Chapter 134 Sensational Publicity and Release
At the end of October, Jackie Chan's movie "Back to the Future" was released with a box office of over 41 million yuan.

Also at the end of October, two days before "Back to the Future" was taken off the screen, Feng Kuzi's "Cell Phone" officially landed in theaters nationwide.

Prior to this, Huayi also carried out large-scale publicity and promotion for this.

Although China Film Group Corporation allocated a large number of screenings to this film and did not arrange for other films to be released during this period, Feng Kuzi still felt a little indignant that his film "The King's Woman" withdrew from the Lunar New Year period because of Liu Zhou.

When promoting the movie, he spoke in a sarcastic tone from time to time, which made Wang Zhongjun frown, but thinking that he was the pillar of the company, he didn't say much.

However, some media outlets were not afraid of making trouble. During an open interview, a reporter directly questioned whether Feng Kuazi withdrew from the Lunar New Year box office because she was afraid of Liu Zhou.

This completely ignited Feng Kuzi's anger.

If Wang Zhonglei next to him had not been quick to pull him from below, he might have said something.

But despite this, Feng Kuzi still made a harsh statement that he would compete with Liu Zhouyi again sooner or later, and he also scolded the reporter by the way.

Although the reporter was sprayed in the face by Feng Kuzi's saliva, he didn't care at all and was carefully remembering the harsh words Feng Kuzi had just said.

Although Feng Kuzi is a bit arrogant and conceited, he does have the capital to be so.

On the first day of its release, "Cell Phone" earned more than 3 million at the box office, and in the first three days of the weekend, it took in more than 10 million.

If it weren't for the box office bomb "Hero", "Cell Phone" might have achieved another best start.

Upon seeing this, Huayi Brothers immediately stepped up their efforts to promote the film, and even the news that Feng Kuzi had threatened to confront Liu Zhou was temporarily suppressed.

The movie "Cell Phone" is really good. With the addition of Cui Yongyuan, the box office has reached nearly 30 million in ten days since its release. The total box office will most likely exceed 50 million.

This made Feng Kuazi, who was already somewhat arrogant, even more arrogant.

By early December, "Cell Phone" was officially released with a box office of over 51 million.

This created the best box office record for Feng Kuzi, and Huayi Brothers also held a grand celebration banquet for it.

In the past, the Wang brothers watched Liu Zhou hold celebration banquets again and again, and their eyes became red with envy.

Now it was finally their turn, and they both couldn't stop smiling.

So now when the Wang brothers saw Feng Pants surrounded by the crowd, grinning with his rotten teeth and laughing wildly, they felt much more pleasing to the eye.

This celebration banquet was indeed quite grand. Not only did most people from the Beijing circle come, but many celebrities from the Hong Kong circle were also present.

Wang Zhongjun even sent an invitation letter to Liu Zhou.

When Liu Zhou received the invitation letter, he felt that Wang Zhongjun was a little too proud of himself and had lost his mind.

He knew that he and Feng Kuzi didn't get along, but he still sent me an invitation to disgust me.

The next day, Wang Zhongjun may have come to his senses, and he called Liu Zhou to explain everything. He said he wanted to take this opportunity to persuade Feng Kuazi to reconcile with him, and then said that if he was busy, he could find another opportunity.

Liu Zhou didn't pay much attention to him. He just said a few words to him and hung up the phone.

One thing he said was correct, which was that Liu Zhou had indeed become busy during this period.

Recently, Liu Zhou has been communicating with the studio and China Film Group on publicity plans while resting and reading at home, occasionally visiting Zhoushan Literature. He has been living a very leisurely life.

But by the end of November, the promotion of "The Swordsman" officially began.

The studio originally wanted to release the first trailer at this time, but seeing that Feng Kuzi's "Cell Phone" was still quite popular at the time, they decided to postpone it for a few days.

Instead, it was Sun Honglei who fired the first shot in propaganda.

If Feng Kuzi is the most successful in the film industry during this period, then Sun Honglei is the most popular in the field of TV dramas.

"Conquer" officially premiered on Guangdong East Satellite TV on November 26th. The TV station previewed the show for several days before that, and the studio also cooperated in the promotion.

In the first two days after the show was aired, the ratings were lukewarm, but then the TV series showed its great charm, and the ratings continued to rise, reaching a high of over ten.

However, "Conquest" is relatively short, with only twenty episodes, so its average ratings are not as good as "Snow Goddess Dragon".

But there is no doubt that "Conquer" is also a hit TV series.

This book gave Zhong Lifang, who had low expectations, a special surprise, and made her admire Liu Zhou's vision even more.

This TV series was bought for four million yuan, and it will definitely make a lot of money now.

Liu Zhou is not concerned about how much money Sun Honglei makes. What matters most to him is that Sun Honglei becomes famous, and very famous.

