The ideal is beautiful, but the reality is skinny.
No matter how perfect the plan is, its final implementation will still require a long time and continuous financial investment.
Don’t be fooled by the QR code. Scanning the patent has a bright future, but there are not many companies willing to invest in it now.
It is expected that more than 100 million yuan will be received this month. It is a bit difficult to build a production chain from scratch and manufacture mobile phones, but it does not prevent the company from unifying its thoughts and making collective decisions.
No matter how difficult it is, we have to do it. If we don't have money, we have to do it. First, build the framework and rely on existing resources to design the exterior and then fill in the interior.
Establish spare parts procurement channels, negotiate according to expected goals, do detailed preliminary preparations, and you can get started quickly once the follow-up funds are in place.
Even if you are assembling machines, you still have to test components from different manufacturers and discuss the authorization of technical patents, right?
Li Zehua put forward three requirements. The first was that it should be big. Big means good and big means justice.
The larger the screen and the larger the battery capacity, the longer the battery life. This takes into account the experience of the first batch of users, because it is normal for a keypad phone to be used for several days after charging once.
I believe everyone who has used a keypad phone can relate to this habit. Charging the phone several times a day is so annoying.
For food delivery couriers, ultra-long battery life is very necessary. Constant navigation, constant phone contact with customers, and taking orders through apps will quickly consume power.
Power banks and electric vehicles have their own plug interfaces, and considering technical and safety issues, fast charging will not be possible in the short term.
In order to save costs, Li Zehua planned to make built-in batteries from the beginning. Mobile phones are different from electric vehicles. The former are consumables and are updated and replaced very quickly.
Especially for the first smartphones, their performance often becomes completely outdated within two years. If they are equipped with removable batteries, low-consumption groups can use them forever.
It is purely used to answer calls, send and receive text messages, and at most add a communication software to chat. This is the basic purpose of the original mobile phone, and it can actually meet the needs of most people.
In the first few years of the development of smartphones, the software supporting projects were definitely not as diverse as they are in later generations. Even if there were, they were just simple puzzle games.
This is not conducive to the promotion of the company's various apps, so it is very necessary to limit the usage time of a mobile phone at the technical level.
The second thing is that it has to be beautiful. No matter if it has good performance or not, it must look good. Copying the iPhone 3 will not work.
Just go for the classic model of iPhone 5, enlarged to 4.5 or 5.3 inches, which is enough to beat all competing products on the market. Don’t worry about the quality, just talk about whether it looks beautiful or not.
In the beginning, there was not much differentiation among mobile phone hardware, and the competition was certainly very fierce. The biggest advantage of the Qingyun system is that there is no need to build a new sales network from scratch.
For example, in Li Zehua's view, the specialty stores and dealer system are a pure waste.
There is Pinxixi group buying online, and there are tens of thousands or even hundreds of thousands of salesmen offline. Aren’t these ready-made salesmen?
It is better to spend the funds where they are most needed.
It would be great if the saved money could be spent on the appearance of the phone. If the hardware heat dissipation problem can be solved, he would like to go straight to a full metal structure in one go.
In short, beautiful appearance is the most important, and girls' spending power is always much stronger than men's.
Relying on his memory, Li Zehua finally had some basic painting skills, and the brick he drew hesitantly could barely be recognized as a mobile phone.
Well, anyway, the company’s artist saw it and was so ashamed that he wanted to commit suicide and almost took a knife to confront the boss face to face. You graduated from the Wudaokou Academy of Fine Arts, right?
It’s so abstract, who the hell knows it!
Ignoring the details, his third requirement was that costs must be compressed and kept within a reasonable range.
Qingyun’s mobile phone strategy has never been limited to one brand. According to the original plan, it is equivalent to designing a low-priced and practical smartphone for employees.
But this is 2009, not 2019!
There is no capable competitor in the market. Even Android-based companies such as Samsung and HTC do not have a very high market share in the mainland.
After investigation, it was found that the situation was not quite what Li Zehua had imagined. No opponent?
So what are you waiting for? Hurry up and join the market to grab the meat, cultivate the smartphone user base, and make money at the same time.
Therefore, Honor Technology Group Co., Ltd., which was established in Hong Kong, quietly changed its originally low sales price in accordance with the requirements of the head office.
