“Everyone knows that Qingyun cannot be allowed to continue to expand without limit, but the amount of funds required for conventional competitive means is an astronomical figure, and conservative estimates show that it consumes more than 10 billion yuan each year.

This is just the cost of the computer itself. If you take into account the loss of advertising and other revenue, it will cost billions every year.”

Liu Zhiping hated why Qingyun wanted to get involved in communication software services. Originally, Tenda provided the traffic and Qingyun enjoyed the promotion services, wasn't it good enough?

Especially when he saw Qingyun giving Qiandu a 40 billion advertising contract, he was drooling. Tenda was already hurt by losing this big client.

Now it has to face all-round challenges from Qingyun both offline and online, but Tengda has been looking for a way to attack Qingyun but has not found a way, and Ali's food delivery business is half dead.

There was not much progress in the discussion with Jack Ma about restarting Cainiao Network. Although Ali was on guard against Qingyun, he was also very alert against Tengda.

The current situation is a bit similar to the calm situation back then. To the west are the German tanks, and to the east are the Slavic madmen. The Slavs spread their hands. To defend the calm, they have to openly fight the German tanks.

The problem is that we don't have any connection with each other.

Jack Ma is now in a state of panic, and he seems to be hoping that Qingyun and Tengda will both suffer losses.

Tony Ma frowned and said, "The best way now is to supplement a large amount of working capital through external channels for long-term operations. I have already contacted Mr. Li and Mr. Zheng in person.

The effect is not very ideal. They control the Development Bank of South Africa through the foundation, but are reluctant to spend money to help Tenda overcome its difficulties. I really don’t know what they are thinking.

I propose that in the field of urban group buying in e-commerce, online car-hailing services and the Internet financial payment industry compete simultaneously, and only the Internet financial payment plan will be supported. "

"With tens of billions of dollars of investment involved, the outcome is unpredictable. Who would invest before the situation becomes clear?"

Liu Zhiping did not lose his fighting spirit, but had a deep understanding of the current situation. "People say it is difficult to help someone in need, but it is easy to add icing on the cake.

After using special means, we found that both sides suffered losses. If it weren't for the obstruction from above, we wouldn't even know that Qingyun had so many secret layouts in Southeast Asia.

The ability to mobilize resources in a short period of time is enough to make people tremble with fear.

Using conventional means is not only time-consuming but also ineffective. As everyone agreed at the investor conference, Qingyun wants to rely on its strong financial advantage.

The group was completely dragged into the quagmire of the computer side, forced to fight a war of attrition with Qingyun, and took the opportunity to complete its layout on the mobile side.

Mr. Ma, I actually think that what everyone said is correct. Even if Qingyun Group carries out protracted subsidies, it is almost impossible to shake the group's first-mover advantage and the scale of 6.5 million users.

It is the foundation on which the group relies for its survival. At the same time, the Tenda industrial ecological chain derived from this user base cannot be poached with just a little money.

The "choose one or the other" war with 361 has certainly consumed the remaining patience of consumers, but Tenda QQ itself has not made any major mistakes, and its sound and complete communication and social resources make it difficult for users to give up easily.

As long as the address book is not completely copied, the company will not lose this battle. Relying on the stickiness of QQ games, the younger generation has adopted the trend of using QQ.

According to feedback from recent promotional offers, spending on appearance in QQ Show and QQ Games ranks among the top, and the polarization of user stickiness is particularly obvious among the younger generation.

The registration and usage rate of QQ has always been more than ten times that of WeChat. Only when it comes to business office, shopping consultation, after-sales service, and specific business processing, WeChat can barely reach one-third of QQ.

However, in the customized service business for large and medium-sized enterprises, the development speed of WeChat for Business is extremely fast, especially in the Qingyun system of friendly companies. Many people rely on the Qingyun industrial chain for the sake of face or survival.

I had no choice but to choose WeChat for Business. ”

At this point, Liu Zhiping frowned, "However, on the mobile side, Qingyun's offensive has become more and more aggressive, relying on Roewe mobile phones to quickly spread among students, migrant workers, and rural groups.

Moreover, some time ago, Qingyun had a big disagreement with the group over scan, stick, shake, face recognition, fingerprint recognition, and QR code patents.

I heard that Qingyun Fama Group will hold a general shareholders' meeting in the near future to discuss whether to suspend patent licensing to the company and Ali, and they are currently actively lobbying state-owned shareholders.

According to intelligence gathered from all sides, Qingyun Group is promoting mobile online payments on a large scale offline. Once unified standards are established, it will have a huge impact on the group.

