Before the emergence of Roewe mobile phones, the biggest limitation restricting the development of mobile users was the price and performance of smart terminal devices.
After Roewe was launched on the market, it instantly became the hottest product in the market with its preferential price of 798, mainstream configuration, and its stunning appearance with full screen and no blank keys (compared to products of the same period).
However, although the hardware is good, it still needs the support of communication operators. For example, package traffic is always the primary consideration for people to make careful budgets. In the 2G era, watching videos has always been known to be a way to bankrupt you.
Hundreds of dollars may disappear in the blink of an eye. When 3G network starts to become popular in big cities, the price of data traffic will also be sky-high. It will gradually be spread and reduced as more people use it.
Unfortunately, business is business. The three major operators have developed 3G technology in large cities at all costs. The initial investment is too large, resulting in the inability to reduce operating costs.
Having finally caught the huge user base brought about by the development opportunity of Qingyun Electronics, how could we not take advantage of it?
Tenda QQ’s monthly data package is because Tenda is willing to provide Telecom with a considerable data subsidy, and Tenda’s mobile user base is not large.
That’s why Telecom agreed (it did not agree at first historically because Tenda had the most users in the market at that time and was the target of exploitation), and now it is Qingyun’s turn to suffer.
subsidy?
How to make up?
Millions of people join the network every month with their phone numbers. Even though we have purchased the WiFi standard technology license from Australia, in the early days we used telephone lines to dial in, and the coverage distance of the signal was a big problem.
Especially in rural areas, the wifi router is installed in the main room, and there may be no signal when you enter the inner room. Should you take it with you when going out?
Excuse me, but I just want to ask you if you are afraid of the skyrocketing data traffic charges?
The guaranteed data package of 18 yuan per month includes 40mb of data. You read that right, 40mb, not g. With this amount of data, you can't even browse news, pictures or watch movies.
If you chat on WeChat more frequently, you can chat beyond the limit, and the information exchange will be smooth. However, the flow of wallets will also be much faster. If it were not for WeChat, micropayments would be specially enabled.
It has become an indispensable tool and material for production. Perhaps few people dare to buy a smartphone in this era and use data to access the Internet. It is too expensive!
“…The communication with the operators is not ideal. Even United Telecom, which we just negotiated a deal with, is unwilling to give in on the Qingyun Family Bucket monthly package.
Chairman Chang said in person that he had to consider the hundreds of thousands of United Telecom employees and the overall interests of the country.
Wu Yibin and Wang Xing took the initiative to visit the chairman's office, but the news they brought was not so comfortable.
Li Zehua frowned slightly. "Is there no other way? The test report you submitted shows that even if it is just the simplest information exchange, the excess data fee for a month is more than 20 yuan.
It is impossible for a company to subsidize 20 yuan per month for tens of millions of users today, hundreds of millions or billions of users in the future. This is not doing business, but charity. No company can afford such consumption. "
"Chairman, this is not the key point. Nowadays, a movie can easily take up tens or hundreds of megabytes. According to what you said, the demand for spiritual entertainment will surpass the demand for work production in the future.
According to conservative estimates, if you watch five movies a day and use other data, your minimum traffic consumption is at least 1G. 30G a month would cost you several thousand or even tens of thousands of yuan based on current rates.
Wang Xing is responsible for the preparation of Douyin interactive entertainment. His main focus now is on collecting online copyrights for movies, TV series, and music. The research and development of short video technology also relies on QingCloud Big Data Center.
The latter uses the customer data accumulated from food delivery, online ride-hailing, and e-commerce sales, precise advertising delivery technology, and core algorithms to continuously improve the recommendation delivery mechanism.
He understands better than anyone that traffic is the only limitation restricting the development of Tik Tok interactive entertainment. In an era where you have to sell your house just to watch live broadcasts for half a day, who would be stupid enough to stay outdoors without a WiFi connection?
Risking bankruptcy to satisfy spiritual entertainment?
What's more, the transmission speed of 3G network is only enough for watching some pre-cached videos. It may be possible to watch live broadcast on the computer, but it will be very laggy on the mobile phone, and the hardware does not support it.
No wonder the boss said that the era of universal live streaming entertainment carnival has not yet arrived, and Douyin Interactive Entertainment should spend more time on polishing its technology. Wang Xing thought so and said, "Expensive traffic fees.
Still secondly!
The most important thing is that the QingCloud family bucket contains too many products, whether it is the current Android system or the Hongmeng system installed on the new generation of Roewe and Honor terminal devices.
