"Stop it now, stop hitting me, all of you, stop hitting me."

Outside a high-end residential complex in Zhujiang City, more than a dozen people were engaged in a brawl, and the property management staff could not stop the fight even after shouting their throats out.

If you look closely, there are delivery men wearing yellow robes among them. They were on the way to deliver food when they saw their friend being beaten, so they pulled over.

Meals are not delivered anymore.

Join the battle with the U-lock.

There are also the Hummingbird couriers and Hummingbird crowdsourcing colleagues in blue robes. They are not the first to join this conflict.

There was even an employee of Qingyun Real Estate who came to the community to discuss a real estate transaction. When he passed the gate, he suddenly heard a sentence, "I'm going to beat you, a Pinxixi scum."

What is this after hearing too much swearing?
Unfortunately, the person who was scolded and beaten was a Pinxixi employee, a colleague from the same group, and an employee of a real estate company who had just secured a loan for the company to buy a commercial residential property.

Under the shocked gaze of the property manager and landlord, he rolled up his sleeves and joined the battle without hesitation.

There were seven people on the other side, plus there were only two from his Qingyun side. There was no way they could win by fighting. However, that Pinxixi employee was stubborn and refused to run away.

While resisting the opponent's output, he tried to snatch back the document package scattered on the ground. During the conflict, the laptop inside was damaged.

But both parties in the conflict did not care, but struggled to grab the fallen A4 paper document. The Pinxixi employee had another identical document in his arms.

If Zhang Tianming were here, wouldn't he find that the person who was beaten was Jiang Wenwu who had just started working?

The 17-year-old kid had just started working and hadn't even received his work clothes when he was chased and beaten by a group of people. He didn't care even though the corner of his mouth was bleeding. He tightly grasped the cooperation agreement that he had just signed in his hand.

Go grab another one.

From the words shouted by the attacker, it is not difficult to tell that this is another dispute or conflict involving a contract signed with a group buying website.

The cause of the incident has to start with Pinxixi, the group buying platform.

Tenda was keenly aware of the economic value contained therein, and did not hesitate to use its huge traffic advantage in the computer and instant messaging fields to follow closely and invest huge sums of money to grab market share.

Different from Tengda’s investment logic, Pinxixi’s group buying and platform are designed to artificially set up a moat to prevent big capital from intervening in the suburban and rural markets.

There is actually some distance between this place and the countryside.

There is still a clear difference between urban residents and town residents in Qingyun Group's understanding.

They can be considered urban residents, but they still retain collective land, and every household grows vegetables to supplement their income.

Although they are farmers, many of them do not make their living entirely from agriculture. Most of them sell small commodities and engage in individual business or the service industry.

When Qingyun Group was first preparing for Pinxixi e-commerce, Li Zehua clearly mentioned that the country is currently affected by the Internet coverage rate.

Taotao and JD.com’s service scope is mainly urban residents, and if Pinxixi wants to break through, it has to find another way.

However, purely taking root in rural areas and going directly to the fields to develop farmers into end consumers will result in high costs and low returns.

Not cost-effective.

Even with the support of the home appliance rural development strategy, it is difficult to complete the layout of the rural market in a short period of time. The reason is that most farmers have no money.

This requires supporting farmers through the procurement of raw materials for Chichume catering, Pinxixi community fruit/vegetable stores, and a direct sales program for fruits and vegetables.

As well as the long-term market cultivation of Qingyun Agriculture, Seed Industry and Primary Processed Food Group, only after the farmers' pockets are gradually filled up, can we talk about the success of the sinking market.

During this process, Qingyun Group cooperated with local government offices and supply and marketing cooperatives to fully tap the potential of local characteristic planting economy and handicraft products, and continuously increase farmers' income.

This is the second of the group's three-step plan. The third step is to establish a rapid connection channel between industrial and agricultural products and realize an internal economic circulation circle in which urban and rural areas complement each other's advantages.

The most critical first step, which determines whether Pinxixi can survive, is to act before all competitors react.

It has completed the occupation of the urban-rural fringe and rural town street markets, so Pinxixi experience stores are basically in towns rather than in villages.

This market seems very scattered, and there is not as concentrated flow of people as in urban areas, but if it is done well, one store can cover a wide range of people.

Many rural people may never have left their province or taken a plane in their lives, or even stay in their prefecture-level city for three to five years. They occasionally leave the county only to maintain the most basic interpersonal relationships.