Just as the investors emphasized in the meeting about the future, Qingyun also has a similar business layout in Southeast Asia, and a small QR code has been developed and utilized to its full potential by them.

If the future develops as they envisioned, companies that are restricted from using the patent for scanning QR codes will completely lose their offline payment channels and be forced to become second-tier Internet financial companies.

In this regard, the company must obtain strong support from state-owned assets, so for now it cannot get too close to Squid Capital, and it cannot introduce funds such as BlackRock and Vanguard State Street through public channels.

Otherwise, even if it wins now by chance, it will completely lose the future Internet financial market because of offending state-owned assets. How can a payment software with no usage be a competitor to micropayments?
But there is also good news. The company successfully launched Tenda App Store through the hardware services of China Cool Union, and the number of installed devices has increased rapidly. If the App Store is well developed, the future is promising. "

The biggest benefit of the continued competition with Qingyun is that it makes mobile phone hardware service providers, such as Huaban, Lenovo, Coolpad and other companies feel the imminent threat.

In particular, the Tenda App Store software system, which Lianxiang has been promoting, has the potential to dominate the domestic smartphone application market except for Qingyun Electronics, as Tenda resources are put into use.

Of course, Apple, Samsung, Nokia, Sony and other big manufacturers will definitely not agree. They all have their own exclusive software download service app stores, and Apple does the best in this regard.

Domestic large and medium-sized smartphone manufacturers simply cannot compete with Qingyun alone on this point. One reason is the money issue. Qingyun is very generous and it is not something they can refuse.

Another reason is that everyone uses different standards, and software from their own app stores is difficult to use on mobile phones, resulting in small and medium-sized Internet software service providers failing to form economies of scale.

The download and maintenance revenue earned from the App Store is not enough to support the technical team. Huaban is far-sighted and is determined to cultivate the market even at a loss, but it still accepts the entry of Tenda App Store on a limited basis.

As for QingCloud Software App Store, it is not even considered by other smartphone competitors. No one would be stupid enough to hand over the core lifeline to the biggest competitor.

After paying a huge price, Tenda succeeded in picking up a bargain. If there are no major accidents in the future, it may be able to pick up a large market for free. Of course, this requires the domestic smartphone manufacturers led by China Cool Alliance to survive smoothly.

Seeing that Lianxiang was about to transfer all its assets, Culiang and Bird would reap the benefits. ZTE was in close contact with Qingyun again, intending to wait and see the investment price and then take action.

The remaining petals have a promising future. Once they become big, they will launch their own app store standards, so Tencent's plan only has a theoretical possibility of success.

Tony Ma did not feel the slightest bit of joy about picking up a bargain. "We want to play now, but investors disagree. They think we still have a huge advantage on the computer side and we need to save money for other purposes.

However, the company's proposal to develop mobile terminals and invest in related industries for interest bundling was rejected to a limited extent. Of the first phase of 50 billion yuan in funds required, only 10 billion yuan has been pledged so far.

BlackRock is willing to buy 6.7% of the company's shares at a 8% discount on the market price and pay about US$25 billion in three installments. However, by introducing it, it must bear the consequences of the anger of state-owned assets.

By then, we will lose the initiative in the Internet financial market.

Through a series of offline actions by Qingyun and the unanimous judgment of the company and investors, Internet financial payment will become one of the most important means of monetizing Internet traffic in the future.

What a dilemma!

Tony Ma now understands a little bit why the world's leading companies, Google and Apple, had to compromise with Qingyun. Even Samsung took the initiative to participate in the confrontation with Qingyun because of the QR code patent.

It is said that Samsung is trying to push the Korean Ministry of Commerce to overturn the patent license of the QR code in Korea. However, the beneficiaries of the Korean patent include a large number of top investment banks on Wall Street.

Since his biological father didn't say anything, the godson didn't dare to do anything.

Tengda also has to face a similar dilemma. It is not easy to get BlackRock's money. Everyone knows that this is an opportunity that Squid Capital wants to take to intervene in the domestic Internet traffic and public opinion market?
The reason why the higher-ups can tolerate Chaozhou Congee holding the largest stake in Tengda is that no matter how powerful Hong Kong Capital is, they are still from the same clan and will listen to you when it matters.

If the media is controlled by Squid Capital, can it still be directed smoothly?

Haven’t you seen how the outside world is smearing and attacking the platforms controlled by Squid Capital?

