"If we can negotiate, then let's talk."
“If the negotiation fails, we can just give Mr. Liu some face and get 200 cars back to serve as official cars for the branch company and above management.
Of course, if SAIC is willing to help make suggestions to the Governor's Office, the jurisdiction of the Internet vehicle reservation business should be transferred from the traffic management department to the traffic police department.
As long as we can create a sufficient atmosphere, we can add 1,000 Volkswagen Phaetons or even 10,000 SAIC Hongyan heavy trucks.”
Li Zehua simply had no interest in being a sucker, but spending more than 6 million yuan to buy a pass to the Shanghai Traffic Management Department was definitely a good deal.
In order to ensure the smooth implementation of this plan, he also did a lot of preparatory work. In addition to submitting the new energy layout report, he also actively contacted major airlines, airports, railway stations and transportation companies.
Donating office equipment is just a small step. The key is to obtain the advance reservation business of online car-hailing through them, and at the same time bring in the online ticket and air ticket booking business of Chime.
Wu Yibin had been doing this before. Through his relationship with Temasek, several major state-owned airlines expressed their willingness to cooperate, and the price they asked was not high.
Together with the road transport service that was negotiated this time, SF Express has finally gained a foothold.
However, the railway department, especially the intercity high-speed railway department, is not very interested in this. Fortunately, there is still some time before the opening of the Beijing-Shanghai high-speed railway, so we can talk about it slowly.
But the issue of dual certificates for online ride-hailing vehicles was urgent, and he was troubled by the tough attitude of the Shanghai Traffic Management Department. SAIC found a deputy in charge of liaison through the Governor-General's Office to come forward.
It doesn't work.
As the World Expo was approaching, Li Zehua, knowing that if he missed the opportunity, he would miss it forever, finally decided to take the risk.
According to his usual thinking, of course he had to hide secretly when doing such offensive things and encourage others to come forward.
The additional orders worth 20 to 30 billion should be enough for SAIC to work hard...
Sure enough, when he passed the message, SAIC also became anxious. The news that Qingyuntongda was purchasing heavy trucks was already widely circulated.
Some say they want 20 units, while others say only units are needed. However, the public bidding has not yet started, and no one knows how many units will be needed in the end. In any case, the contract value is certain to exceed billion yuan.
Whether or not they can take a big bite of this newly added cake will determine whether the relevant automakers can have a good year in the second half of the year.
All the characters involved are in action?
"...Mr. Li, can you give me a precise answer? How much profit can Shunfeng Travel bring to the public in the future?"
The person on the other end of the phone was Liu Jian, Volkswagen's director and general manager of domestic affairs. He was really anxious at this moment. "Excuse me, this will determine how much resources the company can invest in lobbying on this matter.
As you know, Volkswagen has huge interests in the traditional taxi sector, and the taxi groups are behind them...
That’s why this negotiation was so one-sided.”
Li Zehua was silent for a moment. "I can't give a specific number, but theoretically there will be no problem in increasing the number of taxis by three or five times in the future."
He made his judgment based on the number of online-hailing taxis, but Liu Jian was not so easily fooled.
“Mr. Li, are you referring to the number of new cars to be purchased, or the number after adding the existing inventory and taking in the number of vehicles from the public?
I've seen data showing that of the more than 70 online ride-hailing vehicles under Shunfeng Travel, more than % are private cars. Does this mean that the main force of future travel will still rely on existing models? "
For a car company, an order from a newly established local transportation company is wonderful, and if it is a large national company, it would be even better.
But the model of hitchhiking obviously has some problems, because it publicly recruits social vehicles to join in the market, which is scary.
For car companies, there is no profit without new orders and it is not very attractive. This is also the fundamental reason why Volkswagen lacked obvious motivation in the negotiations with the traffic management bureau.
They can still distinguish between one meal being full and another.
The same applies to traffic and transportation management. In the relatively closed internal market, two certificates, one for personal identification and one for vehicle license, used to issue operating permits for special industries, are all they manage.
