Big data, industrial chain, and ecosystem.

These are the three most discussed words recently among the strategic planning decision-makers at Qingyun Group.

It is also the group’s most core business secret!
The information collection, processing and application system jointly built by the Hummingbird Smart Logistics Platform and micropayment is gradually demonstrating its incomparable high value in this group buying war.

All the senior executives who have witnessed the power of this system are amazed and terrified by it. At this moment, they finally understand what the big data that Li Zehua has been talking about is.

No matter which group buying company, even including large and small merchants on Taotao, as long as they deliver through Fengniao Express, all its core business secrets will be lost.

This is also the core reason why Taotao is determined to stop Hummingbird from continuing to expand!

Once information and data security are allowed to be mastered by competitors, it is equivalent to Taotao shedding its disguise and handing over all its business secrets to its competitors.

There is no possibility of compromise on core interests!

Taodiandian’s food delivery business failed to take off despite investing hundreds of millions of yuan, but with Taoduoduo and Cainiao, they will continue to do it no matter how much more they invest.

Taotao is also actively cultivating new express delivery companies in an attempt to use them to replace Tongda and SF Express. However, the market competition is too fierce, and even EMI has been beaten without any chance to fight back.

Not to mention those small and medium-sized express delivery companies, which were squeezed out by the Qingyuntongda Group as soon as they appeared and had no place to stand.

QingCloud is integrating all its resources to create an unprecedented big data system.

Take Hummingbird as an example. Through daily express delivery, including collection and delivery, the data on hand is priceless.

It includes but is not limited to product types, best-selling items, where to get the goods from for a more competitive advantage, number of shipments, purchasing groups, product data analysis in online shopping order concentration areas, etc.

These messy information are secretly collected and counted by the front-line stations, and every courier is clearly told that this is used to calculate their salary commissions.

It is a very complicated set of statistical calibers, so messy that it is daunting for most people, but who can deny it since it is closely related to their own interests?

Every return slip must be registered, and a report on the day’s delivery and collection data must be submitted after get off work.

If they stick with it for a month, they can get an extra 300 yuan performance appraisal for that month. Only then can they keep this high-paying job of four or five thousand yuan. Frontline couriers must cooperate unconditionally in order to survive.

Not only do they have to undertake tedious transportation tasks, but they also have to record the ins and outs of each order. Even if it is just to save receipts and do simple data summaries, it is still very troublesome.

But in the eyes of reserve station managers at front-line sites, this is fucking torture. They treat people like machines and leave them no way to survive!
The reserve store manager is exhausted after get off work and has to submit reports every day. If the reports don’t match the company’s statistics, he has to start all over again.

Well~ the company’s computer will display the scanned information, including payment amount, shipper, recipient, package weight and other data.

Then, based on unified standards, several different data reports are generated, usually summarizing the merchant's shipping quantity, product specifications, and delivery address.

However, in an era without QR code scanning, this kind of pure machine information collection that is completely independent of human power is prone to errors, especially when it involves factors such as returns, exchanges, and false empty orders.

For example, a merchant that relies entirely on system records may have a huge number of orders, but 90% of them are fake orders. No actual sales are generated, and the data is simply refreshed through express delivery orders.

How can we judge the future business prospects of its products, and how can we poach merchants from Taotao in a targeted manner, or support similar merchants on Pinxixi to engage in focused competition?
On a personal level, delivering a package well is simple: ensuring the goods are legal and compliant, packaged intact, and the task is completed by bringing them back to the site/handing them over to the customer.

However, at the company level, it is necessary to compare the underlying real data with the system data to find the actual business transactions that occurred in order to make the most professional and effective response plan.

Relying on this system, Pinxixi's operating costs in the e-commerce field are much lower than Taotao's, because Taotao's data is one-way transparent, while Pinxixi's data is strictly confidential.

Thousands of merchants and hundreds of millions of consumers.

The most authentic consumption data is generated continuously every day. These valuable and top-secret information have enabled Pinxixi to embark on the right development path from the very beginning.

Invest the lowest cost and earn the most profit. The website traffic is more targeted and supported to promote products that are most urgently needed by the general public.

Relying on this incredibly accurate big data analysis, the website has established a promotion system to match it and continues to attract merchants entering the market.