Financial security and public opinion propaganda are the two industries that the top leaders value most in peacetime. Even when they joined the WTO and signed documents, they promised to gradually liberalize them, even in 03-07.

Even the equity of a large number of core financial institutions such as Bank of China, Industrial and Commercial Bank of China, Agricultural Bank of China and China Construction Bank were sold out, allowing foreign capital to earn trillions of net profits in just a few years. The upper echelons also did not allow foreign capital to control key industries such as finance, insurance and securities in China.

This also laid the groundwork for a complete split between the two groups when the 15/16 agreement expired. One wanted to have complete control over the company's lifeline, while the other wanted to be the master of their own house. There was no room for compromise on issues of principle.

Tengda is very uncomfortable being caught in the middle. Squid Capital has invested huge amounts of resources, hoping to take advantage of the opportunity to complete control and put pressure on Xiangjiang Capital, with the intention of taking down Tengda at all costs.

But Tony Ma and Hong Kong Capital also clearly see the consequences of bringing in outsiders to fight against each other, especially since Qingyun Fama Group holds crucial patents.

As long as Tenda still attempts to use Tenpay to develop its own Internet finance strategy, it will not be able to bypass the influence of state-owned assets.

Because in addition to the patents for scanning QR codes and multi-dimensional codes, core patents such as face recognition, fingerprint, and inductive payment are all in Qingyun's hands, and there is no possibility of circumventing them.

Tony Ma was so sad that he could not even cry when facing Qingyun, the hedgehog. It was because Li Zehua came from the future and took over all the means of low-cost promotion, leaving latecomers with no way to go.

"With the cash and equivalents in the hands of the group, you should first make a plan involving future competition in the mobile Internet according to the minimum standards.

There is a lot of foreign capital, and it is hot to handle! "

Tony Ma has also been through many trials and tribulations, and he quickly adjusted his mindset in the face of setbacks. "The blockade of Qingyun App Store will not last long, and the Ministry of Industry and Information Technology has recognized 361 QQ Bodyguard.

A final ruling will be made within the coming week and based on the analysis of the information currently available, the result is in favor of the company, according to the criteria derived from this logic.

QingCloud App Store can only enjoy the rights of profit sharing, systemic risk assessment and review, and has no reason to refuse to list third-party service software that has been reviewed and approved by the Ministry of Industry and Information Technology.

Therefore, the faster Qingyun Electronics develops, the larger the market scale it cultivates, and theoretically, the greater the help to the group. "

Liu Zhiping agrees with this: "We rely on QQ on computers to attract traffic and control the majority of the market share among teenagers and young people. We have a greater advantage than Qingyun Group in developing WeChat on mobile terminals.

Because young people are more willing to take the initiative to accept new things, Qingyun's big investment is likely to be a boon to the company."

Tengda grasps the teenagers and young people who represent the future.

And what Qingyun holds in his hand represents the middle-aged and elderly people of today.

The competition between the two sides in the field of mobile instant messaging is whether sons and daughters force their parents to register for QQ for communication, or parents and elders rely on family ties to persuade the next generation to register for WeChat.

All we can say is that it is still unknown who will win.

In short, both sides have their own advantages, but Qingyun is clearly at a disadvantage. Even with the bonus of friendly systems, business offices, and means of production, it still cannot change the fact.

That is, the vast majority of Qingyun's customer resources are actually middle-aged and elderly people who are extremely difficult to accept new things, have formed fixed mindsets, and are rarely willing to actively consume.

Most of these people have never been exposed to the Internet in their lives, so there is a long way to go in educating and persuading them. The cost for Qingyun to acquire a high-quality customer is destined to be much greater than that for Tenda.

The investors and vested interests who control Tengda shares have understood the core key points, so they are unwilling to spend money to fight a head-on and protracted tug-of-war.

It is well known that Qingyun is rich, and Li Zehua is a well-known stubborn person in the industry. Once he sets his mind on something, he will do so regardless of any difficulties and will not give up until he achieves his goal.

To compete with such a madman, one must be prepared to arrange tens of billions of funds, defeat Qingyun countless times, and make Li Zehua deserted by his friends and relatives before one can completely defeat him.

Who is willing to give it up?
They would rather continue to wait until Qingyun Electronics has reached a certain scale of smartphone users, and then take action to complete the decisive move!

"Let's do this for now. The group still has a clear advantage at the moment. Let's first urge the Ministry of Industry and Information Technology to resolve the dispute with 361, so that we can free up our hands to deal with Qingyun's next offensive."

