"We need to plant corn, raise cattle and pigs, and the land must be circulated in a centralized manner. In areas close to national and provincial highways and expressways, we must prioritize the allocation of resources.

In areas with extreme poverty and extremely harsh transportation and geographical environments, we cannot just provide assistance blindly, but must provide targeted poverty alleviation to prevent a small number of people from falling back into poverty due to illness or accidents.

As for building roads for thousands of remote villages, Qingyun is unable to do so. This is an issue that should be considered at the national level. However, Qingyun can set up a special school in your province for families in need.

A charitable fund for medical treatment of young and middle-aged adults in families.

If we can get our children to school, we will have secured their future. No matter what, the only way to ensure our children's survival is to let them pass the exams through their own efforts and learn a skill to survive.

Only then can they be self-reliant in the future, create wealth with their own hands, provide social labor value, and realize their dream of getting out of the mountains.

By providing relief to the main labor force of a family and preventing them from becoming the breadwinners due to illness or accidents, we can ensure that a family can survive simple agricultural work.

Just to support myself and provide a more secure future for my baby..."

At a special poverty alleviation meeting held in the provincial capital, Li Zehua spoke in front of sixty or seventy half-step leaders, "For this reason, Qingyun Group is willing to work in relevant state ministries.

Under the wise leadership of the provincial government, we have united all the colleagues from all walks of life who are willing to contribute to charity, with the simple emotion of being grateful to the country and giving back to the society...

The foundation will cooperate with the medical insurance fund to provide no less than 10,000 major disease assistance quotas and 30,000 poverty-stricken student quotas for the poor registered in rural areas every year...

In summary, Qingyun Group will donate 3 million yuan in poverty alleviation funds to your province this year, and provide no less than million yuan each year in the next five years."

In the middle of the meeting, Li Zehua chatted with Chen Sheng, the general manager of Jiandanai Mutual Aid, and reminded him: "The Southwest and Northwest will be the key areas for the foundation to support in the future.

The donation amount of each province must be controlled within this amount. Any emergency situation will be calculated separately after approval by the company.

When you go down to do the work, you must consider the actual local situation. The company should not be too strict about the active distribution of this money to the local Red Cross, Charity Federation, Civil Affairs, Education, and Medical departments.

Even local governments have their own plans and try their best to bring them under their own name, but you don’t have the ability to keep them.”

The Simple Love Mutual Aid Fund was originally managed by the group's administrative department, with a deputy general manager of the administrative department also serving as the general manager. As the group grew larger, there was a need to use charitable tools.

more and more.

After discussing with the management, Li Zehua decided to integrate the group's other charitable businesses and establish the Qingyun Charity Foundation based on the Simple Love Mutual Aid Fund.

For this purpose, he specially arranged Chen Sheng, the vice president transferred by Jiang Yi from Malaya, to the foundation from Yuqing Qingyun Great Eastern Insurance, and then replaced the management team from head to toe.

On the one hand, the scale is too large and needs professionals to be in charge. Chen Sheng has a good background and resume and is very professional. The group does not need to rely on social financing, and only four major industrial funds make regular donations.

It can meet all the expenses of Qingyun Charity Foundation. Chen Sheng, who is proficient in mathematical model calculations and also majored in finance, is very suitable for this position. He is thrifty and strictly controls the flow of funds.

On the other hand, Li Zehua also had to make arrangements for the people around him, such as Shen Wanyi. If he must find a woman to marry in this life, she would undoubtedly be the most suitable one.

She has a gentle personality and her family is not mixed with any interests, making it easy to control, and will not pose any threat to Li Zehua himself.

But Yu Li is already at the top of the group, and letting Shen Wanyi in could easily cause trouble. Even though Yu Li knew that Fu Yujie's incident had not happened, that was because she understood it clearly.

Fu Yujie has been married before, so even if she is a virgin, it is impossible for her to be a good match for Li Zehua in the future. She does not pose much of a threat, and she is always the focus of her attention and suppression, so she cannot achieve anything.

So she can be magnanimous, but if it were Shen Wanyi, who knows what would happen.

