What can Ahri do?
Jack Ma has something to say.

After spending so much time on subsidies and throwing in billions of dollars, not a single drop of money has been made. Everyone from top to bottom can see this.

A crime other than war!

Take-out, express delivery, and Pinxixi's face-to-face transaction model for the sinking market are not serious Internet startups.

The Internet is asset-light and technology-heavy, relying on the scale of network users to win, but the Qingyun system completely learned and copied the experience of Taotao from 03 to 08, relying on a number of people that is twenty times that of the former Ali Iron Army.

Forge a new path on your own.

Unless Ali abandons its current route of embracing capital, re-takes the route of sinking markets, and builds a strong ground-based sales team.

Otherwise it will be difficult to gain a competitive advantage because the two sides are not competing on the same track at all.

It is a bit like Ahri coming out with a speaker and its own BGM, performing a cool set of Eighteen Dragon Subduing Palms, fully believing that his internal strength is invincible in the world.

As a result, the opponent took out a Gatling gun and fired a volley of bullets at me. I couldn't run away or hide, so I could only close my eyes and wait for death.

After the job was done, I was trampled under the feet of my competitors and was madly scolded: "You scumbag, times have changed!"

However, takeout users are not as loyal as imagined. Customers who are attracted by preferential subsidies will eventually leave because other places offer better discounts.

Take-out is different from online shopping. Although it is the most important part of the necessities of food, clothing, housing and transportation, a person can shop online countless times a day, but can only order meals three times at most.

Perhaps this is not rigorous enough. She can have two cups of milk tea, a cup of coffee and a few packets of snacks in addition to three meals a day, but there is an upper limit to the frequency and amount of daily consumption.

In 09, the urban population was limited, and the main consumers were either office workers who had no time or conditions to cook, or college students who had no concept of cooking.

The former also needs to take into account the difference between locals and outsiders. 0.1 yuan for takeout is okay, but once the subsidies are stopped, many local customers will be lost immediately.

As for the latter, just look at the influence of Qingyun Group in the campus market. With more than 200 part-time students, it is equivalent to 3 out of every college students in the country working part-time for Qingyun Group.

Ali is already considering how to end this subsidy war in a decent way, because Jack Ma has found a better track.

That is the urban group buying market!
This time, he plans to personally host Taotao's Double Eleven project and turn it into Taotao's own group buying pillar.

As a result, Wang Xing, who had rushed to Qiantang with great anticipation to meet him, was once again turned away...

Taking into account the non-211/985 universities scattered across the country, this proportion is more concentrated in big cities, and the Qingyun system focuses on casting a wide net.

The number of part-time students is increasing every day because Qingyun Group does not consider them as employees at all.

Instead, cultivate them as potential customers.

Sun Tongyu's offline viral marketing has completely gone down a path of no return. The Pinxixi promotion team is full of people who have jumped from the insurance industry.

Regardless of whether they have advanced management experience, the speed at which they build a team is truly jaw-dropping.

Holding morning meetings to motivate people and self-hypnosis are child's play. Now the slogan hanging in Pinxixi's headquarters has become: learn from your opponents, become your opponents, and surpass your opponents.

According to Sun Tongyu’s own explanation over the phone, the opponent was not Taotao at all, but an insurance company.

When Li Zehua heard this, he was stunned.

How can two industries that have nothing to do with each other start competing?
After the explanation, we found out that these business elites who jumped over from the insurance industry went crazy after figuring out the Qingyun operating model.

Crazy happy!

why?
Because of selling insurance, it is easy to be caught and severely scolded by relatives and friends, who often accuse you of cheating countless people.

(I am that big complainer. My mother experienced it personally. She started paying 2004 yuan a year in 20 and paid for consecutive years!
The return on investment is 3 yuan at maturity. We are still arguing today because we can’t find a salesperson.)
But occasionally, they would send out discount coupons from the Chimei website, discounts on Fengniao Express deliveries, attract new customers, and give cash back to employees' micropayment accounts based on orders.

In addition, Pinxixi’s model allows users to purchase by themselves, get their own commissions, take orders by themselves, or introduce purchases to people around them, integrating many novel sales methods such as WeChat business and purchasing on behalf of others.

To this end, Pinduoduo has also launched a business support plan for college students. The goods are directly supplied by Pinduoduo, either from well-known brands of manufacturers or produced by Pinduoduo on behalf of others.

Then the part-time college students don’t have to do anything else but upload the pictures, product prices and other information provided by the company to their personal stores.

Then Pinxixi will step in to handle the individual business licenses in major cities, and a small store run by a college student will be completed.

