"Network administrator, turn on the machine, we need to be close together."

"Fuck, why are you here again?"

At a Junlintianxia Internet cafe in a certain inland province, a young network administrator was troubled by the non-mainstream group in front of him. "Please, be gentle. The boss has told me several times that the keyboard can't stand it."

The non-mainstream people were dismissive, "You don't have to spend money to change it, why panic? Let me make it clear first, the space bar of the machine I give you this time must be good, otherwise you will waste time changing the machine again."

God knows how popular Tenda is in the gaming industry now, especially in the casual game category. According to public data, its QQ Speed ​​(inspired by KartRider) and QQ Dance (Audition) have been at the top of the charts for many years.

Dungeon & Fighter, for the first time in history, surpassed World of Warcraft to rank second on the list. As for the first place, it was of course QQ Speed, with more than 140 million people online at one point.

At the same time, CrossFire, represented by Tenda, also made it into the top ten. Among the four games, QQ Dance caused the most headaches for Internet cafe owners, who always felt that the consumption of Internet cafe keyboards could not keep up with the wear and tear speed.

"By the way, is there still a promotion? As long as you log in to WeChat, you can get free internet, right?"

In fact, the non-mainstream people don’t often have money to come to Internet cafes. Most of them are still in school and can only save a little money by living frugally. Playing games is not their purpose, but to show off and feel a sense of existence.

The fun part is gaining admiration from the virtual world and satisfying your spiritual and entertainment needs. If you can also find someone of the opposite sex to play games with online, then you are the real winner in life.

"The event will last for a whole month, so feel free to surf the internet."

The network administrator nodded, and then whispered: "But you guys should take it easy. Recently, WeChat promotion staff have been patrolling various Internet cafes. If they find anyone playing QQ games, they will persuade them to quit and go online at their own expense.

Keep your voices down, or you won't get caught."

"You control the sky, the earth, the air, and you even control the way we play games? You are really sick."

The non-mainstream people are not tolerated at all. If they don’t play QQ games, they won’t go online.

As usual, he got someone else's ID card from the network administrator and turned on the machine. Then he started typing away at the keyboard, almost flying off, causing people around him to frown.

Soon someone shouted, "Network administrator, why the hell don't you do anything about it? Didn't you say that only people using WeChat can access the internet for free? Why are these people playing QQ Dance?"

The non-mainstream people were in large numbers and were not afraid at all. They immediately responded, "Who are you to care? I'm just using WeChat to play games."

"I'm a staff member of Qingyun Promotion Department. Your free Internet access is a joint activity launched by our company and the Internet cafe. Do you think I can control it?"

The busybody showed his work ID. He did not make trouble for the non-mainstream people, but pointed his spearhead directly at the network administrator, "You will lose the commission of these three people. If they do it again, the cooperation with your Internet cafe will end early.

Also, let these people pay for internet access, otherwise today’s free event will be suspended.”

The network administrator had no choice but to bite the bullet and go over to them. A few non-mainstream people looked at the computer screen with regret, threw their headphones down with a curse, left a few harsh words, and left.

Qingyun would not waste money to help others, not to mention that there is too much room for private operation in renting Internet cafes to promote WeChat software, and the company has always been strictly guarding against this business.

One Internet cafe has one collective IP, and the price of renting a fixed machine is very low, but when a customer uses it, the duration and frequency of the IP address using the WeChat software must be additionally assessed.

Once the data gap is too large, we must reduce investment in that area and minimize the human factor from profiting from it.

In addition to the Internet cafe owners who receive fixed contracting fees, Qingyun also hires part-time statistical maintenance personnel and network administrators who receive additional commissions based on the actual number of Internet users, so they face accusations of maintenance.

The network administrator could only smile and say, "Brother Zhou, look at what this has caused. As long as they use WeChat, it's fine. You and I are both working to make a living. There's no need to be so strict."

Brother Zhou, the promotion and maintenance manager of Qingyun, frowned and said, "Forget it, the company has just made a rule that players who play QQ games cannot enjoy free Internet services. There are regular workers patrolling the area.

If I get caught once, I'll be fired immediately. Do you want me to lose my job?"

"It shouldn't be that strict, right?"

After hearing this, the network administrator felt uneasy, "Isn't this cutting off the source of income? Look for yourself, at least half of the people who come to the Internet cafe are here to play QQ games, and the rest are just playing Legend and Fantasy.

