Chapter 298: Qingyun formulates group buying rules

Outside the gate of a large shoe factory in Putian, Fujian Province.

A group of people were standing around the van, talking loudly and excitedly. Among them, a man in a cheap suit and shoes was dancing and making the loudest noise.

"Lao Wang, you are awesome. You managed to get such a difficult order. At least you can enjoy the treatment of opening a group in ten districts at the same time this time, right?"

A young man nearby couldn't help but fantasize: "District 10 is starting a group, I'm so envious!

At least 500 to 600 people participated. A pair of shoes costs more than 100 yuan at the cheapest, and 200 to 300 yuan for the better ones. The commission is 20 to 30%. I am not good at math, so who can help me calculate how much money I can get?"

Old Wang, who was surrounded in the middle, was even more delighted.

"I have already calculated it. I will use a tiered commission system, with the lowest being 5 yuan per pair and the highest being 15 yuan. If 10 people buy the shoes, I will get a guaranteed yuan, and I can get yuan.

If we can get over 1,000 orders, this order will earn us 15,000 yuan, which is equivalent to my salary in this shoe factory for half a year. "

Just when Tuanbao.com and Tenda were negotiating cooperation on group buying business.

Outside a well-known shoe factory in Fujian Province, several salesmen who had purchased good products could not help but share their joy with each other as soon as they went out.

The manager who came out to help negotiate the deal took the opportunity to boost the morale of his subordinates, "Fifteen thousand? That's just a drop in the bucket.

With the company's sales coverage network in Ludao City, we can conduct at least a dozen group sales before the Chinese New Year and cover the entire city easily. This order can earn at least 100,000 yuan.

Wang Tongliang, I didn't lie to you. Working for a stingy boss in a factory, you can only make two to three thousand a month at most. If you come to our company and work hard, you can easily make more than ten thousand a month. "

Wang Tongliang nodded gratefully, "Thank you, Mr. Lin. If you hadn't invited me to come to work, it wouldn't be my turn to earn this money.

Don't worry, I will definitely make good use of the resources at hand, create more results for the company, and contribute my own strength to our business group. "

"Brother Wang, we made so much money this time, you have to treat us."

"That's right, even if you get rich, you can't forget your brothers."

"Go away, go away, the order hasn't been fulfilled yet, the money hasn't been received yet and you're already making a fuss.

I can tell you that in the next few months, this is the most important list for our group. Everyone must do their best to do a good job of publicity after returning.

Old Chen, you should promote the shoes in all the QQ groups you have. These are well-known women's shoes and this year's best-selling new models, as well as children's shoes.

Well done, everyone will have a prosperous new year this year!
Xiao Hu, when you go back, you should immediately contact the advertising company and arrange for all the promotional brochures provided by the manufacturer to print 5,000 copies first, no!

If you print 10 copies, I'll approve another yuan for you to hire part-time temporary workers to arrange a week of non-stop promotion in major shopping malls, residential areas, commercial districts, and campuses.

Anyway, we must go all out this time and strive to become a big hit! "

Manager Lin is in his early thirties and is one of the several entrepreneurial partners of Tuan Haohuo. He is known for his righteousness.

As he said this, he didn't want to dampen everyone's interest, "You all know the situation at Wang Tongliang's home, how could he have extra money?
Listen up everyone, I will make arrangements tonight, everyone should eat, drink and have fun, what do you say? ! "

"Mr. Lin is so powerful."

"Brother Qiang is generous!"

"Boss Lin, I love you so much."

Manager Lin couldn't help but smile as he looked at his colleagues who were cheering for joy, and thought to himself: It's great to be young!
At the same time, I am full of confidence in the future of Tuan Haohuo.

This new group-buying model abandons the cumbersome procedures of traditional agents and store sales, and does not even require advance stocking.

You just need to contact the factory for supply, make preparations for starting a group and attracting people to promote the product, and then you can sit back and wait to get paid.

There is no need to accumulate too much capital, there are no complicated intermediate links, and even the shipments are sent directly from the manufacturer's warehouse, with the rest of the work handled by Hummingbird Smart Logistics.

Even for some offline customers who don’t know how to use the Internet or don’t have online banking, it doesn’t matter. Even if they place an order by phone, they can place a pre-order through other group members in the QQ group and everything can be arranged.

The face-to-face inspection and payment collection policy developed by Fengniao for Pinxixi group buying is also available to other customers.

After working on this simple and crude work process for more than a month, Lin Guoqiang has become familiar with it and gradually understood the true meaning of group buying.