In the future, there will be two main series. One is the Roewe series, which is priced below 1,000 yuan and is used to cultivate the market. The business model mainly cooperates with telecom operators in various countries.
Rely on low prices to expand the market and make a profit from the share of traffic packages in the later stage.
The other is the Honor series priced between over 1,000 yuan and under 3,000 yuan.
The target customers are students with purchasing power, urban white-collar workers, business people and other groups who have certain requirements for mobile phone quality.
Of course, Honor will not give up the telecom operators’ contract phone market.
He is the boss, but the demands he made were unbiased and just on the verge of making people collapse. Any product manager would want to cry after hearing them.
This is not just about making a mobile phone. It is clearly about building a smart terminal solution model from scratch, and the company wants to take advantage of both upstream and downstream.
Fortunately, he is self-aware and knows that he can only chew too much, so he did not set too many target styles at the beginning. Although there are many design plans, in the end he will only choose one high and one low.
At most, we can add a few more skin colors and make the built-in accessories available in several high, medium and low models to give consumers room to choose.
“As for the mobile phone license, I have asked someone to contact Jinling Panda Ericsson Technology. Their mobile phone business has not been operating for several years, so they have an empty license.
I also like the brand name "Panda" very much. I hope we can use it to create high-end products in the future.
Lao Gu, you are responsible for following up on this matter."
The biggest advantage of being a time traveler is that he has the experience of his previous life to learn from, the Huawei model. It would be a pity not to learn from it.
In this life, we plan ahead and hand over technologies that are easily targeted and restricted to seemingly unrelated third parties to develop and break through.
Honor, Panda just needs to wait for the day when the fruit is ripe, and then directly change the direction to achieve localization.
Gu Shijie was about to refuse when he was stopped by a sentence, "Xie Bin is now in Jinling to coordinate this matter. If you are not responsible, how can he go to Rongcheng with peace of mind?"
"Okay, I'll immediately arrange for someone to go to Jinling to replace him."
For the future development of his leading horse, Gu Shijie had to compromise.
"For key components of mobile phones, you can go to Qualcomm and Samsung to find out the specific prices. For the work of testing prototypes, start with the Hong Kong and Lijiapo branches."
The overseas part was naturally handed over to Liu Zijie, and as for the domestic industrial chain survey, Li Zehua focused on Yang Zhichao.
"In the OEM industry chain for traditional keypad phones, some of the more far-sighted manufacturers will surely be busy upgrading their equipment.
While the promotion department is running around in the market, they should pay more attention to various electronic factories and ask them to send product information and quotations to the company if there are suitable ones.
We also sent people to contact BYD Electronics, Huaixu Electronics, and Chaoxu Electronics in Dongguan, asking them to send people to Shanghai to discuss cooperation in the mobile phone assembly business.”
Yang Zhichao asked curiously, "Aren't you going to look for Hon Hai Industrial?"
“When did I ever work with it?”
Li Zehua glared and said, "You should hurry up and do it. Also, see if there is any electronic factory with sufficient technical strength and in the transition period that needs funds. It would be best if you can invest in it.
We want to build a complete industrial chain.”
Then, Yu Li was assigned a task: "The Administrative Logistics Department should take advantage of the donation to connect with laboratories of major universities and conduct basic research first.
As long as it is possible to independently produce parts and components and apply for patents, all of them should be given priority to achieve full localization.
This is crucial. We do not have many technical patents, so we cannot gain an advantage when competing with foreign manufacturers.
As for core technologies such as chips and flash memory, we will temporarily identify a few companies that are likely to make breakthroughs and establish contacts with them. We don’t have much money to waste in the early stages.”
He is serious about making mobile phones!
No matter how much money you make if you only focus on assembling computers, it won't change anything. But there is no need to let Qingyun take the lead in touching the taboos of Britain and the United States.
He can cultivate a sufficient customer base through the mobile phone business, and after making money, turn around and support a group of high-tech enterprises to specialize in R&D breakthroughs.
All companies such as Bingxin Huawei, ZTE Datang, BOE and BYD can be arranged. Anyway, his investment company will support whichever companies are sanctioned by the United States.
With massive orders from Honor and Panda in front of them, and such huge profits, do foreign companies dare to cut them off at will?
After arranging everything and seeing that it was time for dinner, he asked Qin Lang and Liu Zijie to stay and let the others leave first.
