Chapter 333: Overnight Popularity and the Bustling Spring Festival Season
In the entertainment industry, there are many stories of people rising from obscurity to overnight fame, and the outside world also talks about such stories with relish.

Especially in the era of extremely developed Internet traffic in later generations, there are more examples of people becoming famous overnight.

For example, Yang Baobao became a top female star after "Running Man";
And Yang Chaoyue, who became a Rocket Girl after "Produce 101", became extremely popular.

Similar to Yang Chaoyue is Cai Xukun, who also went from being an unknown to becoming a top star in the circle after the talent show "Idol Trainee".

Of course, how could one become famous overnight without Mou Zhan? The drama “The Untamed” made him the idol of thousands of girls.

However, even for these lucky ones, becoming famous overnight only means that they became famous quickly, and they also had a certain amount of accumulation before that.

But this time, Xiao Shenyang is different. He really became famous overnight, not only in meaning but also in time.

Almost overnight, Xiao Shen Yang, whose English name is "Xiao Sun Yang", became on the lips of countless people and became extremely famous all over the country.

According to official data, the average live broadcast ratings for the 2009 Spring Festival Gala were 42.1%. Among the Spring Festival Galas since the beginning of the 2005st century, this rating was second only to that of the Spring Festival Gala.

其实这几年的春晚收视率一直在下滑，2004年是41.2%，2005年最高是44.9%，之后里面一直保持在30～35%左右。

Actually, this is understandable. After all, there are more and more entertainment activities now, and people no longer sit happily in front of the TV on New Year’s Eve like they used to.

Moreover, local satellite TV stations have also emerged, and people don’t necessarily have to watch the Spring Festival Gala all the time. If local satellite TV stations have good programs or TV series, many people will watch them.

Therefore, this has invisibly lowered the ratings of the Spring Festival Gala.

This year will also be the last peak of the Spring Festival Gala ratings, and it will continue to decline afterwards, especially after the departure of Spring Festival Gala regulars like Zhao Benshan, there will be even less to watch, and in the end it can only rely on dominating the screens on star channels to maintain its face.

But even so, the ratings of the 2020 Spring Festival Gala were only over 20%, the lowest in all previous years.

In later generations, when it comes to entertainment news on the first day of the Lunar New Year, people are more concerned about the box office of the Spring Festival, and people pay more attention to the Spring Festival Gala to make a few comments.

But now, the 2009 Spring Festival Gala is still one that everyone is paying close attention to.

In this hit Spring Festival Gala, the program with the highest ratings was "We're Not Short of Money".

The data given by CCTV is 56.8%. It is not known whether this data is inflated or not, but even if there is some water in it, it means that hundreds of millions of people watched this program at the same time.

This huge amount of attention is only a negligible increase for Zhao Benshan. Anyone who watches the Spring Festival Gala cannot fail to know him.

Maomao, who plays Yadan, has few outstanding shots due to the role positioning.

Only Xiao Shenyang, as the core of this sketch, performed extremely well, and coupled with the freshness of being a newcomer, he left a very deep impression on everyone who watched this sketch.

Leaving a deep impression on hundreds of millions of people, the cumulative effect makes it truly extremely popular.

From the elderly to children, almost everyone knows a person named Xiao Shenyang.

The Spring Festival Gala has made many people famous, but the only one as famous as Xiao Shenyang is probably Fei Xiang, who sang "A Fire in the Winter". Both of them became famous overnight.

Xiao Shenyang's popularity is phenomenal. Even though Xu Ri Yang Gang, Xiao Caiqi and others became famous overnight thanks to the Spring Festival Gala, their popularity is far from comparable to Xiao Shenyang.

Little Shen Yang is definitely the pinnacle example of Spring Festival Gala star-making.

But to be honest, the reason why Xiao Shenyang is so popular is really because of the right time, right place and right people.

At present, China has not yet been conquered by the Korean aesthetic, and fortunately, the so-called flower boy style is not yet the main force of the Korean wave.

So nowadays the popular male stars in the mainland, or the vast majority of male artists, don’t all have a tough guy style, but they also show masculine charm.

Even the idol boys in Taiwan may not be considered tough guys, but they are not effeminate at all. They tend to be sunny or melancholy.

The handsome man we are talking about at this time is really a handsome man with dignified bearing and handsome appearance, such as the four beauties of the world that everyone talks about with relish.

These people are liked by female fans, and there are also quite a few male fans.

But in the era of young and popular stars, "handsome boy" has become a derogatory term. The so-called flower boys refer to all kinds of young and handsome boys. There are fewer and fewer tough guys in the entertainment industry, and the new male stars look like male lovers one after another.

