Chapter 228: Subsidizing million to cultivate the market

From the day it was founded, Qingyun Fama Group was destined to become the most popular player in the capital market.

But in 09, QR code was still too far away for the general public, and its legend was only circulated in a small circle at the top level.

There are many companies and individuals who want to invest, such as Temasek and Highland Capital, but they are all rejected without exception because it is an invitation-only system rather than a one-to-the-highest-bid-win.

Want to invest?
Sure, you just need to get the approval of the State-owned Assets Supervision and Administration Commission and the Shanghai government first.

If venture capitalists want to invest, they are doomed to have no chance, because no one involved in this thing has any intention of listing it.

Only a fool would go public in a business where you invest once and benefit from it for life.

Since there is no listing and no secondary financing, the venture capital has lost its value. Even if Zhang Lei is angry, he has to admit this truth.

You don’t have any attractive resources, why should we sell them to you?

Temasek smiled slightly at this point. As the flowers blooming inside the wall are fragrant outside the wall, it gladly accepted the Southeast Asian QR code market. It was just 1 million US dollars to buy the crucial %, so it took it.

Everyone can see the way to get rich, but there are too many people who want it, and no one can take it all, which creates a balance.

Li Zehua's actions were so fast that even people with sufficient status could not react. They wanted to operate behind the scenes, but when they looked back, where were the shares?
Moreover, even if they have the ability to obtain shares, or even drive Qingyun Group out of the code-issuing business, it will be useless.

Because Famao Group is not the owner of the patent, it is only the exclusive authorized agent of the patent in China for Hong Kong Qingyun Investment Fund.

The contract stipulates that the patent licensing agreement will continue to be effective only when Li Zehua himself owns no less than 10% of the shares in Qingyun FaMa Group, and a symbolic fee of US$1 will be charged annually.

Once Li Zehua is driven away, or his shares are less than 10%, sorry, the authorization agreement will be invalid. It has come to that point, and they will definitely go their separate ways and run away.

Similarly, Xiangjiang Qingyun Investment Fund is not the patent owner. Behind it are six investment funds registered in tax havens.

They are the owners of the patents, and the ultimate controller is Li Zehua himself without exception.

There is only one purpose for going around in circles like this, which is to ensure safety from a legal perspective.

This was one of the biggest reasons why he went to Hong Kong last time.

After returning, he submitted a memorandum of cooperation in the name of Qingyun Group to the Shanghai government, the four major banks and other relevant departments.

At 2.5 yuan per share, it sold 50% of the shares of Fama Group, or 5 million original shares, raising 12.5 billion yuan.

All of them are old shares transferred, there is no share expansion or additional issuance. After paying the equity transfer fee, this part of the funds can fall into his personal pocket and he can spend it at will.

According to the final memorandum of understanding agreed upon with the State-owned Assets Supervision and Administration Commission and the Shanghai government, the shares issued by the Fama Group are not liquid, which means that the shares cannot be transferred to any third party after investment.

同时,股票受让方可在2010年12月31日前(具体入股金额视当时市值波动,09年底前约定为每股2.5元不变)。

The decision on whether to accept the invitation to invest will be based on the time when the public account of the issuing bank receives the payment.

For example, Fama Group invited Zhongxin and Ping'an to invest, and each was given a quota of 1 million shares and 1000 million investment capital.

If Zhongxin feels that FaMaohang is not worth the price before the specified date, it is okay to refuse to invest.

For example, Minsheng did not receive an invitation to invest, but it was optimistic about the prospects of FaMa Bank and decided to make a surprise investment, wanting to take over these shares from Zhongxin and was willing to pay a premium.

Sorry, no way!
Even if it has the ability to change the rules, it must be voted on by the general shareholders' meeting of the FaMa Group and more than 90% must agree.

In short, the first batch of companies invited to invest are all important components related to the national economy and people's livelihood.

For example, only the State-owned Assets Supervision and Administration Commission holds 5% of the shares, 4% is held by the three major funds of pension, medical care and social security, 3% is held by the four major banks, and the Shanghai State-owned Assets Supervision and Administration Commission holds %.

These 10 companies hold 32% of the shares, and the remaining 18% are held by the three major operators, Bank of Communications, Postal Savings Bank of China, and Pudong Development Bank.

Eighteen companies including Zhongxin, Ping'an, China Merchants Group, Magic Investment, Yanjing SASAC, and Guangdong East SASAC each hold 1%.

