Can talk.

These are Wang Xing's real thoughts. He is not the kind of person who sticks to one path until the end. On the premise of gaining control of the company, it is not unacceptable for him to use the channels and resources of Qingyun Group to develop himself.

Even if there are financial backers in Fujian Province willing to invest money, so what?

In Shanghai, the base camp of Qingyun Group, how can we win the competition with our opponents in all channels and in all aspects?

Before he came to the Magic City and felt the power of the Qingyun system, he still thought it was possible.

After coming here, I thought it would be better if I hadn’t come.

I can’t say I’m desperate, but I don’t have much desire to compete, that’s true!

There are several core elements to doing group buying well. Express delivery is definitely the service that customers feel most directly. Then, looking back, Qingyun’s Hummingbird Smart Logistics is the largest player in the market.

Including the Tongda Group, JD.com, SF Express and a number of other logistics and express delivery companies, all have established strategic partnerships with Fengniao.

Relying on high efficiency and timeliness, smiling enthusiasm, and dedicated delivery personnel, and providing last-mile delivery service at your doorstep at any time within 24 hours, Hummingbird is gradually building its own industry moat.

Other group buying companies have no way to bypass this system. Even EMI has begun to contact Fengniao in an attempt to reach a cooperation in collection and delivery in remote areas.

The Qingyun Group has established a highly interconnected business ecosystem by relying on businesses such as Chimizu takeout, Fengniao same-city delivery, Pinxixi e-commerce, and Pinxixi group buying.

In this ecosystem, anyone who attacks any business of Qingyun Group will face a three-dimensional and all-round counterattack from the other party.

In addition, as of mid-November, the other side had a huge scale of nearly 15 people.

Even without mentioning the larger part-time team, just thinking about this number makes people feel deeply desperate...

It is no exaggeration to say that the emergence of Hummingbird has improved the shopping experience on e-commerce platforms from the underlying logic, and this also includes group purchasing.

The emergence of micropayments also gives group buying companies more choices in convenient Internet payment services.

Traditional online banking payment channels, Alipay and micropayment are gradually becoming the three most commonly used payment methods for group buying consumers, and Tenda's Tenpay has begun to fall behind.

Without Fengniao, many group buying companies in the same city would not even be able to continue operating normally, because there is no other company in the market that can provide similar high-quality services.

Convenient, professional, and affordable, it can handle thousands of parcels at the same time and deliver them to thousands of households at the fastest speed.

This is the charm of Hummingbird, and this is the horror of the Qingyun system, an existence that is trying to control the water and electricity of the Internet, and at least to control the foundation of e-commerce and online shopping.

Wang Xing dares to bet that the data held by Hummingbird and Weifuli will definitely be shared privately with Pinxixi Group Buying, and the latter will use the collected and summarized information.

Starting to specifically win over, attack, and divide competitors, it feels so disgusting, uncomfortable, and makes me want to vomit!

Imagine that all the key operating information of a company is being observed frame by frame by its opponents with a magnifying glass, and all the business secrets are exposed. How can the company win?
Wang Xing no longer holds much hope for the future of Meituangou. Even though he is confident that he can achieve results in the group buying business, he does not think he can win the final victory.

The first-mover advantage in the industry cannot be explained in just a few words. Even if he is given enough funds now, he will not be able to build a complete logistics and express delivery system from scratch.

If you cannot avoid these, it means that in the process of your own development, every order is creating benefits for the other party. From consumer payment to receipt of goods, you must endure two harvests from the Qingyun system.

Coupled with the emergence of the group buying platform plan, he can already foresee the future outcome of the entire industry, as long as Pinxixi group buying does not make fatal mistakes.

The giants that survive must have it!
If you can't beat them, join them!

Wang Xing was very happy after thinking it through. He then started to argue for a series of specific cooperation contents. Even if he had to invest, he wanted to be the biggest one.

After all, the Pinxixi group buying platform is not about swallowing up group buying players, but about deepening cooperation between each other and providing a common stage for everyone to display their talents.

Similar to raising a Gu, most people are trapped on this platform. No matter who wins, they will inevitably become a vassal of Pinxixi in the end.