It has more than 40 built-in basic software, including input method, weather, perpetual calendar, time, etc. Telecommunications operators may not be willing to package and support these products alone.
Not to mention the more than 30 other business software of the group. In fact, it is not bad for small and medium-sized businesses. After all, they are in a fixed area and within the coverage of WiFi, so there is hardly any extra expense.
But it is miserable for people who rely on smartphones and software to work, such as deliverymen, couriers, and other salesmen who go out to work, who have to use data all the time.
In the past November, there were 300 people in the group whose monthly phone bills exceeded yuan, and more than people whose monthly phone bills exceeded yuan..."
"Fuck it, the operator is telling us to die!"
Li Zehua was furious, "So I worked for the three major operators for nothing this month?
These are still the employees within the group. If you think about the partners of Fengniao Group, Yunyunbang and SF Express, there are at least two million of them, if not three million. These people are driving traffic all the time.
At least three to five hundred yuan is contributed a month, and there are also ordinary consumers who read the news and look for wealth-making information on their mobile phones when they are bored. Who can afford it?
No, I can’t control other people. We must negotiate a monthly package for logistics and transportation, as well as packages for deliverymen and couriers. Even if we can’t negotiate a family package, we must have a separate package.”
"How about trying to find a joint communication point to open a breakthrough?"
Wu Yibin chuckled, "There are only 20 days left until 2011. I heard they still have a long way to go to complete their mission. If we can successfully complete the package, I will help them complete their mission~"
"That's a good suggestion. Please help me make an appointment with Chairman Chang and President Lu immediately. It would be best if we can reach an agreement today."
Li Zehua's eyes lit up, and he ignored the culprit who had caused United Communications to fail to meet its annual mission targets.
It is a different time now. United Communications failed to complete the task and the higher-ups will hold them accountable. Even though Wu Xiaoqi took the initiative to resign and prepare to go abroad, many people will be in trouble once the matter is escalated and a thorough investigation is launched.
But what if the task is completed in excess and the higher-ups no longer pursue the matter?
By opening a gap through United Communications, can we make China Mobile and China Telecom feel an urgent sense of crisis, and then force them to compromise and allow the development of preferential traffic packages for Qingyun?
Li Zehua was furious. “In order to make the traffic price more affordable, I will remove the biggest shackles and restrictions. I will do my best.”
At the same time, Chang Xiaobing called Lu Yiming over and briefly repeated the information Qingyun had just conveyed to him.
The latter was stunned, and spoke after a long while, "Good fellow, he wanted to eat us three days ago, and we finally resumed cooperation, and we haven't bothered him yet, but now he's making such an excessive request.
If we really follow his advice, wouldn't we lose hundreds of millions of yuan in data package revenue every month?"
Chang Xiaobing called him over, so he had a plan in mind. "They have the cards in their hands, and we need them urgently. You are in charge of the business, and you know the difference better than me.
If, I say if, I agree to make a whole family bucket for Qingyun, and there are 20 days left, and he personally promises to attract more than million high-quality customers to come over, can he complete the task? "
Lu Yiming showed some interest. "Ten million high-quality customers? All of them new accounts? That's a huge project. I'm afraid it will take several months to complete."
“Not necessarily. Other companies may not be able to do this, but Qingyun controls the largest logistics and express delivery channels in the country. Mr. Wu from WeChat Technology made this clear when he delivered the message.
As long as we can provide enough numbers within seven days, Qingyun Group will be able to complete all registration and activation work within the remaining two weeks and transfer the monthly fee in advance."
Chang Xiaobing had some grudges against Qingyun before, and thought that when he found a suitable opportunity in the future, he would take action against these guys who didn't give him face. What a big deal! How dare a private enterprise take action against United Communications?
If you don't teach them a lesson, no one will know who is in charge, right?
But Li Zehua's gift package worth tens of millions of high-quality users really touched his heart. Not to mention the user scale of the three guaranteed packages of 38, 68 and 168, it can bring huge profits to China Unicom.
The 10-phase bottoming contract alone can fully make up for the difference in United Communications' task in years, and may even surpass Telecom and regain the second place.
Lu Yiming pondered for a while and felt very troubled. "In a week, even if the company below works overtime, it may not be possible to get 10 million mobile phone cards. What if we waste time and cannot complete the task within this year?
Isn't it just a waste of time?
Besides, the guaranteed package has endless consequences. If this loophole is opened, how can we continue to earn high traffic fees in the future?"
