"Boss Wang, there are people from Pinxixi everywhere. What should I do?"

Wang Xing no longer knew what to do.

He was surrounded by people from Pinxixi outside and was also very panicked.

It's really haunting!
He ran from Yanjing to Qiantang, and then to the Magic City, just to see how the other party succeeded under Qingyun's nose.

Takeaway delivery?
There's no fun. Ahri is so big, and billions of dollars have been invested, but there's not even a splash. He should just go to bed as soon as possible.

Commercial real estate, property company?
It's obvious at first glance that he is not doing his job properly.

It is better to learn from Pinxixi and gain a foothold in the campus market.

This time, he learned from his experience in Tsinghua University and decided not to make too much noise in one place, which could easily lead to the Qingyun School's thunder-like suppression.

Anyway, there are so many universities in Shanghai. We can take advantage of a little here and set up a site there. We don’t need to make a big splash in one place, but just build up the scale first.

As long as you don’t lose money, you can stand firm on your feet.

After a battle for market dominance in Yanjing, he had lost more than half of the 200 million US dollars he had left, so he had to spend the rest sparingly.

Fortunately, in the early stages of the group buying market development, no one had much money to use for expansion, and capital was at the bottoming stage at that time and had not yet intervened on a large scale.

Everyone is huddled in their own little piece of land, slowly accumulating strength, improving systems and cultivating teams, waiting for the chance to soar into the sky.

Because the competition has not yet reached a fever pitch and the brutal price war has only broken out in some local areas, most companies are still enjoying the rare window period and trying to make money.

Meituan Gou, which has revived in the Shanghai campus market, has begun to grow little by little. Wang Xing has learned his lesson. When he has money, he will hire people to expand into new areas instead of sticking to one place.

Although I don’t make much, it’s stable and there are new breakthroughs every week.

Unlike other startups with makeshift teams, Meituan Gou's core team is still there, which can almost entirely be attributed to Wang Xing's unique personal charm.

Thanks to his perseverance in fighting again and again after repeated failures, few people can experience failures and setbacks continuously like him, adjust their mentality in a short period of time, and continue to make bigger moves.

Life is about struggle, and there is nothing wrong with this saying when applied to him.

Meituangou used the ant moving method to grab food bit by bit under Qingyun's nose, but because its scale was too small and too scattered, it was not even noticed by Pinxixi's grassroots employees.

It is also difficult to view it as a potential threat.

At most, there will be some unpleasantness when two companies launch group sales at the same time with similar products.

Sun Tongyu is not Li Zehua, so he doesn’t know what Meituan Gou will look like in the future, but he knows Wang Xing.

The Internet circle before 08 was not that big, and Wang Xing was a well-known entrepreneur after all. It was normal for the two to meet and talk occasionally at Internet circle meetings.

Therefore, as Pinxixi group buying began to shift towards platformization, information about competitors in the market was constantly transmitted back to the headquarters in Shanghai.

Under the strategic guidance of Li Zehua's "recruit a group, restrict a group, and defeat a group", Meituan Gou was initially within the scope of being recruited.

But as more and more information came in, something was wrong.

“Jiaotong University has a site for this guy.”

“There are some in Lujiazui, too.”

“There are some in Xujiahui, too.”

“The School of Foreign Languages ​​also has it.”

Good guy, you won’t know if you don’t check, but you’ll be shocked if you check!
Meituangou has quietly developed 14 sites and a front-line business team of nearly 80 people in Shanghai, right under the nose of Pinxixi.

After further investigation, we found that this company mainly operates groups of 50 or 100 people, with a wide variety of projects. They focus on short, quick returns and then run away after making money.

No wonder Pinxixi didn't notice it. After they infiltrated the Meituan buying group and got a clear understanding of the situation, they combined the express delivery data of the Tongda Group, SF Express, JD.com and Hummingbird to summarize it.

Wow, in November, Meituan Gou achieved at least 500 million in sales, and the estimated profit was more than 80.

This is a remarkable achievement among all group buying companies in the same period.

Because it does not advertise on a large scale, the cost is very low and the profit is very high.

Even Sun Tongyu was alarmed and went to inquire in person, wanting to see how this old friend, with whom he had had some interactions, did it.

Now, Wang Xing and his Meituangou are completely exposed. From time to time, Pinxixi staff come to consult. It’s okay if you don’t receive them, they will just stare at you and learn from them.