But Wang Xing heard new hope from Sun Tongyu's subtext, that is, Pinxixi group buying is not trying to become a new giant, it just wants to win.

They really don’t seem to care who will lead the group buying platform to win the competition and have the last laugh.

"Mr. Wang, let's be frank. You should understand that Pinxixi started out as an e-commerce company and currently generates more than 200 million yuan in sales in rural areas every day.

This is Pinxixi’s core business!
Human energy is limited, and you cannot have your cake and eat it too. Both I and other senior executives of the group hold a similar view.

Group buying is only an important supplement to this strategy, not the root of it, so letting it go appropriately will be beneficial to both the group and the market.”

Sun Tongyu patted him on the shoulder and encouraged him: "The platform's resources are here, and how much you can take is up to you.

I even hope that one day in the future Meituan Buying will be able to merge with Pinxixi Group Buying.”

Wang Xing was confused. The concepts he guessed and the ones the other party proposed in person were completely different. This meant that Meituan Gou still had a chance to become the number one in the industry.

After joining the group buying platform, relying on the other party’s resources, development will only be faster, and it may even launch a dimensionality reduction attack on competitors!
His heart began to beat violently, which was the result of the expansion of ambition and the strong desire for success!

However, he underestimated the shamelessness of Li Zehua and Sun Tongyu.

Well, Sun Tongyu has said this to countless people, stimulating these entrepreneurs who have boarded the pirate ship to scream.

Want to succeed?
Of course, Pinxixi provides a stage for you, and you can decide the future path by yourself.

Meituan Buying alone has obtained an absolute controlling stake of more than 51%. No matter who successfully breaks through in the future, Pinxixi is destined to get the biggest piece of the pie!

This also confirms the saying that the ones who can defeat the giants must be other giants. Pinxixi, which has begun to incorporate scattered small group buying businesses, has become a well-deserved group buying giant.

It has everything it needs to be successful except for the lack of a core traffic source.

……

Where there are those who agree, there will naturally be those who refuse.

Except for a few giant companies such as Baidu, Tenda, and Ali, there are also some group buying companies in large and medium-sized cities that are not interested in the olive branch extended by Pinxixi.

"They lost 1200 million and kept asking for 51% of the shares. If you don't know, you would think they won."

In Yangcheng, Guangdong Province, Jiang Donglei, the founder of Tuanbao.com, dropped the documents in his hand and said with disdain:

"This is simply an insult. How dare they come up with such a condition?!"

Ren Chunping, the co-founder and deputy general manager next to him, frowned and said, "Based on the company's current operating flow data, it will be no problem to get a valuation of 50 million yuan if it is put on the market.

Pinxixi relies on itself to be the best in the industry and is simply bullying us because we don’t know anything about the industry!”

"First? Humph, I wonder how long it can maintain this title."

Jiang Donglei is not quite convinced about Pinxixi group buying. Isn't it just relying on being the first to try it?

It's just like that. It took more than two months to increase the daily revenue from 50 million to more than 90 million, which is only a 1.8-fold increase.

It’s really hateful, why did these giants react so quickly this time?
Didn’t they sit back and enjoy the fruits of their labor in the past? When a group of small and medium-sized enterprises have developed the market to a certain extent and no one can do anything to anyone else, and the market enters a stalemate, will they then enter the market to decide the outcome?
But this time, almost at the same time, Ali in Qiantang, Baidu in Yanjing, and a number of second-tier Internet giants also launched their own group buying related businesses.

As a result, the Tuanbao.com he had envisioned had nowhere to settle. After much thought, he finally decided that it would be easier to start a business in Guangzhou, after all, there was only NetEase here.

Pengcheng?

He didn't dare to go. With Tengda's size and greed, it would intervene sooner or later. Sure enough, carefully analyzing the market and avoiding direct competition from giants in the early stages paid off.

In less than two months, Tuanbao.com developed into the largest group buying website in Guangdong Province, with monthly revenue exceeding 100 million yuan and net profit of one million yuan.

Unfortunately, the investment is still a bit too large, and most of the money earned has to be invested in it. Without enough outlets, sales staff and traffic sources, there is no way to continue to grow and develop.