The TV series "Conquer" was very popular, and Sun Honglei also performed very well, so almost all the benefits were reaped by him alone.

Liu Zhou also took this opportunity to let Sun Honglei participate in various programs to promote the movie "The Swordsman".

Although Sun Honglei is not the protagonist of the movie, he also knows how to return a favor.

No TV station was willing to buy the TV series "Conquer" at first. In the end, Liu Zhou bought it for his sake and arranged for the TV station to broadcast it. That's how Sun Honglei became so popular today.

Therefore, Sun Honglei worked very hard in the promotion. Besides, this could also establish a good relationship with Liu Zhou. People in the circle knew how powerful Liu Zhou's influence was.

Following Sun Honglei, the studio also began to release promotional materials and released a high-energy trailer.

At this time, everyone also realized that the martial arts blockbuster carefully crafted by Liu Zhou was about to be released.

By mid-December, the main creators of "The Blade of Red Silk" officially gathered and began to promote the film separately.

Xie Tingfeng and the heroine Zhang Tong went to "Happy Camp" on Xiangnan TV. This time it was their program team who took the initiative to invite them.

Andy Lau and Zhao Wenzhuo went to the "China Film Report" program on the Film Channel.

Originally, Hu Jun was going to go with them, but the TV series "Demi-Gods and Semi-Devils" starring him will be premiered on Zhejiang Satellite TV, and he needs to go there to promote it.

Liu Zhou happily let him go.

The ratings of the drama "Demi-Gods and Semi-Devils" were very good, and thanks to this TV series, Hu Jun really began to be known by most Chinese people, and even made everyone deeply believe that he was a martial arts star.

This is also very beneficial for the promotion of the film.

As a director, and a popular one at that, Liu Zhou certainly has publicity tasks to do.

He participated in "Art Life" hosted by Zhu Jun alone.

Zhu Jun is a host with relatively high cultural accomplishment. The interviews in the program are also quite formal and proper, and Liu Zhou is also quite comfortable.

After the main creators participated in a round of programs, the film promotion has entered the final stage.

The studio released the second trailer and all promotional materials were released.

At this time, Liu Zhou also made full use of his personal connections.

The homepages of the three major domestic portals continued to announce the release of "The Swordsman" on December 21st.

At the same time, Penguin also turned on the pop-up mode and sent the release information of "The Swordsman" to every Penguin user.

Although these are not free, Liu Zhou, as the major shareholder of these companies, only charged a friendly price.

The most important thing is that ordinary people cannot buy such advertising space even if they have money.

The effect of this promotional method is undoubtedly very good. The number of online discussions about "The Blade of the Sword" has increased several times. Although the promotion of "The Blade of the Sword" is not as overwhelming as "Hero", the new picture focuses on the traditional media.

Although Liu Zhou did not ignore publicity in traditional media, he invested a lot of money and energy on the Internet.

There are now tens of millions of Internet users, most of whom have a slightly better living standard and more active thoughts. They are also an important group of movie-watchers.

The Wang brothers of Huayi were very grateful when they saw the huge publicity for "The Swordsman".

Fortunately, I didn't have the nerve to confront Liu Zhou head-on!

Otherwise, looking at the current situation, "Cell Phone" would definitely be crushed to the ground, and "Xiu Chun Dao" would only be slightly injured at most.

At this moment, the two of them couldn't help but look at Feng Kuazi who was silent beside them. He shouldn't be as crazy as before!
Wang Zhongjun suddenly realized that to cure Feng Kuzi, he seemed to have to look to Liu Zhou.

On December 18, the premiere of "The Swordsman" was held in the CPPCC auditorium.

Liu Zhou did not have Zhang Yimou's respect and did not apply for the Great Hall of the People.

But holding the premiere in the CPPCC auditorium is also a great honor.

The premiere of poet Chen’s magical masterpiece “The Promise” was held in the CPPCC Auditorium.

On the day of the premiere, a two-hundred-meter-long red carpet was laid at the entrance.

Both sides of the red carpet were already filled with media reporters, with their cameras ready, standing ready in the cold wind.

There were also many stars attending the premiere this time, not to mention the film’s main creators.

Cheng Long walked the red carpet with a large number of Emperor Entertainment Group artists including Yung Cho-yee, Twice, Chen Yixun, and Leo Ku.

In addition, Zhang Guorong, who has not been seen for a long time, and Liu Jialing, who became acquainted with Liu Zhou because of Liu Zhou’s voice last year, also came with her boyfriend Liang Chaowei.

In addition to classmates such as Liu Ye, Qin Hailu, Yuan Quan, Chen Minghao and Hu Jing, there are also Zeng Li, Qin Hao, Tang Wei and the new star Dong Xuan under the studio.