"How's it going? Things in the delivery department should be much easier these days, right?"
Qin Lang nodded and responded with a smile: “Since there has been no movement under Ali, the entire East China market has developed smoothly, and the total number of delivery orders within the city has gradually approached that of takeout orders.
Give me a little more time and there will be no problem turning the entire group from loss to profit.
The problem of the management of affiliated transport vehicles is particularly prominent. Most of the recent complaints against the company are concentrated in this area. "All front-line service salesmen under Qingyun are managed by the Marketing Operations Department. Qin Lang's pressure can be imagined.
Currently, the department has nearly 20,000 employees, with another 30,000 in training. The takeaway business is losing money every month, and the express delivery business does not make much money. Fortunately, same-city delivery orders have caught up.
Hummingbird Crowdsourcing, which serves many factories, companies, and small businesses, contributed 600 million in net profit to the company in July alone during the initial stage of its same-city delivery business.
In August, relying on the half-price discount and the lack of competitors, it was able to grab market share in the entire East China region, and was destined to have a mouthful of grease.
But the accumulated problems were so serious that he had to report them to his boss in person.
"I feel relieved if you think so. Let's put it this way. Zhang Dayou from the Marketing Operations Department is doing a good job. Let's transfer him out to be in charge of this business segment.
We must be determined to solve this problem. Now in the field of same-city delivery, apart from our own people, isn’t the dispatching department the busiest?
They are responsible for the daily management of vehicle rentals assigned by the Promotion Department. This is not acceptable. If one is self-employed and the other is a part-time worker, problems will arise sooner or later when they are put together.
Think about how many problems and complaints there have been this month. More than half of them came from part-time operating vehicles. A considerable number of drivers have no sense of time and poor service attitude.
In addition, there are also bad behaviors such as raising prices without permission and asking for red envelopes, which have seriously affected the company's image.
A few days ago, it was number 6, right?
In Urumqi, Zhejiang Province, there was a driver who, after asking the store for cigarettes to no avail, threw seven items of a customer under a bridge. What kind of behavior is this?
Losing money is a small matter, but how much damage has it caused to the company's reputation?!"
“No need to make special arrangements for independent operation, right?”
Qin Lang just wanted to get some support in the company, and now he was a little panicked. "Next, we will do our work more carefully and try to prevent similar incidents from happening again."
"Do you believe it yourself? Don't overestimate the capabilities of your department. I understand your thoughts. After all, the intra-city freight market does make money."
Li Zehua's tone softened a little, "But you have to see that it is difficult for the market operation department to operate on its own and rely on the existing management system.
The time is too short, and the implementation of many rules and regulations requires time to settle.
In the past, managing part-time students was not a big problem because they were highly educated and most of them were a blank slate, making them easier to manage.
But these experienced freight drivers are completely different. They have traveled all over the country and are knowledgeable.
Dealing with all kinds of people every day, our thinking and behavior have long been shaped and are difficult to change.
Coupled with our dominant position in the market, the imbalance in market competition is further exacerbated, and individual factories and enterprises do not even have the ability to resist.
Those so-called local transport associations are completely powerless to fight back against the competition from our system.
At this stage, as long as we don’t touch their core interests and don’t compete for cross-regional transportation routes, they dare not take the initiative to touch our urban transportation business.”
Li Zehua used to be an agent and had deep exposure to the freight and express delivery industry. He once thought about the future development direction, perhaps contracting express delivery stations.
At that time, he was doing agency business, and his annual expenditure on express delivery fees alone was over a million.
In addition to the cooperative small truck business, several trucks of goods travel back and forth between the warehouse and the logistics station every day, and I know the attitudes of the drivers very well.
Even for Huolala in later generations, it is quite difficult to manage this area, let alone letting a direct sales team manage it.
“To solve this problem, there are two ways. Either the company buys hundreds of thousands of vans and small trucks and directly monopolizes the city’s transportation.
Recruit hundreds of thousands of full-time drivers to be on standby at all times.
Obviously, this is impossible!"
Li Zehua casually picked up a piece of paper and wrote down a few numbers, "It costs billions or even tens of billions to transport within the city, not to mention that the funds do not allow it.
The company’s logistics management cannot keep up with the progress. Maybe it will be possible someday in the future, but definitely not now. For now, we can only choose to cooperate with individual drivers.