But he would definitely go to the town market whenever he had time to buy daily necessities such as seeds and fertilizers. If he had some spare money, he wouldn't mind buying big items for the home.

Deep down, everyone has a desire to live a more comfortable life.

Thanks to our great country, hunger and extreme poverty were basically eliminated at the beginning of this century. Now that there is no worry about going hungry, everyone is pursuing a happier life in their own way.

The easiest way for adult laborers to get out of poverty and become rich is to go out to work. The elderly and children left behind, in addition to their needs for basic survival supplies, also urgently want to improve their living environment.

It’s simply that society does not accept and recognize their labor efficiency. Without any source of income other than agricultural production and without money, what change can they talk about?
This is the core economic theoretical basis for Pinxixi to intervene in the rural market, providing services to more than one billion people who want to change but are temporarily unable to change the status quo.

This is destined to be a difficult road full of thorns, but fortunately the start is smooth and once it is successful, the benefits will be endless.

The experience store is a key step between the previous and the next. It will reduce people’s distrust in the early stages, subtly eliminate barriers, and wait until the supporting plans are successfully implemented.

Rural e-commerce has achieved initial success.

However, the urban-rural fringe areas and township street markets are too close to the city and can easily be squeezed in by Taotao to force competition.

Even though Qingyun Group has the energy to take a tit-for-tat competitive approach in the food delivery business, that’s because Taotao has not grasped the key point.

If the target is directed at Pinxixi and its logistics and express parcel business support for Fengniao Express is cut off, it will in turn cause the fragile ecological chain built by the entire Qingyun system to collapse.

Without Pinxixi's efforts to win over the Tongda Group, SF Express and JD.com, there would be no basis for the existence of Hummingbird Express. Without Hummingbird Express, the independent food delivery business would not be able to survive for long.

So in order to muddy the waters, Li Zehua detonated the urban group buying business ahead of time. This move would at least delay Taotao's attention for two to three years, so that it would not have enough energy to interfere with the rural market layout.

The biggest advantage of Pinxixi group buying is the campus market base composed of tens of millions of college students. This is the core competitiveness brought by the industrial chain and business ecosystem.

As expected, the city group buying project became popular across the country as soon as it appeared, forcing Ali to respond hastily.

Jack Ma doesn’t have much time left, he must seriously consider one issue: to maintain Taotao’s existing sales volume or to expand the group purchasing market!
As for Baidu, a large advertising order expected to exceed 2010 million yuan in 8 was given to it, and Li Hongyan is still arguing with the board of directors.

The only surprising thing is that Tenda, which has always liked to eat alone, has changed its usual behavior this time and started to become a platform and recruit younger brothers.

Li Zehua was puzzled. After the 3Q war, Tenda should not have been criticized by netizens across the country for being autistic, and was repeatedly accused of borrowing, plagiarizing, eating alone, and being the industry's paraquat.

Did you make up your mind to go the route of capital investment and traffic support only after you had learned from your painful experience?

Little did he know that the source of all these changes lay within himself.

The Internet circle is so small that the top players can be counted on one hand. Qingyun, who can withstand Ahri's full-strength attack, can barely be counted as half.

We are not fools. On the contrary, we are all elites among elites and quickly figured out the core playing style of the Qingyun system.

To put it bluntly, it's very simple.

We value and respect talents and are willing to provide a salary package that far exceeds that of their peers in the market for those who meet Qingyun’s values.

In the group buying business, besides traffic, the most important thing is people.

Tenda is not as generous as Qingyun, which easily invests hundreds of thousands of full-time and hundreds of thousands of part-time employees (including e-commerce, in the eyes of outsiders, the two Pinxixi are one).

Its advantage lies in its continuous traffic support, its strengths and weaknesses, and the lessons learned from the failures of the Ali and Qingyun competitions.

Tengda, a large and powerful company, is developing and testing several models at the same time. The first is to set up its own group buying company, and the second is to look for reliable group buying companies on the market to invest in, such as Pinxixi.

The third is to learn from Pinxixi to build a group buying platform and attract third-party group buying companies to join. Tenda will provide traffic support, promote its own Tenpay, and take commissions based on the sales ratio.

Facts have proved that the third path is most in line with Tenda's business philosophy, and investors have shown enthusiastic pursuit of the continuous traffic monetization and commission model.

The stagnant stock price also began to rise. After tasting the sweetness, the board of directors of Tengda began to rapidly increase resource investment. The first step is to win over the Greater Bay Area and all the group buying companies to move in. Tengda may not know how to do a good job in group buying business, but it is very good at monetizing traffic.

