Chapter 412 Film and Television Industrial Park and Relocation
The first variety show Liu Zhou prepared for Golden Harvest Production Company was the popular "The Voice of China" in his previous life.
"The Voice of China" is also the first variety show in mainland China with truly separated production and broadcasting.
This variety show is adapted from the Dutch show "The Voice of Holland" and was broadcast on Zhejiang Satellite TV in 2012. It became a hit as soon as it was broadcast.
"Running Man" and "Go Fighting" are also very popular, but Liu Zhou feels that this kind of outdoor variety show is more complicated to produce, so he can take it slow and accumulate experience first before producing it.
The production of "The Voice of China" is relatively simple. Its biggest highlight is that the students can choose their mentors in turn and the four mentors use various tricks to compete for the students.
The entire program is shot indoors, so it is not complicated to produce, which is very suitable for new companies like Golden Harvest Productions to practice.
Moreover, "The Voice of China" is a music variety show, and Liu Zhou also plans to use it to promote Kugou Music and allow Kugou, Sina Video and variety shows to have initial linkage.
At the same time, this variety show can also help Golden Harvest Entertainment get some music artists.
Since Golden Harvest Entertainment is preparing to operate independently, it will certainly not be limited to signing only actors, other types of artists can also be signed.
“Mr. Zhang, Golden Harvest Productions is a brand new company. The group does not have any personnel to support it, so it needs to be built from the beginning to the end.
The most important thing is to find the helmsman of Golden Harvest Production first. You can go to Hunan Satellite TV, Zhejiang Satellite TV and Dragon TV to look for a suitable candidate.
These three TV stations are all relatively good at variety shows.
At the same time, other people in the company can also go to major domestic TV stations to recruit people. My requirement is that the company is completely formed within this year, and we will start producing our first variety show next year, and it will be officially broadcast on TV next summer. "
"Okay Mr. Liu."
“There is a variety show in the Netherlands called The Voice of Holland that I think is very good. You can arrange for someone to buy the domestic copyright first, and our first variety show at Golden Harvest will be this.
Don't buy the copyright for a few years, just buy out the copyright in China completely, it doesn't matter if you spend a little more money."
At this time, "The Voice of Holland" had already been broadcast in the Netherlands, and Liu Zhou had no choice but to buy the copyright.
However, Liu Zhou would not buy the copyright for only four years like Canxing did. When the copyright expired in 2016, in order to avoid infringement and not want to pay high copyright fees, he had to make certain revisions.
Perhaps when they purchased the copyright, they did not expect that the mainland version of "The Voice of Holland" would be so popular and long-lived.
But the revision was obviously a failure. The ratings of the later seasons are completely incomparable to the first four seasons, especially the first two seasons. It is not an exaggeration to call "The Voice of China" a national variety show.
There may be various reasons for the decline in ratings, but content revision is definitely one of them.
So in order to solve this hidden danger, Liu Zhou would rather spend more money to buy out the mainland copyright completely than to argue about copyright issues in the future.
Foreigners are most accustomed to asking for exorbitant amounts, otherwise Canxing would not have chosen to revise the version rather than pay the copyright fee. The main reason is that the Dutch saw that "The Voice of China" was very popular in mainland China, so they offered a sky-high copyright fee.
In addition to "The Voice of China", Liu Zhou is also planning to let Zhang Zhao buy the copyright of "Go Fighting". As for "Running Man", it will not be officially launched in South Korea until next summer.
Therefore, Golden Harvest can register the copyright first, and if South Korea wants to produce "Running Man" at that time, it will have to pay the copyright fee to Golden Harvest first.
Then General Liu Zhou looked at Zeng Jia again and said:
“After Golden Harvest Entertainment was established, we should not just focus on actors, we can also sign singers. The Voice of China is for selecting singers.
You can also learn more about the music industry and market later. I will not set up a music company again. The music department will be placed in Golden Harvest Entertainment in the future."
In later generations, after the physical record market declined and digital records rose, record companies no longer introduced new singers. It was music variety shows that injected fresh blood into the music scene.
At the same time, there are some traffic stars who cross over to gain fans, but these traffic stars are not singers in the strict sense, they just release songs and albums.
Their albums are only circulated among their fan base and are hardly ever sung, and even their fans may not listen to them much.
These singers who came out of variety shows are almost all signed to the agency that cooperated with the variety show they debuted in.
