Chapter 413 Impact and Press Conference
September 15th marked twenty days since Golden Harvest Group went public.
It was on this day that the share price of Jiahe Group officially broke through 20 yuan, and its total market value reached 60 billion.
This attracted a lot of media coverage, causing the heat that had already dissipated to heat up again.
However, by this time, the stock price of Jiahe Group had passed its period of rapid growth, and after breaking through 20 yuan, it had become stable.
Many people were relieved by this, otherwise if Golden Harvest's stock price continued to rise, it would be a bit too scary.
The market value of a film and television company is as high as 60 billion yuan. This is a bit too dreamy for many people and has also embarrassed many people.
Some are happy while others are sad. The rising market value of Golden Harvest has further stimulated some of its peers in the industry. In just twenty days, several film and television companies have announced their preparations for listing.
For a while, the film and television industry seemed to have ushered in a prosperous and lively scene.
Under the double stimulation, the previously unknown film and television industry is attracting more and more capital attention.
However, all of this is still undercurrent. What the outside world is most interested in now is how Jiahe Group plans to use the more than 2 billion yuan of funds raised in this IPO, and what big moves Jiahe will make next.
Golden Harvest did not keep everyone waiting for long. On the 15th, Golden Harvest Group officially announced the independence of its agency department and established Golden Harvest Entertainment Company based on this.
At the same time, it announced the establishment of a new company, Golden Harvest Production, to enter the field of variety show production.
These two pieces of news obviously cannot satisfy the outside world. They don’t care much whether the artists under Golden Harvest are signed with the group company or with Golden Harvest Entertainment.
Instead, it caused quite a stir in the circle, because in addition to the independence of the agency department, the announcement also announced that some new artists would be signed.
Golden Harvest Group has always been the most attractive company for artists in the industry.
Not to mention that Golden Harvest has always had a good atmosphere and will not engage in any crooked practices. It also takes good care of its artists. Golden Harvest is well-known in the circle for protecting its artists.
This has already made many people yearn for it. Now that film and television companies hold the final say, even popular artists sometimes have to obey the company's arrangements.
Of course, the most important and attractive thing is Golden Harvest’s rich film and television resources, ability to promote talents, and strong business resources.
At Golden Harvest, even if you are a newcomer, you can be made famous, and once you become famous you will be offered various advertising endorsements one after another, which can be said to be both fame and fortune.
Aren’t the reasons why artists stay in the entertainment industry just to seek fame and fortune?
Jiahe can satisfy all your needs and will not force you to do anything against your wishes, so you can make money comfortably.
Not to mention, with Golden Harvest's listing this time, the artists under Golden Harvest made a lot of money, which made people jealous.
Although it will be difficult to have such big-money opportunities in Golden Harvest in the future, as a listed company, Golden Harvest is wealthy and powerful, and its influence has increased several levels, and its resources will only become more abundant in the future.
Therefore, many people in the circle have contact with Golden Harvest Entertainment openly or secretly, including some popular stars in the circle.
Zeng Jia, the general manager of Golden Harvest Entertainment, became extremely influential in the circle for a while, and now her influence has long surpassed that of Wang Jinghua.
When Hu Jun, Liu Yifei, Zhou Gongzi and others joined Golden Harvest, the media reported that Zeng Jia was the number one agent in the entertainment industry.
By now, this title has long been well deserved.
Compared with Golden Harvest Entertainment, the establishment of the new company Golden Harvest Production has attracted more attention from the outside world.
The main reason is that this company actually produces variety shows. You have to know that nowadays there is no company other than TV stations that produces variety shows.
Therefore, the outside world still has some expectations for the variety shows produced by Golden Harvest. After all, Golden Harvest has never disappointed anyone.
However, this was just an announcement of the establishment of the company, so it did not cause much waves. Everyone was more looking forward to Golden Harvest's subsequent big moves.
On the 16th, Golden Harvest announced again that it had acquired the famous film and television company Zhouyi Film and Television for a full price of 25 million.
This finally caused some sensation in the outside world.
Zhouyi Film and Television is not an unknown company, but a company that has produced many hit TV series.
Although the founding couple have recently been in discord and are divorcing, and the company is also involved in some lawsuits, no one would have expected that Golden Harvest would quietly acquire Zhouyi Pictures.
People outside were speculating whether Jiahe had already reached an agreement with Zhou Yi and was just waiting to announce the news.
But Jiahe actually reached an acquisition agreement with Zhouyi after the company went public.