Who says that only big companies have their own unique skills?
Being able to create the greatest value with the least cost is the real skill!

Wang Xing is getting annoyed. He can neither win the fight nor run away. He is also reluctant to give up the developed market. Is he really going to have to find another place to start from scratch?
Especially in the past few days, people have been coming to Pinxixi more frequently, their levels are getting higher and higher, and even he is tempted by the conditions they offer.

However, he still did not give in, because the people sent to Fujian Province to solicit investment reported back that the financiers were very interested. Because of the Pinxixi group buying success, this track was about to take off.

The conditions for financing and equity investment are still being coordinated.

But Meituangou obviously did not have time for this, because early in the morning, Sun Tongyu came personally with a large group of people, and they surrounded Meituangou’s temporary headquarters directly.

As the former boss of the Ali Iron Army, Sun Tongyu knows one thing very well: in this industry, whoever has the bigger fist holds the truth, and the market is won through fighting!
Wang Xing thought about it and finally decided to meet the other party to see what the other party was up to.

"What are you looking at?"

"What are you looking at?"

"Would you like to try another one?"

"Just try it."

It is called the headquarters, but in reality it is just a rented abandoned warehouse. Wang Xing doesn't have much money left, so he has to spend it frugally.

At this moment, two groups of people were confronting each other at the warehouse gate. Although Meituangou had fewer people, it did not lose the battle. Coincidentally, there were big brothers from Northeast China on both sides, who trash-talked each other to liven up the atmosphere.

It is impossible to fight. The people in the warehouse are not stupid. The other party is obviously well prepared and their numbers are several times ours. How can we fight?
"Hello, Mr. Wang."

"Mr. Wang Xing, haha, I finally see you today."

Seeing Wang Xing finally show up, both gangs stopped and greeted him.

Sun Tongyu also came up from the back of the crowd and extended his hand to Wang Xing from afar. Wang Xing did not refuse and shook hands with him. "Mr. Sun, you made such a big scene, aren't you here to reminisce about the past?"

He wanted to make a few sarcastic remarks, but was afraid of ruining the relationship. What if Pinxixi focused its fire on him again and he would have to run away again? Why bother?
"Everyone disperse, let me talk to Mr. Wang alone for a few words."

Sun Tongyu waved his hand, and the people behind him dispersed like the tide, their steps were surprisingly consistent.

This scene completely shocked Wang Xing, and he couldn't help but smile bitterly. This is the same again, this is how it is in Yanjing, they are called salesmen, but in fact they are all trained in the same way, right?

Looking at my side, although the ones I trained still have some fighting power, it also depends on who the opponent is. If I really face off against Pin Xixi, I guess I will be defeated in just a few rounds.

Thinking of this, he sighed, waved the person away, and then invited the person into his office.

Sun Tongyu felt his change in mentality and couldn't help but smile knowingly.

After all, they had met before, so he didn't feel embarrassed. After sitting down, he took the initiative to ease the relationship and said with a smile: "Friends are here, why don't you give them a cup of tea?"

Wang Xing said unhappily, "Of course we will treat friends with good tea when they come, but you guys are going too far and not giving them any chance to work. What kind of friends are you?"

"Where do you start talking about this?"

Sun Tongyu thought about it and thought that Pinxixi didn’t do anything excessive to Meituangou!

At most, the people below had some martial arts exchanges, but that was just a brief exchange of injuries on both sides, just a little rubbing of safflower oil.

Wang Xing became even angrier and sneered, "You know what you have done. I admit that I am not as skilled as others in Yanjing, so I will give up the market.

There are at least 300 group buying companies on the market now. I'm just trying to make a living by doing this on a small scale. Why won't you give me a way out?
Now that I have met Mr. Sun in person today, I have to ask, how did Meituangou offend Pinxixi that it has to pursue it so relentlessly and kill it off? ! "

Sun Tongyu was stunned and confused.

How could he know what happened in Yanjing? At that time, he was busy making money from the university campus and had no time to think about it. It was just a small-scale battle, and the news sent back to the headquarters was summarized in just one or two sentences.

There are many ways to insult people in this world, but he unknowingly used the most infuriating one, which is blatant disregard.

Even Li Zehua himself, who was leading the battle to eliminate Meituangou, did it with a relaxed and happy mood.

Wang Xing, who has not grown into one of the giants, is not enough to threaten the foundation of Qingyun Group.

……

No matter how angry Wang Xing is, or how eager he wants to avenge his previous humiliation, in the end, this world is ruled by strength!

