Just when Li Zehua was meeting with the top management of the Hunan branch to discuss cooperating with farmers in rural areas to breed the second best breeder, the Bull Demon King.

Not far from them.

At the Hunan Province headquarters of Ali Taodiandian Cainiao Network, there was a gloomy mood and sighs.

Franchised outlet owners from all over Hunan Province gathered together to discuss the current severe situation with the local Taodiandian Cainiao leaders.

"There's nothing we can do. Almost all the employees who have worked at Star City's 29 outlets for more than two months have left, and the HR department is not recruiting as fast as it should."

“Running away is not bad, the key is the ratio of labor arbitration to court prosecution is frighteningly high!
Damn it, I contracted three outlets in a city and 3 people came and went, 11 of them were arbitrations, and it was all the Hummingbird people who were behind it. "

"What's going on? Why can Hummingbird pay its frontline employees such high salaries? Are they all doing charity?"

When all the franchisees talk about Hummingbird, they all curse it!
But they will never look for the reasons in themselves, but only blame others and focus the conflict on Qingyun Group.

The subsidy war has entered its third month, and the competitive situation between the two sides has become very clear, from the initial crushing, to the gradual transition to a tense tug-of-war, to the current irreversible decline.

It is a reality that Taodiandian.com is inferior to Fengbird. There are many reasons for this. If Li Zehua were asked to judge the issue, he might not be able to finish his explanation even after three days and three nights.

But there is only one core element: people!
After eating it, Fengniao can give about 90% of the income to the front-line employees (excluding basic salary plus five insurances and one fund expenses), which is equivalent to making one yuan of revenue, and the actual expenditure on employees is more than 1.2 yuan.

Adding in the subsidies given to merchants and consumers themselves, the actual cost of each order paid by Chimei is more than that of Taodiandian.

Of course, when promoting to the outside world, the company stated with a unified statement that the expenditure was only one-third of Ali's, but in fact, Lin Wenhui and Wu Wenhui had already issued reminders many times.

Have you eaten? I can’t hold on any longer!
Because the actual expenditure is far more terrifying than the advertised data, this is due to the transfer of resources within the group, using express delivery and extra income from same-city delivery orders to subsidize the takeaway business.

The total number of orders announced by Chimei includes a large number of same-city delivery orders, but outsiders don’t know this!
As one of the company's absolute core secrets, a few senior executives who knew limited information were given a gag order and were not allowed to reveal a single word to the outside world. This successfully led Ali astray.

This has left Taodiandian and Cainiao, which claim to provide subsidies to deliverymen across the board, puzzled. What exactly is the problem?
It just doesn't make sense!
With subsidies three times that of its competitors, the order volume has been surpassed, and even the grassroots sales staff cannot be retained?
But it doesn't think about whether the data submitted below is possible to be false?
Merchants and consumers complete order transactions on the website using coupons, which makes it difficult for others to tamper with them.

But what if it is a fake merchant, fake user, or even a fake order delivery process?

Who will supervise and implement this assessment process?

Even if we take a step back and assume that all subsidized orders are real and both merchants and consumers profit, there is still a layer of franchisees between the deliverymen and Alibaba. How are their interests protected?

These franchise outlets that paid fees ranging from tens of thousands to hundreds of thousands are not here to do charity; they entered the market for Ali's golden signboard.

They are here to make money. Now Ali is providing subsidies. Although the business delivery volume has expanded dramatically, not only can they not make any money, but they have to cooperate with the company to invest additional funds to participate in activities.

To put it bluntly, we have been promised a rosy picture, with talk of winning the subsidy war, grabbing market share, and then slowly making the money back. Who would believe that?

The reality is that ChiMei is holding on tightly to Taodiandian and refusing to let go. The subsidy war looks like a marathon race with no hope of ending in the short term.

They are the ones who give the deposit, find the location to open the store, recruit people and run the business.

Now they are offering subsidies and preferential treatment, and the unit price of their delivery fees will also be reduced, under the guise of cultivating the market. Who can tolerate this?

In particular, the order volume of Cainiao Network is supported by EMI and several unknown express delivery companies.

The remaining SF Postal Service is directly operated, and there is almost no possibility of lost orders to support Cainiao.

Even Jack Ma’s personal greetings are useless, as the King of SF Express is too lazy to pay any attention!