History takes a turn here inadvertently.

The original battle between thousands of teams turned into a chaotic battle between Pinxixi, Tengda, Ali, Qiandu and several other powerful players!
Qiandu and Ali are currently slightly behind, but Qiandu has traffic, and Ali has the largest e-commerce platform in the country and countless manufacturer resources. Once they start to shift, they will catch up quickly.

In this environment, attracting powerful group buying companies has become a top priority.

As a special economic zone that was once as famous as Pengcheng, Zhujiang City has also produced many powerful new players in this wave of group buying feast.

They took advantage of the local high-tech industrial clusters in the Pearl River and quickly established their leading position in areas such as consumer electronics.

The technology premium in this industry is too high, and group buying companies can quickly accumulate excess profits, achieve leapfrog growth, and have sufficient motivation to actively expand outward.

According to incomplete statistics, by the end of that year in Zhujiang City alone, nine group buying companies had completed their first round of financing of over 9 million yuan.

Looking across the country, there are countless group buying companies that have successfully completed their first round of financing. Historically, the group buying business began to explode in March 10, and in April, more than a dozen companies completed financing ranging from 3 to 4 million.

Now, with the support of traffic from national group buying platforms, similar financing cases are even more numerous.

Later, even when a group buying company emerged and joined the group buying platforms controlled by a few giants, investors would come to invest money without even bothering to ask about the specific sales scope and development plans.

It's that simple and crude, because it's the same for any emerging industry in the world. As long as they see money to be made, everyone rushes in.

Don't worry about anything else, just dig with your shovel first.

Not to mention the distant past, let’s just talk about the technology stock collapse in 00 and the subprime mortgage crisis in 08. In the former, one could make money just by having an Internet concept.

When the latter is at its craziest, they don't even review the home buyer's information. Even if it's a dog, as long as they fill out the standardized loan template information, financial institutions will dare to lend money.

This is what disorderly expansion of capital means.

Tenda is desperately trying to make money by relying on its trump card of traffic, while Pinxixi is also frantically trying to win over friendly competitors.

Jiang Wenwu is very dedicated. He chased the founder of a group buying website all the way to his home and successfully won the exclusive entry contract of the company by relying on his sincerity, professionalism and the advantages of the Pinxixi platform.

He had no choice but to work hard. After signing such a contract, the other party would enter the Pinxixi platform to sell goods, and a certain percentage of every commission given to the company would be given to the salesperson.

It is easy to earn tens of thousands of yuan a month. Some colleagues from other regions are already challenging to earn one hundred thousand yuan a month!
You read that right, the most ordinary salesperson earns 100,000 yuan a month.

For example, the lucky guy in Fujian Province who signed a contract with Tuan Haohuo successfully received more than 8 yuan in performance commission in November by relying on the commission income from Tuan Haohuo, which is higher than the pure salary income of his own regional director.

It is said that the company's top management is considering lowering the commission rate for sales staff. The reasons are ready-made, because group buying companies all use group buying platforms to carry out secondary traffic distribution.

Instead of directly cooperating with companies like Qiandu, a group of small businesses found a representative to negotiate with suppliers in a unified manner, so that they could get a preferential price after increasing sales.

We are not fools and can see the disastrous consequences of disorderly competition. At this stage, we join group buying platforms, classify our products according to their respective categories, and compete with each other in the subdivided industries.

You can use the least cost to train a qualified management team and explore a business model that suits you. Once you have grown strong enough, it is not impossible for you to fly solo.

Even if you sign an exclusive cooperation agreement and obtain financing from the platform, you can still operate your company's business independently outside the platform after you develop.

If you have the performance and capabilities, no one will object even if you set up a new group buying platform, because you can bring continuous profits to the old platform!
The same principle applies to the platform employees. Revenue is the ultimate evaluation criterion. Traffic advertising expenses have become increasingly expensive recently, and it is impossible for the company to operate at a loss.

However, in order to maintain the enthusiasm of front-line employees, we agree to give newly signed customers a three-month protection period. The commission rate during this period will remain unchanged for the time being and will be adjusted later.

The new distribution policy will definitely be implemented, which in turn will force the business team to work hard to find more group buying companies to join, look for new manufacturers' sources of supply and start group purchases to contribute to sales commissions.

There was an unexpected surprise. As competition on the platform intensified, each company introduced new assessment indicators for group openings. They no longer blindly pursued the number of group openings, but instead pursued the profit ratio of a single group opening.

