Commercial fraud is common everywhere, and making money by exploiting information asymmetry is the essence of material exchange in a commodity society.
It is normal that SAIC uses its special position in Shanghai to ask other companies in the city to help absorb excess production capacity. After all, the word "dominant position" carries a lot of weight.
Qingyun also happened to come at the right time, so it just spent billions to buy a ticket to enter the market, and at the same time win over traditional joint venture car companies to protect its Internet travel business.
As for purchasing fuel-powered motor vehicles, it is a completely false proposition. Without new energy, who would want to play in the online car-hailing market!
But this does not prevent Qingyun from using this piece of fat that looks delicious to hang on to traditional car companies and drive them to charge forward for Qingyun Group's grand strategy.
As expected, after Qingyun and Tongda jointly placed a large order and signed a letter of intent for cooperation, SAIC's lobbying speed and intensity suddenly accelerated, and the Shanghai government was also happy to see it happen...
"Two days, just two days, the benefits are so attractive, hehe~"
When Li Zehua took the light online taxi transport certificate numbered Shanghai 00001 from Zeng Haiyang, he couldn't help laughing out loud.
He pulled Zeng Haiyang and asked quickly, "What is the specific situation of this certificate? Tell me."
"…At the beginning, the traffic and transportation management were quite stubborn and refused to give in. They insisted on requiring each car to pay an entrance fee ranging from 16 to 60 yuan, saying that all taxis in Shanghai were paid according to this standard."
Zeng Haiyang took a breath and continued, "SAIC CEO Liu and I expressed our firm opposition and did some calculations on the spot, based on the current number of taxis in Shanghai and the future increase in online ride-hailing services that will be two to three times the number.
We comprehensively explained how the increase in admission fees, license plate assessments and other various taxes and fees would increase the future revenue of the traffic management department, but at the beginning people didn't listen at all and only focused on immediate interests.
In the end, we have to follow your method and set up a Shanghai Transportation Industry Foundation, using the promise of guaranteed returns to gain the consent of most people."
"This is called divide and conquer, conquer each one separately. In the past, no matter how big the cake was, only a few people could eat it.
Now, according to the agreement reached with the Shanghai government, the transportation industry fund is 73-to-7, with 3% being government shares and the remaining % being allowed to be held by employees after mixed ownership reform.
They say they are ordinary employees, but in fact, the middle and senior management are the ones who hold the shares through the companies controlled by the Transportation Commission, and the remaining little is given to ordinary employees.”
Li Zehua was not surprised by this. "According to conservative estimates, the number of online ride-hailing vehicles in Shanghai will be at least 5 in the future, and each person and vehicle will pay a 30% commission every day.
The daily turnover income must reach a minimum of more than 300 yuan to fully mobilize the enthusiasm of market practitioners. Based on this figure, the commission rate is calculated at 30%.
Each person and each car can contribute more than 100 yuan in revenue per day, reaching a peak within three to five years, with an average daily revenue of 500 million, 1.5 million per month, and 18 billion per year.
Based on the 20% shareholding of the Transportation Industry Fund, the annual commission revenue in Shanghai alone is as high as 3.6 million.
Not to mention the resulting user scale effect, big data conversion rate, potential payment channel benefits, and other benefits such as Internet finance.
According to conservative estimates, the Shanghai market contributes easily 30 to 50 billion yuan every year.
The most important thing is that by binding the transportation industry fund, the entry threshold of the industry can be raised in disguise, avoiding disorderly competition in the industry in the future, and the saved resources can be used for distribution.
It can encourage more people to compromise in advance, which may seem to cost more money but is actually more economical.
The next focus of your work is to convince the Transportation Commission that Qingyun Group is committed to doing business rather than engaging in capital operations.
We need to make advance arrangements with Beidou and fully leverage their influence to help establish a standardized market..."
This is the benefit of foresight.
Li Zehua knows better than anyone the future trend of this market. Ten years of transition and ten years of technological accumulation will be needed to exchange for pure driverless technology and market in the future.
Online ride-hailing services provide support for the development of new energy vehicles and unmanned operation technologies, rather than simply making excess profits through this industry.