One car, one person, hundreds of thousands or even more in profit, it's just that simple.
It's not easy for Qingyun Group to get something for nothing.
One thousand cars, two thousand entry permits, don't even think of succeeding in Shanghai, let alone 6 million yuan, even if it's 16 billion yuan.
Li Zehua understands that things are not so simple and can be easily accomplished, but he is also unwilling to bear the label of disrupting the market.
After all, for Qingyun Group, there are many ways to reasonably and legally intervene in this market, not only maintaining a good cooperative relationship between the group and local government offices.
Moreover, new energy is about to be designated as the country's future development strategy. If there is an industry that can accommodate new energy vehicles in the early stage, it will surely drive the rapid development of the entire strategy.
So Liu Jian’s worries were correct. Li Zehua just wanted to take advantage of the opportunity of SAIC to complete the entry layout. The rest is destined to have nothing to do with SAIC.
But on the surface, it did not prevent him from making a non-specific promise, "Mr. Liu, with such a large market, no one in any aspect can accept only doing the stock market.
The specific condition I can give is that at least more than half of the new vehicles are added. In terms of fuel-powered vehicles, Volkswagen is definitely the undisputed leader.
Just based on the number of taxis in the market, Volkswagen has proven its reliability and superiority, so the cooperation between our two companies is a natural match, with complementary advantages.”
Look, this statement is absolutely flawless.
For fuel-powered vehicles, hybrid vehicles can also be considered a type of new energy. Anyway, he did not lie or cheat anyone.
Liu Jian's voice was a little excited, "Mr. Li, are you serious?!"
"We can sign and seal that half of the new orders for pure fuel vehicles under Qingyun Shunfeng Travel will be given to SAIC Group."
Li Zehua spoke without hesitation, "In addition, there are two ways of operating Internet travel companies. One is the franchise system with pure self-owned vehicles, which we call social public vehicles.
One is a semi-employment system in which vehicles are invested, specializing in the route of high-quality vehicles, with requirements on the age and condition of the vehicle, model level, comfort level, driver's quality and service attitude.
The high-quality car route is the guarantee for maintaining the group's competitive advantage in the industry. This area will be directly controlled by the group and it will have absolute control..."
These words came from the bottom of my heart and I wasn't worried about the news leaking out at all.
Because the core of Internet travel is not about viral spread, but how big it can be before regulatory authorities react.
In other words, this statement was incorrect before the popularization of mobile Internet and large-scale operation of 2013G in 14/4.
The total pie is so small, and many of the main consumers do not have smartphones. What's the point of letting Qingyun do it all?
If we cannot form an absolutely advantageous scale, we will not be able to leverage this force and force traffic and transportation management to make concessions.
What's more, the management authority has always been there, they are just raising the insects temporarily. In the end, the many online car-hailing drivers who come in as part-timers might as well spend hundreds of thousands of yuan to get the double certificates?
How can the fish take the bait if you don’t make a nest?
What Li Zehua wants to change is this: online ride-hailing should be a reasonable optimization of social resources, rather than a pure tool for making money.
When raising fish in water, the pond must be large enough to allow the fish to roam freely while creating value from the surrounding products as much as possible, rather than simply casting a net to catch all the fish in one go.
Other fish are still in the nesting stage, but Liu Jian can't wait to take the bait.
Because the benefits are so great, they have blinded their eyes.
The previous second, I was still worried about the sales of one thousand Volkswagen Phaetons, fearing that this would trigger a series of serious chain reactions.
Now I am thinking about how to make good use of this cooperation to achieve the best goal.
He just coughed a few times and said, "Is Director Li in the office now? If you don't mind, I'd like to come to your house today and talk to you face to face. How about that?"
"my pleasure."
Li Zehua laughed and said, "I should have been the one to pay the visit, but it's really a shame to have Director Liu come to see me..."
Liu Jian didn't care. "Then please wait for a moment, Mr. Li. I'll be right over."
"it is good."