Jiang Donglei and Ren Chunping were both keenly aware of the shackles that constrained the development of their company, which was that if they continued to develop step by step, they would never be able to catch up with the pace of their competitors.

It is necessary to introduce external funds and invest more resources to expand the traffic pool in order to develop. The simplest way is to advertise.

But there was no money. The threshold for group buying business was too low, which led to the market being extremely hot from the beginning. Every city in the country had its own representative enterprise.

After going through the initial promotion stage among people around them and friends, everyone is no longer satisfied with small-scale promotions and begins to focus on new traffic entrances.

Internet searches, instant messaging, portal websites, and even pop-up ads from 360 Security Antivirus were not spared.

Some companies have even begun to explore new approaches and set their sights on Internet cafe cashier systems. What could be a bigger source of traffic than Internet cafe computers?
When surfing the Internet, a link to a certain group buying website will automatically pop up. No matter how you click to close it, you will be automatically redirected to the group buying interface. This rogue trick has really been played out by some people.

In addition, traditional satellite TV broadcasting, urban public transportation systems, offline elevators and outdoor advertising signs controlled by Focus Media have all been targeted by those with ulterior motives.

We have to mention Pinduoduo's foresight here. Everything they could think of had already been arranged by Pinduoduo.

The best-positioned billboards, the TV stations with the highest ratings, and the top three search display positions for leading Internet companies have all been taken by Pinxixi in advance, and the penalty for breach of contract has been fully raised.

The contract is for a full 2+1 three-year and 3+2 five-year cooperation, which leaves no loopholes at all. Pinxixi has already eaten the best piece of cake.

Not only that, Pinxixi even did not spare any important billboards along the highway. Relying on its relationship with Liushenmen, it approached the Highway Administration and is discussing cooperation matters with the latter.

The main reason why Pinxixi’s city group buying business is not very popular and its daily sales cannot even break 100 million is the idea of ​​“better to have nothing than to have something of poor quality”.

Li Zehua, who was well aware of the messy outcome of the group buying business, set an iron rule from the very beginning.

We cannot blindly pursue economic interests and destroy the golden brand of Pinxixi. It doesn’t matter if we would rather make less money.

Therefore, the cooperation between Pinduoduo and enterprises, merchants, and manufacturers is more inclined to the e-commerce model, that is, the partners are responsible for their own profits and losses, and Pinduoduo adopts a commission model without asking about the profit.

Whether you earn one thousand or ten thousand, Pinxixi will always only charge 6.5% and some other service fees. Combined with the delivery service of Fengniao and the extra commission of Weipay, the entire industry chain will benefit infinitely.

Except for a very small number of commissioned products (high-profit electronic products, etc.), Pinxixi’s purpose is to make its partners make money. Only by forming a virtuous circle can there be a long-term profit.

Every step of this move is very steady. Even if the group buying market collapses in the future, Pinxixi can still continue to operate without being affected.

Because the goods are of good quality and low price, sometimes they can really exist at the same time as excellent quality. There are no middlemen to make a profit from the price difference. The products are sold directly by the manufacturer and the Pinxixi experience store provides after-sales support.

While ensuring quality, we are able to maintain preferential prices for a long time. Our core competitive advantages may not be apparent in the short term, but as time goes by, word of mouth will slowly ferment until it is deeply rooted in people's hearts.

Pinxixi has completely established its foothold.

Pinxixi also did not miss out on the project of creating huge short-term profits, namely the construction of group buying platforms. Didn’t you see that its name has become a group buying platform?

In order to distance ourselves from any problems in the future, the platform only provides sales channels and does not guarantee product quality and services. Every consumer will be reminded of this when purchasing.

These measures ensured Pinduoduo's interests, but also made its competitors angry because they took away the largest source of traffic.

What's left isn't enough to eat!

With 100 points of traffic, Pinxixi ruthlessly eats up half of it. The remaining 50 points have to support hundreds of companies, and in the future, thousands of companies. It would be strange if they don’t go crazy.

Taking Qiandu Search Navigation as an example, the most critical factor that caused them to intervene without hesitation was the imbalance in the distribution of interests.