"We are a state-owned enterprise. We cannot just focus on money. We should shoulder the national task of promoting 3G networks so that more people can enjoy the dividends of technology and the development of the times..."
Chang Xiaobing spoke in high-sounding words, but he was not slow at all. He picked up the internal phone on the table and made a call, "Notify Chang Wei at home to come to the conference room immediately for an emergency meeting."
Facts have proved that when the biggest one is determined to go all out for practical benefits, others cannot stop him even if they join in, not to mention that it involves the common interests of everyone.
Whether the annual task can be successfully completed depends on this one move! Even if someone objects, it is doubtful whether Qingyun can successfully complete the promotion task within two weeks~
"Done? That's easy! When it leaves the factory, can't we just let United Communications activate it on the spot? The company will pay for it anyway, it's just a few hundred million in expenses, which is a huge saving compared to the future every month."
This amount of money can be ignored.”
Li Zehua waved his hand and took an unconventional approach, "Extraordinary times call for extraordinary measures. Now we only have 10 million high-quality customers. If we develop for another two or three years, we may have 100 million or even 200 million customers.
38 and 68 can fully meet the daily needs of ordinary consumers, and the salesperson who cannot do without smartphones all the time, the 168 monthly package is more than half cheaper than it is now.
The traffic exceeding the monthly package is more than half cheaper than the other two because of the monthly agreement.
If we don’t seize this God-given opportunity that United Communications is eager to complete, where will we find the right opportunity in the future?”
It's just money, they advance the money first and collect the money later. Even if the 10 million activated mobile phone cards in December were not all sold out, it doesn't matter, because the sales miracle of Roewe Electronics is still continuing.
At worst, it can be used for subsequent new activities. Having a monthly subscription is always better than not having one. If Li Zehua did not lack sufficient user base, he would even want to ask United Telecom for 100 million cards.
Does anyone know if there is such a preferential package after this village?
For example, China Mobile and China Telecom seem to be determined to fleece Qingyun as much as possible. Before the stick hits them, do they want them to voluntarily give up billions of dollars in profits every month?
There is no way. Maybe after the mission cycle has passed, United Communications will regret it and stop issuing new monthly data packages if they see that it is not cost-effective.
……
"Can it still be done like this?"
Qingyun's series of actions left Xu Xin of Tomorrow Capital stunned. She had come to the company excitedly, intending to use her own connections to mediate the conflict between United Communications and Qingyun.
And they planned to take the opportunity to get some benefits from Li Zehua. For example, Qingyun's acquisition of Minsheng and Wangshang was a foregone conclusion, and there were so many investors behind Tomorrow Capital, so they had plenty of money.
The only thing lacking is high-quality and reliable investment projects. If Li Zehua wants to successfully control the Minsheng Faction, he has to go through the hurdle of the Federation of Industry and Commerce, which holds 30% of the voting rights in the Minsheng Faction.
Theoretically, Qingyun needs to obtain more than 95.3% of Minsheng shares in order to achieve 66.7% of the absolute controlling voting rights, which is two-thirds, even if it loses % of the voting rights.
95.3%, that’s difficult.
The shares of the Minsheng Group are extremely dispersed. The shareholders who suffered losses in this round (including shareholders with related loans whose capital was withdrawn after problems were discovered during the cleanup) account for a little over 46% when added together.
In addition, after Liu Yonghao of the Hope Group reached an agreement with several other companies, he gave up about 15%, and there was also 10% purchased through the secondary market (purchased by Temasek Holdings, Tsing Yun, and related allies).
By December 2010, Qingyun Capital, led by its controlling shareholder, controlled 12% (not all of which have been transferred) of Minsheng shares, with the remaining 71% dispersed among member units of the Federation of Industry and Commerce.
The shares are in the hands of state-owned assets and foreign capital. For example, BlackRock holds 4%, and Vanguard State Street also holds some. Theoretically, it is impossible for Qingyun to obtain 95.3% of the absolute voting rights.
Fortunately, Xu Xin has a solution.
She came with two big bargaining chips, but she didn't expect that after just a few words, she learned that the hidden mine of United Communications was resolved by Li Zehua himself, which made her so angry that her teeth itched.
There was one issue left: absolute voting rights. Xu Xin was also worried about accidents, so he said straight to the point: "We have discussed it. As long as you agree, we will find a way to resolve the voting rights of the Federation of Industry and Commerce.
Anyway, it is almost impossible to convince foreign capital to sell Minsheng shares to you now, so the only way left is to make an offer to delist.