After all, he is the executive vice president of a large group with assets worth hundreds of billions. He can mobilize enormous resources. In addition, some competitors with ulterior motives are trying to sow discord between them. It is impossible for him to say that he didn't notice it.

Li Zehua spent half of his time in Shanghai with Shen Wanyi. People who were interested had already noticed that ordinary yet extraordinary person.

Therefore, Shen Wanyi was arranged to resign from her position as the director of the airline company and become a director of the Qingyun Charity and China Eastern Airlines Charity Foundation. She could also naturally accompany Li Zehua to certain occasions.

The best of both worlds.

Chen Sheng knew that the purpose of transferring the original management was to eliminate General Yu's influence. He had met Shen Wanyi and the four female assistants who were always inseparable from her and the four cars that always followed behind her secretly.

It is enough to let him see how much the boss values ​​him.

Fortunately, he only needs to do his job well. "Boss, more money means more trouble. I think my personal ability is not a problem. The group has assigned management.

They are all caring people who have been carefully selected. We have perfectly combined reality with ideals and believe that they will give their best efforts in the next work.

But the direction and method of using the funds and other aspects of interference may lead to even worse things, and may even cause harm to the group..."

"Don't say anything, don't ask, don't care."

Li Zehua interrupted him and said, "You only need to abide by one principle: as long as you can achieve your goal, you can accept appropriate concessions.

When we cannot change the rules by which society operates, we must learn to respect them. Appropriate reverence and concession are not weakness, but necessary rules of survival.

Only by understanding it and surpassing it can you be invincible in the next game.

In principle, half of the funds raised by the group for charitable purposes can be given to them for disposal, as long as the surface work is done well, regardless of the future of these funds.

It doesn’t matter whether it is used to support some people’s children to study abroad and enjoy better educational resources, or to help the relatives of wealthy people to reimburse medical expenses.

As long as it does not exceed the scope of education and medical care, and meets the two standards of minors and labor force, the group can pretend that nothing happened.

You must learn the universal rules. Even in Malaya or in any other country or region, those who have the power to allocate resources will try their best to create a better environment for themselves.

As long as they are still in that position and still have authority, they must be respected. Otherwise, in theory, we will not be able to succeed in anything. Instead of wasting our energy on arguing and blaming each other.

Why not focus on those poor people who are rescued by the charity fund? At least their fate has changed because of the group's good deeds, right?"

At this point, Li Zehua stared at the reporter who was speaking on the podium, and said in a deep voice: "I have already informed the higher-ups and established the bottom line principle. If there is any misappropriation of funds to other projects.

Or if the funds are used entirely in non-education and medical fields, you can collect enough evidence and report it directly to the provincial and municipal governments. If they still can't handle it, we will also help you appeal...

These scums who deserve death should be dealt with one by one as soon as they are found.”

He can accept that those who control resource allocation can take appropriate care of those around him within the rules...

It doesn't matter. Half of the funds can be used to buy peace and insurance. As long as everyone can maintain harmony on the surface and avoid a 9 to 1 farce, the Qingyun Charity Foundation does not want to become a laughing stock.

I have no intention of becoming an accomplice or lackey of some special entity.

Chen Sheng understood immediately, "With you at the helm, I will have enough confidence to do things. Don't worry, I will definitely use the remaining half of the funds in a down-to-earth manner according to the group's plan."

“The 5% annual operating management fee is enough for you to support a grassroots professional service team of several thousand people, including volunteers. Just go ahead and do it, but don’t let non-core personnel get involved in finance.

Especially that one, understand?"

Facing the boss's instructions, Chen Sheng nodded heavily...

"Andy Lau, Jay Chou and Leon Lai are the first choice for spokespersons for Qingyun Electronics' Panda, Honor and Roewe series. As for the female ones, actresses and celebrities are not considered.

In principle, the businesses of companies such as ChiMei, Fengniao, YunyunBang, SF Chuxing, Qingyun Power Technology, BYD, WeChat Technology, and WeiPay are all selected based on their reputation and quality.

Those who have bad records, criminal records, privately involved in contraband, often involved in scandals, and who do not respect acting skills will not be used at all. "

At the meeting at the group headquarters, Gu Shijie was talking big. Thank god, the boss finally thought it through and decided that the group was going to hire a celebrity to endorse its products.

