commercial real estate, residential, supermarket chains, restaurant chains, agricultural planting and animal husbandry, as well as overseas energy, minerals, etc.

The ideal is grand, the reality is full. In June, we were still considering the annual revenue and whether it could exceed 1 billion. How long has it been?

In less than three months, from the end of August to the beginning of September, with the sudden rise of Pinxixi, the entire group is looking forward to whether it can achieve a revenue of 10 billion this year?

There is probably no accident.

And what about JD.com?

The performance in the second half of the year is indeed better than that in the first half, but historically the full year performance was just over 40 billion. Now there are new orders provided by Qingyun Group.

For example, from the very beginning, computers, mobile phones, office equipment, clothing and other products were all ordered in packages from JD.com.

After all, the latter also has natural sales on the platform. Before the Qingyun system's procurement scale was established, the cost price between JD.com and manufacturers was much lower, even taking into account the discount of only 3.5% channel fee.

It is still more cost-effective than Qingyun Group purchasing on its own.

Don't underestimate this cooperation order. In Shanghai alone, there are tens of thousands of computers and mobile phones purchased by Chimo, and orders worth tens of millions are coming in at once.

Combined with previous purchases from other branches, it accounts for more than 2% of JD.com’s annual revenue.

The direct purchase amount of affiliated companies is nearly 100 million yuan, not to mention the sales brought by other channels, such as the detachable lead-acid battery of the same type as the takeaway electric vehicles specially provided by BYD.

After cooperating with Pinxixi, the various manufacturer-operated stores opened on JD.com, together with the total, contributed an additional revenue of two to three hundred million yuan to JD.com, according to conservative estimates.

Even if calculated at 5%, this is a gross profit of tens of millions.

But Liu Qiangdong was still very unhappy. It was not that he was jealous of Pinxixi's success, because every successful person is extremely stubborn in some way.

He firmly believes that JD.com's direct sales model will definitely be successful, and he will naturally not change track easily, but he can still learn from it to a certain extent.

The contractual agreement signed by both parties was taken advantage of by someone who was cunning enough to change the ban on investment in other competitors in the same industry to a ban on investment in e-commerce with a direct sales model.

Including several companies that have already appeared, such as Ali, Dangdang, etc.

But he didn't expect that Li Zehua was a very unsophisticated person. The Qingyun Group did not invest in him, but he started his own business and built a new e-commerce company from scratch.

Or is it learning from the Taobao model, pure business to consumer, the platform is definitely not self-operated, isn’t this nonsense? It’s a pity that he is not a time traveler, otherwise he would know that Li Zehua still has WeChat (WeChat business) and Douyin (Douyin Mall) in his hands.

He must be stabbed in with a white knife and out with a red knife on the spot!

"Is it my fault that I didn't explain clearly?"

Li Zehua felt very aggrieved. He had planned to wait for WeChat and Douyin to become successful in the future. Instead of building his own mall, he would directly introduce Pinxixi and JD.com and adopt the resource rental model.

How nice is it to just sit back and collect commissions?
For example, the traffic entrances of micropayment, WeChat and Douyin are completely open to these two companies. Douyin Mall is JD Mall, and Douyin stores are all Pinxixi stores.

Based on the actual transaction price, we charge a 2-3% service fee, plus some targeted traffic service fees. At most, you can do group buying or live streaming projects. Isn’t it great to make % of your money without doing anything?

But Brother Dong didn't know his good intentions. He just felt that he had suffered a great loss, but he hadn't tried to reason with him yet.

Seeing his ungrateful attitude, Dong Ge wanted to beat him up on the spot.

Just a brief indication of the strength of both sides.

Look at the bodyguards scattered around, always on guard.

Dong Ge resisted the urge and said sarcastically, "Do you feel that you have done too many bad things and are worried about being retaliated against?
So wherever you go, you have to bring so many people with you?"

"Just kidding?"

Li Zehua stood up and waved his hand, asking people to disperse, then turned around and said to him: "I am operating an upright business, legally and in compliance with regulations.

It’s just that there are a lot of main projects, and the company always has important things to deal with, so it makes sense to bring a few more assistants around for easy communication, right? "

"I know you're awesome. Your company is making 100 to 200 million yuan in revenue every day. You're making a lot of money."

Brother Dong is also very desperate. Three months ago, when his younger brother came to see him, he only made tens of millions in revenue a month.

When signing the first mutual shareholding agreement, he kept saying that the entire group expected its revenue for the current year to be less than 1 billion yuan.

What now?
How long has it been?

Three months!

One billion can be achieved in a week.

This made him waver. Should JD.com also learn from this and come up with a plan to enter the lower-tier markets?

It doesn’t make sense that Pinxixi is okay but JD.com isn’t?

The only difference is that the operating models of both parties are different, but the cost of purchasing goods and the payment methods are similar. JD Logistics can also serve as a pioneer.

"What do you think about JD.com following Pinxixi's example and opening some direct-operated experience stores in the countryside in the future?"

He is also an impatient person. He will say whatever he thinks of. It is always more frank to mention it in person than to make a surprise attack afterwards.

Well, don’t forget to point out someone.