What are our advantages?
Through the entire Qingyun system, we own the factories, company supplies, channels and pricing rights.
Even with such advantages, we still cannot control the affiliated drivers, which fully shows that it is very necessary to separate this business."
Qin Lang knew all this, but he didn't have any better solution.
Liu Zijie listened for a while and took the initiative to come out to help his junior brother out of the siege: "Chairman, what you mean is.
Merge the transportation business of the marketing department’s affiliated drivers with the newly established Yunyunbang?
But will this be approved by the other shareholders of the company?"
After all, it is affiliated with Hummingbird. The business under Hummingbird has many problems and is difficult to manage, which is a reality, but it is also a fact that it makes money.
Li Zehua was well prepared for this. "From the very beginning, Yunyunbang has been positioned as an effective supplement to cross-regional and intra-city transportation.
Therefore, both Chichume and Hummingbird will hold shares in the company. I will propose and discuss the specific share distribution ratio at the next board meeting.
At this stage, the business volume is not very large, and there is little resistance to the redistribution of interests involved. I have the confidence to convince them.
Lao Qin, what you need to do now is to sort out this part of the business internally first, and let Zhang Dayou organize a team to take charge of it.
Later, I will recommend him to the board of directors to serve as the legal representative of Yunyunbang and the executive general manager of Yunyunbang. "
Having said so much, Qin Lang also faced the reality that the marketing department really could not manage the affiliated driver business for urban transportation, and it was time to let go.
If it was just a one-time transportation, and they charged a 10% service management fee without having to bear a series of subsequent troubles, it would be fine. However, this group of people have big problems with their service attitude.
He doesn't listen even if I talk to him, and he doesn't do anything even if he listens. The people below me have organized several training sessions, but it has no effect at all. Everyone is still doing what they are doing.
It's totally out of control.
With his attitude, Li Zehua knew he was safe.
After the appointment of Zhang Dayou came to an end, he turned to Liu Zijie and said, "After a while, if the contract with Temasek is successfully signed, the Fama Group will receive another 3000 million US dollars.
Because it is the cooperation between Xiangjiang Qingyun Investment Fund and Lijiaopo and does not involve the mainland, there is no need to arrange for foreign exchange settlement.
All of this money can be invested in overseas business to support the development of WeChat and Honor Technology.
At that time, you will arrange for Wei Kejian, general manager of the overseas business unit, and Lin Wending, head of the smartphone business, to return to China for a report, and have them prepare a complete business plan and make a special report to the board of directors. "
After Liu Zijie agreed, he also gave his own suggestions, "During the phone call yesterday, Wei Kejian suggested that if the personal version of WeChat is not scheduled to be launched in China for the time being.
Can we arrange for the R&D team of the enterprise version of WeChat to return first?"
When they met in Hong Kong, Li Zehua had already made a comprehensive plan for the development of instant messaging software.
In the short term, Qingyun’s ecological chain has not been completed, and while it is waging an all-out war with Ahri, it has no spare energy to compete with Tengda.
Therefore, WeChat is destined to start overseas first and then move back to China when the time is right.
But the opposite is true for the enterprise version of WeChat. Overseas companies do not have such resources, while Pinxixi and Hummingbird have plenty of corporate user resources.
This market segment is not a core area for Tenda, and the two sides may not necessarily fall out.
Wei Kejian also considered both cost savings and market development. Although there is no shortage of talent in the software industry in Lijiaopo, the labor cost is too high.
A qualified programmer can earn around 100,000 yuan a year in China, but overseas the starting salary is 400,000 to 500,000 yuan, and the results may not be able to adapt to the domestic market.
Li Zehua did not refuse. "Okay, the enterprise version of WeChat is more commercial, so it can be included in the next phase of the company's server expansion and construction plan. You can arrange for the Finance Department to make a separate budget.
However, we must be especially careful when promoting this to the outside world, especially not to arouse Tengda’s vigilance or disgust.”
"Okay, when we introduce it to China, I will try to make it as close to the enterprise's inventory management system as possible, and downplay its chat function as much as possible in the early stages."
"Row."
After saying that, he finally remembered that it was time for lunch. "Let's go. We haven't been back to the company for a long time. Let's try the food in the cafeteria together today." (End of this chapter)