Chapter 122, Business Competition is Everywhere (asking for monthly tickets)
"Fuck, you really think you're a dish, bah! Are you worthy enough?"

There is never a shortage of stubborn people in this world.

The message that Li Zehua conveyed through Yuantong Company was well-reasoned and had no problems in terms of business logic.

He is an agent of Yuantong, and is responsible for Yuantong's express collection and delivery business. Yuantong does not care about cross-regional operations.

What qualifications do other competing companies have to make decisions?
It was pure commercial competition. They lost the market due to their inferior technology, but instead of looking for the reasons in themselves, they relied on their status as seniors in the industry and tried to force Hummingbird to make concessions.

Isn't this just someone who is full of food and looking for trouble?
But some people don’t think so. For example, Ji Yunchang, a franchisee of Huitong Puxi, was dismissive when he received the news.

"A child who is still wet behind the ears, whose hair has not even fully grown, has never experienced the harsh punishments of society, and has no idea of ​​the immensity of heaven and earth, and speaks outrageously!

Hum, I want to see what he is capable of!"

He couldn't help but be anxious because his business area completely overlapped with the Hummingbird core area.

As one of the earliest franchisees of Huitong Express, he relied on his seniority as a fellow townsman to set up four outlets in Puxi University Town with more than 4 employees, and usually handled two to three thousand orders a day.

Its business model is very simple. They set up a storefront in a university and hang up a sign. Anyone who wants to send a package will have it delivered to their door, and those who want to send a package can come and pick it up themselves.

At most, when you call to complain, they will throw you downstairs of the dormitory while cursing at you.

It can also be regarded as the earliest post station model.

At least most people have no objection. He makes a lot of money from this. After deducting expenses, he can make 30,000 to 40,000 yuan a month. His life is so enjoyable.

But with the arrival of the hummingbird, the good days are over.

A franchisee's outlet only has a dozen people including part-time students, but the Hummingbird outlet in the university town starts with a hundred people.

Even if he worked himself to death trying to provide services, he still couldn't keep up.

The number of parcels collected has dropped sharply, sometimes there are less than 10 orders a day.

It is completely supported by the delivery tickets issued by Huitong headquarters, but the price of the delivery tickets is too low to cover the expenses.

Huitong itself has also recently fallen into operational difficulties. On the one hand, it is constrained by competition from the three major express delivery companies and one express delivery company, and on the other hand, its franchisees have defected and it has to spend a lot of effort to appease them.

On the one hand, there was a shortage of funds and at a critical time when they were seeking third-party acquisitions, the headquarters market was impacted by Hummingbird!

Not only did the negotiation fail, but Yuan Tong also ridiculed me. This is simply unbearable!

Seeing that the company was going to suffer losses this month, Ji Yunchang became anxious and started to curse at his employees.

But after all the scolding, the loss still has to be incurred.

Hummingbird is not like the people under him who depend on him for a living, and no one dares to refute him when he is called a grandson.

We had no choice but to follow the request of Huitong headquarters and mobilize colleagues whose interests were damaged to take joint action.

Several express delivery franchisees got together and sighed, no longer having the carefree and calmness they once had.

I didn’t even go to the entertainment club, I just found a teahouse to make do with.

"Fuck Hummingbird, they don't make money themselves, and they don't let us make money. I heard that they give the courier more commission for one order than we do for two orders?"

"I think it's more than that. Everyone else only charges a few cents for the collection, but he starts with 1.5 yuan, and the commission increases with the weight and distance.

My subordinates are panicking, and I think it won’t be long before they all switch jobs.”

"Destroying someone's financial resources is like killing their parents. Hummingbirds don't follow the code of conduct. They squeezed us out as soon as they came. We must kill them."

"Fuck the hummingbirds. They actually went into the dormitory to pick up and deliver packages to students. This is completely nonsense. If we spoil these people, how will we market in the future?"

"It's just..."

For a time, the crowd was furious.

But after all the discussion, no one had a good solution.

There are so many hummingbirds, they are no match even if they really fight!
But if the situation continues to develop in this way, all their men will run away in less than a month.

I'm worried.

Another group of people came in.

Now everyone has found their backbone and they quickly go up to greet him.

Those who came were middle and senior management from major express delivery companies, except Yuantong.

The leader was Huitong Vice President Chen Guangliang. As soon as he came up, he introduced the two people behind him to everyone.

When we heard that the former franchisee of Yuantong was kicked out for offending Hummingbird, everyone became even more agitated and started to denounce and accuse him again.

Looking at the chaotic scene, Chen Guangliang thought that morale could be boosted, so he found the right opportunity to speak, "Everyone, we are gathered here today to discuss how to deal with the hummingbird."

Seeing that everyone was staring at him, Chen Guangliang exchanged glances with several courier company representatives to confirm that there were no accidents.