The premiere was equally star-studded.

The invited guests, some media reporters, professional film critics, and some selected fans also filled the CPPCC auditorium.

Although Liu Zhou does not require everyone entering the venue to wear formal attire like "Hero", the inspection is also very strict.

No one is allowed to bring electronic devices into the venue, not even guest reporters.

This time, Liu Zhou learned all the anti-theft methods from Zhang Weiping.

Hundreds of college students have been hired to travel around the country with the copies and keep a close eye on them to prevent them from leaking out.

As the admission was completed, the premiere ceremony officially began.

Liu Zhou specially invited Tu Wei from the movie channel to be the host of this premiere.

She was only 23 years old at that time, still young and beautiful, but her hosting skills were very good. With her coordination, some activities before the movie screenings were not so boring.

Liu Zhou also knew that what everyone was most looking forward to was the movie, so he didn't stay on the stage for too long. In less than an hour, the movie officially started playing.

As the second martial arts blockbuster in mainland China, "The Blade of the Dragon King" will inevitably be compared with "Hero".

Although it does not have as large a scene as "Hero", does not use such beautiful color aesthetics, nor does it have such a high concept.

But "The Sword of Embroidery" tells a story with flesh and blood.

Small people struggle to survive in officialdom, but in the end they are often helpless.

In its previous life, "The Swordsman" was originally conceived as an art film, but was later made into a commercial film due to pressure, so the final scene of Shen Lian and Ding Xiu fighting on the grassland was added.

Although Liu Zhou once again enhanced the thrill of the film, it still inevitably has a hint of literary and artistic flavor.

There are also exquisite costumes and weapons, which are different from the realistic martial arts moves in "Hero", coupled with just the right picture matching, excellent editing effects and tense and realistic artistic conception atmosphere.

The vivid portrayal of human nature and power struggles against the backdrop of the times by a group of actors made all the audience involuntarily immersed in the plot of the movie.

A hundred minutes passed quickly, and after the movie ended, warm applause broke out in the venue.

No matter whether it was compliments from the bottom of their hearts or they came from the bottom of their hearts, Liu Zhou was still very happy at this moment.

After thanking the main creators, there was also a reception dinner in the evening.

However, Zeng Li still had to go back to film "Seven Swordsmen", so she left as soon as the premiere ended.

This dinner was also very lively, and some people who did not come during the day also came.

Liu Zhou entertained the guests outside and then returned to a small private room in the banquet hall.

There were two middle-aged men smoking and chatting.

"Mr. Liu, the movie is very good and will definitely be a big hit."

"Thank you, but whether it can sell well depends on you two." Liu Zhou also replied with a smile.

"Don't worry, this movie is also invested by us. If it's needed in the mainland, we'll rely on President Han. As for Hong Kong, Taiwan, and Southeast Asia, we at Emperor Entertainment Group will take care of it."

"Haha, the mainland can't just rely on China Film Group, we need to work together."

The three of them chatted for a while, and then Liu Zhou suddenly asked:

"There should be no problem in Hong Kong and Taiwan, right? We have boasted about our simultaneous global screening."

This time, because there is an investor named Emperor Entertainment Group, which has great influence in Hong Kong and Taiwan, Liu Zhou initially planned to release the film simultaneously in Mainland China, Taiwan and Hong Kong.

Later, South Korea's CJ Group came to introduce Liu Zhou's martial arts blockbuster to South Korea.

As Liu Zhou's three consecutive films have achieved good box office results in South Korea, CJ Group has attached more and more importance to Liu Zhou, and the two parties have now become close partners.

There was a lot of noise about Liu Zhou's filming of "The Blade of Embroidery" this time, and of course CJ Group also heard about it.

Coupled with the popularity of "Hero" overseas, CJ Group is even more eagerly looking forward to Liu Zhou's new movie.

Upon seeing this, Liu Zhou also communicated with CJ to see if it was possible to have "The Blade of the Sword" released simultaneously in mainland China and South Korea.

Seeing that there was plenty of time and time to complete some formalities, CJ Group agreed.

Therefore, when Liu Zhou was promoting the film, he also announced that "The Blade of Embroidery" was the first domestic film to be released simultaneously around the world.

Although there is only one country overseas, there is nothing wrong with this kind of promotion.

"Don't worry, it's no problem. I'll ask Mr. Huo to keep an eye on it over there."

"I can rest assured that."

This time, the three companies worked together to achieve their respective goals. After the premiere, the promotion of "The Blade of the Sword" reached its most enthusiastic stage.

The next day, the two hundred copies produced by China Film Group had been distributed across the country.

On December 21st, "The Blade of Spring" was released in theaters across the country, and long queues formed in major cinemas again, as if returning to the grand occasion of last year.

(End of this chapter)