If you create some private servers, play some HaoFang battles, etc., aren't you pushing netizens away by doing this? How can you still do business?"

"How would I know? Anyway, this is the rule for regional meetings. I see these people never use WeChat. Oh, damn, you even use a hidden QQ?"

Qingyun Maintenance continued his patrol while talking, and stopped behind a guy with headphones for a while. Suddenly, he saw him click the mouse a few times, and the hidden button suddenly popped up.

This discovery almost scared him to death. He quickly took photos with his mobile phone to preserve the evidence, then called the network administrator over and pointed at the computer and said, "You are crazy! Didn't we agree that WeChat and QQ are not compatible?

Have you hired someone to modify the backend?"

On the surface, WeChat does not dare to face the investigation of the Ministry of Industry and Information Technology and continue to make a "choose one between the two" policy at the center of the storm. Tenda 361 is currently receiving the most severe punishment. Both companies refuse to give in and choose to fight back.

The WeChat management team took a different approach. Since it was not possible to choose between the two on a technical level, they simply cooperated with Internet cafe software service providers in various places. By modifying the Internet cafe management system, they set up WeChat and QQ to be incompatible with each other.

In an Internet cafe contracted by WeChat, you can enjoy free Internet access when you log in to WeChat and use any software service of Qingyun Family Suite, but you cannot log in to QQ on your computer at the same time.

Qingyun is trying to use his huge financial resources to convert into a winning advantage, digging into the foundation of Tengda QQ bit by bit. It turns out that this tactic is working quite well.

During the period of free Internet access, WeChat Technology's registration numbers, user activity, usage time and other data continued to rise, and the market share of other software under QingCloud also soared.

However, money was spent like water. The group had to bear eight-digit expenses every day and was determined to compete with Tengda.

The network administrator slapped his forehead when he saw this and simply stopped pretending, "Brother Zhou, to be honest, don't mind me. It's impossible for people to surf the Internet without using QQ. You know how much the attendance rate has dropped since we started cooperating with you.

Some things should just be turned a blind eye. There is no need to make yourself unhappy. "

"What do you mean? Cooperate with us, use the company's money to help promote Tengda?"

Brother Zhou was stunned and was about to make a call with his phone, but the network administrator quickly stopped him and advised, "It's not necessary. It's just a job. You see, he has WeChat too. Just complete the task and get the salary."

As he said that, he dragged him to the bar counter and showed him the latest cooperation and preferential policies reached by Tengda through the Internet cafe management system, "See, Tengda also took out real money.

As long as we use the recharge system in the Internet cafe, we can get a minimum additional commission of 20% for selling QQ coins, and users can enjoy a % discount when purchasing QQ shows and QQ game props.

When playing QQ games, you can hang up QQ and enjoy a series of other benefits, including massive QQ coin rewards. Do you think people online can resist this temptation? "

While Brother Zhou was carefully reading the latest Tengda activity policy, the network administrator lowered his voice and said, "There are no outsiders here, and our boss also said that he doesn't want any of our commission.

Look, there are so many people playing QQ games and QQ. Your company can't beat Tenda. You might as well take advantage of the good opportunity now and leave yourself a way out. Is there anything more satisfying than making money?

As long as you don't tell me and I don't tell you, who will know? I have plenty of ID cards here. As long as the news spreads, many people will come to surf the Internet for free. By then, I will get commissions and bonuses for exceeding the task.

It’s enough for both of us to make a fortune.”

Brother Zhou was stunned and shook his head subconsciously, "No, there are professional inspections. If they are found out..."

"What's wrong with that? I know your patrol officer. If he comes, you can just give me a heads-up before he comes. I can ask people who are online to close their QQ in advance, right?

Think about it carefully. Our Internet cafe has 120 machines. If it is full every day, there will be at least three or four hundred people. Even if each person only makes a few cents, you can still get almost one hundred yuan.

You are responsible for these streets. You can earn at least 300 to 500 yuan a day from running more than a dozen Internet cafes. Add to that the takeaway coupons and e-commerce coupons you have stockpiled, and you can earn tens of thousands of yuan a month. Why bother with money?" Faced with the naked temptation, Brother Zhou wavered, "But the company's technical department checks the IP addresses and the identity information of registered accounts at any time. If they find that they don't match, where can I get the commission?"