The reason why the efficiency is so high is entirely because the man is in love with the woman.
Jiahe wanted to acquire Zhouyi, but the couple who founded Zhouyi no longer planned to run the business and were preparing to sell the company.
Jiang Yurou was still a little reluctant to leave. After all, she had put in a lot of effort in Zhouyi Film and Television, and she had built it bit by bit from scratch.
But now that Zhouyi Film and Television was in such a mess, she did not have enough funds to revive the company, so although she was reluctant, she reluctantly agreed to sell the company.
It was not until Golden Harvest invited her to serve as the deputy general manager of Golden Harvest Films that Jiang Yurou no longer hesitated and decisively signed the acquisition agreement.
So the only disagreement between the two parties was the purchase price.
In fact, for film and television companies, the value of many things is very virtual, such as people, channels, connections, etc.
For Jiang Yurou and his wife, these empty things are very valuable, but for Jiahe, Zhou Yi's talents are valuable, and Jiahe has no shortage of other things.
Jiang Yurou and his wife were well aware of this, so they did not ask for an exorbitant price. Jiahe was also wealthy at the time, and after feeling that the price was not too outrageous, the two sides quickly reached a deal.
Golden Harvest Films acquired Zhouyi Films for 25 million, and at the same time needed to resolve some lawsuits that Zhouyi was currently involved in.
Zhou Yi also needs to ensure that all personnel are fully integrated into Golden Harvest Films, especially the screenwriting and production departments.
After completing the acquisition, Golden Harvest’s legal department quickly took action and followed up on several lawsuits involving Zhou Yi, claiming that they were copyright disputes, but in fact they were just about uneven distribution of money.
The other party saw that they were about to face the behemoth Jiahe, and Jiahe didn't want to drag on this trivial matter, so both sides took a step back, and Jiahe paid some money to resolve Zhou Yi's lawsuit dispute.
It took less than half a month from contact to completion of the acquisition.
The Zhouyi Film and Television, which had enjoyed a glorious decade, thus became history.
With Zhouyi Film and Television fully integrated into Golden Harvest Film and Television, people inside and outside the industry understand that Golden Harvest is going to make a push in the field of TV dramas.
After acquiring Zhouyi, Golden Harvest Films not only announced that it would continue to complete the "Seven Weapons" series of TV dramas originally developed by Zhouyi, but also announced that it would invest 90 million to shoot the TV series "The Legend of Zhen Huan".
With an investment of 90 million, it is the largest TV series in mainland China, except for the old version of Romance of the Three Kingdoms. In addition to the large investment, Golden Harvest also invited Hu Mei, the director of Yongzheng Dynasty, Han Wudi and Qiao Family Courtyard, to be the director of The Legend of Zhen Huan.
The original director was Zheng Xiaolong, a big shot in the Beijing circle. Liu Zhou’s relationship with the Beijing circle has never been very good, so Golden Harvest would not invite him again.
The copyright of "Empresses in the Palace" was acquired by Golden Harvest early on. It is one of the few TV series that has become popular since the new century, and it is also a hit overseas.
Even though Liu Zhou didn't care much about the TV series, he emphasized this novel when he instructed the company to purchase some novel copyrights.
Now that Golden Harvest Films is about to make a push in the field of TV dramas, "The Legend of Zhen Huan" is undoubtedly a very good choice and will become an instant hit.
In addition to Sun Li's outstanding performance, director Zheng Xiaolong also played a crucial role in the success of this TV series.
Now that Zheng Xiaolong can no longer be used, of course we have to find a suitable director for this TV series.
Although Hu Mei was ridiculed for making movies, at this time, Hu Mei, who had not yet set foot in movie making, was undoubtedly a very suitable candidate. His reputation in the field of TV dramas was no less than Zhang Yimou's reputation in the film industry.
Hu Mei and Zhang Yimou are classmates and both are fifth-generation directors.
The next day, September 17, Golden Harvest Group announced that it would continue to expand the scale of the Golden Harvest Cinema Chain, investing 300 million yuan to continue building three luxury cinemas in each of the four first-tier cities.
In addition, Golden Harvest Group will also prepare to build the Golden Harvest Film and Television Industrial Park and has announced the general plan for the film and television industrial park, with an estimated investment of 6 billion yuan.
When this news came out, if the outside world thought that Golden Harvest was just playing small tricks before, now everyone feels that Golden Harvest is making a big move.
Although Golden Harvest did not raise 6 billion yuan in total after its IPO, it dared to invest 6 billion yuan to build a film and television industry park.