As long as there is sufficient supply and stable traffic inlet, you can make money without doing anything.

After driving back to the Ludao City headquarters, Lin Guoqiang quickly got into work mode, arranged a business group, and engaged in intensive publicity preparation work.

He fiddled with the computer for a while, printed out some documents, and then turned left into the general manager's office...

As a group buying company in Ludao City, Fujian Province, Tuan Haohuo was established just over a month ago. It was jointly established by several regional managers and business managers who were doing business in Fujian Province.

None of us had much capital, so you put in 30,000 and I put in 20,000, and we pooled together about 100,000 to set up a company. We built a three-story house in the suburbs, used the first floor as a warehouse, and set off a string of firecrackers, and considered it a good start for the business.

Due to insufficient funds, they initially used their own cars to run their business. They still had connections and experience, so they spent a week or two learning from Pinxixi.

When they had a general understanding of the situation, they each brought a few close salesmen from their original companies to form a sales team of more than ten people.

Together with their wives and relatives who work on sales, customer service, publicity and promotion, administration and the like, the makeshift team was built up bit by bit.

In fact, most companies in the world have grown from small to large in this way, so no one should laugh at anyone.

Fortunately, they chose the right path this time. The threshold for success in group buying is really too low, so low that anyone with certain sales experience and a little initial capital can succeed as long as they find customers.

Just like them, it is the same!

The first order of Tuanhaohuo was actually a group purchase of toilet paper, which was napkins that were well-packaged and looked of high quality.

Fortunately, as Ludao City is a pioneer in economic development, many people attach great importance to the quality of life, and the potential consumer market is huge.

Unfortunately, they did not have much capital, and could neither advertise on top Internet sites nor on TV. In the end, they were forced to put up a piece of advertising in the newspaper.

At least there is a certain source of traffic.

Now that we had the source of goods, we called in a programmer we knew, and the two of us worked hard on the keyboards, and spent three days making a group-buying website that was extremely simple.

It’s just a bare page where you can upload product pictures, register and place an order, and then nothing else. There’s not even a place to pay.

They had a good idea. They would first encourage people around them to buy the goods, then drive to deliver the goods and collect the payment in person. They would then consider other things after they made some money.

Well, a box contains more than ten packs of tissue paper. I use the resources of my old employer and get direct supply from the manufacturer, so I can make 8 yuan for each sale.

They printed out a lot of flyers and spent two days promoting the product. Unexpectedly, there was actually a market for the product. On the first day the website was officially launched, they sold more than 800 boxes.

After doing the math, several people were delighted. Each bag was 8 yuan, and the net profit from this first order was more than yuan.

Then, they were dumbfounded. If they delivered this thing themselves, wouldn't they die?

Fortunately, the coverage of their website is limited to Ludao City, and the ordering addresses are relatively concentrated. If they were placed on a large nationwide website like Pinxixi, they would lose all their money.

why?
Because they took everything into consideration at the beginning, including home delivery, but when it came to actual operation, the delivery cost was shocking.

Even if it's just local, delivering toilet paper to one residential area and commercial building after another, the dozen or so people in the company don't have to do anything else and just deliver toilet paper every day.

Well, there are new users coming to place orders on that crappy website every day. After all, the group buying prices are cheaper than those in supermarkets and stores. Even if it is only a few dollars cheaper, it is still a discount!

Anyway, the goods are delivered to your door, so you just need to place an order, inspect the goods in person, and pay for them, without having to worry about buying counterfeit or shoddy products.

The first group-buying product really disgusted these people. In the end, the net profit was 8,000 yuan in three days, an average of 400 yuan per person.

After taking into account the labor costs and fuel costs, is it really working for nothing?
Several partners, who were all around 30 years old, were too tired to talk. After work in the evening, they got together to discuss for a long time. In the end, they came to the conclusion that they had to ask the courier company for help.

The most famous same-city delivery company in Ludao City is of course Hummingbird Smart Logistics. Cainiao provides subsidies for same-city businesses, and Hummingbird also does so.

The main strategy is to follow the crowd. Under the same price premise, the number of people of Hummingbird and Chizume is more than ten times that of Rookie, which is a complete crushing victory.

The next morning, the Hummingbird team came to provide door-to-door service. They are very professional and provided a complete delivery solution in no time.

On the premise of ensuring that both parties can accept the profit distribution, Fengniao directly optimized all the delivery processes. From the moment the contract is signed, Tuan Haohuo does not need to worry about the goods.

