Chapter 133: Hot Selling and Cooperative Promotion

"Snow Goddess Dragon" is the first TV series produced by Zhou Shan Studio. Zhong Lifang has taken great pains to prepare for the TV series' satellite premiere.

This TV series really doesn't have any selling points. The only famous person is Eric Suen, but he is not the protagonist.

In order to promote the TV series, Zhong Lifang used Liu Zhou's name and asked the leading actor of the TV series to record an episode of Xiangnan Satellite TV's flagship program "Happy Camp".

This variety show has now become the ratings champion of mainland variety shows, and ordinary people really can't get on this show.

In addition, Zhong Lifang also asked Zeng Li, Qin Hao and other artists of the company to record a video specifically to promote the TV series "Snow Goddess Dragon".

Just like that, after a week of hard promotion by Zhong Lifang, "Snow Goddess Dragon" finally premiered on satellite TV on September 15th.

Liu Zhou and Zeng Li also contributed a little to the ratings, but after watching them I didn’t care much about them.

But unexpectedly, the next day, Zhong Lifang excitedly reported the TV series' ratings to Liu Zhou.

"Mr. Liu, the first broadcast of 'Snow Goddess Dragon' received good ratings, reaching 3.1, accounting for nearly 12% of the total market share, ranking second in the same period."

Liu Zhou could feel Zhong Lifang's joy through the phone, and couldn't help but smile, saying:

"Then who's number one?"

"CCTV, they replayed The Mansion Gate yesterday, just the last few episodes, and the ratings skyrocketed."

"From this perspective, our results are pretty good. If the show doesn't lag behind, the ratings for this TV show should be able to reach 7% or even 8%, and it has a high chance of becoming a hit."

Liu Zhou remembers that since the beginning of this year, the ratings of related TV dramas have continued to decline. There was an increase during the flu period, but the general trend is still downward.

In previous years, a product could be called a hit only if it had a sales rate of more than 10%. Now, 7-8% is enough, and even something slightly lower can be considered a hit.

Now the first broadcast of "Snow Goddess Dragon" has reached a viewership rating of 3.1, which is a very good start.

Liu Zhou also had to sigh at the basic base of Xiangnan TV. There was a reason why they were able to stand out among local satellite TV stations in later generations.

"Yes, so Mr. Liu, I think we can spend some money and buy some more press releases to promote this TV series."

"Okay, you decide on this matter yourself. Spend it as you think it's necessary."

Based on the quality of "Snow Goddess Dragon", it is almost impossible for the ratings to start high and end low.

The money you spend now can be earned back several times over later.

In the following days, although Liu Zhou no longer paid attention to the TV series, Zhong Lifang was always happy to report to him.

The ratings of "Snow Goddess Dragon" continued to rise, and Zhong Lifang also began to negotiate with some companies about patch advertising.

On September 22nd, Cheng Long's movie "Back to the Future" held its premiere in Beijing and invited Liu Zhou to attend.

This invitation letter was sent by Emperor Entertainment Group. Liu Zhou had to give it to both Emperor Entertainment Group and Cheng Long. So he happily went to the invitation with Zeng Li that day.

Emperor Entertainment Group held a grand premiere this time, not only to promote the movie, but also to announce Emperor Entertainment Group's official appearance in the mainland film and television industry.

Originally, Emperor Entertainment Group was going to officially move north next year with Jackie Chan’s “New Police Story”, but this time due to Liu Zhou’s existence, they moved it forward a year.

Liu Zhou saw that all the four actresses and two ice queens from mainland China were present, as were all the three major directors except Zhang Yimou. Chen Shishi and Feng Kuzi were all present, and Emperor Entertainment Group's future good friend Jiang Wen was also present.

In addition, the Wang brothers, Big Dog, Han Shanping and Liu Zhou, it can be said that almost all the helmsmen of powerful film and television companies in the mainland are here.

Liu Zhou didn't expect that Emperor Entertainment Group was so prestigious, or that Jackie Chan was so prestigious.

Although the movie "Back to the Past" is a rehash of an old film, it can still be considered a qualified commercial action film.

This movie is not a classic among Jackie Chan's movies, but at least it is much better than the later "New Police Story 2".

Liu Zhou feels that "New Police Story 2" directed by Cheng Long is simply a waste of money.

In Liu Zhou's mind, there are only two and a half men's movies in Hong Kong that he never gets tired of watching, one is Stephen Chow, one is Jackie Chan, and the other half is Jet Li.

As for the other person in the “Two Zhous and One Cheng” who is as famous as the previous two, his movies can only be said to be okay, and only one or two can be considered classics.

There was also a reception dinner after the premiere.

Nothing unpleasant happened at this dinner.

Especially Liu Zhou, he even pulled him aside to talk to him alone for a long time. It can be seen that he really values ​​Liu Zhou.

No wonder Emperor Entertainment Group is able to attract a large number of celebrities and artists from Hong Kong.

Liu Zhou has also met Peter Lam, the boss of Media Asia Group, another giant in the Hong Kong film industry. He also showed affinity with actors and artists.