What are you waiting for next?
Alumni, high school classmates, and relatives at home are all pulling in to buy from you. Your son/daughter is opening a store for a big sale, so as a parent, you have to support a few orders, right?
It mainly sells products that young people need, such as cosmetics, school supplies, etc.

There are also daily necessities needed by family members, such as toilet paper, which will be delivered to your door. If you need to buy large items, there is no need to rush, as one college student serial number is valid throughout the store.

For all products participating in group purchases or exclusively for the rural market, as long as the referral serial number is filled in, a 1.5% commission will be transferred to the student's micropayment account.

What's more, schools also support it because they can get a considerable commission income from it, and this is also linked to the entrepreneurial guidance work for college students.

Teachers, students and schools have no objections. As long as it does not interfere with students' normal classes and sales increase through natural traffic, there is no need to worry about it at all.

Those who participate in the college student entrepreneurship program through this, if they pay a little attention in their spare time, may be able to receive personal guidance from senior professors of the Department of Economics and Management, and their class hours can be increased significantly.

During the communication between Sun Tongyu and Li Zehua, after receiving some implicit advice from the latter, Sun Tongyu began to look around the world for handsome men and beautiful women in schools, under the pretext of looking for Pinxixi's campus image ambassador.

In fact, it is to test the live streaming sales model of future generations. However, there is no live streaming now, so it can only be spread through word of mouth or campus pps.

There is no so-called campus beauty or campus hunk, but everyone has eyes and hobbies to discover beauty, and the dog-licking economy starts on campus.

If you love him/her, then spend money in his/her Pinxixi store. If you are not willing to buy even the necessities of life or give him/her a bouquet of roses, how can you say you love him/her?
Please forgive Mr. Li’s shamelessness. From this moment on, the pure and beautiful youth campus love story may have to say goodbye.

I don’t know about other things, but the flower shop that cooperates with Chime Fengniao has recently launched a number of combination packages targeting the campus market, and the feedback is said to be quite good.

The delivery staff also saw a significant increase in income from orders for flowers and cakes in the same city.

There is never a shortage of sentimental people in this world.

Compared with most online shopping platform startups started by college students for fun, this one targets some special groups, such as those from particularly outstanding families or those in extremely difficult circumstances.

Pinxixi has also introduced two corresponding policies. This time, it really intends to focus on supporting student entrepreneurship. The particularly outstanding ones can help their families open stores and sell goods.

If your family is in a particularly difficult situation, you can also help sell goods to your family. Local specialties, special handicrafts, as long as they are refreshing, can all be put on the shelves.

For both plans, Pinxixi will provide traffic support to participants, aiming to create campus star entrepreneurs, allowing them to add luster to the school while experiencing life/changing their life trajectories.

The latter point is especially important!

Because of Yang Zhichao, Qin Lang jointly submitted a report to the board of directors: "Regarding the future work plan of the contracting unit/school canteen!"

The entire board of directors and the group’s strategic decision-making committee were all moved after watching it!

This is the real gold mine!
The first thing Li Zehua did after reading it was to observe a three-second silence for Lin Qingyi. She wanted to get off this pirate ship, but she couldn't.

Anyone who knows about canteens knows that they make money, and they really do.

Once a problem arises, it will lead to the exposure of mud as well as radish. If things go wrong, it will lead to the burning of the whole interest chain.

But Li Zehua himself has a compassionate heart. Don’t college and high school students deserve to eat better?
The Qingyun Group has donated so much funds and carried out scientific research cooperation with so many universities. How can the invested funds not play a role?

We have to do it, we have to do it, before other strong players enter the market, we have to enter the market in an open bidding mode, the financial advertising company under Lin Qingyi's name, this activity will be carried out.

In short, we should take whatever we can get. If there is any problem in the future, it will definitely not be a health crisis in the cafeteria. As long as we stick to the bottom line, we may be able to find a new way...

Sooner or later, the takeout industry will come into conflict with school canteen contractors, but what about changing your mindset and turning yourself into a canteen operator?

Just like Qingyun Real Estate and Qingyun Property, while enjoying the dividends of the real estate industry, it indirectly solves the stumbling blocks for the food delivery business.

A security guard from the same group wouldn't beat up his colleague who is delivering food, right?

Wouldn’t that be a joke?
Thanks to the fact that university canteens have not undergone thorough market-oriented reforms this year, the Qingyun Group has more time to make its plans calmly.