What's more, this time is different from the past. In China, Pinduoduo was the first to launch group buying. Meituangou was worried that it would be defeated head-on if it entered the market hastily without even understanding the core of its business.

Although Wang Xing was not convinced, he was not too resentful. After all, the other party did not learn from him or plagiarize him, right?

After listening to his description, Sun Tongyu was overjoyed. Did the two companies have such a connection?
He smiled and said, "No fight, no acquaintance. Mr. Li didn't know you at that time. If I were there, such an unpleasant thing would definitely not have happened."

Well, if he is around, he will only be more ruthless. It would be best to have a tug-of-war until the other party is completely bankrupt.

Because he knew how difficult the opponent was. This was an opponent that once gave Tengda a headache and was known as the indestructible cockroach in the Internet industry.

"Forget it, it's all over."

Wang Xing was very depressed, but he had to look forward, so he asked directly: "What do you mean now?
There are so many competitors in the market, there is no need to focus on me, right? ” “Before I came here, my idea was to talk if we can, and it’s okay if we can’t reach an agreement. As you said, there are too many players in this industry, and normal business competition depends on everyone’s ability. ”

Sun Tongyu kept smiling, "But after knowing it was you, my thoughts changed completely, Mr. Wang, past experience tells me that if I don't take action before Meituan Gou develops,

Meituangou will become Pinxixi’s most difficult competitor!

If you were in my position, I believe the result would be the same. If you don't take action before he comes to mind, are you going to keep the tiger as a threat?!"

Wang Xing was silent.

After a long time, he slowly raised his head and asked, "Is there no room for compromise?"

He wanted to fight, but his strength didn't allow it!

Sun Tongyu did not think that it was his own talent that completely suppressed the opponent. On the contrary, he admired the character of the man who became more courageous as the battle went on.

But the added size of Pinxixi gave him enough confidence to deal with it calmly, "Join or leave, there is no third possibility."

"Then let's fight!

At worst, I won’t play with this mess anymore.”

Wang Xing stared at him hatefully, "If you keep eating alone like this, there will be no good ending!
There is Baidu and Ali watching you out there. Wait until your reputation in the circle is completely ruined and then we’ll see who dares to cooperate with you in the future.

Phew, it’s just the next Tenda.

No, it’s even worse than Tengda!”

“Thank you for the compliment. Being compared with the number one in the Internet circle proves that Pinxixi is on the right path.”

Sun Tongyu was even happier. Talking to smart people is straightforward. They can get to the heart of the matter in just a few words!

The other party's determination to do something even though he knew it was impossible made him even more determined to go the platform route.

Only in this way can we avoid wasting all our energy on urban group buying business.

The core foundation of Pinxixi lies in the construction of rural markets and the establishment of an exclusive internal economic circulation circle.

But the reality is that more than 95% of the rural market needs to be cultivated from scratch, and the resources required are so great that the entire Qingyun Group cannot afford it.

Therefore, the urban group buying business came into being, and Pinxixi needs to use this extra income to subsidize the construction of the sinking market.

Similarly, the deepest factor lies in the differences between the group and capital. The long-term market cultivation requires patience, which the group has.

But you may not have the capital!

Therefore, we need to give capital the expectation of cashing out through listing.

Especially Li Zehua's trip to Hong Kong has exacerbated this contradiction, and Squid Capital can't wait to enter the market.

The situation where the enemy is strong and we are weak is obvious at a glance. The squid has already set its eyes on this piece of fat meat, so how can we not eat it?
The pot was smashed.

Ali alone can mobilize hundreds of millions of funds, and even go to great lengths to cross provinces to bring Sun Tongyu back.

Although the double act worked and made Ali withdraw the lawsuit, what happens next?

Qiandu, Tengda, each one of them is difficult to deal with.

This is where the moat theory comes in handy again. Food delivery companies rely on Pinxixi for transfusions, and Pinxixi relies on group buying to isolate itself from competitors.

By launching a city group buying business, all competitors can be attracted to jump out and engage in face-to-face combat.

At worst, the Qingyun faction still has the advantage in numbers, so Li Zehua will fight this battle regardless of the consequences.

Because group buying has established itself, the core business will not be spied on too much, and bats including Squid Capital will not be able to shake the foundation of Qingyun Group.

Another way is to use the bright prospects of group buying to lure capital into the market.