"Chairman, can things really go as smoothly as you said? During the negotiations, I could clearly feel that those who hold actual power were not happy to see this change.
It is only under pressure from higher levels that we have to compromise temporarily."
Zeng Haiyang is not as optimistic as him, but expressed his worries, "I think this kind of concession under high pressure should not be simply regarded as help, but should raise our vigilance.
They have a lot of power in the industry, and the company must prevent things from going back on themselves.”
“In this society, no individual exists alone. No matter what position he is in, his actions must be in line with the interests represented by this position.
If you deviate or deviate, you are destined to be abandoned. This is true for everyone from a father who earns money to support his family to the president of a multinational company. When you only care about yourself, your fate is already determined.
Things are accomplished by people and by circumstances. These two decisive factors are in my hands.
The upper echelons of Shanghai and even higher levels need to use the online ride-hailing platform to promote and popularize new energy vehicles, thereby achieving energy security and defense security.
Don't underestimate the navigation system and intelligent assisted operating system installed on the vehicle. Once they are used well, they can be applied to special fields in the future without human intervention, which will be a complete technological innovation.
That is why the State-owned Assets Supervision and Administration Commission and the State Science and Technology Commission intervened at the first opportunity. With their help, the Shanghai government finally gave in. The intervention of SAIC only gave things a more reasonable start.
It is not a decisive factor, but only a bond that prompts these major forces to reach cooperation. Therefore, facing the pressure from higher levels, the Transportation Commission can only compromise.
A complete new energy industry chain based in Shanghai, with the huge market of over one trillion yuan brought about by national production, is something Shanghai government cannot refuse.
Compared with these major strategies, the size of an online ride-hailing market is not big enough at all, even if it can reach hundreds of billions in the future, under the dual influence of a larger market and national strategy.
They can only retreat to a subordinate position.”
Li Zehua explained with a smile: "The lower and middle levels of the Transportation Commission can get a certain amount of dividends through proxy holding, which is a real benefit.
So they won't object.
With the support of a grand strategy, the upper echelons can plan ahead with ease, regardless of whether some of them will participate in the production and manufacturing of parts, or invest in venture capital, or even directly participate in the future.
They will provide additional support for the success of the big plan, thus establishing a broad alliance of interests. Of course, one Transportation Commission is not enough in Shanghai, and more powerful players must be brought in.
For example, Yanjing, Jiangsu, Zhejiang, Anhui, Sichuan, Hunan, Guangdong, plus Liaoning, Shandong and Qin in the north, you will find that after connecting these regions through the online car-hailing cake as a stepping stone.
In the future, the implementation of the grand strategy of new energy vehicles will be smooth sailing.
As for the taxi groups and the forces behind them whose interests are damaged, who cares?
With Qingyun's entry, they have become a minority. In addition, the group has lured key figures in the Hong Kong Foundation to give them investment shares. It won't be long before this alliance falls apart.
By then, Qingyun Shunfeng Travel will even be able to merge with the taxi industry and realize the dual business guarantees of Internet reservation and real-time transportation. "
The most difficult thing in this world is to divide the cake, because there will always be someone who doesn’t get enough, and inequality will lead to conflicts and complaints.
When this complaint persists for a long time and turns into resentment, competition is inevitable. No one can take care of the demands of all stakeholders, not even gods.
Therefore, it becomes a tacit understanding that internal cleansing in each period will eliminate the lagging forces that cannot self-regulate.
Whenever this happens, an exchange of interests is inevitable.
The secret of Li Zehua's success is that he did not get involved in the competition for the existing market at the beginning, but instead continued to open up new markets and quickly established a competitive advantage when there was no competition.
Then, they use new interests to continuously attract powerful players in the original system, establish broad alliances of interests, and then step into new industries step by step, relying on their huge size to oppress their opponents.
The most important thing is that while he is making the pie bigger, he also fully takes everyone's feelings into consideration. He first analyzes who the biggest beneficiaries are in this market, and then picks them out as targets for punishment.