Fengniao provides high-quality services from factory delivery to door-to-door delivery, inspection and payment, and payment after deducting logistics costs. To buy a good product in a group, you just need to focus on finding the source of goods and attracting people to start a group sale.

This set of standard processes of Fengniao was established bit by bit during the cooperation with Pinxixi, and is applicable to almost all start-ups, especially group buying businesses.

This time, the group of good stuff has been stimulated. Is there such a good thing?
With all the logistical troubles solved and no need to stockpile goods, these experienced sales elites can finally let go and get to work.

But they didn't want to sell the napkins. The total net profit was 8 yuan, but they had to cover the company's operating costs, employee salaries, publicity and advertising expenses, and the rest was not enough to pay Hummingbird.

Fortunately, the manufacturer subsidized the transportation costs, otherwise I would have lost even more. Fortunately, it was not Pinxixi that did this group buying project, otherwise we would have lost all our pants if we sent them to all parts of the country.

Fortunately, the partners had connections in their respective industries, so if they didn’t make paper towels, they could do other things.

For example, building materials, decoration business, and selling high-priced products such as clothing, shoes and socks. In short, as long as they can contact a company, they will not let go.

As long as they were willing to offer a certain discount, they could get the product in minutes. After they had the supply and tasted the sweetness of selling napkins, they upgraded their sales network and traffic acquisition ports.

Internet cafes are also a good choice. Although they are mainly populated by men, these people are easy to accept new things and have a certain purchasing power.

In addition to Internet cafes, they also cooperate with human resources agencies to cultivate a fixed offline promotion and marketing team that can deliver product promotional materials to more people as soon as possible.

Especially now that the website has been upgraded, Fengniao not only provides professional transportation services, but also drives the group's other businesses to enter the market, such as enterprise-level communication systems and inventory management (agent).

As well as the Internet financial payment system, the payment license for micropayment has been successfully issued. It is finally no longer an illegal account and can provide services to third parties openly.

In order to compete with Alipay in the initial stage of promotion, the first 6 withdrawals each month are completely free, and the excess is 0.6%.

Most partners can accept it, after all, compared with the cumbersome payment process of online banking.

It is unknown how much the efficiency of Internet companies has improved, and micropayments are not without a base, and can bring their own traffic to a certain extent.

Once it was launched, it occupied 85% of the market share in the food delivery industry (Have you eaten it?).

92% market share of the express delivery industry is provided by Fengniao Express, Tongda Express, JD Logistics, and SF Express, as well as approximately 5% share of Internet payment in the logistics industry.

Pinduoduo e-commerce and JD.com provide about 8% of the online shopping market share (calculated on a full-year basis, Pinduoduo was officially launched in mid-to-late August).

And currently more than 75% of the group buying market share.

With the online payment channel, the website also received support from the Pinxixi technical team. After the successful upgrade, Tuan Haohuo was completely transformed and entered the fast lane of development.

They made full use of the local advantages of their hometown, gradually transformed, and began to focus on high-profit industries.

Building materials and home furnishings, high-end decoration, well-known clothing and shoes, these products have higher average order value and more substantial net profits.

In particular, thanks to the continued warming of the real estate market since the beginning of this year, the 4 trillion yuan expansion of domestic demand, the continued increase in residents' income and other favorable factors, the group's good products have become unstoppable.

After successfully launching more than a dozen groups, they have begun to try to place orders with second-tier Internet companies and open up new entrances to local Internet traffic.

The effect is quite good. The company has developed from holding a group every two or three days to holding a group every day. Not only that, in order to seize the opportunity of rapid growth.

Tuan Haohuo took the opportunity to develop towards surrounding counties and districts, adopting new Internet technologies, such as IP library diversion, and opening up a one-place-one-group model for websites, such as on the island of Ludao, outside the island, and surrounding Zhangzhou and Quan areas.

The products displayed on the page accessed from each address are different, which can bring about the possibility of multiple promotional plans being carried out simultaneously.

At the beginning, the salesmen discussed opening groups in 10 areas at the same time, which means 10 different IP address areas, equivalent to covering more than a dozen counties.

After nearly two months of development, Tuan Haohuo’s local sales network has been initially established. With the support of traffic entrances from second-tier Internet giants, it can at least cover tens of thousands of people.

Even if the participation rate of each group is only 1%, there will still be hundreds of orders and tens of thousands of sales.

Lin Guoqiang is very confident about the company's future development, especially after receiving the order from Putian, a well-known OEM shoe factory.

He was confident that he could generate at least 50 net profits for the company in the next three months, because the profit sharing stipulated in the contract was ridiculously high.