The memorandum stipulates that, except for the issuing bank, no other company in the country will be allowed to hold patents for QR codes, scan codes, etc.

As a reciprocal obligation, the above 50% shares do not participate in the company's daily operations, and only enjoy normal rights such as dividend rights and financial supervision.

Actually, this thing doesn't cost much. From research and development to patent application, it cost less than three million US dollars. However, the future profits are astronomical.

Even if it is 1%, the annual profit in the next years is conservatively estimated to be several hundred million yuan.

As for the remaining 50% of the shares, Li Zehua did not dare to keep them for himself. He understood the principle of being guilty of possessing a treasure. Fortunately, Qingyun had a good relationship with the Governor's Office and the Modu government at that time.

Since the bulk of the shares had already been sold, for the remaining portion, he made a list of companies with which he might be able to reach an agreement in the future and sent an invitation letter to each of them.

As for the three major express delivery companies, each of them holds 1%. According to a secret agreement reached in advance, they will acquire a stake of 1250 million yuan at half price, which is equivalent to free of charge for patent licensing fees in the first year.

Several bosses could not see clearly the future development direction. How could they know that more than ten years later, the number of express parcels per year would exceed 200 billion.

Calculated at 0.05 yuan per patent, the annual patent fee is in the tens of billions. By then, who knows whether they will jump out and beat Li Zehua up.

Because it is old shares being sold, there is no price difference that requires the consent of other shareholders. Li Zehua can have the final say on the price.

He is willing to sacrifice his own interests and win over strategic allies so that others can benefit as well, and he would not say a word even if he knew about it.

Do you want the remaining love? If you don’t want it, forget it!
Seeing the value of the Tongda Group, they clamored to get more, but if they didn't sell, what else did the Tongda Group want with 4%?
The invitations sent to Ali Group and Alipay only accounted for 4%. Tencent, which is so powerful, also accounted for 4%. SF Express and JD.com only accounted for 2% each.

Want more?
Sure, show your strength!
Only 15% was left in Li Zehua's hands. Just because of this, he doubted whether it would attract malicious prying eyes ten years later.

I plan to find an opportunity in the future to donate a little bit more to avoid getting myself into trouble.

After all, the QR code business represented by scanning covers all aspects of social life, as long as you grasp the manufacturers of scanning equipment.

Such as barcode scanners, smart phones, smart wearable devices, software development operators, it is guaranteed that they will receive a lot of patent fees.

You can make hundreds of billions of dollars a year without doing anything, and even hundreds of billions is not a dream. With so many core enterprises here, you have to pay up unless you don't plan to survive on this land.

Don’t think that patent protection is only 20 years. There are countless application patents derived from QR codes and multi-dimensional codes.

Just like renovating a highway, everyone can continue to have fun. It is estimated that the patent fees for QR codes and multi-dimensional codes will not stop until this generation of human beings disappears.

It’s quite interesting to say that the first reaction of each company when they received the invitation was the same thought: what the hell?
A little-known company sent me an invitation letter for investment, asking me for 1 million RMB for 2500% of the shares? ? ?

Who gave you face?
Those who know the situation will not be mentioned here, and those who don’t will think that some company has gone crazy. But when they see the seals from the State-owned Assets Supervision and Administration Commission and the Shanghai government at the back, they are instantly stunned.

After inquiring, I always feel it is unreliable. Fortunately, there is still a cooling-off period of more than a year. I will see how the situation develops. Anyway, signatures are being signed faster than one another, so I might as well grab the spot first.

Li Zehua didn't care. If he didn't want a share of 2500 million today, he wouldn't refuse 5000 million or million next year.

Only Pufa, Magic Investment and the long-term cooperative ICBC immediately sent a working group to discuss the matter. The earlier you invest, the earlier you can enjoy the benefits. If you invest later, the price will increase!

Look, you can just sit at home and make money from the sky.

Seizing an opportunity, the company soared on the spot. Three state-owned enterprises invested 7500 million yuan, and with the 5000 million yuan of funds from Tong and YTO, the money spent on the acquisition of Huitong was earned back.

With the subsequent continuous transfer of shares, the state-owned assets have a guaranteed minimum of 12.5 billion yuan. As for those given to SF Express, Ali, and Tenda?
1% starts at at least million. At this price, it’s up to you whether you want it or not. It won’t make much if you have one more, and it won’t make much if you have one less.

As long as the state-owned enterprise bosses can enter the market smoothly, why worry that private enterprises will not buy in?