As for the Tongda Group, when Taotao urged them, they would just spit out some leftovers to get by, and the majority of the money was still with the Hummingbird.

After all, consumers are not stupid. If you ask me to choose, I will choose it?
With SF Express and the door-to-door delivery service promised by the Tongda Group in the lead, I won’t buy from any merchant who doesn’t offer free shipping.

This forced the merchants to report the problem to Taotao. At first, Taotao's attitude was still very tough. This was a matter between customers and merchants, so what did Taotao have to do with it?

However, with the great success of Pinxixi in the sinking market, merchants have discovered new ways to make money, especially the first- and second-level agents of manufacturing companies.

That is, on the Pinxixi mall, there seems to be great potential in the urban market, but due to contractual restrictions, the Pinxixi experience store cannot be promoted on a large scale in the city.

It can only be sold secretly by salesmen or part-time employees. The manufacturers are actually aware of this, but are constrained by the huge size of Pinxixi and special state subsidies.

We'll just turn a blind eye to it, as long as the local dealers don't protest every day.

But in the eyes of dealers, they also have a cooperative basis with Pinduoduo. Opening a store on Pinduoduo has almost no cost, and the network resources are ready-made.

It’s just copying and pasting a few pictures from Taotao, how much does it cost?
The most important thing is that Sun Tongyu is so familiar with Taotao that he can even anticipate what Taotao’s reaction will be.

Pinduoduo took the opportunity to launch the nearest display and regional order protection system, that is, for the same model from the same manufacturer, agents across the country can set their own prices and sell them on Pinduoduo.

Only after consumers successfully register, local merchants will be recommended based on their registered addresses, unless their prices are much higher or lower than those of similar stores.

This transaction mechanism used to secure large items has been well received by small and medium-sized businesses since its launch, except for manufacturers, who have complained about it, believing that it has harmed their interests.

However, with the start of traffic support plans for manufacturer brand stores and the increase in sales of small and medium-sized businesses, under the influence of dual interests, manufacturers have also begun to slowly accept this reality.

Being able to make money is more important than anything else!

Now, Taotao is unhappy. Doesn't its plan to promote Cainiao Network actually drag down its share of the online shopping market?
With forceful implementation failing and insufficient benefits to buy off related parties, Cainiao's development has hit a dead end. It seems that there is no better option than to continue providing subsidies.

This has stirred up a hornet's nest, and the franchised outlets are no longer happy!
Still make up for it?

Everyone has their own little thoughts. If you don’t let me make money, why don’t you let me find ways to make money on my own?
The same-city delivery business cannot beat the more powerful Hummingbird, so can’t they do something with the takeout orders?

Open your own shop, place your own orders, deliver your own goods, sit at home, and make money from the sky. Isn’t it just an ID card and a mobile phone number?

Anyway, the real-name authentication system was not strict in 09, and Ali was not connected to the Six Gates, the backend of the household registration department, and there was no strict facial recognition and bank card binding like in later generations.

After all, in a country where online banking and Internet payment are not yet popular, we can't require all consumers to authenticate themselves, right?

A large number of fake addresses and fake orders were created. The reality is magical. On this point, Qingyun Group and Ali's franchisees are on the same page.

They spared no effort to poach Ali's customers. Relying on this trick, franchisees made a lot of money. Even if they only completed a hundred orders a day, they could still make a net profit of a thousand yuan.

As for the Ahri Iron Army that was originally responsible for supervising the execution, haha, guess who came up with this trick in the first place?
When Sun Tongyu resigned in 08, a large number of Iron Army members were cleared out, some of whom were Sun Tongyu's direct subordinates and were specifically expelled.

But a considerable portion of the remaining ones were cleared out because they embezzled funds, withheld company activity expenses, and took advantage of businesses.

In particular, franchisees will bribe the Iron Army members with money because they have the power to allocate resources, but they will never pay more to their employees. Do they deserve it?
In addition, the management under the franchisees will also have to eat a large piece of the cake, leaving behind leftovers, and there will not be much left for the front-line business.

This is the core problem of Taodiandian rookie, who cannot beat Chizuimai Hummingbird.

Another point is that the subsidies given by Ali are indeed not small, but compared with the historical subsidy wars among Qiandu Waimai, Meituan Dianping, and Fanjisong, the overall environment is completely different.