After hanging up the phone, Li Zehua called Wang Fei in and said, "Bring the operating data of the online car-hailing platform and Yunyunbang, as well as the part of the financing regarding vehicle procurement."
After saying that, he called Zeng Haiyang again, "The fish has taken the bait, you better get ready, you will have to deal with it later." Zeng Haiyang is actually bolder than him. I wouldn't say that he has no taboos, but at least he is extremely daring.
When it comes to developing the ride-hailing business, he has only one word to say: do it!
That's it. Once the scale is expanded and each city involves tens of thousands of people who need to eat, I don't believe that the higher-ups will dare to completely ignore the voices from below.
Well, this is consistent with his usual temperament, which is to be stubborn and fearless.
After I came over, I still had the same attitude, "Boss, let me make it clear first!
I unconditionally support every decision you make, and during the implementation process, I will follow your instructions without reservation.
But since this matter hasn't started yet, it means there is room for maneuver. So I'll still stick to my position and do it quietly first. If there are any messes, let them worry about it.
How to regulate operations, monitor at any time, and grasp the details of industry development, these are not issues that our commercial companies should worry about, right? "
Li Zehua was quite speechless about him. When they first met, he felt that he was a very responsible person. But after getting to know each other better, he found out that this guy was also a devil who was fearless.
As long as it is not expressly prohibited by law, he wants to see it.
He threw a cigar at him and said unhappily, "Are you trying to be the king of the mountain?
"I throw all the troubles at them. What if one day I get really fed up and stop taking the trouble?"
"dare!"
Zeng Haiyang was not afraid at all. "The group is now a leader in the industry. During this inspection trip, I finally understood that the group has so many industry resources.
You can definitely make more requests, the government will never refuse..."
"Be careful what you say."
Li Zehua frowned. He understood a little bit now. Those big businessmen either went into hiding or failed in the end. Wasn't this two different ways of thinking?
Fortunately, his starting point was different at the beginning, and his expectations were not that high, so he can remain stable for the time being.
Seeing him like this, I thought it was right for me not to go abroad, especially to Europe and the United States.
For example, Zeng Haiyang, I have never seen him so straightforward before. After he went to America and saw how his peers played games, he was stimulated?
The bosses of the Tongda Group are similar, except that they do not have the vast resources of the Qingyun Group, so they have not revealed them for the time being.
Zeng Haiyang was not worried and continued, "You are good at everything. You are brave and forward-looking. You rarely take detours with us. You are also generous and happy to enjoy the joy of success with the brothers.
The only limitation is that they like to limit themselves by drawing circles for themselves. If you ask me, Hummingbird can go a step further and completely defeat Rookie.
At the very least, it can take up 9% of the market share.”
"Old Zeng, you still lack some reverence!"
Li Zehua sighed, "Monopoly is not that easy to achieve. When we are the only one left in the market, look at the people under us.
Hummingbird, you did a good job, and your personal abilities are also very strong, but what is the truth?
Since the Chinese New Year, how many people have been found by the Compliance and Supervision Department and the Finance Department to have taken advantage of the information gap between promotional offers and discount differences between large and small customers to conceal, deduct, and enrich themselves?"
He shook his head and sighed, "It has only been a short time, and these people who came from the countryside and once determined to change their fate have become like this.
Some of them were even recruited by me personally, but once they became regional managers or district managers, they couldn't wait to reach out for the positions.
Fortunately, we now have computer programs and mobile phone software that isolate cash transactions, otherwise I can’t imagine what these people can do.”
When Zeng Haiyang heard him say this, he was silent for a moment, because data would not lie. Just an internal investigation and customer follow-up revealed big problems.
Monopoly is not that easy to achieve.
"Forget it, let Hu Zhiyuan worry about this."
Li Zehua changed the subject, "Mr. Liu from Volkswagen will come for a meeting later. It will be easy to deal with him. We will purchase Volkswagen's fuel vehicles for the private car program and provide a certain amount of subsidies for the private car drivers.
It was easy to gain his support.
But how to impress the traffic police is a headache.