Tony Ma has never lost in strategy, and he can hardly think of any reason why Tengda would lose. It's just a pity that the $25 billion investment promised by BlackRock seems to be unavailable in the short term.

……

While Tenda was busy dealing with Qingyun, Li Zehua was also busy planning for the next generation in advance, trying to start the mobile Internet business from an early age.

"Qingyun Jiandan Aijiang donated 3 million yuan to the group's Hope Project, and 1 million yuan each to the Charity Federation and the Red Cross.

In the future, we will establish a system covering 1.5 million primary and secondary school students, providing free lunches, tuition and living allowances for needy students, and online extracurricular tutoring based on smart terminal devices.

The psychological counseling services include providing tutorials from famous mobile internet teachers, guidance on further studies, and even suggestions on future employment. The company will cooperate with the education and labor departments to divert students from the middle school entrance examination to the college entrance examination.

During the critical period of the diversion of disciplines in college and secondary professional education, we provide professional free services to hundreds of millions of students..."

Li Zehua, who accompanied the inspection in the remote mountainous area of ​​your province, made the above remarks in front of the leaders of your province and relevant national ministries, and promised that the group will provide no less than 5 million yuan in additional funds each year in the future.

It is specially used to build an online teaching platform for Internet-based learning and extracurricular tutoring based on Qingyun Electronics and WeChat technology.

It is not possible to let the 1.5 million primary and secondary school students who represent the future of the country get in touch with WeChat in advance, promote how convenient WeChat is, how to bind it to play games, and provide spiritual entertainment programs.

Only education is the focus of parents!

Who doesn’t want their children to become successful in the future?
Unfortunately, no one has figured out the simplest truth: this society does not lack college students, but lacks the tuition fees and spending power of college students while in school.

This point can be explained by Qingyun Group’s on-campus business, including all expenses contributed by canteen catering, take-away services, online shopping and group purchasing, and express delivery provided to college students every year.

Just a rough calculation is an astronomical figure. The sales volume of Honor mobile phones across the country is accounted for more than 3% by the college student market, excluding the consumption of friendly competitors and small and medium-sized businesses.

This proportion is almost a shocking number. College students are too rich and are willing to spend money in pursuit of improving their quality of life, and even have a lot of inexplicable expenses.

In pursuit of coolness and presence, they can allow themselves to be slaughtered ruthlessly with their eyes closed.

Qingyun is simply replicating the miracle in the college student market, packaging it in the name of helping primary and secondary school students, and intervening in this closed market in advance with the orientation of helping education.

In the past, BBK's electronic reading machines, recorders, and repeaters, and in later generations, electronic watches can all create a large market on their own. There is no reason why Qingyun Electronics, which has a youth mode, cannot share a piece of the pie.

Even if there is a youth mode, aren't there some restrictions that can be circumvented, such as logging into WeChat and conducting voice and video chats to alleviate the pain of missing family members who are separated from each other.

For example, while opening the app and clicking on the extracurricular tutoring process to help with learning, you can also use the limited window period in your spare time to play games and enjoy spiritual entertainment.

For some things, as long as a gap is opened, greater value can be created through various means later. It’s just a Roewe phone for 798 yuan. You won’t suffer a loss or be cheated if you buy it.

But you can give your child a ticket to win at the starting line. With Qingyun extracurricular tutoring, famous teachers answer various academic problems online, and thousands of tutors guarantee to teach until your child learns.

There are also hundreds of professors and tutors from various disciplines of key universities to provide you with career guidance. Young man, why don’t you take action?

Parents and friends, aren’t you excited yet?
You work hard to earn money in other places, don’t you want your children to have a smoother future, enter a prestigious school and have an easy, enjoyable and decent job in the future?
"Qingyun's resources in colleges and local government offices can finally be released, but should we further promote the gaming business?"

Li Zehua was very hesitant. He clearly understood the degree to which children, at their hyperactive age, desired spiritual entertainment.

In other words, when children own mobile phones, they are most likely unable to control the frequency of use, but without considering gaming resources, they will wait for competitors such as Tenda to join the market.

What else can Qingyun use to compete?
As the saying goes, honest advice may be unpleasant to the ear but is beneficial to one’s conduct, and good medicine may be bitter but is beneficial to the illness. However, in reality, it is normal for bad money to drive out good money, because indulgence is far more pleasing to people than restriction.

"Forget it, let it be. If things get out of hand, the government will intervene. It won't be too late to rein it in then. Let's take advantage of the favorable opportunity of loosening restrictions and seize the youth resources to expand the base first." (End of this chapter)