For those that cannot be attacked, such as the Transportation Committee, which has the dominant control over allocations, the main approach is to win them over, and try to avoid offending the core forces, once their acquiescence or support is obtained.
Qingyun Group quickly concentrated all its efforts and drove away its competitors to gain exclusive access to industry resources. To put it bluntly, it acted as a middle layer to control the distribution, which made both the upper and lower levels very satisfied.
In the city's transportation industry, the remaining taxi groups will inevitably become sacrificed pawns. In this life, their demise will be faster and more intense.
With the advent of new energy, online ride-hailing is much more powerful than in history, so it naturally needs a bigger piece of the pie to fill its stomach. This is how the incremental market works. Before eating the biggest piece of the pie, everyone is attracted by the bright prospects and will unconsciously brainwash themselves about how much they will get if they succeed.
Even if some people feel that they have contributed more but received less benefits during this process, they can continue to be lured by painting a rosy picture to ensure that they will not leave the system in a short period of time.
As for success, human nature dictates that only a few can enjoy the glory of the final victory.
Li Zehua started from scratch, and his biggest worry is whether his position will be stable when facing competition from existing stocks in the future.
Although it holds many industry-leading advantages and can mobilize resources across industries to suppress individual competitors by leveraging their strengths and dividing them, it cannot worry about its own safety in the short term.
But as interest growth slowed.
Former allies within the industry will gradually become opponents, and their power will inevitably weaken as they continue to succeed.
So he must work harder and use greater success to slow down the decline and strive to establish a more competitive internal economic cycle.
While actively expanding outward and mastering key resources, we must also reduce excessive dependence on the outside world as much as possible, and achieve self-sufficiency while ensuring technological advantages as a modern version of the small peasant economy.
It sounds magical, but it is also the best choice based on reality. What a major manufacturing country fears most is not having a market for dumping industrial products. The West will not give it to them, so they can only do it themselves.
Southeast Asia, Asia, Africa and Latin America cannot bear this burden in a short period of time. If they want to survive longer under the exclusion of the so-called mainstream world, they can only realize economic circulation internally.
By tapping into internal potential, we can create greater value and achieve greater ambitions.
At the same time, we cannot rely too much on external resources. The so-called foreign exchange dollars are not just reserves, but must also be able to purchase various resources unimpeded.
And when threatened, they can demonstrate their value and influence the attitudes and choices of the countries where the investment is located, otherwise they are worthless.
This is the driving force behind Li Zehua's entrepreneurship, the message he has been publicly conveying to all company owners and to society, and the goal he strives for.
That is why the country allowed him to openly introduce Southeast Asian capital and allowed him to continuously recruit retired soldiers from the Five Military Governor's Office, because to some extent, the two sides had huge common interests.
Whoever blocks this plan will be the common enemy of both. He gradually increases his own importance through this method of interest bundling.
If he is respectful, keeps a low profile within the rules of the game, does things in a high-profile manner, and constantly creates new value, no one will gang up on him.
As for the few clowns that occasionally pop up, they are nothing to be afraid of...
“You have to remember a few things. The dual licenses for online ride-hailing services are the basis for our survival. By making good use of them and establishing a reasonable distribution system, we can exclude most competitors.
The company can pay the one-time additional entrance fee required by the Traffic Management Bureau, but it must be clear how the fee will be refunded, whether through financial subsidies or tax rebates.
It would be best to link the online car-hailing market with the new energy vehicle industry. Only companies that support the development of the new energy industry can get involved in this emerging industry.
In short, there should be no loopholes, but at the same time the threshold should be raised to avoid a large number of challengers emerging later."
Li Zehua took the two online car-hailing certificates in his hands, looked at them from left to right, and felt that they were not good enough. "We must seize the favorable opportunity of the World Expo, which is valued by the higher-ups.
Before the traffic and transportation management departments have recovered from the high-pressure situation, we should establish as many standardized systems as possible, even if it means increasing the company's operating costs.
If we raise the standards for entry into the industry by one point today, we will face less competition in the future.”
Zeng Haiyang had to admire his foresight, as he was often able to find common interests related to other industries within a certain industry at the first opportunity.