Qiandu feels that it suffered a great loss by signing the contract with Pinxixi.

Although the tiered charges for each click to enter the Pinxixi interface are in line with market pricing.

However, the market's excessive pursuit of traffic has led to a repeated surge in the bidding amounts displayed at the top of searches.

For example, the contract submitted by Ali quoted a combined price of RMB 60 million per year for the first place in display ranking and the first place in direct navigation, and this is just for one company.

With so many seats in the front row and web page navigation, which one hasn’t been priced from hundreds to tens of millions?
Only Pinxixi took advantage of its early entry advantage and easily bypassed the bidding process with a guaranteed total paid-per-click amount.

To put it simply, for the same 6000 million clicks in a week, Ali's contract requires it to pay a tiered traffic fee of million + million times, while Pinxixi's contract stipulates that it will not pay a penny more.

Because if calculated based on a single month, the total guaranteed advertising expenses would definitely exceed 500 million, but Baidu suffered a huge loss. The group buying business had only been developed for three months, and Ali offered a contract of million.

If the daily sales exceed 100 million in the future, won’t we get orders worth several hundred million?

When Li Hongyan thought about the huge losses every year, his heart was shaking with anger. He immediately scolded the vice president of business who had reported the good news to him without hesitation!
The latter was then given an almost impossible task: to sign a new contract with Qingyun Group before the end of the year, which had to at least match 80% of the current offer.

Li Zehua must be crazy to agree to pay Qiandu a few million more every month. Oh, isn’t 60 million a year a lot of money?

If the price rises to 100 million or 200 million next year, who will be responsible for the extra expenses?

What’s more, Baidu is asking for a huge increase in price. So are Google, Tenda, Sina, NetEase, Sohu, 360, and so many satellite TV stations and public transportation platforms. Should they also increase their prices?

Focus Media has only said that in the next three years, it will add tens of millions of yuan in additional service fees depending on the specific circumstances. The details are still being discussed, but overall they still respect the spirit of the contract.

Qingyun Group will certainly not give in easily. Its legal team has spent a lot of time and effort to come up with a systematic and complete contract. How could they let Qiandu circumvent it so easily?

If you dare to break the contract, you will have to pay compensation, based on the actual advertising revenue and the remaining contract value. Considering the current popularity of the group buying market, the minimum compensation will be 100 to 200 million yuan.

To put it in a broader sense, it would not be an exaggeration to have several listed companies in the future. Each of them will have to provide Qiandu with hundreds of millions of advertising expenses. How will they compensate?
Any breach of contract under the legal framework would be self-destructive, so Qingyun Group has nothing to worry about.

It is true that Baidu is a veteran Internet giant, and it is also deeply involved in Qingyun. Temasek alone involves countless interests of Southeast University.

Qingyun is not afraid of the methods that have been used on small companies in the past and have always been effective. Anyone who dares to openly trample on the rules of the game in public will be cut off from the world.

Even being alive and breathing air is a delusion!

In short, Qiandu is now experiencing both pain and happiness. The more advertising fees it collects and the more net profit it makes, the more painful the group's top management is. With a loss of hundreds of millions this year, who can bear it?
Put it in the following position, for example, Tuanbao.com is also in tears. Pinxixi already has the dual advantages of first-mover and market share, but its advertising expenses are not even half of its own.

Facing such an opponent is really a headache because you have no idea how to overtake on the curve.

This is also the reason why many venture capital institutions have no concerns about entering the market right away. This thing doesn’t look right.

If you rashly invest money in it, the future returns are very optimistic and you will definitely make money. The only thing is, once it grows big and comes into direct competition with Pinxixi, what should you do?
You have to invest twice as much as your opponent to barely break even, and the risks are too great.

Finally, everyone decided that it would be better to invest in Pinxixi. At most, you can pay a little more money and grab a spot in advance!

But this is obviously not in line with the giants' way of thinking.

Just when the two founders of Tuanbao.com were thinking about where to get some money to successfully break into the subsidy market.

The business manager below had an ecstatic look on his face. He pushed the door open and said, "Boss Jiang, Boss Ren, the people from Tengda are here."

(End of this chapter)