If they want to release an album, they will directly cooperate with music producers and rarely cooperate with music companies.
Therefore, there is no need to set up a music company now. With Kugou as the terminal playback platform, Golden Harvest’s influence in the music industry will not be small.
"Okay." Zeng Jia nodded.
Afterwards, several people discussed the allocation of funds for these businesses.
The total funds that could be mobilized were 2.5 billion, of which Golden Harvest Cinemas took the lion's share, 1.3 billion.
After discussion, it was decided that the TV drama business would be divided into 200 million, 100 million would be given to the soon-to-be-established Golden Harvest Production, 50 million would be given to Golden Harvest Entertainment, and another 50 million would be injected into Golden Harvest International.
As for Golden Harvest Films, five films, including "Aftershock", "Interstellar", "Chinese Partners", "Those Years" and "Sword Rain", have been approved or produced.
Moreover, all the funds are already in place and no additional capital is needed.
In addition to the two blockbusters, the other three are also medium-to-large-scale productions, and are all highly anticipated projects in the industry, plus "Moon" which was co-produced with New Picture.
Golden Harvest Films does not need to increase its production plans for the time being, so there is no need to allocate any more funds to it.
In this case, there will still be 800 million yuan of funds left.
Eight hundred million yuan is undoubtedly a lot of money, but compared with the projects that Jiahe Group is about to launch, it is still a drop in the bucket.
This project is the film and television city project that Liu Zhou has been planning for a long time.
The current film and television city market is actually somewhat saturated, with 70% of the country's film and television city markets operating at a loss, and some even lying abandoned.
Therefore, the film and television city that Liu Zhou plans to build must not have the same functions as them. Otherwise, if he enters now, he will still suffer losses even with the backing of Golden Harvest Group.
Therefore, the film and television city built by Golden Harvest must have unique advantages to engage in differentiated competition.
There are all kinds of film and television studios in the country at present, but there is only one thing missing, that is, a super-large studio for shooting science fiction movies.
Liu Zhou believes that under the leadership of Golden Harvest, the domestic science fiction film market will definitely take off.
Many science fiction films require super-large studios for filming.
For example, in "The Wandering Earth", if Wanda had not built the Oriental Movie Metropolis, which has a super-large studio, the problem of shooting location would have caused the crew a headache.
Therefore, the Golden Harvest Film and Television City planned by Liu Zhou is the Oriental Movie Metropolis built by Wanda in later generations.
Of course, it is not completely benchmarked against Oriental Movie Metropolis, but it is benchmarked against the film and television industry park within Oriental Movie Metropolis.
Oriental Movie Metropolis is not just a film and television city project, but a super large real estate project.
Oriental Movie Metropolis covers an area of 376 million square meters, with a total construction area of about 540 million square meters, and an investment of more than billion yuan. It includes Oriental Movie Metropolis Sunac Film and Television Industrial Park, Sunac Mall, Sunac Park, Grand Theater, high-end hotel group, Sunac Yacht Club, Binhai Bar Street, well-known hospitals, international schools and other formats.
In addition, most of the land around Oriental Movie Metropolis has been acquired by two real estate giants in the industry, Wanda and Sunac, for the construction of residential properties.
So even though Oriental Movie Metropolis made such a huge investment, they did not lose any money at all, and most of the investment was quickly recovered through buying houses.
It is equivalent to owning a comprehensive commercial real estate project like Oriental Movie Metropolis without spending much money.
The current Jiahe is definitely not comparable to Wanda and Sunac at that time.
That was the heyday of the real estate industry, and also the time when Lao Wang was most successful. He was also crowned the richest man in mainland China.
So Wanda and Sunac were not short of money at that time, and 50 billion was almost no pressure for them.
However, Liu Zhou didn't need to do it on such a large scale, and he had no intention of getting into real estate. He just wanted to build a film and television city.
Although Oriental Movie Metropolis Film and Television Industrial Park is just one of the small businesses of Oriental Movie Metropolis, its scale is equally large.
The film and television industry park covers a total area of 170 million square meters and has 40 world-class studios, including the world's largest studio of square meters. "The Wandering Earth" and "The Great Wall" were both filmed in this studio.
In addition, there are 32 multifunctional set workshops, an underwater production center consisting of an indoor constant temperature underwater studio and a large outdoor shooting pool, a digital audio-visual center for full-process post-production, a large real-life shooting venue, and outdoor set shooting land.