However, Li Zehua was not moved at all. Not only did he not feel any emotion towards his ridicule, he also did not object to JD.com's idea of ​​moving into the lower-tier markets.

"Sure, if there's anything I can help you with, just ask."

"Is this your reaction?"

Liu Qiangdong was completely stunned. In his opinion, even if the other party was a shareholder of JD.com, it was impossible for him to agree so readily, right?

However, Li Zehua really thought so, "JD.com wants to expand into the lower-tier markets, that's fine!
Don't look at me like that. I swear, every word I say is from the heart.

Not only do we not object, Qingyun Group can provide all the resources it can to help within its capabilities!"

The sinking market that Dong Ge mentioned is not a pure consumption downgrade, but the expansion of sales channels into rural areas.

In the vast rural areas, there are also many people with strong consumption power. For example, the large home appliances that Pinxixi helps manufacturers sell start at thousands of yuan, and there are many that cost tens of thousands of yuan each.

Although the proportion of people who buy high-end home appliances is not high, the actual sales data still reflects that there are many wealthy people in rural areas.

They just lack the right consumption scenarios.

If JD.com is willing to follow suit and work hard to cultivate and build the market, Li Zehua will support it wholeheartedly.

I’m really not worried about JD.com stealing my business.

Because his ambition is growing.

Pinduoduo’s huge success has made him see the possibility of overtaking others.

Historically, JD.com's financing scale was more than 3 million yuan. With his involvement, it increased by nearly 50% to 4.5 million US dollars.

Qingyun Group holds a little over 13% of JD.com's shares. For the portion exceeding 10%, special rewards will be given to Dong Ge's team when the company goes public, calculated based on the future financing price.

These are not a problem. The key is that JD.com's development model is destined to undergo a super-large-scale financing before it can successfully go public and cash out.

How much will it be next time?

It seems to be $15 billion.

With the resources in the hands of Qingyun Group, will they not be able to come up with this funding in two or three years?

It is nothing more than transferring money from one hand to the other, raising the shares to more than 30% or even higher. With the support that WeChat, Douyin, and Weipay will provide to JD.com in the future, the cooperation will be as solid as a rock in another years.

He will not learn from Tengda, which did not occupy a truly vital industry, but was purely engaged in capital operations, intent on sucking blood and eating meat. When he was punished to stand, he could only stand obediently, without even the ability to resist.

There are new energy sources, smart phones, sinking markets, huge overseas interest bundles, and the crucial influence of overseas public opinion.

As long as he doesn't take the initiative to kill himself, any attack on any company under his name will have a ripple effect.

There is no need for him to actively mention the interests involved. In a word, he just wants to pile on as many buffs as possible and firmly grasp overseas public opinion tools, energy, minerals, food and the like.

Let's wait and see. If that day comes, his trump card will be enough to turn the whole world upside down...

Brother Dong didn’t think about it at all, he just simply wondered if he was crazy.

“Let’s be frank. Brother Dong, if you want to expand into the rural market, Pinxixi can immediately provide ready-made resources to help you…”

Li Zehua simply mentioned the future development strategy of Pinxixi, such as taking root in rural areas for 30 years, increasing farmers' income, and expanding domestic demand.

Dong Ge was almost shocked. "I even doubt whether you are crazy. If you continue like this, how big will Qingyun Group become?"

"About tens of millions of people."

Li Zehua smiled and didn't take it seriously at all, "It's a long plan to carry out alone, without even a partner to share with.

How about it, Brother Dong, are you interested in having some fun with me?
It’s done, let’s rest with the country!
If you lose, you can just start over again."

"No wonder others say Pinxixi is an unscrupulous e-commerce company. The source is you."

Liu Qiangdong came here with great rage to call for accusations, and after hearing all this, he almost felt sick.

If he continues in this way, does he feel that JD.com’s future development plan is a bit too conservative?
If we just operate our own logistics and sales channels, even if we succeed completely, it should, perhaps, probably, not even one-tenth of the size of Qingyun Group, right?
Thinking of this, he coughed and said, "This matter involves too much, and it is related to the adjustment of the group's future development strategy.

We must hold a board meeting to study this matter seriously.

Yes, I almost forgot, you are also a director of JD.com, so you should be the one to give this special report!"

Li Zehua was stunned. "When we signed the contract, wasn't it agreed that all the shares held by Qingyun would be entrusted to you, and only the financial supervision would be assigned?
Where did I get a board seat?"

"Have it?"

Dong Ge smiled innocently, "I don't remember this one, today, no, tomorrow!

I have to give you some time to prepare. See you tomorrow morning at JD.com headquarters."

"Aren't you forcing things on others?"

Li Zehua was so confused that he didn't know whether to laugh or cry. But then he changed his mind and thought that with the participation of JD.com, the strength to develop the rural market would be increased, and it could also share the pressure from above. Why not do it?

Trying to eat alone will never lead to good results!

Especially when it comes to such a sensitive area, he is also afraid that it will be forced to split up one day in the future.

Thinking of this, he stood up and said, "The day after tomorrow, I'll go back and make preparations. Also, remember to call Mr. Zhang from Gaoling."

Liu Qiangdong successfully got what he wanted, smiled and said, "Okay." (End of this chapter)