Chapter 334: Small Broken Station and Investing in JD.com

Chapter 334: Small Broken Station and Investing in JD.com
Although the success of "Pleasant Goat and Big Big Wolf: The Bullish Spirit" shocked, puzzled and excited some bigwigs in the industry, they still suppressed the urge to invest in such a professional industry.

Although they were excited, they were unfamiliar with the animation industry. Although one of their animated films was a success, no one knew whether it would be a flash in the pan.

So it didn't take long for them to put these things behind them.

However, the bosses of these film and television companies no longer paid attention to it, but it caught the heart of Qu He, the president of Zhoushan Literature.

Qu He specifically found Liu Zhou and expressed his desire to let Zhoushan Animation shoot an animated film to test the waters.

Anime may be unfamiliar to other people, but it is not unfamiliar to Qu He.

However, Liu Zhou directly poured a bucket of cold water on him and rejected his proposal.

If you take too big a step, you may fail miserably. It is not easy for an animated film to be successful.

Animated movies are more dependent on IPs. The reason why "Pleasant Goat and Big Big Wolf" became a hit is that the animation is popular enough.

Although Zhou Shan Literature has some popular novel IPs, perhaps not as popular as "Pleasant Goat and Big Big Wolf", but "Zhu Xian" also has a huge fan base.

Moreover, after Zhoushan Literature took full control of the copyright, its popularity and influence became even greater.

But if you want to make a good anime based on "Zhu Xian" or other well-known online novels, how can it be possible with just a few million dollars?
Even if you invest 10 or 20 million, it will definitely not be enough.

If an animated movie is not well made, no matter how much the fans expected it before, they will criticize you badly afterwards.

And if you try to create something original, it is more likely to fail.

Therefore, the entire animation film market has not been developed, and if you rush in rashly, the chances of losing money are extremely high.

Of course, Liu Zhou didn't care about losing 18 million, but he was afraid that Zhoushan Animation would be hit, which would in turn affect the situation that had finally improved.

Zhoushan Animation has only been established for less than two years, so now is the time to hone its technology and make the two animations in hand as good as possible, and then enter the film industry when the time is right.

Currently, Zhoushan Animation is producing the second season of the "Zhu Xian" animation. The script for the first season of "Shen Mu" has also been finalized, and the production team has completed preparations and started production.

Not only that, in the past two years, Singularity has produced several very popular novels, such as "The Star Changes", "Panlong" and "Douluo Dalu".

These works have also been included in Zhoushan Animation's subsequent development plan.

From now on, animations produced by Zhoushan Animation will no longer be broadcast on TV stations, but will be transferred to Sina Video for exclusive broadcast.

However, seeing that the copyright of the work "Douluo Dalu" is in his hands, Liu Zhou couldn't help but wonder if there will be a second, third, fourth, or fifth part in the future.

So now Zhoushan Animation’s future plans are full, and there is no time, energy or enough developers to produce animated films.

Moreover, Liu Zhou felt that instead of making an animated film, it would be better to spend time and energy to build up the small broken station.

Of course, if Zhou Shan Literature were to do it, it might not be called Xiaopo Station anymore, but the name Xiaopo Station is quite nice, and the Xiaopo Station in history should not have been established yet.

The main focus of this small website is sharing barrage videos related to animation and games. Its main customer group is young people. If you name it Zhoushan Video, people might even dislike it.

So after Liu Zhou rejected Qu He's proposal to make an animated film, he also told him about the idea of ​​developing Bilibili.

Liu Zhou briefly told him about some of the future features of the small broken station and the general plan for the development of subsequent functions.

To be honest, Liu Zhou didn’t know much about the station. In his previous life, he wanted to go and check it out, but he was stumped at the first step.

In order to use it, one actually has to do some exercises. When Liu Zhou saw this, he was really shocked. He didn't expect there was such a unique application.

This aroused Liu Zhou's curiosity, but after doing a few questions, he gave up, thinking that he might not be suitable for the small broken station.

Therefore, what Liu Zhou could tell Qu He were only the characteristics and some functions of the small broken station that he had a rough understanding of in his previous life.

As for future development, it depends on the operation team of Zhoushan Literature. Liu Zhou can only make some general suggestions.

There is no competitor for video websites in this field. Although Station A already exists, they will destroy themselves, otherwise Station B would not have appeared.

As for Bilibili, it was originally developed by an anime enthusiast from Bilibili. He didn’t think about commercializing it at first, he just treated it as a hobby.

If you see Zhou Shan Wenxue’s small and shabby website, I think he would not have the idea of ​​setting up another website.

And even if there are competitors, it doesn’t matter. Liu Zhou is not afraid of spending money. What’s more, no one should be stupid enough to spend money on such a small track.

With this money, wouldn’t it be better to spend it on creating a comprehensive video website?

In order to avoid disputes, Liu Zhou arranged for Qu He to go directly to a book store to buy the online broadcasting rights of some of the most popular animations.