Although the plan shows that this film and television industry park has great potential, funding is a big problem.
However, with some media analysis, everyone understands that if Jiahe is built in phases, the investment of 6 billion yuan should be able to be obtained.
This immediately caused widespread heated discussion from the outside world.
No one expected that Golden Harvest would be so generous and dare to make such a huge investment.
After this matter spread, some cities along the eastern coast began to frequently contact Jiahe, hoping to attract the 6 billion investment.
Some inland cities are eager to watch, because Golden Harvest has directly stated that the film and television industry park will be built in the eastern coastal cities.
Some people in the industry know that Golden Harvest's ambitions are even bigger than this. In addition to building a film and television industrial park, it is also planning to purchase land in major cities to build cinemas.
Compared with the film and television industry park, they are more concerned about Golden Harvest's investment in theaters.
The announced plan to build luxury cinemas in the four first-tier cities is just a part of Golden Harvest Cinemas' expansion plan.
They can all clearly see that once the expansion of Golden Harvest Cinemas is completed, a nationwide cinema chain will be able to completely make up for the last shortcoming of the Golden Harvest Group.
By then, Jiahe Group will be almost invincible.
For three consecutive days, Golden Harvest Group changed its past calmness and continued to announce future plans, once again making Golden Harvest a hot topic.
In particular, the 6 billion investment in the film and television industry park caused quite a stir.
In fact, Jiahe does not know whether the investment in the film and television industry park really requires 6 billion yuan. After all, they have not yet started designing and formulating the construction plan.
The reason why the figure was announced to be 6 billion was to create hype and report it as higher. However, a conservative estimate is that an investment of 5 billion is necessary to build this film and television industrial park.
The 6 billion reported to the public is actually not that big of a difference. If it were Huayi, the Wang brothers would dare to announce a 10 billion investment.
Just as the Golden Harvest Group was causing heated discussions, three days later, on September 20th, the Golden Harvest Group and Tangshan held a press conference at the Beijing Hotel and officially announced the launch of the project of the film "Aftershock".
Like other projects involving the government, it started with speeches by various leaders, including Leader Zhao from Tangshan and the leader of the Film Bureau.
Of course, as the main investor and director, Liu Zhou was no exception. He went on stage and made an impassioned speech, expressing his desire to make the film into a work that could stand the test of time and had spirit and vitality.
The next step is the most important process of the press conference, the signing ceremony.
In fact, Jiahe and Tangshan had already signed a cooperation agreement, but for the sake of publicity, the two sides signed it again in a pretentious manner.
When the contract was signed, flashbulbs kept flashing and the news media reported the scene frantically.
After the signing ceremony, Liu Zhou accepted interviews from the media and answered reporters' questions.
The reporters couldn't wait any longer. The second science fiction production announced by Liu Zhou had not even started filming yet, and now he has taken on another one, "Aftershock."
Moreover, according to the information released at the press conference just now, the investment scale of "Aftershock" is actually larger than that of "Interstellar".
They were full of doubts, and when they saw the interview session, they all raised their hands.
"Director Liu, your Interstellar hasn't started filming yet, and now you're starting Aftershock. Can you take care of both? Will it lead to poor filming of both movies?"
Facing this question from the reporter, Liu Zhou replied with a smile:
"Please rest assured that Interstellar has been prepared and will start shooting next month, while Aftershock is also a film with very complicated preparations.
By the time I finish filming Interstellar, Aftershock should also be roughly ready for filming, so they won’t affect each other, and I won’t be filming two movies at the same time.”
"Director Liu, why did you choose to film the Tangshan Earthquake?"
Liu Zhou pondered for a while and said:
"There is a saying now, said by foreigners, and even by many of our own people, that Chinese people have no faith.
People always say that Chinese people have no faith and so on. I think it’s wrong!
Our nation has experienced five thousand years of ups and downs, countless hardships, and even the crisis of national extinction. What have we relied on to get to where we are today?
If there were no spirit and faith to support us, would our nation have been able to survive until today? I'm afraid we would have dispersed long ago.
Last August, I accidentally saw a report about the Tangshan earthquake and then looked for some information.
I was deeply moved after watching it. The entire city was almost destroyed by the earthquake, but the survivors built a brand new city on the ruins.
I just wonder if Tangshan is not a microcosm of our nation, and if the spirit of the people of Tangshan is not the spirit that supports our nation?
So I decided to make this movie.”
(End of this chapter)