“What are you afraid of? At worst, you can just not report so much and mix in some real data to fool people. The bulk of the money comes from e-commerce coupons anyway, so you should think it over carefully.

It is better to just casually make tens of thousands of dollars, or just do the promotional activities as your company requires, but no one comes to play. "

Faced with the temptation of the network administrator, Zhou brother hesitated and struggled, "In fact, it is not impossible to complete it if you work hard. You know that the company is discussing cooperation with Aunt Wang and Shengda.

The company will also be responsible for a part of it. As long as the game can be linked to WeChat and logged in together, the company will provide extra budget. With the participation of top game companies, the attendance rate will definitely be no problem in the future.”

Qingyun did pay to tie up with Internet cafes to provide free Internet access, but because the Internet cafe machines were artificially restricted from logging into QQ, many players did not accept this and shifted their focus to look for Internet cafes that did not cooperate with Qingyun.

The charter service provided by Qingyun is usually calculated based on the prime time of 8-10 hours a day. Internet cafe owners in popular areas do the math and, considering the losses from lost customers, are quite dissatisfied.

This gave Tenda room to exploit the loophole. With just one trick, they used QQ Show, QQ game recharge discounts, and additional gifts for binding to joint logins to thwart Qingyun's business plan.

This is the convenience brought by the first-mover advantage. Since consumers are already accustomed to using QQ to chat, it is almost impossible to get them to change overnight.

In the specific promotion process, there will be various temptations. For example, in the era when big data technology is immature, it is very difficult to monitor data anomalies in a certain area in real time.

This gives grassroots promoters enough room to make profits. For example, as long as they are brave enough and get a bunch of ID cards to register, they can get coupons. Free meals are secondary. It is a sure profit to use the money to buy Roewe mobile phones.

This was a blessing in disguise, as the already hard-to-get Roewe phones became even more popular. There was even a buying frenzy offline where people could make three hundred yuan by resell them.

Even if you can't get it, it's great to use it to buy other daily necessities.

Brother Zhou was confused for a moment. He was just a part-time worker assigned by Hummingbird Crowdsourcing. It was still unclear whether he could join the promotion business department. When faced with huge profits, he wavered...

"How do you do things? This is the backend data of the national Internet cafe management system and operating company in the middle and late October. Among the 35 major service providers, WeChat is ahead of QQ in only two.

The other thirty-three are all lagging behind, and not just a little bit behind. Don’t we say that we cover 80% of the large and medium-sized Internet cafes on the market?
The company invests tens of millions of dollars in real cash every day, and you give me this kind of result. How can I explain this to my boss and the board of directors?"

Wu Yibin couldn't remember how many times he had lost his temper. Since taking over WeChat Technology, he seldom smiled. The entire group had high hopes for the promotion of WeChat Technology's computer terminal.

Although the boss's positioning of WeChat PC version has always been an attempt to hold back Tencent and prevent it from investing more resources in mobile phones, Wu Yibin wants to prove his strength.

This proves that with so much money invested, there is hope of defeating Tenda, and can make other senior executives of the group shut up and stop saying that he was in charge of WeChat by chance because of more luck than ability.

But now, the statistics have slapped him in the face. In some areas, the usage time and active data of WeChat are not even one-fifth of that of QQ.

The managers below were so scolded by him that they couldn't even raise their heads. Faced with the bleak reality data, almost no one dared to speak up.

"70 million users, it's the second largest computer communication software, as if 70 million registered users can conquer the world."

Wu Yibin was furious. "Tengda has 6.5 million users and has set a record of over million simultaneous online users. Tell me why you have contracted so many Internet cafes.

There are nearly 220 people patrolling day and night, and there are more than million computers providing free Internet access, but there are only million people online at the same time? "

He cooperated with thousands of cities, counties and tens of thousands of Internet cafes across the country, and his contract fees flowed in like water every day. He was too embarrassed to report such an achievement to his superiors.

As he was talking, the phone rang. He picked it up and said coldly, "Check everything and find out what the problem is. Why is QQ's data so stable while our growth is not fast?"

After saying that, he walked out directly, leaving the management looking at each other in bewilderment and discussing the problem.

"…Therefore, it is more likely that there are loopholes in the execution at the lower level, and there may be the possibility of embezzlement and collusion."