This shoe factory also manufactures for dozens of major European and American brands. It has a huge variety of shoe styles on hand and they supply them with different styles every day, and they never repeat the same styles for two months in a row.

There were so many expected benefits that Lin Guoqiang couldn't help but fantasize in his heart that the dividends from this deal would be enough to pay for a down payment on a house in the suburbs of Ludao City.

I can finally bring my wife and children over here and no longer have to endure the longing for each other while living apart.

The team can also be thoroughly trained, and will not have to work so hard in the future as they have to personally negotiate every big order.

The salesperson's growth rate can be seen with the naked eye every day.

Because the group buying websites were just starting out, they were willing to spend money, including paying commissions to front-line sales. At the time, the business of each manufacturer was generally around two to three thousand yuan.

Group buying websites can offer high salaries of five or six thousand yuan, and there are many people with outstanding abilities who earn monthly salaries of over ten thousand yuan.

Because it's too easy for them to make money.

For example, the expected profit from this group launch will be distributed as a 2-5% commission to the front-line business, and a 1-3% bonus to the team for completing the task, excluding advertising investment and the company's operating costs.

At least there is 10-15% net profit.

"Guoqiang is here, please sit down. I just need to discuss something with you."

As the initiator of the Tuanhaohuo project, the actual controller of the company was all smiles when he saw him coming, because among the three business groups of the company, the group led by Lin Guoqiang had the best sales performance.

With achievements, you will have the confidence to speak!

But Lin Guoqiang did not get carried away. Instead, he became more stable. "Boss Chen, looking at your expression, is this a good thing?"

After getting the confirmation, he couldn't help but smile and said, "That's really a double blessing. The manufacturer I just signed here will have no problem making a few hundred thousand in net profit."

Upon hearing this, Mr. Chen took the document and quickly glanced through it. He then smiled so hard that he couldn't stop, "What a lucky guy! I'm going to make a fortune now!"

Lin Guoqiang was completely confused. What was going on?

The company had previously started a large group and received orders for the renovation of dozens of houses.

The construction period has not yet been completed, but the net profit we have received is more than 300,000 yuan, and there will be a final profit of no less than this amount in the future.

I've never seen Mr. Chen lose his composure like this!

Mr. Chen laughed for a long time before telling him the reason for his ecstasy.

The Pinxixi group buying platform approached us for cooperation, and the conditions offered were not low, at least for Tuanhaohuo, which lacked traffic support and urgently needed funds to expand its business.

It was like a long-awaited rain after a long drought. The two sides hit it off and immediately reached a preliminary cooperation framework, waiting for it to be stamped and signed to take effect.

After listening to the specific content of the cooperation, Lin Guoqiang couldn't help but frowned and said:
"It sounds good, but if we reach a cooperation agreement under this condition, the other shareholders of the company will definitely not agree."

He actually saw it very clearly. It seemed that the other party gave the company a very low valuation, but compared with the development resources that could be provided, it was simply worth it!
Taking the contract at hand as an example, his estimated net profit of 50 is an extrapolated figure based on the regional population that Tuan Haohuo can currently cover.

He didn't dare to imagine how much he could sell once it was expanded to target consumers across the country. With just a little thought, he knew that starting at ten times was just an appetizer.

But Pinxixi is really stingy. After all, they are a mature company with millions of sales per month and more than 40 employees.

Are you using this little money to feed a beggar?
How could he know that Pinduoduo was contacting hundreds of group buying companies across the country at the same time. If each company was to offer hundreds of millions, it would be better to sell Li Zehua.

If he really intends to invest billions, it would be better to add a little money and directly acquire Google's China business. He doesn't need to do anything else and just promote his group buying business every day.

Mr. Chen was also helpless, but he still patiently explained:
"20 yuan is better than nothing, but with the traffic support from Pinxixi, it won't be long before we can earn 10 or 100 20 yuan each."

Lin Guoqiang nodded in agreement. Although Pinxixi is also a second-tier traffic dealer, it consumes the largest amount of traffic in the country.

Little money is not a problem, traffic is the most important thing!
The Pinxixi group buying platform is committed to building a window platform that brings together hundreds of outstanding group buying companies.

Li Zehua's ultimate goal is to thoroughly promote tg, tuangoudiankanmu and make it a star brand with its own traffic.

Instill a concept in all consumers who shop online: the Pinxixi group buying platform is the group buying business itself.

Taotao is equivalent to e-commerce, and QQ is equivalent to instant messaging software. When you open a web page to shop, you can directly choose the Pinxixi group buying platform! (End of this chapter)