If Alipay did not invest in it, Li Zehua would wake up laughing in his dreams. With a time traveler like him around, the 998 smartphone would be available in one or two years at most.

Independent research and development is certainly difficult, but when it comes to technology licensing, isn’t it easy to make an assembly machine in the first step?
As long as there are many orders, everything can be sold at a very low price. If Qingyun Group develops well, it can open up the market throughout the rural areas.

In addition to the needs of the college student market and the group itself, as long as there are no problems with the test prototype, he dares to take the contract to the three major operators and directly request a customized phone.

He dares to sell it for 2000 even if the cost is 998. He will lose per unit, so the loss for one million units will only be billion. He can afford the loss.

Besides, as long as we negotiate with the operators about the package revenue sharing for the next three years, this loss can be earned back in minutes.

You know what, he really intends to do this. If the QR code investment promotion goes smoothly and he has 1 or 2 billion in his hands, he can start selling smartphones right away.

As long as the cost can be brought down to less than 1500 and it can support 3G network, there is no other way but to buy three to five million units to test the waters.

It doesn't make sense that a keypad phone would be sold for one or two thousand, or two or three thousand, but no one wants such a high-end full-screen smartphone at 998?
If one unit loses 600, then 60 million units will only lose billion, but what can the loss bring? After thinking about this question for a long time, Li Zehua called Gu Shijie and Yang Zhichao in, and also called Liu Zijie, Qin Lang, Zeng Haiyang, and Yu Li to the side.

Gu Shijie was the first to get angry, "No, Boss, you didn't drink today?"

The others also looked very skeptical. Who would say right away that they would lose 60 billion to do marketing?
Isn't this just crazy?

"Come one by one, don't be anxious. We don't have anything to do today anyway, so let's just discuss this."

Li Zehua calmly closed the office door and arranged for Guo Xinyi and Zhang Tao to guard outside.

Turning around, I roughly explained my thoughts...

"Chairman, I doubt whether this instant messaging software and traffic can support the smooth implementation of our grand strategy."

Liu Zijie is a very rational person. "After listening to your description, I can understand the importance of WeChat and micropayment in future market competition.

But using 10 million cheap smartphones to expand the market is itself a very risky move.

I personally think that doing so will offend all of our peers in the industry. The most important thing is, does Qualcomm have the ability to sell us so many chips? "

Before returning to China, Liu Zijie was responsible for the executor of the smartphone strategy. In just over a month, he had a full understanding of the current development status of the industry.

Ten million mobile phone chips?
Even if Qualcomm is willing, it still has to find a suitable foundry, plus purchase other mobile phone components and license patents, a lot of troubles need to be solved.

Making a mobile phone, even an assembled one, is not something that can be done in a short period of time.

Building an industrial chain from scratch is a headache. If you meet a boss who loves to make trouble, you will probably live a few years less.

“I’m not saying that if we launch a project today, we’ll see samples tomorrow, and the backend will be ready for the market.”

Li Zehua was speechless, but he had to gain the support of his base before he could go ahead and do it, "Just like the cooperation with the code issuing bank.

I just need you to complete all the preparations within this period of time before the end of 10.

Preparations can be made first, including but not limited to technology licensing required for smartphone manufacturing, component procurement cooperation, OEM factory construction, and market research and cultivation.

Once the funds are in, I will take advantage of this opportunity to communicate with the three major operators. If everything goes well, a preparation period of half a year to a year will be enough.”

Yang Zhichao and Yu Li were simply worried that he would play too big and end up unable to finish it.

But seeing that he has made up his mind, he will definitely obey unconditionally.

It was also easier to convince Qin Lang and Zeng Haiyang.

"The most fatal flaw of the computer version is that it cannot follow people at any time."

Li Zehua said, holding up his notebook, "Look, even a light laptop like this weighs several kilograms, while a smartphone is completely different."

As he spoke, he took out a few iPhone 3s from the drawer of his desk. "They are small and flexible, and can be fully held in one hand. With the data network card of the telecommunications base station, you can log in to the Internet anytime and anywhere.

I think you have all experienced the scanning software that the company recently developed. What will happen if you use it in conjunction with the QR code?
This means that from now on, for all takeout and express delivery orders, the salesperson can just scan it and all the information will be clear at a glance.

What's the most important thing?
It is the analysis and processing of big data that opens the door to the personal navigation market, and this is what Zeng always understood most clearly.