No one is a fool, the greater the investment, the greater the return!
Merchants who have tried Pinxixi's promotional positions all say that they are good. Even though the prices are extremely expensive, there is still an endless stream of merchants waving their money and rushing to bid for promotion.

Having tasted the sweetness, the head office then integrated this approach with the big data technology of the Chime website. Although the effect was not as good, it was still very profitable.

In the PC era, the core algorithm technology of big data is gradually groping forward in the dark through its practical application in food delivery and e-commerce platforms, accumulating strength to improve the technology.

Just waiting for the east wind of mobile Internet to arrive.

It will surely unleash a tremendous force that will attract the attention of the whole world.

After tasting the sweetness, the group's strategic decision-making committee unanimously decided to seal all related documents and reports and never allow the technology to leak out.

During this stage, the group’s first smartphone was successfully launched, after demonstrating to the core team the unique advantages of professional-grade app software in the field of information collection.

Everyone is going crazy!
Even the dumbest person would understand that Qingyun Group holds a large number of economic nuclear weapons at this moment. All it needs is time, crucial time!
As long as the Qingyun Group can survive this period of silent development, which controls the core economic lifeline, it will never be defeated head-on in economic competition.

Because no one can drain all of their blood and body cells and still survive normally.

For the first time, they fully understood why Li Zehua was determined to make smart phones, Internet instant messaging software, and payment platforms.

The group buying project needs to be separated from Pinxixi e-commerce, and even in the future, platformization has become the only development direction of the Qingyun Group.

It doesn’t matter whether you are the first in the industry or not.

As long as it has a presence in the industry, controls the dominant position, and has a large user base, as long as there is a day when commodities are traded in the human economic and social system, the Qingyun System will be a "cancer" cell that all mankind will never be able to get rid of.

Of course, Li Zehua would never admit this.

He often told people around him that Qingyun Group would never take the initiative to do evil, would not seek to monopolize the Internet's water and electricity infrastructure, and would not be a pioneer in forging ahead in order to avoid attracting criticism.

Let Jack Ma change the financial system, let Pony Ma try to replace currency with debit coins, and let Tianqiao try to replace radio and television with boxes.

The highest good is like water, which moistens everything silently!
What he wanted to do was simply to transform Qingyun Group into the air and sunshine necessary for the survival of human society.

What's wrong with this?

Everyone needs to shine and breathe, and Qingyun Group will provide some necessary help and collect a few billion yuan in operating expenses. It’s not too much, right?

It's tiring to shine for the sun...

This time, no one from the top of the group stood out to oppose it. They openly and enforced the grassroots data collection and feedback system at an unprecedented speed. Anyone who opposed it was fired!
The system stipulates that all grassroots sites, promotion teams, including experience stores of the group must comply with it, and the collected data will be submitted directly to the head office bypassing subsidiaries, branches, and regions.

After obtaining authorization from Li Zehua himself, a new unit was quietly established under the Customer Service Department of the Administrative Logistics Department, with the Marketing Operations Department and the Technical R&D Department as the main body.

It is unclear how many people there are exactly.

I don't know what specific job I do.

The exact office location is unclear.

All I know is that the Security Department took a whole month to select about 60 people from across the country to join this department, who are specifically responsible for internal security and confidentiality work.

Without exception, these people have one thing in common: they all come from poor families, have living parents, have wives and children, are retired from the army, and are around 30 years old.

Together with suitable candidates selected from all over the country, Qingyun Group has formed the Administrative Logistics Department, which has a subordinate Data Information Security Service Department.

……

"Hey, have you noticed that the company's recent feedback is getting faster, more accurate, and more magical?"

A Pinduoduo promotion team from the Promotion Department of the Wenzhou Branch in Zhejiang Province is driving to a machinery processing factory on the outskirts of the city.

If it weren't for the information provided by the company, they wouldn't even know that the children's toy cars that have been selling very well in the market recently were actually produced by this company. The old routine is that well-known foreign brands are produced by domestic OEMs, but everyone knows that the aftermath of the financial crisis has not yet passed, and as soon as the foreign economy has problems, they will cut orders.

In order to survive, there is nothing wrong with converting exports into domestic sales.

Don’t underestimate the children’s consumer market. Most of the parents of those born in the 00s were born in the 70s and 80s. These people generally did not have enough to eat or wear warm clothes when they were young.