Only then did he reveal his plan...

"Just take action? That seems to be illegal, right?"

"Let's do it. If the hummingbirds don't give us a way to live, they won't have a good life either."

After hearing this, the reactions of the crowd were polarized.

Those who are doubtful are worried that the matter will get out of hand and there will be no way to resolve it.

Those who agree loudly are forced into a corner and are ready to solve the problem simply and directly.

But no one objected.

This shows how big a threat hummingbirds pose to everyone.

The express delivery companies are also very annoyed because the express delivery collection market in Shanghai is so small.

Apart from packing and shipping for Taotao merchants, the bulk of the income comes from collecting goods in white-collar areas, residential areas, and school areas, and usually everything goes well.

But since Yuantong and Hummingbird started cooperating, the situation has taken a sharp turn for the worse.

With its superior and considerate service and highly efficient delivery, Hummingbird Express has left them without any chance of fighting back.

In addition to the high commissions, they can also deliver takeout across industries in their spare time. I don’t know how much higher the basic income is than that of traditional express delivery companies.

Water flows to low places and people go to high places. Isn't it for money that we all go out to work?

Let’s not talk about ideals. The high salaries offered by Hummingbirds are naturally attractive.

Factors like staff job-hopping and a sharp drop in collection volume are only one aspect. Now even the most basic delivery is affected.

Because these spoiled Shanghai college students, when placing orders on Taotao, actually specifically asked the merchants to choose Yuantong Express.

Although not many people do this, the information provided by Taotao merchants is enough to make major express delivery companies wary.

This has stirred up a hornet's nest. Does that mean you Yuantong wants to have the meal all to yourself?
Deal with Yuantong?
They didn't have any better solution. After all, they were all from the same village and knew each other's background, so it was not easy to deal with them.

Otherwise, there would be no need to delay it until today.

But the hummingbird was only created a month ago, so isn’t that a piece of cake?
"To deal with Hummingbird, conventional tactics are no longer effective. We must discredit and destroy it once and for all, so that they dare not get involved in the express delivery business."

Chen Guangliang came prepared. Through collecting information during this period, they found that although Hummingbird had a large number of employees, the management had not kept up.

The quality of personnel in each region varies greatly, and we can make something of this aspect.

We also learned from the failure of the food delivery service and formulated a more complete competition plan.

As he spoke, he gathered everyone together and whispered about his plans...

Li Zehua didn't care, or he was simply too busy.

At this moment he is meeting with the technical, R&D and logistics departments to discuss how to better serve merchants.

“The merchant classification system must be further refined. Next, we must consider winning over several catering brands to invest in and promote them together!

When it comes to takeout, we cannot overemphasize the importance of restaurants.”

Li Zehua first set the tone for the meeting, "Traditional offline marketing is based on word of mouth, which is slow and has a narrow audience, and cannot be directly converted into economic benefits.

But it is different in the Internet age. The speed and scope of its dissemination are almost unlimited, and only depend on the user scale of the website.

In theory, we can move the entire nation's population to the Internet.

The number of website users is increasing day by day. Once the ten-city development plan is completed, the number of visitors will surge!

Imagine if the company didn’t take the opportunity to develop new business channels and bind high-quality customers in advance, when would it wait?”

Ye Feng, who had communicated with him in advance, highly agreed with this, "The chairman has a far-sighted vision, and this is indeed the case. Isn't this what the so-called Internet traffic monetization is all about?

Merchants are classified and controlled, allowing high-quality restaurants to stand out and earn more exposure and traffic, and then more orders are obtained through traffic monetization to make more money.

We will then follow the shareholding expansion plan proposed by the chairman, take control of the high-quality restaurants, quickly expand stores in other areas, and ensure that our basic base remains unshakable!

Because we have inherent advantages in word-of-mouth publicity and bringing in traffic, not having to open a store in a downtown area will greatly reduce rental costs and further increase profits.”

Even those who are insensitive to the Internet can see a bright future from the description.

Li Zehua believed it without a doubt. "We will talk to the merchants according to this plan and establish a group of money-making models. Then the rest will be easy."

Feng Mingcheng touched his few hairs and felt a chill for some reason. "Mr. Li, the technical problem is not serious, but it may slow down the development of virtual payment."

If it weren't for Li Zehua, he wouldn't have noticed it. Hearing this, he was a little unhappy. "The virtual currency system has been in place for half a month, and there is no progress at all. Is it so slow?"

Feng Mingcheng was very embarrassed and tried to explain, "Mr. Li, this..." "I can give you another half a month at most."

Li Zehua didn't care about that. "If you want money, I'll spend it. If you want people, I'll give them. What did you promise me?