As for developing the website, it is also very simple. Sina can directly support a few people to serve as the technical team.

If it comes to promotion, Liu Zhou can also arrange for Sina Group to direct traffic to it. Anyway, this animation and game website has no conflict with Sina Video.

Therefore, with the resources Liu Zhou currently has, it is a very simple thing to develop a new application.

As long as the small broken station is back in place, the ecology of Zhoushan Literature will be completely closed, from the upstream online literature content creation, to the related copyright development of animation, games, publishing, etc., and finally to the final broadcasting platform.

If necessary in the future, we can also set up a Zhoushan Film and Television to make live-action movies and TV series for some IPs.

As each business grows, Zhoushan Literature's market value will definitely exceed that of Golden Harvest Group.

After Qu He left, Zhong Lifang came to Liu Zhou's office.

It was already February 10th, the eighth day of the Lunar New Year, the first day of work in the new year.

But in fact, Liu Zhou returned to the capital on the fifth day of the Lunar New Year, while Zeng Li and the children will stay in Guangzhou until after the Lantern Festival.

The reason why Liu Zhou returned so early was not because he was busy with the listing of Jiahe Group, but about another investment.

Zhoushan Capital has been established for seven or eight years, but apart from investing in the three major portals and Penguin during the Internet bubble when it was first established, it has not made any further investments.

At the beginning, Liu Zhou did not actually operate Zhoushan Capital as a formal investment company.

At first, I regarded it as a money bag to develop my other businesses. Now, I only regard it as an institution to hold my shares.

For example, Liu Zhou's shares in Sina and Penguin are all placed in Zhoushan Capital.

Even for the Jiahe Group, which is about to go public, Liu Zhou will put part of the shares into Zhoushan Capital.

This is not a unnecessary move by Liu Zhou, but he has other arrangements for Zhoushan Capital later.

Liu Zhou has not made any overseas investments for many years, but that does not mean he will no longer invest.

Liu Zhou may not be very clear about the growth history of some other companies, but he still knows something about some well-known companies in later generations.

For example, the e-commerce giant JD.com in later generations.

Like other large companies in later generations such as Meituan and Pinxixi, their founders have no shortage of investors, and Liu Zhou may not be able to participate in the investment.

But JD.com is different. Its founder Liu Qiangdong was very short of money in the early days.

In 2006, JD.com, which had only employees at the time, received its first round of financing. It was said that JD.com didn’t even know what venture capital was at the time.

Of course, this statement may be a bit exaggerated. After all, he is a top student from Renmin University. But at that time, Dong Ge raised funds through a partner, but later failed for some reason.

Later, Dong Ge met the venture capital queen, Xu Xin of Today Capital. At that time, Dong Ge was so poor that even air tickets were too expensive. Xu Xin decisively and quickly invested 1000 million US dollars in JD.com and got a 40% stake.

This investment agreement contained a bet clause. If Dong Ge completed the task, Today Capital would dilute 18% of its shares to Dong Ge and JD employees. In the end, Dong Ge succeeded.

The bet agreement is a win-win for the capital party. Although Today Capital diluted its shares by 18%, JD.com's overall valuation is higher.

The remaining 22% of shares in your hand may be worth more than the 40% of shares that the other party had when the bet failed.

In fact, now is the best time to participate in JD.com's investment, but Liu Zhou cannot always pay attention to JD.com's situation. By the time he gets the news, it is too late.

JD.com has signed an investment agreement with Capital Today.

However, although he missed the first round, Liu Zhou did not give up investing in JD.com, but waited quietly.

B2C e-commerce companies like JD.com that have their own logistics require large amounts of capital investment in the early stages, and they always need money.

And this opportunity soon came.

During the 2008 financial crisis, JD.com, which had been burning money on building its own logistics, faced its biggest crisis.

JD.com has no money, but the entire investment industry is cautiously watching at this time. If JD.com cannot raise more money, the entire company may fall apart.

Brother Dong, who was extremely short of funds, met with 42 investors in a week at most. He couldn't sleep for several months and even had nightmares and cried at night. In less than a month, his hair turned white.

At this time, Zhoushan Capital, which had been waiting and watching, finally took action and contacted Dong Ge to express its intention to invest in JD.com.

Shortly afterwards, Xu Xin of Today Capital also contacted Dong Ge and expressed his willingness to make additional investments.

The reason why Xu Xin was later called the Queen of Venture Capital is not only because there are relatively few women at the helm of the investment field, but the most important reason is that she invested heavily in JD.com.

This investment brought huge returns to Capital Today.

Of course, Capital Today has other successful investments as well, but the investment in JD.com is undoubtedly the most eye-catching one.

The successive appearances of Zhong Lifang and Xu Xin, like two angels, brought hope to Dong Ge.

For some time before the New Year, Zhong Lifang had been negotiating investment matters with JD.com.

After more than a month of negotiations, the general investment agreement has been finalized and is waiting for both parties to sign.

(End of this chapter)