If we take a high-profile approach to overall development and lobby more stakeholders to join in, there will be many successful people in this world.
But he was the first person he had met who could simplify complex core issues and complicate simple issues. Otherwise, how could he make a fortune...
After he fully understood the information and left, Li Zehua picked up the phone and called the Five Military Commandery, "I am so sorry to be causing trouble during your busy schedule."
A hearty laugh came from the other side, "Boss Li is just too polite, everyone knows that you are the God of Wealth now, you can turn stones into gold.
Tell me, what good thing has come to you this time?"
"It's like this. Didn't I report this to the leader before? We are in urgent need of professional drivers. Now that the cooperation has been initially reached, time is short and the task is urgent. Please take care of me."
Li Zehua opened his mouth and said, "Thanks to the leaders, the country is stable, the society is stable, the economy is developing rapidly, and the group's various businesses have benefited from it and are developing very fast...
Well, we need one to two thousand professional drivers to go to Shanghai in the near future to add luster to the World Expo...
Later? I have a somewhat immature view on the later stage. With the development of online car-hailing and freight platforms, it should not be a problem to accept millions of drivers. "
The person on the other end of the phone was obviously stunned for a moment, and waited for a long time before continuing: "Millions of scale?
I remember that two months ago, I was commissioned by your group to recruit 3,000 military drivers, right?"
“You are right, but many of them were cultivated for the special terrain of Yunnan, Guizhou and Sichuan, and less than one-third of them were prepared for the World Expo.
In addition, with the upcoming entry into the Yanjing market, we need young people with ideals and ambitions to join the company and provide better services to the public.”
Li Zehua smiled and said, "Please rest assured, the company will do its best to provide the best salary and logistical support for this batch of specially recruited drivers to ensure that everyone is satisfied."
The person on the other end was also happy, "Okay, I'll call Jinling right away."
Finally, he did not forget to ask him to make the industry plan into a formal document and pass it on.
"Oh, I forgot one thing. Your request for purchase of frozen military products and inventory reserve rotation has been approved by the higher-ups.
It will be no problem to sell hundreds of thousands of tons of the pork and canned food in stock this year, but let me make it clear first that you have to purchase fresh ones from the market to make up for the difference in price and make a reasonable profit.
You talk to the locals.
However, among electronic products, laptops, desktops, smartphones, and video surveillance are still under discussion, and only drones are included in the priority procurement list for the time being.”
"Thank you so much, it really solved the urgent need for the development of the company."
Li Zehua couldn't help laughing, "Then I will arrange for the preparation of the bid right away."
"Well, for the first batch of purchases, you can contact Jinling. Their logistics department has received the specific documents and will tell you what to do according to the process.
Although you don't earn much, you can raise money for other things as long as it does not exceed the scope of principles...
Also, your customized version of WeChat for Enterprise is quite good. It is used as a backup for the internal Internet communication system and the feedback is very ideal. The only problem is that the backend maintenance cost is a bit high.
You can see if Shenzhou Electronics can purchase some special parts from designated internal enterprises and produce a batch of special servers to reduce the cost of use. "
Once the leader is happy, care will come.
There is no such thing as too high maintenance costs. In fact, it is just a benefit for care. This was when the Five Military Commandery, Beidou Commercial Group, and Qingyun Group signed the contract agreement.
The agreed prerequisite is that a portion of the commissions and technology licensing fees collected by Beidou Commercial Group through Qingyun Group's commercial promotion will be returned to Qingyun through the Five Military Governor's Office.
After all, the unit price is set so high, and there is no budget for advertising investment. Qingyun will make a loss as a whole. However, the overall investment cost of Beidou commercial use is too high, so it needs to recover the cost.
In fact, Qingyun did not suffer any loss. In normal business dealings, it could make up for it from other places, such as normal reserve materials and purchase lists, giving it back little by little.
Even if they don't give it, it's okay. For example, in the online car-hailing access negotiations this time, Beidou Commercial Group played an important role, and the hat of delaying the implementation of the strategy was put on it.
Who can bear it? (End of this chapter)