Yang Zhichao, who first discovered this problem, is now perfecting the plan bit by bit in Yanjing. The initial reason was very simple: to resist the threat from Taodiandian Hummingbird.

The Qingyun Group has launched a targeted elimination operation against its food delivery peers in the north, especially in the Beijing-Tianjin area, with Unilever Food Delivery being the first to be hit.

The control over the agency cafeteria in its hands became the core target of this operation.

No matter how poor you are, you can still squeeze out 10 or 20 million yuan of funds. Money makes things easier. You can win over the middle and senior management of Unilever Food Delivery and the canteen management, and the work progress is very fast.

Almost one was completed in a week. During this process, Yang Zhichao and Qin Lang, the president of the marketing department in Beijing, went on a field trip and chatted about the school cafeteria, which led to this plan.

very suitable.

Qingyun Group is qualified to get involved in campus canteens. First of all, Pinxixi provides cross-regional transportation support for raw materials and Chizuome catering stores plan to provide internal distribution channels in the city. Fengniao's same-city distribution business and the group's chef training program are all perfectly in line with the requirements of the contract.

In terms of cost control, food freshness, health, hygiene and safety, few companies can do better than Qingyun Group.

The most important thing is that the cost has been reduced, the business volume has increased, and the expenditure budget has not been reduced. At the public level, the school can get more fees.

On a private level, advertising expenses are a stepping stone, and the accompanying scientific research funding expenses for the school are another aspect.

In short, Qingyun Group is very interested in the franchise rights of the school cafeteria.

This means that as long as the management rights are in hand, there will be a legal basis for the subsequent ban on takeout into the campus. Of course there is no problem if you eat in, because it is the same company.

As for takeout from other restaurants, I'm sorry, for the sake of the life and health of Guangfa students, our school prohibits takeout delivery.

The school has no objection, as the students have eaten again and have no objection to the double security provided by the cafeteria. Qingyun Group wants control, so it has no objection as long as the profits can cover normal expenses.

Sorry, competitors who hold opposing views, say goodbye to the campus market from now on.

At present, this plan is being steadily advanced. It is estimated that it will be difficult to cover all colleges and universities in the country within two to three years, but there is a clear goal strategy, so we just need to stick to it...

"Hmm~ There are quite a lot of competitors in the city group buying business. In just a few days, hundreds of companies have emerged in the market. It's a bit exaggerated."

In Xingcheng, I arranged the promotion of planting and breeding among farmers and inspected all the businesses of the branch.

The next day, Li Zehua flew back to Shanghai without stopping.

The group company is getting bigger and bigger. Although there are second-level group management teams responsible for specific businesses, the chairman’s absence for more than half a month still has an impact.

As soon as I returned to the park headquarters, a lot of people and things came to me impatiently.

Pinduoduo's Sun Tongyu deservedly won the first place by relying on his unrivaled sales volume.

“We discussed it at the time and wanted to slow down, but you insisted on doing it. However, it is still under control for now.

These people have not grasped the essence of group buying. In addition, the campus market is in the hands of the company, so it is not a problem for the company to maintain its leading advantage for half a year. "

Sun Tongyu's attitude has not changed. The right way is to take root in the countryside first and then expand the scale and make it stronger.

"This is because we are in different positions and have different perspectives on the issue."

Li Zehua smiled and said, "Sitting in my position, I have to consider the problem of attracting competitors if we rashly launch the group buying market.

It is also necessary to take into account the core interests of the Hummingbird Group, which is to win the strong support of SF Express, Tungda Express, and JD Logistics.

The brilliant achievements made by group buying in the rural market are the success of the entire group's ecological industrial chain!
Without the mature system established by food delivery companies, Pinxixi would not have grown so quickly.

Taotao’s subsidy strategy poses a huge threat to the core of the group’s business.

After all, the logistics vehicle business cannot be compared with the number of express parcels.

Waiting for online shopping business in rural market to mature is a long process.

Fengniao Express cannot wait. The Tongda Group will not be able to withstand the pressure one day, even if it has a certain share.

Who can guarantee that they won't switch to Taotao because of higher conditions? "

Sun Tongyu understood a little and said with a wry smile: "Use the number of express parcels purchased by the city group to slow down the speed of Tongda Group's defection and keep the largest source of orders for Fengniao Express.

Buy enough time for the group to develop?"

"almost."

Li Zehua always considers the overall situation when looking at problems. "The company has expanded from food delivery to express delivery and same-city delivery. To put it bluntly, it is all to expand the industry's moat.

Avoid wasting energy and getting caught up in endless internal competition among peers. At present, the strategy is undoubtedly successful. Apart from Taodiandian, there are no decent competitors in the market.