But Liu Zhou could tell at a glance that it was a bit fake. The disgust and contempt that flashed in his eyes from time to time could not be deceived.

But he is a super rich second generation, his father is Lam Pak Sun, one of the top ten richest men in Hong Kong, he grew up with a silver spoon in his mouth. In a wealthy family like theirs, actors are really just actors, they don't take them seriously.

He can still fight now, maybe the two of them can join hands to make it in Hollywood.

After returning from the premiere, Liu Zhou stayed with Zeng Li for another two days before she left to join the crew of "Seven Swordsmen".

Coincidentally, one of the investors of "Seven Swordsmen" happened to be Emperor Entertainment Group.

Liu Zhou didn't hesitate to mention it to Huo Wenxi.

This is a purely Hong Kong crew, and Liu Zhou is worried that Zeng Li will be bullied by others in the crew.

On September 24, "Back to the Future" was released nationwide in mainland China.

On the first day of its release, it earned 2.8 million at the box office, and over 8 million in the first three days of the weekend.

This result can be said to be very good, but for Cheng Long this result is not good.

The estimated box office for this movie is just over 30 to 40 million. With a little luck, it could reach over 40 million. For a superstar like Jackie Chan, this box office result is just barely passing.

When the box office of "Back to the Past" exceeded 30 million, "Snow Goddess Dragon" also came to an end that night.

The next day, as expected, Zhong Lifang came over again to summarize the performance of the TV series for Liu Zhou.

"Snow Goddess Dragon" premiered with a rating of 3.1, reached a peak rating of 11.2, and had an average rating of 7.8.

As of now, this viewership ranking ranks third in the country, second only to "The Dye House" produced by Shanying and "The Heaven Sword and Dragon Saber" starring Su Youpeng, and surpassing the big-budget martial arts drama "The Legend of the Condor Heroes" starring Zhang Da Huzi at the beginning of the year.

Although 2003 was the year when martial arts TV dramas exploded, the ratings champion that year was won by a low-budget Republican-era business drama "The Dye House."

Shanying has always been very strong in the field of TV dramas and has a large number of outstanding talents.

Later, Noon Sunshine, which inherited most of Shanying’s talents, was hailed as a hit-making machine.

Although "Snow Goddess Dragon" did not win the ratings championship, the third place result is also very good.

At the very least, it made Zhou Shan Studio a hit in the field of TV dramas.

You should know that this TV series did not achieve this success by piling up stars. Most of the leading actors are newcomers or unknown actors, which shows that the quality of the TV series is very good.

Dong Xuan's popularity also soared through this TV series. She went from a newcomer to a popular young actress, which can be said to be a gorgeous turnaround.

This also resulted in the studio receiving a large number of resumes from actors who wanted to sign contracts with the studio.

But now is not the time to expand the cast, so these resumes were ruthlessly thrown into the trash.

Of course, this is only an implicit benefit, and there are more direct benefits.

Because the TV series was so popular, the price of patch ads also went up. In total, I received more than five million, which was finally a small profit.

Originally, the in-film advertising should have been negotiated before the TV series was sold to the TV station.

But the advertising fee discussed at that time was too low, so Zhong Lifang thought about negotiating with them again based on the ratings.

This was also because Zhong Lifang didn't quite understand the rules, and Xiangnan TV also did it for the sake of Liu Zhou and Kang Jianming. In addition, this time they only spent more than 6 million to buy a hit TV series, so they made a lot of money, so they allowed her to do something that was not in line with the rules.

In addition to pre-programmed ads, Zhong Lifang is currently negotiating with several other local satellite TV stations for the second and third round broadcast rights, which could generate revenue of more than 10 million yuan.

Making TV series is indeed very profitable nowadays. If the ratings of the TV series are good, you can easily earn several million or even tens of millions.

In addition to the Zhou Shan Studio, everyone was delighted with the good ratings of "Snow Goddess Dragon", and Guangdong East TV was also equally happy.

They have another TV series "Conquer" from Zhou Shan Studio.

Although "Conquer" is not a martial arts drama, it is a police and gangster drama.

But both TV series are produced by the same company. If one of them has huge viewership, people will always have an inexplicable confidence in the other one.

"Conquer" has a total of twenty episodes. Because Sun Honglei was somewhat famous, the series was sold at 180,000 per episode, for a total of 3.6 million. Compared to the 4 million yuan it cost when it was purchased, it was still a loss of 400,000.

But no matter what, the profit can be recovered by selling the second and third rounds of broadcasting rights, so it is impossible to lose money.

Because Liu Zhou wanted this TV series to cooperate with the promotion of "The Swordsman", he requested Guangdong Satellite TV to broadcast this TV series at the end of November.

Maybe Zhong Lifang and Guangdong East TV were not very confident about the low-budget "Conquer", but Liu Zhou knew that this drama made Sun Honglei famous.

Taking advantage of this popularity, we can feed back to "The Swordsman" to a certain extent.

This can be considered as Liu Zhou's little plan.

(End of this chapter)