I must see the complete version of the test in half a month!
Do you think there is still a lot of time to waste?
Once the teams from Yanjing and East Guangdong set off, it won’t be long before the nationwide rollout begins, and it will be even busier then. Are you planning to keep the company waiting?

That’s it, half a month!”

Before he could speak, he asked Zhou Anquan, "How is the progress of the group buying website?"

The latter said slowly, "Please rest assured, Chairman, we have basically completed the requirements and are conducting the final test.

In addition, we have reached a preliminary promotion agreement with Hao123, a subsidiary of Qiandu, and are discussing the details of the cooperation. "

Li Zehua nodded with satisfaction and asked the Administrative Logistics and Technical Departments to discuss a feasible plan.

After arranging everything, the meeting was adjourned...

After correcting the documents in the afternoon, I suddenly remembered something and called Yu Li to ask, "Last time I asked you to find someone to register a financial company and an advertising company, how is it going?"

Yu Li had long regarded his affairs as her own, "It's already been done, but why did you ask someone else to put their name on it?
There are so many people in the company. If you can't do it, I can do it too."

She is still stupid and doesn't understand anything.

Li Zehua gestured with a hand gesture of counting money, "It's similar to the last time we donated a vehicle, but that was for the public, and now it's for private use."

He was conflicted about Li.

It’s good to stay simple.

But in his career, he also needs a close helper.

After thinking about it, he finally gave up and said, “Anyway, don’t think too much about it. Don’t interfere in the affairs of these two companies, and don’t leave your signature or anything like that.

The company will pay a fixed amount of advertising money to you every month, and you need to keep an eye on it; but don't worry about where the specific expenses go, just pretend you don't know, understand?"

This is a very contradictory statement.

Yu Li was very confused, but she had one advantage: she was obedient and would do whatever Li Zehua asked her to do.

Just as he was about to say something, the phone rang. It was Zeng Haiyang calling.

"Boss Li, they seem ready to take action!"

Li Zehua's expression remained unchanged. "What is coming will definitely come. Tell me what happened."

Zeng Haiyang said quickly on the other end of the phone, "This is all as expected. The other party came with great force this time. It seems that they are preparing to use the simplest and crudest method to drive us away."

“Try talking to Yuantong first and see how they react!
Remember, don't mention our contact with Yunda, now is not the time."

From the day he planned the express delivery platform, Li Zehua was prepared to deal with it. This was destined to be a difficult road.

He is not the boss of Taotao and does not have a grasp of the industry's lifeline, so it is impossible for him to perfectly copy the Cainiao model.

But if you make some plans in your spare time, you may be able to get a piece of the pie in the future and gain a certain degree of voice in the industry, allowing you to advance or retreat.

Now they are preparing to develop group buying and move in the direction of Pinxixi. The importance of express logistics is further highlighted, and there is no possibility of retreat.

So these days, we have been considering the reactions of various express delivery companies, both good and bad, and have made sufficient response plans.

But I didn't expect the other party to be so direct. He chose to push forward without even saying hello.

"It seems like they think we are easy targets and are ready to kill us all?"

Listening to Zeng Haiyang's narration, Li Zehua was very calm, "Isn't it just the same old trick of arranging people to pretend to be customers to place orders and cause trouble?

The recording equipment you arranged to purchase in advance will come in handy. It can be used outside of school, especially in areas with fierce competition. If we want to fight, we must be right. "

Zeng Haiyang was not afraid either. "Don't worry, Mr. Li! We have already prepared for what you arranged before. The brothers are just waiting for your words!"

Li Zehua thought about it for a moment, one against three?

The attitude of the allies is ambiguous, so we have to hurry up and say that Tongyunda will do it.

"Let our subordinates be more vigilant. It doesn't matter if our orders are snatched away. The vast majority of our customers still recognize us, and a small number of people can't cause any trouble.

But remember one thing, your own safety comes first!

If you encounter a special situation, run away if there are few people, don't be afraid if there are many people, just fight back if you need to!"

Zeng Haiyang smiled bitterly on the phone, "We have stressed this several times in meetings, but some people are stubborn and dare to do it alone.

Fortunately, there were people around to help me and I was able to get out in time so nothing serious happened."

“Is there any audio evidence?”

Li Zehua's heart tightened. It seemed that it would be difficult to resolve the situation peacefully. He had to prepare for the worst case scenario in advance.

"We have recorded it, but this is not a solution. We can't just run away every time we encounter it. How can we carry out the business then?"

Zeng Haiyang knew that for the sake of the overall situation, he had to collect as much evidence as possible so as to protect his own legitimate rights and interests.

But when it comes to practice, I still feel frustrated because not everyone is so lucky.

The other party was obviously well prepared. They arranged for someone to make a fake order to lure the courier up, pretending to send a Yuantong document, and waited for the courier to go downstairs to a crowded place.