Because of this, there have been several conflicts in public opinion within the circle and even among the entire nation, but this somewhat distorted aesthetic has not been changed.

Of course, the reasons for the formation of this aesthetic are very complex and certainly cannot be attributed to a single reason.

But what is certain is that those so-called top male stars have almost no male fans, and their female fans are only from specific circles.

So no matter what achievements those top stars have made, even if they list a long list of honors, everyone still feels that they are not as good as their predecessors.

It is because the group to which their fame radiates is very limited, and even outside of certain circles, many people don’t know them.

The influence of the popular seniors is felt by everyone, young and old, men and women.

So, little Shen Yang is really lucky, as he has the right time, right place and right people.

This was the early stage of a change in trends, with an emphasis on individuality. If it were a few years ago, people would prefer tough guy types, and his effeminate performance would definitely not be liked by so many people.

In the next few years, everyone is extremely disgusted with young and handsome boys and sissy boys. Then, with such a large traffic, Xiao Shenyang will not be famous, but will be subjected to overwhelming abuse and boycotts.

In fact, it is a common technique for men to play the role of clowns in Errenzhuan, and it is also Xiao Shenyang's forte.

Xiao Shenyang's performance in the skit is feminine but not mean, and he only tells jokes, so his overall behavior is not weird.

The most important thing is that the whole sketch does not use "sissy" as its selling point. "sissy" is just to increase the humor and serve the sketch.

However, the public opinion environment for celebrity artists in later generations can be described as harsh. No matter how well you perform, many people will not care.

But there are not so many ifs. The fact is that Xiao Shenyang suddenly became famous and became famous all over the country.

In this year's Spring Festival Gala, in addition to Xiao Shenyang, there is another person who became very popular, that is the magician Liu.

He collaborated with Miss Dong, the Pagoda-Bearing Heavenly King, and contributed an extremely wonderful magic show. He also became famous overnight, but his fame and popularity were only slightly lower than that of Xiao Shenyang.

On the first day of the Lunar New Year, news about the Spring Festival Gala dominated the headlines as usual.

Among these numerous reports, the most news was about Xiao Shenyang, followed by Liu Qian.

To be more specific, among the hot searches on Sina Weibo, there are more than 20 about Xiao Shenyang, and more than 10 related to Liu Qian.

These two people also became the main focus of discussion at this year's Spring Festival Gala, completely overshadowing other people and other programs.

Even because of these two people, this year's Spring Festival movie schedule has been affected to a certain extent.

Thanks to Golden Harvest's development, The Blade of the Dragon and Painted Skin have achieved super high box office during the Spring Festival for two consecutive years, and the Spring Festival has officially become a period that the industry pays more and more attention to. If the bosses of other film companies still had some doubts last year, this year, they will no longer have any concerns and have arranged for the release of their films during the Spring Festival.

Therefore, this year's Spring Festival period is no longer exclusively occupied by Golden Harvest, and there are many more competitors.

In addition to Xu Ke's "Detective Dee: The Mystery of the Phantom Flame", there is also "All's Well, Ends Well 2009" produced by Huang Boming's Oriental Film, and "Dragon and Phoenix" co-produced by Huayi and Huanqiu.

Finally, there is an animated film "Pleasant Goat and Big Big Wolf: The Ox's Spirit".

These four films are competing together in this year's Spring Festival.

The most popular one is of course "Mystery of the Phantom Flame", produced by Golden Harvest, directed by Xu Ke, and starring popular mainland stars Huang Xiaoming and Fan Xiaopang.

Judging from the cast, configuration and promotion, it is definitely a blockbuster.

During the Spring Festival last year, the combination of Xu Ke and Huang Xiaoming raked in more than 300 million yuan at the box office. Not only did Xu Ke regain his former glory, Huang Xiaoming also proved to the outside world his ability to carry the box office.

At the same time, Huang Xiaoming's fame and box office appeal increased because of his role as Wang Sheng.

This year, Xu Ke and Huang Xiaoming once again represent Golden Harvest to compete in the Spring Festival movie. Coupled with the popular mainland actress Fan Xiaopang, this movie has also attracted the most attention from the outside world.

The next film that attracted more attention from the outside world was "The Dragon and the Phoenix" co-starring Andy Lau and Shu Dazui.

There is no need to say much about Andy Lau, especially in this life, because of the appearance of Liu Zhou, his box office appeal is even stronger.

However, King Liu is still too hardworking like in his previous life. The scripts he accepts are inconsistent, and he also takes on bad movies from time to time, which has led to a decline in the audience's trust in him.