Previously, advertisements on Focus Media’s small screens, in media periodicals, newspapers, public transportation, and on Internet platforms were basically focused on highlighting practicality. At most, they would find professional models from film and television academies or dance academies to take some beautiful photos to fool people.

But how could he know that it was not that Li Zehua was unaware of the role of celebrities in attracting traffic. Before the rise of Internet celebrities, celebrities who dominated the big screen and television were the core of the eye-catching economy.

But the group has no resources. If it rashly hires someone, it will be severely ripped off. The group has no resources for Hong Kong Entertainment Emperor Entertainment Group, China Entertainment Huayi Entertainment Group, and other film, television, record and entertainment intermediary companies.

Fortunately, the collapse of the Taishan faction brought an unexpected gain, which was that the Wang brothers of Huayi suddenly lost their backing and their channels for further financing. Li Yanhong has never been interested in the entertainment industry.

Jack Ma was busy directing the war between the Ali Group and Qingyun, and he also lost over a billion in futures, which hurt him a lot. He had no spare money to invest in the Wang brothers.

After Li Zehua cleaned up the first round of financing for the group's business, many second and third generations who were kicked out recovered their losses to a certain extent by purchasing Qingyun Industrial Fund.

Maybe if they earn more in the future, they will lose the ability to interfere in the group's business. They can only take the money but not make any comments. They are afraid that they will be idle and cause trouble for the group's development.

Li Zehua simply brought in Yida Group and used the theater resources controlled by the latter to cooperate with these people. He had money, people, and a lot of industry resources.

How could the Wang brothers dare to refuse?
They are not like the period of 18/19, when Jiangsu and Zhejiang capital and comprador capital reached their peak. Now, a small Huayi is naturally no problem.

She was completely subdued, just like the love between a man and a woman. After a brief confrontation behind the scenes, Hua Yi was forced to compromise. How could he refuse to agree?
Then don’t blame Qingyun for coming in with huge funds and resources to dump the market. The financial offensive will increase the core screen resources and take away the star resources in the industry in minutes.

Huayi couldn't resist and simply lay down. This led to Qingyun Group starting to try out the eyeball economy and paving the way for Douyin Interactive Entertainment, which was about to officially start its business.

Wang Sicong also came to the meeting today because his father is the chairman of Yida. Qingyun’s large-scale entertainment strategy is inseparable from Yida’s cinema resources.

He is blessed. In his previous life, Yida was not strong enough and its theater resources were completely controlled by the Taishan Sect. He was forced to become a washing machine and act as a pawn, being buried in a pit.

In this life, Qingyun suddenly appeared, and the Taishan faction's attempt to take over Yida failed. A large group of people ended up dead, and all resources were divided up by various forces.

The comprador group does not even have the ability to resist. They are busy filling the financial gap left by the change of ownership of Minsheng Group.

In short, Wang Sicong felt comfortable. In his previous life, he was just hanging around in the circle of internet celebrities and models, but in this life, there would be no problem for him to be in the same circle with certain people. He might even become a frequent headline in newspapers about entertainment gossip.

“Why not choose a Chinese entertainment star as the spokesperson?”

Originally, he just came to listen and take part in the second half of the discussion on the big entertainment strategy.

Before Gu Shijie could answer, a stranger next to him laughed, "Domestic entertainment has a traffic star collapse? Don't look at me, this is what the boss said, he doesn't want to be scolded in the future."

Then he stretched out his hand and said, "Let me introduce myself. I'm Wang Xing from Pengcheng Kuaibo Culture, and the new acting president of Douyin Interactive Entertainment under Qingyun Group."

"Wang Xing?"

Wang Sicong wondered, isn’t that the person in charge of Pinxixi’s group buying?

What's more, why does this Douyin Interactive Entertainment sound so similar to his Panda Interactive Entertainment?
"See? Another confused guy. How about calling you the sales king and him the movie sales king?"

Sun Tongyu, who was sitting next to me, was in a very good mood recently because the sales of Roewe mobile phones had skyrocketed, with several million units pre-ordered, which greatly expanded the scale of online users of Pinxixi e-commerce.