Thanks to the economic development in the new era, these people have money in their hands. They would rather suffer themselves than treat their children badly.

Especially for urban middle class and above, they pay special attention to their children’s food, clothing and daily necessities!
When many rural children are still worrying about whether to lose weight for breakfast or just eat some porridge or rice porridge.

These people have started buying seven or eight different sets of clothes for their children every month and feeding them imported milk powder that costs several hundred yuan per can.

In the garden communities of the city, in the early morning and evening, you can always see parents, grandparents, with happy smiles on their faces, pushing strollers around with their children.

Of course, there are also some fashionable babies driving electric toy cars, openly driving without a license on the sidewalks of the community.

Wenzhou Jingerle Children's Car is a company that specializes in the production and sale of baby strollers and toy cars.

Their bosses started out as hardware manufacturers and OEM mechanical processing companies, and then gradually expanded into the children's car field. They used to be OEMs for well-known overseas brands, and their main business was processing on supplied materials.

In recent years, the company has launched its own brands one after another, has a dedicated online store on Taotao, and has recently cooperated with a local online shopping platform in Zhejiang Province.

Coincidentally, the other party is also a group buying website mainly focusing on infants and children's products, and the name is very appropriate, Erbaotuan.

Specially designed to provide customized, professional and caring care for outstanding Chinese babies.

A niche track does not mean that there is no money to be made. On the contrary, because it involves children, a lot of parents stuff money into it.

Erbaotuan has displayed its wealthy temperament since its launch. It has not only cooperated with first-tier manufacturers such as Qiandu, Google, and Tencent, but also advertised on satellite TV stations in economically developed regions such as Jiangsu, Zhejiang, and Shanghai.

Recently, there have been reports that they are planning to invest resources in CCTV's Children's Channel. In short, the message they convey from head to toe is that they are not short of money!
Children's cars, children's books, children's clothing, imported high-end milk powder, complementary foods, high-end snacks, etc., each one is a high-profit product.

As they cooperated with Fengniao Smart Logistics, they were the first to come into the sight of the Pinxixi group buying platform. For such a profitable project, they would definitely send people to seek cooperation.

Different from the attitude of most group buying websites that only give a little bit of support, Pinxixi has shown full sincerity this time, investing tens of millions of yuan to become the leader in resource allocation in the children's group buying field.

But the boss of the Erbao Group rejected him without hesitation. Is this a joke?

They have been working in this industry for more than ten years, but their performance was not very successful before. Now they have finally taken advantage of the Internet boom and there is a lot of blank market waiting for them to make money.

How could outsiders be allowed to intervene easily, let alone resource sharing? In the eyes of some people, Pinxixi is nothing, just a coward who can only hide in rural areas and schools.

If he had this resource, he would have dominated the group buying market long ago, and there would be no turn for others to participate.

In fact, there is no need to force cooperation. Although new players enter the group buying market every day, there are still a lot of blank markets that Pinxixi cannot take up.

But the employees below were not happy about this, because the document issued by the company allowed outstanding employees to actively participate in the expansion of the group buying field after obtaining approval from the site.

Whether it is to discover other group buying companies to join the platform, or to find new sources of goods that have not yet reached cooperation with the company, you can enjoy a separate additional commission.

This policy is equivalent to releasing hundreds of thousands of hungry wolves, their eyes bulging with rage, and they will not miss any opportunity to make a fortune!

It’s okay to reject the company, as they are a wealthy company and shouldn’t mind rejecting it. But for the salesperson who is negotiating cooperation, they spend so much effort to find you to make money, but you don’t appreciate it?

As the saying goes, blocking someone's financial path is like killing his parents. Li Zehua has a thorough understanding of people's hearts. Only by fully mobilizing the enthusiasm of employees can they unleash their strongest fighting power.

This time, there was no need for the company to resolve the issue. The sites below started to take action on their own, starting with the Chizume salesperson who was in charge of the Erbaotuan area.

He found out some details by ordering the takeout, and then called the Hummingbird Express salesman over. They were all family members, so everything could be discussed.

But before they could take action, the company also provided information support on competitors in the area to first-line stations. As a leader in the children's group buying field, Erbaotuan's key information was listed.

Although the group headquarters did not provide key data such as cost floor price, sales information analysis, etc. for the purpose of preventing legal risks, the most basic public information was provided.