The person who could make Wu Yibin drop the meeting he was chairing and come out to answer the phone was none other than Li Zehua. Even though he was out of town, he was always paying attention to the competition with Tengda.

Li Zehua frowned on the other end of the phone, "You said that Internet access is provided free of charge during prime time. The data reported by various places are more than 60% to 70%. Let's simply summarize the data.

The number will not be less than 400 million, so where did the 180 million users who disappeared in the middle go? "

"At present, it is inferred that there are serious problems with the authenticity of the data. The technical department is conducting a strict investigation. However, such large-scale data distortion is definitely not caused by one or two people falsifying data, but the collective action of a group of people."

Wu Yibin sighed, "Boss, this is my negligence in my work, and I am willing to take full responsibility for it."

"Now is not the time to assign blame. The urgent task is to find out where the problem lies."

Li Zehua frowned, "The company has plenty of money, but it must not be wasted. It seems that I am too impatient. As the saying goes, haste makes waste. It seems that we need to take a multi-pronged approach to deal with Tengda.

After all, it is a giant in the industry, with a market share that covers almost all netizens in the country, and it is not so easy to be defeated. "

Wu Yibin holds a similar view, "It seems that we can only find a breakthrough in online games. I have already contacted Shengda and the preliminary preparations have been completed.

Once the negotiation with Shengda is successful, I will immediately go to Qiantang to talk to Aunt Wang, Ding Sanshi and Mr. Ding. As long as we can get the joint launch cooperation with the most popular games on the market, I believe the next work will be much easier. "

"Okay, let's do this first. I'll tell Yang Zhichao and have the promotion department send someone to verify the authenticity of the data again."

Li Zehua hung up the phone and thought seriously about the pros and cons of the policy. It seemed that the expected results had not been achieved. Tengda was not so easy to deal with...

But at this moment, Tengda was also helpless in facing the aggressive Qingyun.

Liu Zhiping almost vomited blood when he saw the sudden drop in game value-added services and advertising revenue data. "This is the golden period for generating revenue! In mid-to-late October of the same period last year, only the game business

We only managed to achieve a revenue of nearly 1.8 million, but now, affected by Qing Yun’s desperate play, we don’t even have the real data of 2000 million!”

Tony Ma was almost pissed off. Since ending all cooperation with Qingyun, the revenue from traffic advertising has dropped sharply, not to mention the price paid in other channels.

In short, Tengda was also very uncomfortable.

What he could not accept the most was that the actual online rate of Tenda QQ continued to plummet.

"The data released by WeChat shows that the number of registered users has exceeded 400 million, the average daily online rate is 780 million, and the peak online rate is million. This data is definitely more than doubled.

But even so, the number of online users of QQ has dropped by more than a quarter. If this continues for a long time, the core business of the group will shrink sharply.

When we talk about cooperation with billboards now, they only look at the number of active users. Some advertisers even say that they will no longer abide by the agreement reached with the group and are ready to cooperate with WeChat Technology. "

Liu Zhiping was very tired because the news of the private contacts between the investors behind the scenes and certain forces was leaked, and Tengda was facing the most severe accountability from the top.

Even the local government had rumors that if Tengda Group chose to cross the red line and tried to transfer a large number of shares to an unauthorized third party, they would immediately send people to investigate.

Tony Ma knew very well that cooperating with Squid Capital was a double-edged sword. If he was not careful, it would bring disaster upon himself. But Tengda really had no money!
Qingyun's offensive became increasingly fierce, especially by finding a new way to cooperate with Internet cafes offline and directly target Tenda's traffic sources, although this was offset by the group's advantage in user scale and some discounts.

However, the recharge deduction of coins and the discounts on value-added game services will result in a loss of actual revenue scale. The money originally earned will be reduced by more than half.
If this continues, Tengda can only watch Qingyun overtake it, which forces Tony Ma to use the group's funds to fight back. However, with tens of millions of dollars spent every day, Tengda is unable to cope with it.

In particular, it is necessary to win over allies in multiple industries to resist Qingyun's expansion, which costs a lot of money, not to mention the launch of QQ on the mobile phone, which is another huge expense.

Both companies have their own troubles. It depends on who can overcome the difficulties first and persevere to the last step! (End of this chapter)