The biggest difference is that the business competition models on mobile and PC are different!
The mobile terminal can easily cover hundreds of millions of users, using the app to place orders with one click, plus convenient Internet financial payment and the collection and processing of big data.

In addition, each person has one ID card and one mobile phone, which must be bound to a bank card, facial and fingerprint recognition, etc., making fraud too difficult and costly.

In addition, since food can be ordered through mobile phones anytime and anywhere, it is easy to form economies of scale. The conversion rate of subsidies is particularly good, and the retention rate is high. The follow-up is unstoppable like a snowball.

But now it is completely different. Taodiandian has spent money and attracted tens of millions of registered computer users, most of whom are white-collar workers.

The school area has become the basic base, and it will be difficult for Taodiandian to penetrate into it in a short time. The tens of thousands of part-time students in Qingyun Department alone cannot provide support for Taodiandian.

A professional rider?

Anyone who is familiar with the surrounding traffic routes will be immediately poached by the Qingyun Group with a large sum of money. They can't even deliver to the commercial areas, so how can they have the energy to compete for the school market?

The vicious cycle first appeared in the commercial district, because white-collar workers' meal times were concentrated in that hour, and the Taodiandian business team was always short of staff.

This led to delayed delivery and a surge in complaints. Don’t expect loyalty from such a dining experience. Once you eat, you’ll keep clinging to it and there’s no way to make up for it.

Real consumers are also cunning. They will place orders with the store that offers the biggest discounts. If your store cannot deliver, they will go and grab the lunch coupons from Chime, which are also free at 0.1 yuan.

What’s more, Taodiandian has a biggest disadvantage, that is, almost all the food categories on its website are available on Mizuma.

However, the strategic partner stores of the Chimei catering plan dare not sign a cooperation contract with Taodiandian, and they dare not even use a second business license to secretly take orders.

You can hide it from ordinary Internet companies, but you can't hide it from the food delivery couriers who are everywhere. You have to be careful about these treacherous guys (have you bought shares in them?).

Once verified, there will be no simple punishments such as cancellation of cooperation or deduction of deposit.

Instead, there are a series of serious consequences, such as the cost of store renovation, equipment upgrades, and new store investments going down the drain.

The companies that Nengbei.com has taken a fancy to and cooperated with are all traffic products in the catering takeaway industry, or mid- to high-end catering stores.

This is a core resource that you can’t get no matter what!
The variety of dishes offered by catering businesses is inferior to others, delivery time cannot be guaranteed, and huge subsidies are intercepted by franchisees and business teams.

The instability of the front-line delivery team has exacerbated the situation.

For a veteran who is familiar with the environment, he can complete at least 12 orders in 50 hours a day, and or orders if he grits his teeth.

But a newbie would have to make eight phone calls for directions for one order. If you expect him to deliver 30 orders a day, it would be strange if he doesn’t receive complaints!
There are few orders to be delivered, the average order value is low, and the revenue is withheld by franchised outlets. There is no way the team can be stable.

To put it bluntly, Taodiandian and Cainiao have completely become talent training bases for the Qingyun Group.

Malicious competition?

It doesn't exist. There is no similar law in the world that will restrict low-level employees from changing jobs.

It is only when people resign without receiving salary and commission that they will be severely punished by law.

Individual employees cannot afford to delay due to various factors such as time, energy, money, etc., which allows employers to take advantage of them and they often suffer in silence.

But who can blame this for being an organized collective action?

The Qingyun Legal Team attacked from all sides, and these cooperating law firms could no longer hold back. They could earn at least hundreds of dollars from handling a labor dispute case, and they could send an intern to take a look around, as all the cases were the same.

The prepared evidence templates and prosecution materials are all ready-made. As long as they are sent to the labor department's law enforcement brigade, the other party will be scared...

"We can't live like this anymore. We have to find a way to kill the hummingbird!"

Some anxious franchisees could not sit still and were ready to use force to solve the problem.

But before he could finish his words, someone came out and slapped him in the face.

The owner of the franchise store, who still had a gauze bandage on his head, sneered when he heard this, and pointed at his own injuries and said:

"Don't daydream. See, this is the result of a fight. More than a dozen people surrounded me and beat me for several minutes!

If I hadn’t been able to bend and stretch, I would have been beaten to death on the spot.”

Someone nearby asked, "You were beaten like this, why don't you call the police and ask the Six Gates to arrest him?"

The person being beaten gave a bitter laugh, "Arrest someone? Just don't arrest me.