In this world, information asymmetry is the truly priceless thing. The public information is there, but can ordinary people successfully find what they want?
Qingyun Group can do it, so this promotion team successfully found the factory. After revealing their identity, the OEM factory owner had no reason to refuse the high-quality partner that came to their doorstep.

Pinxixi e-commerce and Pinxixi group buying platform are among the largest sales channels in the country, and they also offer some other preferential conditions.

Companies such as Fengniao Smart Logistics provide a package of transportation terminal solutions that can even help Qingyun Real Estate, as factory owners have the idea of ​​opening exclusive stores in first- and second-tier cities.

Looking for commercial real estate to open a store?
Yida Plaza came to help. Not to mention the specialty stores, even an entire floor could be used as a children's playground.

Since there was not enough funds, Qingyun helped contact the bank for a mortgage loan.

Don’t have enough resources and are worried that only children’s vehicles are not attractive enough?

Qingyun helped to contact other children's toy manufacturers, and there were so many manufacturers who were willing to participate in the promotion of their own brands in specialty stores and children's amusement parks.

If one is not enough, then two will be enough. If two are not enough, then ten will be enough. When many hands make light work, a complete amusement park project can be finally built by picking out a few suitable manufacturers from a large category.

manage?

Yida Trusteeship, Qingyun Property also has similar solutions, rent, what rent?
Under the three-to-three distribution system, manufacturers provide a bottom line contract and have to provide fixed funds even if sales do not meet targets to maintain the operation of the amusement park store. If they really can't hold on, they can withdraw their shares and leave.

The conditions seem to be very harsh, but for manufacturers it is like pie in the sky, because the rent is not the big expense; the expenses such as the decoration, depreciation, operation and deposit of the amusement park are life-threatening.

If the business is not well managed, all these fixed expenses will be wasted. If a few more stores are closed, the factory will be dragged down.

Now that there is a reasonable exit mechanism, they supply products at normal supply prices, which in itself earns a profit to maintain their expenses.

Add to that the additional 30% retail net profit and the fact that there is no need to bear any additional store expenses, it is truly a pleasant surprise.

When you make money, the rent will always be distributed in a fixed proportion. Is there any business model more cost-effective than this?

It's like this offline, and it's even more comfortable online. We have two more national sales channels for no reason, and we can also enjoy the treatment of being promoted by the children's channel. What else do we want?

Sign, you must sign.

Factory owners and partner companies can’t wait to sign the contract today, transfer the funds in the afternoon, and start the group purchase on the Pinxixi website in the evening!
Because Qingyun outlets all over the country provide a killer feature, that is the after-sales maintenance system!

It allows many companies that do not have the money to set up after-sales outlets to suddenly have the most professional after-sales service team.

Selling products without after-sales service is a one-time deal. Once there is a quality problem with the product, I'm sorry, don't expect consumers to choose this brand next time.

If you can't retain old customers, you can only continue to invest in marketing expenses and trick more new customers to take over. Over time, this brand will not be able to continue operating and will have to be cancelled and replaced by another brand.

Hasn't the manufacturer ever thought about changing the model?
It's difficult. Just covering the expenses of first- and second-tier cities is not something that small and medium-sized enterprises can easily afford. The input and output are not proportional!

Now that the Qingyun Group is spread across the country and has outlets in towns and villages to provide services, how can these manufacturers not be tempted when they see the possibility of doing long-term business?
It’s a win-win situation for the factory, Qingyun Group and consumers. Where does the extra profit come from?
It is those companies like Erbaotuan whose exclusive resources have been snatched away that are unhappy.

For example, this time, the Pinxixi promotion team had a happy chat with the boss in the factory, but the situation had already been leaked by someone with ulterior motives.

Everything has two sides. Pinxixi salesmen made huge profits, but some salesmen in the factory suffered heavy losses.

Among the businesses connected with Erbaotuan, has anyone ever confiscated any private gifts from the other party?

Even the management who are in charge of production, warehousing and shipping cannot avoid collecting some local specialties. Now that the factory wants to cooperate with Pinxixi, it will naturally harm their interests.

So, when the Pinxixi promotion team walked out with the letter of intent in hand, they were all smiling.

The Erbao group, who had been waiting for a long time, was furious and started to attack with fists and kicks... (End of this chapter)