They came up again and made unreasonable demands, saying that Fengniao Express forced sales and pretended to be other express companies to deceive consumers.

When there are enough onlookers, they will take the opportunity to ruin the reputation of Hummingbird and throw all kinds of dirty water at it, and also advertise for other express delivery companies.

Don’t underestimate this method as it seems simple, but it is very effective.

In the previous life, when car companies were competing with each other, a certain company, Ke, had long occupied the sales throne of medium- and short-distance buses, and its competitors could not beat it by using conventional means.

Finally, they decided to take a radical approach and arrange to purchase a certain type of Ke bus in a certain place to use it to transport corpses to the funeral home!
Then the news media would expose the incident in a concentrated manner, creating an illusion among the people of the whole country that Ke was the one who caused the death of a certain person.

What does this make consumers think?
Even though I know in my heart that this is a deliberate frame-up, I can't help but feel disgusted!

What do you think the passengers who take this kind of bus will think?
Passengers thought it was unlucky, so transportation companies naturally did not dare to continue purchasing the cars, and so the Ke Automobile never recovered.

The same is true in the express delivery industry. The more this happens, the more potential consumers will think that Hummingbird is not good enough and only relies on forced sales and deception.

In the long run, no matter how good the service of Fengniao is, consumers will feel uncomfortable because of its preconceived bad reputation. How high will it cost to explain it to each of them one by one?
The Internet is doing large-scale whitewashing. Not to mention the cost, the logic of the thing itself is problematic. People will have something to say, so why should you explain if you didn't do it?

This is a combination of punches. There is trouble over there, and people are arranged here to fight for express vehicles and damage express parcels.

This will cause the express delivery to be lost or damaged, which is another big trouble.

Don’t you, Hummingbird, pride yourself on your good service?
Now it depends on how you explain it to the customers.

There is no need to be afraid of calling the police, as it was Hummingbird who forced the sale first, and the enthusiastic people couldn't stand it and helped, and the product was accidentally damaged during the dispute.

There are so many people here, who knows who broke it?
They also said that it was you, the Hummingbird courier, who damaged it yourself.

In short, the law does not hold everyone responsible, and the matter will definitely end up in nothing.

The express delivery company saw that Hummingbird was growing too fast and its management could not keep up. In addition, it had not yet gained a firm foothold in the newly opened market, so it launched a series of ruthless moves, each of which was fatal.

"Let's first arrange to collect the recorded evidence. I'll see if there's any way to communicate. It would be even better if we can resolve it peacefully."

Li Zehua is not afraid of making things worse!

But he is the boss and he has to consider the future. There are only a few players in this market. If he offends all of them, how can the express delivery platform develop?

The only way is to treat a funeral as a wedding and turn a crisis into an opportunity. This is not impossible. Isn't this related to Yunda Express?

"Anyway, be careful. I will ask the promotion and marketing department to prepare emergency plans and arrange for people to help at any time."

He gave a few more instructions before hanging up the phone. After thinking for a while, he called Yu Weilong and explained the situation briefly.

Yu Weilong's reaction was strange, "So you had expected this?"

He was very depressed. Yuan Tong was actually very happy to see the two sides fighting each other in this matter, and it would be best if the hummingbird suffered a great loss.

Without Yuantong’s consent, would other companies dare to act so blatantly?

Do you really think Yuan Tong is easy to mess with?
If you dare to use shady means, Yuantong will retaliate with even shakier means, and in the end no one will be able to have fun.

So in the current situation, Yuantong has made a great contribution and is just waiting for Hummingbird to lose.

By then, Yuan Tong will step in as a mediator to settle the dispute.

Then Yuantong will appear in front of Hummingbird as a savior and lend a helping hand. I believe that the Hummingbird, which has been tormented to the point of being on the verge of death, will not refuse Yuantong's investment.

Li Zehua didn't think much about it. "Please ask Mr. Yu to help say hello. We have all the evidence here. If the situation continues, it will be embarrassing for everyone."

Yu Weilong had thought of many endings, but he never thought that the hummingbird actually had evidence. Hearing this, he quickly agreed.

Wait to hang up the phone.

He couldn't help but smile bitterly and said, "What kind of monster is this? It seems that we need to plan for the control of the hummingbird in the long run."

How could he know that Li Zehua went bankrupt in his previous life, held countless secrets in this life, always had a persecution complex, and always prepared for the worst!
For example, now, it finally comes in handy.

But sometimes, no matter how much preparation you have, you can't stop the opponent from rushing over...

At noon on the Dragon Boat Festival, Li Zehua was invited to spend the holiday at Yan Jianmin's home when he suddenly received the message:

"Mr. Li, it's bad! We are surrounded at the Fenglin Bridge Station of Fuda University. Come and help us!"

(End of this chapter)