But no matter what, King Liu's basic base is still very stable.

In addition to Andy Lau, the leading actress Shu Dazui also has strong box office appeal.

She was already well-known to begin with, and not long ago, she became even more popular in mainland China through the show If You Are the One.

Therefore, the outside world's optimism about "Dragon's Play" is second only to "The Mystery of the Phantom Flame".

Next up is of course Huang Boming's remake of All's Well, Ends Well 2009.

This is a typical Hong Kong family film, which brings together a group of celebrities, finds a family or emotional issue, and makes a movie with laughter.

Huang Boming has been benefiting from the IP created by Stephen Chow until now.

However, even though Stephen Chow is gone and it's just a rehash of old stuff, the movie still has a luxurious cast and still attracted some attention.

The box office may not be high, but it can make a living just by relying on the mainland and Hong Kong, not to mention the overseas market, so the movie will definitely make money.

In the current Hong Kong film industry, many filmmakers have given up the ambition to make progress and just want to make a quick buck by relying on sentimentality.

Huang Boming's performance is still good. Although it is just a rehash of old stuff, at least he is making movies seriously.

The most typical example is Liu Zhenwei, who really has an ugly eating style.

"A Chinese Odyssey" is selling tickets under the gimmick of being the third part of "A Chinese Odyssey", but the movie has nothing to do with "A Chinese Odyssey", and the movie itself is also a terrible movie.

Later, they brought in Han Geng and used the gimmick of "A Chinese Odyssey" to make a movie to make money.

Liu Zhenwei used to be very powerful, but since the new century, he seems to have fallen into decline.

Or it could be said that he was not a pure filmmaker at all, but a film businessman, a purer film businessman than Wang Jing.

As for the least popular one, it is of course the animated film "Pleasant Goat and Big Big Wolf: The Ox's Spirit".

This was Pleasant Goat's first animated feature film, but at that time it was regarded as a joke by countless people.

But the final result surprised everyone.

On the first day of the Lunar New Year, "Mystery of the Phantom Flame" grossed 21 million yuan at the box office, a result that was within everyone's expectations.

"Dragon Ballad" grossed over 8 million at the box office, which was average and did not exceed everyone's expectations.

"All's Well, Ends Well 2009" grossed over million at the box office, which is a pretty good result.

But what no one expected was that "Pleasant Goat and Big Big Wolf: The Ox" which was originally not favored by everyone actually won a box office of 11 million.

The single-day box office exceeded 10 million, which blinded everyone's eyes.

Not only that, with subsequent screenings, the box office of "Mystery of the Phantom Flame" reached 1.2 million during the seven-day Spring Festival holiday. This result is not bad, but compared with the previous two years, it seems a bit ordinary.

"Dragon Ballad" grossed 2009 million in seven days after its release, and "All's Well, Ends Well " grossed million.

As for "Pleasant Goat and Big Big Wolf: The Bullish Era", it grossed 56 million. If this trend continues, it is likely to exceed 100 million.

You should know that the cost of this movie was only 600 million, and the return on investment has more than doubled.

This confused some people in the industry, who didn't understand why such an animated film could achieve such good results.

However, some people are confused, but for domestic animation film practitioners, this "Pleasant Goat and Big Big Wolf: The Ox" has helped everyone clear up their confusion and see the direction forward.

In the past, everyone would watch an animated movie, which would be very popular in the place where it was released. Disney's animated movies swept the world and the box office in mainland China was not low.

However, there has not been a successful Chinese animated film in the mainland. The swan song "The Lotus Lantern" produced by the Shanghai Art Film Studio at the end of the century was also a failure at the box office.

So everyone will inevitably feel confused.

But now that "Pleasant Goat and Big Big Wolf" is a hot box office, it proves that animated films can make money in China and this industry is promising.

Don’t underestimate this example, it has given domestic animation practitioners great confidence.

Without this confidence, perhaps excellent animated films such as "The Return of the Great Sage" and "Ne Zha" would not have appeared in the future.

Most people were shocked by the excellent performance of "Pleasant Goat and Big Big Wolf: The Ox's Courage", and the outside discussion about this movie was no less than that of "Mystery of the Phantom Flame".

But some people saw other things, for example, the box office potential of this year's Spring Festival has increased again.

The total box office of the four films in seven days added up to 2.3 million yuan, an increase of to million yuan compared to last year.

The box office potential of the Spring Festival period has grown for three consecutive years. There is no doubt that this period will be another important period in the mainland.

(End of this chapter)