To protect the Tongda system is to protect the hummingbird. As long as the hummingbird is there, it will be safe to eat.

Although Ahri seems to be fighting fiercely in the subsidy war, she is actually not threatening at all.

As long as the food delivery and express delivery industry remains stable, it can continue to provide all support to Pinxixi, including personnel.

Look at the campus market that has been successfully developed by Chizume. Even group buying competitors are unable to easily get involved. This is the core competitive advantage of the ecological chain.

They are just one industry, one company, how can they compete with the entire Qingyun Group as a system?"

To be arrogant, this is simply a dimensionality reduction attack. For example, many group buying companies are still wondering why Pinxixi can enter campuses but they can't?

"You must be kidding. The entire Qingyun system plus friendly companies, the result of the joint efforts of hundreds of thousands of people, how could we let them get their hands on it so easily?"

Li Zehua threw the competition statistics report on the table with disdain, "They are just a bunch of rabble, don't worry too much about them."

He knew the specific situation best, but he didn't say it. There was no need to make trouble for himself.

Sun Tongyu was not as optimistic as him. "You should take a look at this. According to reports from people below, many Internet giants including Baidu and Tengda are sending people to secretly investigate the group buying market information.

Maybe in half a month, the giants will personally take action.”

Giants are reluctant to go to rural areas because it would be embarrassing if the news gets out, and capital will not agree to cultivate the grassroots market for a long time.

Regarding Pinxixi’s expansion plan.

They have all considered it clearly. The favorable policy of bringing home appliances to rural areas will not be available every year. Once the policy is gone, Pinxixi's development will slow down.

When faced with huge profits, capital also has enough patience to wait for the day when the rural market is cultivated by Pinxixi.

Capital will use the huge traffic at its disposal, such as supporting Tengda and Qiandu Taotao, and rush in to grab the meat.

The urban group-buying market is a huge attempt for them, and this time it is completely different from food delivery.

Because city group buying is an absolute traffic capital strategy. Whoever controls the customer entrance on the computer side will have the winning formula in the group buying competition.

Li Zehua also clearly understood this, so he signed cooperation agreements in advance with Baidu, Tenda, the three major portals, mainstream TV stations and Focus Media, which controls many elevators and billboards.

At that time, there was no such thing as group buying in China. Internet giants might have noticed the overseas company Gaopeng, but they had never verified it in China.

In 09, the big Internet companies were actually in the most embarrassing period, because everyone knew that traffic was the most important thing.

Large companies that do not have the password to traffic are trying to obtain traffic entrances at all costs, and new players represented by 360 are actively attacking and seizing the city.

But for Tenda and Qiandu, one controls instant messaging software and the other controls the search traffic entrance.

Instead, they are worried because there are too many sources of traffic and they cannot monetize it in time!
Historically, the former chose the gaming business and consumed its own traffic, while the latter focused on advertising bidding rankings, but still had excess traffic.

In this era, there is no Internet finance to monetize, so when Pinxixi came to the door and offered a contract worth tens of millions of yuan a year, it agreed to pay based on the specific number of clicks and traffic.

Both companies readily agreed, even if the penalty was set at two or three times the astonishing expected advertising costs.

Listed companies need to achieve good results and give investors a perfect explanation!
In August, Pinxixi was struggling in the rural market. The traffic requirements were not high and the number of Internet clicks was not large. Combined with Focus Media's offline advertising, the cumulative expenditure was probably several million.

But in September, the city group buying business took off suddenly, achieving more than 50 million on the first day, and subsequently maintained daily sales of more than 10 million.

During the National Day Golden Week in October, the number began to soar again, thanks to word of mouth among students and publicity in the news media.

The new concept of group buying = saving money is being accepted by more and more people!
Apart from Pinxixi, the advertisers who have seen the surge in search traffic are the ones who have felt this most deeply. There is no a in bat. The three major portals have all felt the popularity of group buying.

They are all ready to move!

flow?

This is the thing they have the most.

"It doesn't matter. I've considered it from the beginning. Qiandu Tengda, don't I know what your character is?

The contract is written in black and white here. If you dare to break it, Qingyun will fight to the end even if the lawsuit lasts forever."

Strategically, we must take the enemy seriously. Li Zehua has never thought of going down the same path to the end. If the two families' appetites are not big, it is okay to win them over temporarily.

Sun Tongyu held the same attitude, "Then why don't we send someone to test the reactions of the two families and see the specific situation before making a decision?"

"Okay." (End of chapter)