His development potential was gradually realized, and his sales volume gradually narrowed the gap with Taotao. His life ideals were realized on Pinxixi, and he became much more cheerful. It was even more rare for him to joke at this time.

"I can understand that he's promoting products, but you said he's selling movies. Be careful that Master Xing will beat you up in the future."

"Don't tell me you haven't used it."

Wang Xing firmly denied it, "I have never used it. I don't even know what Kuaibo is."

"It would be weird to believe you."

Sun Tongyu laughed, "I don't know how many good resources the boss has secretly hidden. Now he doesn't even hide anyone behind his back and directly poached the king of selling movies. In the future, he will have as many resources as he wants."

"Hey, hey, hey, can you two chat somewhere else? There are so many people listening."

Sun Tongyu and Wang Xing are both core management members of the group. They were whispering to each other and seemed to be discussing some important topic, so much so that the meeting was stopped.

The others pricked up their ears and listened. Wow, such explosive news! I didn’t realize the boss is such a veteran. It turns out that this was the purpose of poaching Wang Xing from Kuaibo.

Who doesn’t like gossip?

Only Lin Wenhui, who had little exposure to the game, was a little curious. He didn't know much about Kuaibo, he only knew that it was a player that removed plug-ins, optimized playback resources, and ignored network speed once downloaded.

As for how it will be applied to Internet live streaming, it is still unknown.

"Ahem, silence.

Today we invited you all here mainly to discuss the spokesperson issue. Panda mobile phones are positioned as high-end business phones. After voting by the group decision-making committee, Mr. Andy Lau was finally chosen as the image spokesperson.

Because he has been clean and self-disciplined, diligent, willing to take care of the younger generation in the industry, and has a good reputation in the industry...

It perfectly fits the product positioning of Panda and is more conducive to cultivating a high-end business office image.

Jay Chou, needless to say, is currently the most popular male artist and singer in the country. His albums are extremely popular...

It fits the mid-to-high-end fashion positioning of Honor mobile phones.

As for Roewe mobile phones being a popular brand among the whole nation, the boss originally intended to invite a mantis (a creature that uses a knife) to be the spokesperson, but it was unanimously recommended by everyone.

The group believes that Mr. Li Ming and Ms. Han Hong, the spokespersons for Qingyun Charity Foundation hired by the group, are more suitable. The group has sent cooperation invitations to the above-mentioned intended targets through internal channels.

I believe that with the resources the group has, there is no possibility of failure in theory.”

In fact, Gu Shijie was wrong about one thing. Li Zehua prefers Wang Baoqiang as the spokesperson for Roewe mobile phones. Unfortunately, the latter has not yet reached that level of fame, so we can only wait and see what happens next.

Then arrange cooperation.

"Ask Li Tianwang to endorse Roewe? Are you kidding me?"

When the news was first heard, many people questioned it. After all, is it worthy of having a superstar endorse a cheap mobile phone that costs only 798 yuan?

Besides, there is the example of King Liu, so is this just bullying the honest people?
Gu Shijie patiently explained: "In fact, it was not proposed by the group, but King Li took the initiative to accept the endorsement.

The reason is not afraid to be said openly. The boss is rich and willful. When he talked to King Li on the phone, he promised that for every Roewe mobile phone sold, he would donate a certain vaccine to newborn babies in his personal name.

According to the current birth rate, there are about 1500 million people who need food every year. Based on the price after medical insurance discount, each person costs about 20 yuan, or 3 million yuan.

King Leon Lai donated sugar pills to the mainland many years ago. He is a very caring person, so after the boss mentioned it jokingly, King Leon Lai ignored his agent's objection.

She took the initiative to accept the role of spokesperson and became the global spokesperson for Qingyun Charity Foundation and Roewe Electronics.

When the others heard this, they all gave a thumbs up.

Only Wang Xing was wondering, Mantis?

Grassroots culture seems to be quite suitable for Tik Tok interactive entertainment. Do you want to ask it to be our spokesperson in the future?

Wang Sicong had only one thought in his mind: changing a female star every year, isn't that a bit too high-profile? (End of this chapter)