Only in this way can you get all the remaining shares, and the delisting offer requires 85% of the shares (4% for shares below 75 million).
You now have a little over 71%, and if the other shareholders of the Federation of Industry and Commerce and state-owned assets join together, you can just break through this number, so you need our help. "
Xu Xin was full of confidence, and Li Zehua did not refuse. Allies are allies, and they should make money together, enjoy happiness together, and contribute strength together. No matter how powerful he is, he dare not say that he can conquer the world alone.
But he didn't let down his guard, "Tell me, what do you want."
"Not much. After the restructuring, Minsheng will hold 15% of the shares. It will not have voting rights, but it will retain the veto power of related interests and the right to follow up on financing."
Xu Xin reached out her hand neatly, “For the overseas portion in the future, we will also want the same ratio.
Don't rush to refuse. It's not just me who wants it, but a group of people. There are several companies representing Jiangsu, Zhejiang and Shanghai, as well as the forces inherited from San Ye, Hong Si and traditional big capital.
With our strength, you can be happy if we get 15%. There is one more thing. We know that you and Mr. Xiao Lu don’t get along well. This investment does not include him. We don’t care how you two negotiate later. ”
"15%? When did you connect so many people together?"
Li Zehua calculated the profit distribution ratio, "The state-owned assets are now negotiated to be at least one-third, plus you, it will be half. Meizhuang represents Guangdong, Guangxi and Xiangjiang Capital, and only gets 10%.
Temasek Holdings represents Southeast Asian capital, and Bank of America represents traditional American interests, and they want 8% and 5% respectively. As for the area where I come from, you know, there is also Yanjing.
I calculated that after the reorganization, the shares you have taken will be 80%, which is too exaggerated. Isn't it that I have worked for nothing?"
Li Zehua counted on his fingers and shook his head wildly, "Bank of America provides international interbank business support and additional protection to prevent Tai Capital from finding fault.
Southeast Asian capital, led by Temasek Holdings, is the most critical guarantee for people's overseas expansion, not to mention state-owned assets. The 50% shares of these three companies are great value for money.
As for the rest of you, wanting overseas shares, what do you want?"
Xu Xin wanted to kill him with a teacup. This guy was good in everything except his mouth.
Before she could speak, Li Zehua said, "It's useless to force me. I have three demands. If you agree, we can start. Anyway, the Federation of Industry and Commerce has the voting rights, and you can handle the full delisting offer.
I don't care how much money is spent in the process. Anyway, I will only invest in the entire acquisition according to the originally agreed price. You can invest in it, but you must show your ability.
The second is that, except for the 50% that are actual shares, the rest you all hold on behalf of the newly registered industrial fund. You enjoy the right to dividends when you buy fund shares, but you do not have voting rights.
Third, don’t even think about the overseas part. At most, we can give you some of the related loan quotas, but we have already agreed that you can’t take credit loans or take loans without collateral.”
"Then I'd better just give the money to you."
Xu Xin was furious. "How dare you ask for such a condition?"
Relying on the appeal brought by investing in Qingyun, Tomorrow Capital has gradually gathered a large group of powerful players. Everyone is drooling over Qingyun and is thinking about taking the opportunity to acquire shares and control it.
But food must be eaten bite by bite, and with many people staring at Qingyun, they did not dare to offend the crowd, so they entrusted Xu Xin to take the lead, hoping to get a good position.
"It is a great honor to be able to give you investment shares in the industrial fund and hold 8% of the shares of Minsheng Group on your behalf, so that you can enjoy the same treatment as Temasek."
Li Zehua was too lazy to care and shook his head wildly, "According to your calculations, it's hard to say whether I can get 5% in the end. What do I want then? To work for you?
8% proxy holding, no voting rights, no overseas shares. If it works, it works. If not, I can just run the Minsheng Group as an ordinary financial institution. If I do it well, I can make tens of billions a year.
Why inject micropayment resources into it? "
"Without access to the sea, what's the point of taking this share?"
Xu Xin was so choked by his dominance that she was speechless. It took her a long time to tell the truth.
The goal that some people want to achieve is to transfer funds overseas in a reasonable and legal manner.
"Are you stupid? Why do you still want to go out to sea? Wouldn't it be better for you to pay a financial profit tax to the higher-ups and directly receive US dollars from the fund account?
Aren't hundreds of millions or even billions of dollars in future profits enough to satisfy your appetite?"
Li Zehua pondered for a moment and proposed a solution to increase the value of the fund. (End of this chapter)