Efficiency, profit, and expenditure must reach a suitable ratio in order to obtain better publicity positions and extend the life of the industry in disguise. Maybe this time the group buying business can persist for a long time...

The market is changing, and everyone from companies to individuals must embrace new changes. Whoever takes the initiative to seek change and find the right direction will be able to seize the initiative in future competition.

Tenda's business team also lowered its profile and began to focus on monitoring competitors and the real-time movements of core personnel in target client companies.

Jiang Wenwu is a client managed by Zhang Tianming. Within the scope permitted by the rules, Zhang Tianming, the assistant city manager, takes proper care of his own people, and no one can find fault with him.

Jiang Wenwu did not disappoint everyone. He used his eloquence and hard work to catch up with the client on his way home when others were taking a break from get off work and successfully won the cooperation.

But in this world, he is not the only one working hard. The people from this client, Tengda, are also following him. They are also prepared to use their after-get off work time to persuade the client to accept their conditions.

Many times things are so magical. The customer may be hesitant one second ago, but may be suddenly moved by a detail or even a sentence.

Many people may continue to hesitate or regret afterwards, but they will generally go with the flow. Once they unexpectedly find that the results of the collaboration are good, they will continue to cooperate reluctantly.

The people at Tenda also understand this. As long as the contract is not stamped, the company will not enjoy Pinxixi's high-quality services and there will still be variables.

The subsequent development of the matter is very simple. Just grab the contract and see the specific terms, then copy and paste them, offer more advantageous conditions, and grab customers in a targeted manner.

For the lowest-level salesperson, a contract like this means expected earnings ranging from tens to hundreds of thousands of yuan in the coming year. In some remote areas, it is enough to cause fatal disasters.

Fighting is nothing!

However, they also underestimated Jiang Wenwu's determination to defend his own interests. In Gansu Province, at that time, an ordinary job only paid a few hundred yuan a month!
Tens of thousands or even hundreds of thousands of dollars can really change a person's destiny, and it is even worth defending it with your life!
Jiang Wenwu went crazy. No matter how others used their fists and feet to attack him, he would guard the contract tightly and not let anyone take it away.

This is his future, the foundation of all the beautiful dreams he has now, and the only guarantee to bring his grandmother, his only blood relative, to Zhujiang City to live a good life together.

Whoever tries to take it away will be our sworn enemy, even at the cost of his life!
Fortunately, he does not have to relive the tragic endings of some group buying salesmen in history, because behind him is an equally powerful group company.

As soon as they were beaten, employees of Qingyun Real Estate who also came to negotiate a deal joined the battle.

With two against seven, they were at an absolute disadvantage and couldn't escape. The employees of the real estate company were very distressed. They had never been bullied like this in their lives.

It has always been the Qingyun Group that bullies others, but today they suffered a loss out of the blue. The more they thought about it, the more aggrieved they felt. The more they fought, the angrier they became. Their temper flared up and they attacked without caring about anything else, just closing their eyes.

I don't know how many punches he received in the melee, and his glasses were even knocked off, but he still got up with a grim face and continued to join the battle, anyway, he just focused on one person and beat him hard.

As expected, he was knocked down again. Just as he was trying to get up again, he vaguely saw a familiar figure watching not far away.

I can’t see clearly without my glasses, but why do I feel like I ate the delivery man?

A delivery man from Chime, riding his iconic BYD yellow duck electric scooter, stopped on the side of the road not far away and watched the melee with great interest.

He didn't know that the person being beaten was one of his own. Qingyun Real Estate employees wear shirts, suits and ties when they go out. Jiang Wenwu switched from Pinxixi e-commerce to group buying, and the work uniforms of the two companies are different.

His hasn't been sent yet.

The delivery guy was still commenting: "This fighting ability is not good. If I were to go up and slap them, they would all fall down."

You can go at any time to deliver food and make money, but if you miss it, it will be gone. How should you choose? Do you still need to ask?

It is said that everyone wants to watch the fun. In less than a minute, another yellow-robed war god came and stopped to watch, followed by a small tricycle. It was a colleague from Hummingbird Express.

"What caused the fight? Tell me the situation."

"I just got here too, let's take a look first."

As soon as the two yellow-robed warriors finished speaking, they heard a call from the person being beaten:

"Brother, come and help me, I am also from Qingyun..."

"Fuck, hit my brother?"

"Fuck you, what the hell!"

"Hurry up and call for help. Don't let them run away!" (End of this chapter)