Pinxixi’s shares cannot be diluted at will. If this continues, Li Zehua will not even be able to get one-third of the veto power on major matters in the future.

What’s the use of having voting rights for AB shares?

Core interests depend entirely on compromise, and most of the profits and dividends go to others. Don't think that one vote is worth ten votes and it's safe.

That is based on mutual compromise and checks and balances that can always bring stable returns to capital. If a core conflict of interests really arises, others have plenty of means to control it.

If he falls out with the enemy, the benefits that capital can offer him will be much greater than what he has now. If his subordinates are no longer united, he will have lost the battle.

Therefore, the Pinxixi group buying platform came into being. A new company was established and the group buying business was injected into it. The shareholding ratio of each shareholder remained unchanged, which facilitated the subsequent financing negotiations.

Squid can also accept it. With a good start, there is no need to worry about not being able to open up other businesses of Qingyun Group in the future. Only by accepting capital can one know the "benefits" of capital.

Wang Xing didn’t feel the benefits of capital at all.

He has a full experience of the evils of capital.

I just felt that the other party was coming at me aggressively and didn't give me any room for choice.

We must fight, we must fight, even if it means Meituangou closes down and goes bankrupt, we must fight resolutely.

For him, Wang Xing, there is no word "compromise" in his life dictionary!

"Did Mr. Wang misunderstand something?"

Sun Tongyu looked at him who was getting more and more excited, and felt that something was wrong. After a little thought, he thought, maybe he didn't make his purpose clear?
So I quickly briefly explained the idea of ​​the Pinxixi group buying platform.

Wang Xing was stunned for a moment. "It's not a complete takeover, but a partnership? It also provides traffic support, operates independently, and does not interfere with the company's internal management?"

I feel dizzy. Is there such a good thing?

Sun Tongyu nodded and said, "If Mr. Wang has any questions, I can answer them at any time.

This is what is happening. According to the vision of Mr. Li Zehua, Chairman of the Group, our company is committed to building an open group buying platform.

All companies that cooperate with us will receive equal support terms, and those that are particularly outstanding will receive special treatment.

For example, Mr. Wang’s Meituan Buying fully meets the review standards. If you agree, we will provide special funding support of no less than 1000 million RMB.

And corresponding traffic support, and more.

For example, Mr. Wang’s Meituan buying website can continue to operate, and it only needs to open a direct train and technology sharing channel on the Pinxixi group buying platform.

The two companies launch new products together and make money together. Isn't Mr. Wang willing to accept such favorable conditions?"

"I miscalculated. Fortunately, I didn't say it out loud."

Wang Xing muttered to himself, and after a little thought, when he looked at him again, he no longer had that aggressive attitude towards him, but was replaced by the enthusiasm of old friends meeting each other.

"You should have said it earlier. I wonder how many shares you will take with the minimum of 10 million and the equivalent traffic?"

There was no dispute over core interests, and as the conversation went on they became like a family. Wang Xing was very happy because he was worried about insufficient funds for development.

As long as the business is successful, he doesn’t care who pays him. His core bottom line is Meituan Buying, as long as it’s in his hands.

"55%!"

Sun Tongyu's words almost choked him to death.

Fortunately, Sun Tongyu spoke very quickly and did not give him the chance to interrupt.

“It’s not for nothing!

Just now, I reported the communication matters to the chairman himself, and he personally gave the conditions.

Just listen to it, and if you think it’s okay, then continue the discussion.

No, if I leave the house, Pinxixi will mobilize all its resources to pursue Meituangou like they did in Yanjing!"

"Are you threatening me?"

"Then are you still going to listen?"

People have to bow their heads under the roof.

Wang Xing really wanted to respond in a domineering manner, let’s start a war.

But when he opened his mouth, no words came out.

"…Tell me about it."

“Meituangou is still yours. Although Qingyun holds a higher share of the shares, the day-to-day management rights and the decision-making power on major matters are all yours.

In a nutshell, as long as Meituangou doesn’t want to separate from Qingyun Group, then within the law, Mr. Wang can do whatever he wants.”

"Really?"

Wang Xing was confused. What kind of weird condition was this? He invested money with no plan to control it, and yet there was still such a good thing?
Sun Tongyu nodded, "Of course it's true. You can specify it in the contract. You can just treat it as a financial investment, as long as it doesn't harm the interests of Qingyun Group."

Wang Xing pushed his glasses and said, "It sounds reliable. We can talk about it." (End of this chapter)