Nowadays, couriers and deliverymen often have to call the company to ask for directions after receiving orders.

Yu Li, you should also know that the dispatching department not only dispatches orders, but also provides route support, which is very inefficient. "

Zeng Haiyang and Yu Li nodded.

This has severely restricted the company's business development, because the number of orders processed every day has not been increased.

Express delivery is slightly better. After all, the network coverage rate is high and the business volume is large, with hundreds of thousands of orders every day, so people get familiar with it faster.

But it is different for food deliverymen. The delivery addresses are distributed within a radius of five or six kilometers. Even the earliest batch of people who entered the company still have to travel around the market today.

Who can remember so many places for no reason?

At most, just remember the places you visit most often.

Therefore, it is almost impossible for front-line salesmen to run more often.

Their monthly salary of 3500 yuan is composed of an initial no-responsibility base salary of more than 900 yuan (the minimum wage standard), and the remaining 2500 yuan, converted into about 3 yuan per order, so there are only about 800 orders in reality.

At most a thousand orders a month, then what?

There are 30 working days in a month, and the company only requires 22 days. The extra days are purely voluntary overtime. No matter how rich Li Zehua is, he cannot pay overtime pay.

After that, every weekend, if the company's profits can cover it, we will add a little commission for each order.

Although capitalists have no conscience, entrepreneurs also need to eat.

Assuming a skilled rider handles 1,000 orders, how much does it cost per day?
Only 30 orders.

There are many people who drive for more than ten hours, but they only deliver about 50 orders at most. If there are more, they cannot deliver them. Their time is wasted on making phone calls for directions, delivering and picking up orders, and waiting.

All of the above problems can only be solved by smartphones.

After talking about some obvious application scenarios of smartphones in the future, everyone fell into deep thought.

Li Zehua struck while the iron was hot and said, "Now you understand why I want to develop the mobile phone business at all costs, right?

From the day I started making this, I already had a comprehensive plan!

If we want to make food delivery exclusive, we must have a moat. The high salaries and benefits of restaurant chains and deliverymen, plus technology, are the foundation of our survival!

However, the development of technology and the promotion of chain stores require time to accumulate in order to avoid the influx of too many competitors.

Qingyun Group chose to get involved in the express delivery industry because it was able to get twice the result with half the effort by abandoning the burden of heavy assets at the beginning.

It only took a few months, but the achievements are obvious to all.

We can almost proudly declare that Qingyun Group is the undisputed absolute leader in the same-city delivery field.

However, since we have missed the best golden period of development, no matter how much money we spend, it is unlikely that we can replace SF Express's current position.

Therefore, Qingyun has to find another way to seize another commanding height, e-commerce!
The initial success of Pinxixi's local promotion team will ensure the future development lower limit of Hummingbird. Relying on the basic foundation of the vast rural areas, the Qingyun ecological industrial chain can be regarded as an initial success!
But this is far from enough. The fields of instant messaging, smartphone manufacturing and payment systems will determine whether this ecological industrial chain can maintain its long-term advantages in the future.

Ladies and gentlemen, I don’t want to say discouraging words, but the reality is that Pinxixi, Xiaomai, and Fengniao Group will have more than 10 million employees in total sooner or later! "

At this point, he smiled at Gu Shijie, who smiled bitterly in return. This seemed like he was trying to kill him.

Little did people know that Li Zehua had another sentence hidden in his heart: there are many people needed in the short video field!
Others were not surprised either.

The number of members in the group is increasing every day, and ten million doesn’t seem too far away.

Four months ago, Qingyun had only 20 or so people. What about today?
More than 60,000.

"Ten million people, if we add in overseas business, I have no idea how many people we will have in the end."

When Li Zehua said this, he was really a little scared, but he thought that rebirth was the biggest advantage. Even if he had nothing in the end, he would still pursue a life of success.

He continued, "So for these people, we must also strive to be the best. Instant messaging is the source of traffic for the company's various businesses.

Tenda holds the killer weapon QQ, with a market value of HK$100 billion or 200 billion today. If we have so much money and so much traffic support, what business can't we succeed in?
If you don't want to be strangled by someone one day in the future, instant messaging is a must.

There is no need to explain the advantages of smartphones, as they have such a large natural audience base.

Our ancestors said it well: If you don’t take what heaven gives you, you will suffer the consequences!

In a word, I would rather spend 10 billion to cultivate the market!
I also don’t want to be choked by someone and have to beg for mercy one day in the future.” (End of this chapter)