The main large-scale real-life shooting location is Zangma Mountain Film and Television City, which can basically meet the shooting needs of various periods in China, including ancient costumes, urban and Republic of China styles.
It can be said that a movie can be completely completed in the film and television industry park from project establishment to shooting, post-production and final production.
Liu Zhou’s plan is to build such a film and television industry park.
Despite this, to complete the construction, an investment of at least 500 to 600 million yuan is required.
Therefore, 800 million is obviously far from enough.
However, Liu Zhou did not intend to complete the task in one go. Construction itself takes time, and it could be invested in batches like building a cinema chain.
The remaining 800 million yuan can be used as the starting capital for the Jiahe Film and Television Industrial Park.
As for the funds needed for subsequent construction, it depends on how Jiahe operates in the future. If the profits are high, that would be even better. If the funds are insufficient, it won’t have much impact.
As a listed company, Jiahe Group has multiple ways to raise funds, the simplest of which is to issue additional shares.
Given the size of Golden Harvest Group and the popularity of the entertainment industry at that time, raising 50 to 60 billion yuan in funds was not a problem at all.
This is also the main reason why so many companies are eager to go public, because it is more convenient to raise funds and allows the company to develop better.
Afterwards, Liu Zhou also shared his ideas about the film and television industry park with everyone in detail.
“So we have officially launched the Golden Harvest film and television base plan. When the base is completed, we will move all the post-production departments and Golden Harvest special effects studios under the Golden Harvest Group there.
The remaining 800 million is also the first batch of funds we invested in the film and television industry park."
"Boss Liu, isn't the scale of this film and television industrial park too large? With forty top-level international standard studios, I'm afraid they won't be able to be filled.
Most domestic crews currently don’t have access to such a high-quality studio. If it remains idle, perhaps we can make it smaller in scale.”
In response to Zhang Zhao's question, Liu Zhou patiently explained:
"Don't worry about that. Domestic film production will become more and more sophisticated and the standard will get higher and higher. There will be no shortage of crews coming to shoot.
And even if domestic crews can’t fill up, isn’t there still Hollywood?
Although we cannot refund taxes here, labor costs are cheap. If Summit Entertainment has this requirement, they can come to our film and television industrial park to shoot.
In addition, we can also contact Lionsgate, Warner and even the seven major Hollywood film and television companies to invite their crews to come to our film and television base to shoot.
Moreover, when we first selected the site, we tried to see if we could negotiate with the local authorities to provide certain subsidies to the crews that came to shoot in the Golden Harvest Film and Television Industrial Park. I think this would be quite attractive.”
Oriental Movie Metropolis has such a subsidy policy. Any crew that comes to Oriental Movie Metropolis to shoot will receive financial subsidies from relevant departments in Qingdao.
Since Wanda can do it, there is no reason why Golden Harvest cannot do it.
"Mr. Liu, where do you think is a good place to build our film and television base?"
"I can't give an answer now, this requires careful investigation and communication with local departments.
The investment in our film and television industrial park project is so huge, it is a huge investment for any place. We must communicate with local departments and get as many preferential policies as possible.
However, we try to choose locations in the south. There is already a China Film digital base in Huairou in the north, and the density of film and television cities there is also relatively high.
At the same time, our film and television base must be on the seaside, and there will be many scenes using the sea in future filming.
Therefore, we can focus on the Jiangsu and Zhejiang areas or the eastern Guangdong region. The most important thing is the policy incentives given by the local authorities, and then the location. "
For such a large project, the preferential treatment given by local departments is directly related to real money, and with the cooperation of local departments, the operation of the film and television industry park will be smoother in the future.
As for the geographical location, they are all by the sea, so the difference will not be too big.
"Boss Liu, does this also require setting up a separate company?"
“Of course. At that time, the Mars Tourism Base in Dunhuang will also be placed under the name of this company. In the future, all other cultural tourism real estate projects of Jiahe will also be placed under this company.
Mr. Zhang, you will be in full charge of this company, and you will also serve as the general manager of this new company."
"Ok."
After discussing the relevant matters of the film and television industry park, this high-level meeting came to an end.
"Do you have any other questions?"
Liu Zhou looked around and saw that no one was saying anything, so he continued:
"If not, then I have one more thing to tell you. You should also know that the building beside Liangma River is ready for use.
We could have moved there more than a month ago, but it was delayed due to the company's listing and other reasons.
Now, departments can prepare to move!"
(End of this chapter)