Trying to lure them into joining the travel group makes us worry that these big guys may cause other troubles in the future. But if we don’t try to make up for the losses by looking for benefits elsewhere, we are worried that these people will not give in.
It’s a real dilemma.”
Ultimately, it is a question of distribution of benefits.
Li Zehua wants to make the pie bigger, but the people who will ultimately benefit are the drivers who earn income through part-time work and personal efforts, because there are more vehicles providing services on the market.
Consumers who enjoy better services in disguise will see varying degrees of improvement in both service attitude and payment costs.
But these people, without exception, do not have the right to speak in the industry. Even Qingyun Group, which relies on these two to create value, does not have much say.
Zeng Haiyang looked at him with a headache, and could only take over the conversation reluctantly, "It will damage the interests of the group, and the investment market will not accept it in the future.
After all, you just want to tell me that we need to find a balance between traffic management, transportation management, companies and drivers."
He is a smart man and understands things immediately.
Li Zehua said that if there were such executives who could see through conflicts of interest and directly identify the core of problems, even if he had a hundred of them, it would not be too many.
"Thank you for your hard work, Mr. Zeng."
"No, I'm not tired. At least I make money without any psychological burden. Unlike you, boss, you make the most money, bear the greatest pressure, and have to blame yourself from time to time on the moral level."
Zeng Haiyang was speechless, but he also admired his thoughts. After all, who doesn't want society to become a better place?
Even if Li Zehua's starting point for doing this was to have a more stable and better market foundation for the group's other businesses.
But aren’t consumers and industry practitioners the ultimate beneficiaries?
Set the rules at the beginning and don't try to overtake by taking shortcuts. This way you can move forward steadily and quickly, and others will have no reason or excuse to attack Qingyun Group.
"The current monopoly model controls the number of taxis through license plates. The influence of taxi groups in this area can be completely ignored. Maybe someone is standing behind them.
But it doesn't matter, because their methods are nothing more than a few points. One is to let the people behind the scenes come out to disrupt the situation, which has no effect on the group at all.
Even the Shanghai Transport Management Bureau does not dare to publicly investigate and punish SF Express's unlicensed vehicles, because the group's other businesses play a vital role in Shanghai and any single move could have a far-reaching impact.
They dare not resist the pressure from their superiors and disrupt the company's normal business operations.
The second point is to incite their taxi drivers to confront us, artificially stir up conflicts, engage in false protection and real diversion, and try to interfere with the attention of the higher-ups.
But this approach is completely useless because the trend of online ride-hailing services impacting taxis is irreversible.
Transport management and traffic control are the basis and prerequisite for maintaining stability. What we need to do is to weaken their direct intervention in the market. The best way is to divide the profits in proportion through commission.
While using benefits to buy them off in exchange for their neutrality, I will arrange for the foundation to meet with the key figures in each city and use appropriate methods to eliminate their interference.
What you need to do is to negotiate a suitable ratio, which is the approximate monthly investment ratio between taxis, online ride-hailing vehicles, and part-time online ride-hailing vehicles after excluding the taxi groups.
It can't be lower than before, and try not to be higher than before. It should be maintained at an appropriate level to keep these people hanging.
In this way, a win-win situation will emerge in which the regulatory authorities are satisfied, industry practitioners are comfortable, and consumers are at ease, and the company will be able to naturally replace the taxi group.
Becoming a more suitable benefit distributor, expanding the original market size four or five times, each person will only bear one-fifth of the previous burden, and drivers can also breathe a sigh of relief.
There is less pressure and the quality of service can be improved.”
Zeng Haiyang nodded silently. This was why he was willing to stay in the company. The boss was kind and did not do evil, so they did not have to act against their conscience...
Liu Jian came quickly and left even faster.
Because the gift package offered by Qingyun Group is full of sincerity, it not only contains various detailed data, but also various legal documents that are publicly signed.
"This cooperation is stable, and Volkswagen's sales will be guaranteed again!"
Little did they know that this share of traditional fuel vehicles was not even within the other party’s future considerations. (End of this chapter)