You don't know, the other side is so damn insidious and vicious. When they come to negotiate, they always have a backup plan, with pinhole cameras and recorders.

They would deliberately use words to provoke me. It was my lack of experience that caused me to suffer the consequences. I got angry and started fighting first, and then I didn't know where a dozen people appeared from.

He came in and beat me up without saying a word. The key point is that when I went to the hospital, they couldn't find any injuries, it just hurt a lot.

After the fight, when the evidence was shown, the Six Gates asked me to negotiate on my own. If they wanted to escalate the matter, they would deal with it separately, and the other party who beat me would have to pay for the medical expenses.

I was even more miserable. Who knew that punch would almost break the nose of the resigned employee? He might even be sentenced to prison..."

The Qingyun faction's provocation was organized and planned, so how could they be left with a chance to fight back?

The cooperation of the law firm and recording of the entire process is only the first step. The second step is to support the rookie employees who have resigned and give them the confidence to find the unscrupulous bosses and ask for their wages.

Usually there will be Qingyun employees following them, and these people have all received special training.

Their presence will more or less intensify the intensity of conflicts and contradictions. They are serious about adding fuel to the fire, and negotiation is just a side effect.

This crucial third step depends entirely on the personal qualities of the rookie franchisee. If he can be reasonable and hold back his anger, then just give him the salary.

If provoked into a fight, some people are often willing to take the initiative to meet his fist and offer their most vulnerable parts to him.

It doesn’t matter. After taking a break for a while, I can go back to work full of energy.

Why not take the opportunity to reap a large sum of compensation?

With the cooperation of a lawyer, this is a reasonable use of the rules to attack competitors. It is unreasonable and illegal to withhold employees' wages first, and now you dare to hit people first?
The Qingyun faction is famous for its large number of people and solidarity. How could they still spoil you?
Anyone who dared to take action first was basically severely punished. Those who were selected by the Qingyun system to carry out provocative tasks were repeatedly warned in advance not to use any tools.

You are only allowed to attack the back and legs. If any problems arise, it will be personal responsibility and no one should try to involve the company.

The main point is that no written evidence, no audio or video evidence will be left, and the company is completely unaware of it, and it is all the temporary staff's fault.

As for common injuries, the company has its own means to deal with the consequences.

The man with gauze wrapped around his head was an unexpected unlucky guy. He was injured when he hit his head against the door frame while running away in a panic.

After hearing his description, everyone at the scene fell silent.

"Yeah, I can't beat him even if I do something!
After eating Mejia Fengniao, there is also Pinxixi. There are more than 100,000 people across the country, and there are thousands of them in Hunan Province alone. If a fight really breaks out, we will not be able to compete with them.”

An outlet owner sighed. He did know some friends in the underworld and tried to talk to them, but to no avail.

Firstly, the competition has not reached the point of life and death. If I rashly ask those people to take action, it would cost tens of thousands of dollars, which would be a waste of money.

Another thing is that they are also afraid of retaliation from the Qingyun faction.

It's obvious that they have so many lawyers ready to file lawsuits at any time, and with their relationship with the Six Gates, they will definitely be investigated thoroughly if anything happens.

Not to mention playing dirty.

No matter how you look at it, the Qingyun faction doesn't seem to be easy to bully. Not to mention their huge demobilized team, each of them is full of energy, tall and mighty.

You will definitely not gain any advantage with your bare hands, but if you use tools, it will be a big trouble, and there will be large-scale casualties or even the funeral home.

Judging from their usual behavior, they might even lose their lives.

There aren't many brothers in the underworld who would provoke a large company of this size. They are not stupid. It's ok for them to bully ordinary people, but why would they go to war with a large national company?
Do you really think they are the big bosses in Hong Kong movies who have tens of thousands of brothers?
In this land, it may be possible to make a living by walking on the edge of the law, but if you openly challenge the bottom line of social rules, do you have planes, missiles, or tanks and cannons?

If you are really tired of living, you need someone to go crazy with you.

A group of people gathered together, racking their brains, but they couldn't think of a way to compete with Qingyun Group. They could only look at Ali, the highest person in charge in Hunan Province.

Seeing this, he came out and said, "I will report your situation to the company in a timely manner, please believe me!

Ali is definitely a responsible large company, I believe they will come up with a response strategy soon..." (End of this chapter)